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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Manajemen Pelayanan Hotel Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Pengabdian Kepada Masyarakat MAKARDHI Indonesian Journal of Applied and Industrial Sciences (ESA) Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Eduvest - Journal of Universal Studies Masyarakat Pariwisata: Journal of Community Services in Tourism JECOM Journal of Tourism and Hospitality Analysis
Sumadi, I Gede
Politeknik Pariwisata Bali
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Social Sciences Other

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Strategi Pemasaran Corporate Event Dalam Membangun Customer Relation di PT. Visicita Imaji Semesta Piero, Grandtino; Sumadi, I Gede; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 4 No. 1 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i1.2327

Abstract

The event organizer industry continues to grow along with the increasing demand from companies to build long term relationships with clients through corporate event, PT. Visicita Imaji Semesta is an experienced event service provider that has handled numerous national scale projects. However, the company has faced a decline in repeat orders, affecting its business performance, therefore an appropriate marketing strategy is needed to strengthen customer relations. This study aims to analyze the corporate event marketing strategy implemented by PT. Visicita Imaji Semesta in building customer relationships, the research uses a descriptive qualitative method with data collected through intereviews, observation, and documentation. SWOT analysis is used to identify the internal and external factors, strengths, weaknesses, opportunities, and threats that influence that company’s marketing strategies. The finding indicate that the company applies SO strategies by integtrating creativity and open communication with digitas trends such as hybrid events, ST strategies are implemented by maintaining intensive communication and providing value added services to clients. WO strategies internal limitations through technology, while WT strategies focus on strengthening SOP, staff training, and quality control systems, there four strategies have proven effective in fostering client satisfaction, loyalty, and trust, forming the foundation of sustainable long term relationships.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Avinci Wedding Planner Yogyakarta Shifa, Laula Linatus; Citrawati, Luh Putu; Sumadi, I Gede
Journal of Event and Convention Management Vol. 4 No. 1 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i1.2345

Abstract

Avinci Wedding Planner is a well-known wedding service provider in Yogyakarta City that has a variety of wedding packages. This study aims to analyze the influence of service quality on consumer satisfaction at Avinci Wedding Planner Yogyakarta. This study uses a quantitative method approach with a population of 194 consumers and a sample of 66 respondents determined using the Slovin Technique. Data collection using questionnaires, interviews, and documentation studies. The testing of the research instrument used validity test and reliability test with SPSS version 26. The data analysis techniques used were normality test, heterokedasticity test, simple linear regression analysis, f test, t test, and determination coefficient. The results showed that the quality of service had a positive and significant influence on consumer satisfaction with a t- calculated value greater than the t-table (9.065 > 1.99714) and a significance level of 0.000 < 0.05. The determination coefficient showed that service quality contributed 56.2% to consumer satisfaction, with 43.8% influenced by other variables. The reliability dimension and the assurance dimension received the highest score (4.39), while the responsiveness dimension with an average score of (4.34) scored the lowest. These findings help Avinci Wedding Planner to optimize the improvement of service aspects that have a significant effect on customer satisfaction.
Pengaruh Beban Kerja Terhadap Kinerja Pekerja Harian Lepas di PT Kreasi Indonesia Putra Gautama, I Made Lingga; Citrawati, Luh Putu; Sumadi, I Gede
Journal of Event and Convention Management Vol. 4 No. 2 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i2.2378

Abstract

PT. Kreasi Indonesia Putra is an event organizer based in Bali, founded by Ihsan Halomoan Dili Lubis. Currently, PT. Kreasi Indonesia Putra has developed into a competent professional event organizer for both national and international events. The services provided by PT. Kreasi Indonesia Putra include activities such as production, gala dinners, meetings, conferences, team building, exhibitions, and incentive tours.This study aims to examine the influence of workload on the performance of freelance daily workers. The population consisted of all workers, with a sample of 38 freelance respondents. Data collection was conducted using questionnaires, analyzed through instrument testing, classical assumption tests, and multiple linear regression analysis. The results indicate that workload has a negative and significant effect on employee performance, based on a t-value of -6.108 and a significance level of 0.000. The magnitude of workload's influence on employee performance is 50.9%. Recommendations include assigning tasks according to available time and employee capabilities, providing regular training and guidance to employees, and supervising employees in carrying out their duties.
Developing Nusa Lembongan As A Destination For 5A-Based Tourism Events Sumadi, I Gede; Swandewi, Ni Kadek; Rusadi, Ni Wayan Purnami
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 2 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i2.317

Abstract

Event-based tourism has become a key strategy in destination development. Nusa Lembongan, with its unique natural beauty, has significant potential for development as a tourism event destination. This analysis aims to assess the potential and challenges of this development using the 5A model framework (attraction, accessibility, amenities, activities, and ancillary services). The research uses observation, interviews, documentation, literature review, and data analysis. The findings of this research analysis shows that Nusa Lembongan excels in Attractions and Activities, with its underwater beauty, beaches, and mangrove forests ideal for ecotourism and water sports-based events. However, the island still faces significant challenges in the pillars of accessibility (limited sea transportation and road infrastructure), Amenities (lack of large-capacity MICE venues), and supporting services (limited medical facilities and waste management systems). Overall, Nusa Lembongan has strong potential to become a thematic event destination, but its development requires strategic improvements in infrastructure and supporting services. It is recommended to invest in the development of specific event facilities, improve sustainable environmental management, and promote events that are in harmony with the island's natural character, such as eco-tourism and wellness retreats.
Co-Authors Agung Suryawan Wiranatha Aleksandra, I Gusti Agung Ayu Mia Anna Maulidia Arjaya, Ketut Asmarani, I Gusti Ayu Ratih Asmarani, IGA. Ratih Baskara, I Made Lingga Citrawati , Luh Putu Citrawati, Luh Putu Gautama, I Made Lingga I Gusti Made Dwi Candra Anggara I Gusti Ngurah Agung Suprastayasa I Made Gede Darma Susila I Putu Esa Widaharthana Indah Kusumarini Karang, I Kadek Budiartanayasa Kusumaningrum, Prabawati Nugroho Kusumarini, Indah Lisa, Natasia Poetri Ni Kadek Swandewi Ni Made Melia Prashanti Wahyuni Ni Wayan Purnami Rusadi Paramita , Ratri Piero, Grandtino Putu Adhe Rama Hendrawan Ratri Paramita Reni Ariasri, Nyoman Sabina, Elvira Selamet, I Wayan Agus Shifa, Laula Linatus Susila, Gusti Ayu Agung Ratih Prameswari Swandewi, Ni Kadek Wahyuni, Ni Made Melia Prashanti Widaharthana , I Putu Esa Widayanta, Ardhita Marta Widayanta, Ardhita Marta Wirata, I Nengah Wulandari, Pande Putu