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Scaleup Komersialisasi Produk Sasirangan Pewarna Alam berbasis Lahan Basah Melalui Literasi Keuangan dan Pemanfaatan Digital Marketing Abdul Hadi; Sudirwo Sudirwo; Rusniati Rusniati; Juhriansyah Juhriansyah; Ahmad Muammar
Haumeni Journal of Education Vol 5 No 3 (2025): Edisi Desember 2025
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/haumeni.v5i3.26564

Abstract

Urgensi dari pengabdian ini terkait bidang ekonomi kreatif dan yang akan dikembangkan sebagai produk unggulan daerah berupa usaha kain sasirangan perwarna alam berkarakter kearifan lokal berbasis Lingkungan Lahan Basah Desa Tatah Mesjid, Kecamatan Alalak, Kabupaten Barito Kuala, Kalimatan Selatan. Tujuan dari pengabdian ini untuk memberikan pengetahuan tentang literasi keuangan dan pemanfaatan digital marketing (marketplace Toko Shopee, IG Bisnis, dan Tiktok Shop) dan pembuatan toko online sebagai media pemasaran pada Kelompok Usaha Desa Tatah Mesjid dengan jumlah peserta sebanyak 20 orang ibu-ibu. Sebelumnya peserta telah dilatih pembuatan kain sasirangan pewarna alam pada Program Dosen Wajib Mengabdi (PDWA) Universitas Lambung Mangkurat tahun 2024. Kegiatan kali ini merupakan program pemberdayaan kemitraan masyarakat dari DPPM Kemdiktisaintek tahun 2025. Metode pelaksanaan yang dilakukan dalam kegiatan pengabdian ini yaitu pelatihan dan pendampingan. Selain itu perlu diberikan pendampingan pascapelatihan bagi peserta yang masih kesulitan untuk mengelola keuangan dan kesulitan dalam mengelola media pemasaran dan mengoperasikan website toko online www.tatahmesjid.com. Hasil pengabdian menunjukkan peningkatan pemahaman dan keterampilan yang signifikan berdasarkan kemampuan peserta yang sebelumnya lemah pada literasi keuangan dan pemanfaatan digital marketing.
Purun Bag Decoration Training for Women of Dharma Wanita Members as Part of Work-Life Balance Swandari, Fifi; Said, Laila Refiana; Fariany, Gusti Rina; Ariffin, Zakhyadi; Claudia, Meiske; Prihatiningrum, RR. Yulianti; Rusniati, Rusniati; Fatimah, Siti; Rizkya, Syafa
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 7, No 4 (2025): NOVEMBER 2025
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v7i4.14487

Abstract

Dharma Wanita members who work on campus from Monday to Friday experience boredom. Prolonged boredom will lead to stress at work. Constant stress can negatively impact mental or physical health. Another problem faced by Dharma Wanita members is a lack of income. The aim of this community service activity is twofold. First, teach a new hobby to reduce stress levels at work. Second, it gives participants the possibility to earn additional income. The implementation method used is training and mentoring. There are two main activities of PDWA. The first is training to decorate basic-level purun bags, and the second activity is training to decorate advanced-level purun bags. The first activity, Purun Bag Decoration Training for Women Members of Dharma Wanita, was held on Friday, August 23, 2024. This activity took place at the Sari Patin Depot, Jl. Brigadier General H. Hasan Basry Kayu Tangi. This activity went smoothly. The second stage of activity, namely Advanced Level training, will be held on October 18, 2024. The results of this activity are two. Participants feel relaxed and ultimately reduce stress at work. The second result is still potential because the process of a hobby becoming income takes a long time. From this activity, it can be concluded that most participants are able to decorate as they have been taught, but to become a source of income, they still need a lot of practice.