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All Journal JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Ilmiah Wahana Akuntansi Jurnal Akuntansi dan Keuangan Indonesian Collaboration Journal of Community Services (ICJCS) PROSIDING SEMINAR NASIONAL FISIKA (E-JOURNAL) Blantika : Multidisciplinary Journal Jurnal Akuntansi, Perpajakan dan Auditing Jurnal Social Society PENG: Jurnal Ekonomi dan Manajemen Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmu Sosial dan Humaniora Indonesia Economic Journal Jurnal Ilmiah Ekonomi dan Manajemen Indonesia IJEMA
Diena Noviarini
Fakultas Ekonomi Unversitas Negeri Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Analisis Faktor-Faktor yang Memengaruhi Purchase Intention Produk Elektronik pada Pengguna Datascripmall Rio Danuarta Sihombing; Diena Noviarini; Meta Bara Berutu
Journal Social Society Vol. 6 No. 2 (2026): April - Juni 2026
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.6.2.2026.1206

Abstract

Seiring dengan meningkatnya penetrasi internet dan adopsi teknologi digital, e-commerce berkembang pesat di Indonesia. Meskipun ada jaminan harga dan keaslian produk, masih terdapat masalah rendahnya purchase intention konsumen dalam konteks penjualan perangkat elektronik. Tujuan penelitian ini adalah untuk menguji variabel-variabel yang mempengaruhi purchase intention pengguna platform Datascripmall.id, dengan menekankan pentingnya influencer trustworthiness, influencer attractiveness, influencer expertise, platform quality, dan information quality. Pendekatan structural equation modeling–partial least square (SEM-PLS) digunakan dalam strategi studi kuantitatif, yang melibatkan penyampaian kuesioner kepada pengguna Datascripmall di DKI Jakarta. Hasil penelitian menunjukkan bahwa niat beli dipengaruhi secara positif dan signifikan oleh variabel influencer trustworthiness, influencer attractiveness, dan influencer expertise. Niat beli juga dipengaruhi secara signifikan oleh information quality dan platform quality, dengan platform quality sebagai faktor terbesar dalam model tersebut. Adapun jumlah responden penelitian yaitu 208 orang dengan menggunakan purposive sampling. Instrument penelitian yaitu menggunakan instrument dengan teknik pengumpulan data dengan mendistribusikan kuesioner secara online. Temuan ini menegaskan bahwa kepercayaan dan kredibilitas influencer, disertai dengan pengalaman pengguna yang baik di platform, berperan penting dalam membangun niat pembelian konsumen terhadap produk elektronik di Datascripmall.id. Oleh karena itu, peningkatan integritas komunikasi influencer dan perbaikan kualitas teknis serta informatif platform perlu menjadi fokus strategi pemasaran digital di masa mendatang.
Kualitas Sistem dan Kualitas Informasi dalam Meningkatkan Kepuasan Pengguna melalui Variabel Kepercayaan: Studi pada Aplikasi Coretax Nadiyah Hibrizi; Umi Widyastuti; Diena Noviarini
Indonesian Journal of Economics Management and Accounting Vol. 2 No. 7 (2025): IJEMA - Juli 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Transformasi digital dalam sistem administrasi perpajakan menghadirkan tantangan baru terhadap kualitas sistem dan kualitas informasi yang berdampak pada kepercayaan dan kepuasan pengguna. Penelitian ini bertujuan untuk menganalisis pengaruh Kualitas Sistem dan Kualitas Informasi terhadap Kepuasan Pengguna melalui Kepercayaan, dengan studi kasus pada aplikasi Coretax yang dikembangkan oleh Direktorat Jenderal Pajak. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei daring dan teknik analisis Structural Equation Modeling Partial Least Square (SEM-PLS) yang melibatkan 170 responden. Hasil penelitian menunjukkan bahwa Kualitas Sistem berpengaruh signifikan terhadap Kepercayaan dengan koefisien sebesar 0,630, nilai t sebesar 2,728, dan nilai p sebesar 0,006. Kualitas Informasi juga memiliki pengaruh signifikan terhadap Kepercayaan, dengan koefisien 0,487, nilai t sebesar 2,335, dan nilai p sebesar 0,020. Selanjutnya, Kepercayaan terbukti berpengaruh signifikan terhadap Kepuasan Pengguna dengan koefisien sebesar 0,690, nilai t sebesar 4,051, dan nilai p sebesar 0,000. Temuan ini menunjukkan bahwa kualitas sistem, kualitas informasi, dan kepercayaan memainkan peran penting dalam meningkatkan kepuasan pengguna terhadap sistem perpajakan digital. Penelitian ini memberikan kontribusi teoritis terhadap pengembangan model evaluasi sistem informasi serta rekomendasi praktis bagi pengembangan sistem Coretax agar lebih responsif, andal, dan berorientasi pada pengguna.
Faktor-Faktor yang Memengaruhi Continuance Intention Penggunaan QRIS BRI Merchant oleh Pelaku UMKM di Jakarta Daril Fajar Ardiyansyah; Diena Noviarini; Ringga Sentagi Asa
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/82yav816

Abstract

This study aims to analyze the effects of perceived ease of use, perceived usefulness, and trust on the continuance intention to use QRIS BRI Merchant among Micro, Small, and Medium Enterprises (MSMEs) in DKI Jakarta, partially. This research employs a quantitative approach using a survey method and Structural Equation Modeling with a Partial Least Squares (SEM-PLS) technique. The sample consists of 160 MSME owners who use QRIS BRI Merchant in DKI Jakarta, selected through purposive sampling. The data were analyzed using SmartPLS software. The results indicate that: (1) perceived ease of use has a positive and significant effect on the continuance intention to use QRIS BRI Merchant; (2) perceived usefulness has a positive and significant effect on the continuance intention to use QRIS BRI Merchant; and (3) trust has a positive and significant effect on the continuance intention to use QRIS BRI Merchant. These findings highlight the importance of system usability, perceived benefits, and user trust in encouraging the sustained use of digital payment systems. This study is expected to provide practical insights for banking institutions to enhance the quality and reliability of QRIS services in order to support the long-term adoption of digital payment systems among MSMEs.
Pengaruh Kualitas Informasi, Kualitas Sistem, dan Kualitas Layanan terhadap Kepuasan Pengguna Aplikasi  JakteBoat di Jakarta Muhammad Dzaky Arief; Diena Noviarini; Fildzah Shabrina
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1k5nbk76

Abstract

This study aims to examine and analyze the effects of information quality, system quality, and service quality on user satisfaction with the Jaket Boat application, a boat ticket booking application managed by the Transportation Agency of the Special Capital Region of Jakarta, particularly for transportation services to the Seribu Islands. The increasing demand for digital transportation services that are fast, accurate, and easily accessible highlights the need to evaluate the effectiveness of application-based public service systems in supporting maritime transportation. This study employed a quantitative research method with a descriptive approach. Data were collected through a questionnaire using a five-point Likert scale distributed to 180 active users of the Jaket Boat application selected through purposive sampling. The findings indicate that information quality, system quality, and service quality each have a positive and significant effect on user satisfaction. Among these variables, service quality has the strongest influence on user satisfaction. Conversely, technical issues and inaccurate information reduce user satisfaction. Therefore, this study recommends that the Jakarta Transportation Agency continuously improve application performance, customer service quality, and real-time information accuracy to enhance user convenience, trust, and satisfaction with digital maritime transportation services.
Perancangan UI/UX Layanan Servis Kendaraan On-Demand Berbasis Human-Centered Design Andhika Satya Aryaguna; Diena Noviarini; Adnan Kasofi
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fcmpyh86

Abstract

This research is motivated by the high financial information asymmetry (price manipulation practices) and spatial panic experienced by users when facing automotive emergencies on the road. The objective of this study is to design a user interface prototype for an on-demand vehicle service application that provides absolute price transparency and accelerates access to mechanical assistance. This study employs a Human-Centered Design (HCD) approach through the Design Thinking methodology, consisting of empathize, define, ideate, prototype, and test stages. The designed solution focuses on the Fixed-Price Checkout feature to lock in cost details, as well as the integration of One-Tap SOS and satellite Live Tracking to mitigate geographic disorientation. Functionality testing was conducted through Blackbox Testing, while the usability level was evaluated using the System Usability Scale (SUS) instrument involving 30 respondents. The Blackbox testing results showed a 100% functional precision rate. The SUS evaluation resulted in an average score of 83.67, which falls into the Excellent category with a B+ Grade (Acceptable). Furthermore, qualitative data analysis and pre-test and post-test comparisons demonstrated a significant decrease in anxiety levels and an increase in user trust. In conclusion, the Human-Centered Design-based on-demand vehicle service interface design has proven to be effective, solution-oriented, and user-friendly in resolving information asymmetry issues in the automotive aftersales sector.  
Pengaruh Kredibilitas Influencer dan Fitur Live Shopping terhadap Niat Beli Gen Z Dimediasi Kepercayaan  pada Platform Tiktok Muhammad Fachri Siregar; Diena Noviarini; Meta Bara Berutu
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/bcdd1291

Abstract

This study aims to examine the influence of influencer credibility and Live Shopping features on Generation Z's purchase intention, with trust serving as a mediating variable on the TikTok platform. A quantitative approach with a survey method was employed. The research population consisted of Generation Z residing in Jakarta, who actively use TikTok and have watched Live Shopping sessions and made purchases through TikTok Shop within the last six months. A purposive sampling technique was applied, resulting in 180 respondents. Data were analyzed using PLS-SEM with SmartPLS 4 software. The findings reveal that influencer credibility positively affects purchase intention, Live Shopping features positively influence purchase intention, and Live Shopping features positively affect trust. Furthermore, trust has a significant effect on purchase intention and mediates the relationship between Live Shopping features and purchase intention. However, influencer credibility does not significantly influence trust, indicating that trust does not mediate the relationship between influencer credibility and purchase intention. These findings suggest that interactive shopping experiences provided through Live Shopping play a more substantial role in building consumer trust than influencer credibility. The study provides practical implications for digital businesses in optimizing social commerce strategies by enhancing Live Shopping quality and improving user experience.
Analisis Faktor-Faktor yang Mempengaruhi Impulse Buying: Studi tentang Penggunaan Paylater, Gaya Hidup Konsumtif, dan Literasi Keuangan Wahyu Leksono; Gatot Nazir Ahmad; Diena Noviarini
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/n2vwc420

Abstract

Penelitian ini untuk menganalisis Faktor-Faktor yang Mempengaruhi Impulse Buying: Studi tentang Penggunaan Paylater, Gaya Hidup Konsumtif, dan Literasi Keuangan. Sampel dalam penelitian ini adalah bagian dari populasi generasi Z yang memenuhi kriteria sebagai pengguna atau individu yang memiliki pengetahuan dan pengalaman dalam menggunakan layanan PayLater saat bertransaksi melalui e-commerce dengan jumlah 160 responden. Analisis data dalam penelitian ini dilakukan menggunakan pendekatan Structural Equation Modeling berbasis Partial Least Squares (PLS-SEM) dengan bantuan perangkat lunak SmartPLS versi 3.0. Secara keseluruhan, meskipun nilai koefisien determinasi (R²) berada pada kategori rendah, model penelitian ini tetap mampu menjelaskan perilaku impulse buying secara empiris. Hal ini dapat dipahami mengingat perilaku impulse buying merupakan fenomena kompleks yang dipengaruhi oleh berbagai faktor psikologis dan situasional di luar model penelitian.
Pengaruh Firm size, Free float dan Underwriter reputation terhadap Underpricing pada Saham IPO di Indonesia Zerafim Emmanuel Sharon; Diena Noviarini; Ringga Sentag Asa
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xdq88089

Abstract

Penelitian ini untuk melihat Pengaruh Firm size, Free float dan Underwriter reputation terhadap Underpricing pada Saham IPO di Indonesia. Teknik pengambilan sampel yang digunakan adalah purposive sampling dengan jumlah sampel 232 perusahaan. Metodologi yang diterapkan dalam kajian ini adalah pendekatif kuantitatif dengan desain eksplanatori. Pendekatan analisis yang digunakan adalah Analisis Regresi Linear Sederhana (Simple Linear Regression). Hasil penelitian menunjukkan bahwa semakin besar total aset yang dimiliki perusahaan, semakin rendah tingkat underpricing yang terjadi di pasar sekunder. Penelitian ini menemukan bahwa semakin besar proporsi saham yang dilepas ke publik, semakin tinggi lonjakan harga saham pada hari pertama perdagangan. Dan juga Hasil statistik menunjukkan bahwa penggunaan penjamin emisi bereputasi tinggi (top tier) maupun rendah tidak memberikan dampak perbedaan yang signifikan terhadap tingkat keuntungan awal saham. Temuan ini mengindikasikan bahwa pada periode "Hot Market" (2021–2024), peran sertifikasi reputasi underwriter menjadi kurang relevan akibat dominasi perilaku herding investor. Keputusan investasi pasar lebih didorong oleh sentimen tren dan momentum sektoral dibandingkan kredibilitas lembaga penjamin emisi.
Faktor Faktor yang Mempengaruhi Purchase Intention Codashop pada Generasi Z di Kota Depok Fathannaufal Amiludin; Diena Noviarini; Meta Bara Berutu
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/feat8r80

Abstract

This study aims to analyze the effects of perceived ease of use, perceived usefulness, perceived playfulness, and attitude on purchase intention toward Codashop top-up services among Generation Z in Depok. This research employed a quantitative approach using a survey method. The population consisted of Generation Z in Depok who had used Codashop at least once. The sample was selected using purposive sampling, resulting in 198 respondents. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results show that perceived ease of use and perceived playfulness have a positive and significant effect on purchase intention. Meanwhile, perceived usefulness and attitude do not have a significant effect on purchase intention. The R-square value of 0.308 indicates that the four independent variables explain 30.8% of the variance in purchase intention, while the remaining variance is explained by other variables outside the model. This study contributes theoretically to digital consumer behavior research and practically to Codashop in improving user experience and marketing strategies for Generation Z.
Pengaruh Website Quality dan E-Service Quality terhadap Purchase Intention melalui Trust Platform Top Up Game Fini Pandewidinata; Diena Noviarini; Fildzah Shabrina
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3s7sgs09

Abstract

This study aims to analyze the influence of website quality and e-service quality on purchase intention through trust among users of a game top-up platform. The study was motivated by increasing competition among game top-up platforms, requiring service providers to deliver high-quality websites and digital services capable of building user trust and encouraging purchase intention. This research employed a quantitative method with a survey approach. Data were collected through questionnaires distributed to 183 users of the UPOINT.ID platform and analyzed using SEM-PLS with SmartPLS 4.0. The results indicate that website quality has a positive and significant effect on purchase intention (β = 0.317; p < 0.001), e-service quality has a positive and significant effect on purchase intention (β = 0.318; p < 0.001), and trust has a positive and significant effect on purchase intention (β = 0.314; p < 0.001). Furthermore, website quality (β = 0.586; p < 0.001) and e-service quality (β = 0.311; p < 0.001) also had positive and significant effects on trust. Mediation analysis revealed that trust significantly mediates the effects of both website quality and e-service quality on purchase intention. These findings suggest that improving website quality and e-service quality, along with strengthening user trust, is essential for enhancing purchase intention on game top-up platforms.
Co-Authors Abdurrasyid Akbar Adelia Tiara Andani Adnan Kasofi Amanda Chrysanti Andhika Satya Aryaguna Damar Lintang Daril Fajar Ardiyansyah Desma Noor Putri Dzaki Hanif Faida Istiqomah Fathannaufal Amiludin Fauzan Fadlullah Fildzah Shabrina Fini Pandewidinata Gatot Nazir Ahmad Henry Ocky M. Yasser Arafat Manda Raihana Laksita Marsellisa Nindito, Marsellisa Meta Bara Berutu Muhamad Ilham Muhamad Safitri Ruswandi Muhammad Dzaky Arief Muhammad Fachri Siregar Nadiyah Hibrizi Najwan Tsaqib Osly Usman Parimitha, Widya Purwana E.S., Dedi Raka Echa Pratama Rakha Athallah Syahputra Ringga Sentag Asa Ringga Sentagi Asa Rio Danuarta Sihombing Roni Faslah Rumondang, Sintha Ruswandi, Muhamad Safitri Sabo Hermawan Santi Setriyani Setyo Ferry Wibowo Shandy Aditya Singal, Anna Maurina Tegar Hanafi Terrylina A. Monoarfa Terrylina Arvinta Monoarfa Tineukeu Ariyanti Umi Widyastuti Umi Widyastuti Vira Deyana Cindy Wa Ode Regina Hersanti Wahyu Leksono Winda Khairunnisa YAMANI, AKHMAD Zaid Al Fatiy Zakaria, Adam Zerafim Emmanuel Sharon