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All Journal JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Ilmiah Wahana Akuntansi Jurnal Akuntansi dan Keuangan Indonesian Collaboration Journal of Community Services (ICJCS) PROSIDING SEMINAR NASIONAL FISIKA (E-JOURNAL) Jurnal Akuntansi, Perpajakan dan Auditing Jurnal Social Society Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Indonesia Economic Journal
Diena Noviarini
Fakultas Ekonomi Unversitas Negeri Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Physics Social Sciences Other

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Analisis Faktor-Faktor yang Mempengaruhi Impulse Buying: Studi tentang Penggunaan Paylater, Gaya Hidup Konsumtif, dan Literasi Keuangan Leksono, Wahyu; Ahmad, Gatot Nazir; Noviarini, Diena
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/n2vwc420

Abstract

Penelitian ini untuk menganalisis Faktor-Faktor yang Mempengaruhi Impulse Buying: Studi tentang Penggunaan Paylater, Gaya Hidup Konsumtif, dan Literasi Keuangan. Sampel dalam penelitian ini adalah bagian dari populasi generasi Z yang memenuhi kriteria sebagai pengguna atau individu yang memiliki pengetahuan dan pengalaman dalam menggunakan layanan PayLater saat bertransaksi melalui e-commerce dengan jumlah 160 responden. Analisis data dalam penelitian ini dilakukan menggunakan pendekatan Structural Equation Modeling berbasis Partial Least Squares (PLS-SEM) dengan bantuan perangkat lunak SmartPLS versi 3.0. Secara keseluruhan, meskipun nilai koefisien determinasi (R²) berada pada kategori rendah, model penelitian ini tetap mampu menjelaskan perilaku impulse buying secara empiris. Hal ini dapat dipahami mengingat perilaku impulse buying merupakan fenomena kompleks yang dipengaruhi oleh berbagai faktor psikologis dan situasional di luar model penelitian.
Pengaruh Firm size, Free float dan Underwriter reputation terhadap Underpricing pada Saham IPO di Indonesia Sharon, Zerafim Emmanuel; Noviarini, Diena; Asa, Ringga Sentag
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xdq88089

Abstract

Penelitian ini untuk melihat Pengaruh Firm size, Free float dan Underwriter reputation terhadap Underpricing pada Saham IPO di Indonesia. Teknik pengambilan sampel yang digunakan adalah purposive sampling dengan jumlah sampel 232 perusahaan. Metodologi yang diterapkan dalam kajian ini adalah pendekatif kuantitatif dengan desain eksplanatori. Pendekatan analisis yang digunakan adalah Analisis Regresi Linear Sederhana (Simple Linear Regression). Hasil penelitian menunjukkan bahwa semakin besar total aset yang dimiliki perusahaan, semakin rendah tingkat underpricing yang terjadi di pasar sekunder. Penelitian ini menemukan bahwa semakin besar proporsi saham yang dilepas ke publik, semakin tinggi lonjakan harga saham pada hari pertama perdagangan. Dan juga Hasil statistik menunjukkan bahwa penggunaan penjamin emisi bereputasi tinggi (top tier) maupun rendah tidak memberikan dampak perbedaan yang signifikan terhadap tingkat keuntungan awal saham. Temuan ini mengindikasikan bahwa pada periode "Hot Market" (2021–2024), peran sertifikasi reputasi underwriter menjadi kurang relevan akibat dominasi perilaku herding investor. Keputusan investasi pasar lebih didorong oleh sentimen tren dan momentum sektoral dibandingkan kredibilitas lembaga penjamin emisi.
Pengaruh Keamanan Data Pengguna, Kualitas Layanan terhadap Kepercayaan Pengguna untuk Keberlanjutan Bisnis ShopeePay Ahmad, Dejan Kurniawan; Ahmad , Gatot Nazir; Noviarini, Diena
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/spge8j51

Abstract

Penelitian ini untuk mengetahui Pengaruh Keamanan Data Pengguna, Kualitas Layanan terhadap Kepercayaan Pengguna untuk Keberlanjutan Bisnis ShopeePay. Populasi yang diteliti adalah pengguna aplikasi ShopeePay yang berada di wilayah DKI Jakarta dengan jumlah sampel sebanyak 119 responden. Untuk menganalisis hubungan langsung dan tidak langsung antar variabel, digunakan pendekatan Structural Equation Modeling (SEM) dengan bantuan perangkat lunak SmartPLS. Untuk menganalisis hubungan langsung dan tidak langsung antar variabel, digunakan pendekatan Structural Equation Modeling (SEM) dengan bantuan perangkat lunak SmartPLS. Secara keseluruhan, hasil penelitian ini menegaskan bahwa keamanan data dan kualitas layanan merupakan faktor kunci dalam membangun kepercayaan pengguna, yang selanjutnya menjadi fondasi utama dalam menjaga keberlanjutan bisnis layanan dompet digital ShopeePay. Temuan penelitian menunjukkan bahwa keamanan data pengguna dan kualitas layanan memiliki peran penting dalam membangun kepercayaan pengguna, yang pada akhirnya berdampak pada keberlanjutan bisnis ShopeePay
Faktor-Faktor yang Memengaruhi Continuance Intention Penggunaan QRIS BRI Merchant oleh Pelaku UMKM di Jakarta Ardiyansyah, Daril Fajar; Noviarini, Diena; Asa, Ringga Sentagi
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/82yav816

Abstract

This study aims to analyze the effects of perceived ease of use, perceived usefulness, and trust on the continuance intention to use QRIS BRI Merchant among Micro, Small, and Medium Enterprises (MSMEs) in DKI Jakarta, partially. This research employs a quantitative approach using a survey method and Structural Equation Modeling with a Partial Least Squares (SEM-PLS) technique. The sample consists of 160 MSME owners who use QRIS BRI Merchant in DKI Jakarta, selected through purposive sampling. The data were analyzed using SmartPLS software. The results indicate that: (1) perceived ease of use has a positive and significant effect on the continuance intention to use QRIS BRI Merchant; (2) perceived usefulness has a positive and significant effect on the continuance intention to use QRIS BRI Merchant; and (3) trust has a positive and significant effect on the continuance intention to use QRIS BRI Merchant. These findings highlight the importance of system usability, perceived benefits, and user trust in encouraging the sustained use of digital payment systems. This study is expected to provide practical insights for banking institutions to enhance the quality and reliability of QRIS services in order to support the long-term adoption of digital payment systems among MSMEs.
Faktor-Faktor Yang Memengaruhi Purchase Intention Pada Layanan Community-Centric Digital Subscription Syahputra, Rakha Athallah; Noviarini, Diena; Hermawan, Sabo
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/n3sr2544

Abstract

The subscription economy has expanded rapidly, yet it is increasingly challenged by subscription fatigue, which has encouraged the emergence of community-centric digital subscription models that shift value propositions from mere access to participation and value co-creation. This study aims to examine the determinants of purchase intention in such services by testing the effects of perceived enjoyment, perceived usefulness, and perceived risk on purchase intention, as well as the mediating role of perceived value. A quantitative approach was employed through an online survey of 210 Generation Z respondents in DKI Jakarta who were aware of community-centric digital subscription services, and the data were analyzed using SEM-PLS. The results indicate that perceived enjoyment and perceived usefulness have positive and significant effects on both perceived value and purchase intention, whereas perceived risk shows no significant effect on either perceived value or purchase intention. Furthermore, perceived value positively and significantly influences purchase intention and serves as the strongest determinant in the model; it also significantly mediates the relationships between perceived enjoyment and purchase intention and between perceived usefulness and purchase intention, but does not mediate the effect of perceived risk. These findings suggest that subscription intention in community-based services is primarily driven by enjoyable user experiences, perceived functional benefits, and overall value evaluations rather than by perceived risk considerations.
Analisis Faktor-Faktor yang Memengaruhi Continuous Intention to Use Aplikasi Mobile Game Online di Indonesia Al Fatiy, Zaid; Noviarini, Diena; Hermawan, Sabo
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9em7bd12

Abstract

This study aims to analyze the partial effects of hedonic motivation, habit, and social influence on the continuous intention to use mobile game online applications in Indonesia. This research employs a quantitative approach using a survey method and Structural Equation Modeling based on Partial Least Squares (SEM-PLS) as the data analysis technique. The sample consists of 192 users of mobile game online applications in Indonesia selected through purposive sampling. The data were analyzed using SmartPLS software. The results indicate that: (1) hedonic motivation has a positive and significant effect on the continuous intention to use mobile game online applications; (2) habit has a positive and significant effect on the continuous intention to use mobile game online applications; and (3) social influence has a positive and significant effect on the continuous intention to use mobile game online applications. These findings emphasize the importance of enhancing the quality of gaming experience, fostering positive usage habits, and optimizing social interaction within applications to increase users’ intention to continue using mobile game online services
Anteseden Keputusan Penggunaan Bank Digital pada Generasi Z di Jabodetabek Ilham, Muhamad; Widyastuti , Umi; Noviarini, Diena
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3pcfpq25

Abstract

This study aims to analyze the influence of Financial Literacy, Friend Influence, Perceived Ease of Use, and Perceived Enjoyment on the Decision to Use digital banking among Generation Z in Greater Jakarta. The research employs a quantitative method using a survey technique through an online questionnaire. The sample consists of 144 respondents aged 13–28 years who reside in Greater Jakarta and have digital bank accounts. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique through SmartPLS 4 software. The results show that Financial Literacy has a significant positive effect on the Decision to Use. Friend Influence is also proven to have a significant positive effect on the Decision to Use. Furthermore, Perceived Ease of Use has a significant positive effect on Perceived Enjoyment, and Perceived Enjoyment has a significant positive effect on the Decision to Use. The findings are expected to provide theoretical contributions to the development of technology adoption models as well as practical contributions to the banking industry in formulating appropriate marketing strategies to increase digital bank usage among young generations. The implications of this study indicate that digital banking service providers need to develop strategies that focus not only on application usability but also on improving digital financial literacy, creating enjoyable user experiences, and leveraging social influence to encourage digital bank usage decisions among Generation Z.
Pengaruh Perceived Usefulness, Perceived Ease of Use, dan Social Influence Terhadap Continuance Intention Aplikasi Linkaja Hanafi, Tegar; Noviarini, Diena; Fadlullah, Fauzan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/w7qvj130

Abstract

This research aims to analyze the influence of perceived usefulness, perceived ease of use, and social influence on the continuance intention of the LinkAja application, both partially and simultaneously. This study employs a quantitative approach with a survey method and Structural Equation Modeling based on Partial Least Squares (SEM-PLS) as the analysis technique. The sample in this research consists of 255 respondents residing in the DKI Jakarta area , selected through a purposive sampling technique. Data were analyzed using SmartPLS 4.0 software. The results of the analysis indicate that: (1) Perceived usefulness has a positive and significant effect on the continuance intention of the LinkAja application. (2) Perceived ease of use has a positive and significant effect on the continuance intention of the LinkAja application. (3) Social influence has a positive and significant effect on the continuance intention of the LinkAja application. These findings confirm that social influence is the most dominant factor in influencing user continuance intention. Therefore, application developers need to integrate the usefulness of features, an intuitive interface, and the strengthening of the community base to maintain user loyalty in the competitive digital wallet market.  
Analisis Aspek Gamifikasi Terhadap User Enjoyment pada Aplikasi Produktivitas Andani, Adelia Tiara; Noviarini, Diena; Asa, Ringga Sentagi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/yyzz3h28

Abstract

Perkembangan teknologi digital telah mendorong Generasi Z untuk menuntut pengalaman produktivitas yang tidak hanya efisien tetapi juga menyenangkan (enjoyable productivity). Namun, tantangan muncul ketika penerapan gamifikasi pada aplikasi produktivitas sering kali bersifat dangkal sehingga gagal mempertahankan motivasi pengguna dalam jangka panjang. Penelitian ini bertujuan untuk menganalisis pengaruh elemen gamifikasi (rewards, immersion, social) terhadap pemenuhan kebutuhan psikologis dasar (competence, autonomy, relatedness) dan dampaknya terhadap user enjoyment pada pengguna aplikasi Forest, menggunakan pendekatan Self-Determination Theory (SDT). Sampel penelitian ini terdiri dari 300 pengguna aplikasi Forest dari kalangan Generasi Z yang berdomisili di wilayah Jabodetabek, yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner berskala Likert enam poin dan dianalisis menggunakan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa rewards berpengaruh positif dan signifikan terhadap competence, serta social berpengaruh positif dan signifikan terhadap relatedness. Namun, immersion tidak berpengaruh signifikan terhadap autonomy. Selanjutnya, competence terbukti berpengaruh positif dan signifikan terhadap user enjoyment. Sebaliknya, autonomy tidak berpengaruh signifikan terhadap user enjoyment, sedangkan relatedness memiliki pengaruh yang signifikan namun negatif terhadap user enjoyment, mengindikasikan adanya fenomena tekanan sosial.
Analisis Faktor-Faktor yang Memengaruhi Purchase Intention Produk Elektronik pada Pengguna Datascripmall Sihombing, Rio Danuarta; Noviarini, Diena; Berutu, Meta Bara
Journal Social Society Vol. 6 No. 2 (2026): April - Juni 2026
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.6.2.2026.1206

Abstract

Seiring dengan meningkatnya penetrasi internet dan adopsi teknologi digital, e-commerce berkembang pesat di Indonesia. Meskipun ada jaminan harga dan keaslian produk, masih terdapat masalah rendahnya purchase intention konsumen dalam konteks penjualan perangkat elektronik. Tujuan penelitian ini adalah untuk menguji variabel-variabel yang mempengaruhi purchase intention pengguna platform Datascripmall.id, dengan menekankan pentingnya influencer trustworthiness, influencer attractiveness, influencer expertise, platform quality, dan information quality. Pendekatan structural equation modeling–partial least square (SEM-PLS) digunakan dalam strategi studi kuantitatif, yang melibatkan penyampaian kuesioner kepada pengguna Datascripmall di DKI Jakarta. Hasil penelitian menunjukkan bahwa niat beli dipengaruhi secara positif dan signifikan oleh variabel influencer trustworthiness, influencer attractiveness, dan influencer expertise. Niat beli juga dipengaruhi secara signifikan oleh information quality dan platform quality, dengan platform quality sebagai faktor terbesar dalam model tersebut. Adapun jumlah responden penelitian yaitu 208 orang dengan menggunakan purposive sampling. Instrument penelitian yaitu menggunakan instrument dengan teknik pengumpulan data dengan mendistribusikan kuesioner secara online. Temuan ini menegaskan bahwa kepercayaan dan kredibilitas influencer, disertai dengan pengalaman pengguna yang baik di platform, berperan penting dalam membangun niat pembelian konsumen terhadap produk elektronik di Datascripmall.id. Oleh karena itu, peningkatan integritas komunikasi influencer dan perbaikan kualitas teknis serta informatif platform perlu menjadi fokus strategi pemasaran digital di masa mendatang.
Co-Authors Ahmad , Gatot Nazir Ahmad, Dejan Kurniawan Al Fatiy, Zaid Amanda Chrysanti Andani, Adelia Tiara Ardiyansyah, Daril Fajar Asa, Ringga Sentag Asa, Ringga Sentagi Berutu, Meta Bara Cindy, Vira Deyana Fadlullah, Fauzan Gatot Nazir Ahmad Hanafi, Tegar Henry Ocky Hermawan, Sabo Ilham, Muhamad Leksono, Wahyu M. Yasser Arafat Marsellisa Nindito, Marsellisa Meta Bara Berutu Muhamad Safitri Ruswandi Osly Usman Parimitha, Widya Purwana E.S., Dedi Roni Faslah Rumondang, Sintha Ruswandi, Muhamad Safitri Setyo Ferry Wibowo Shandy Aditya Sharon, Zerafim Emmanuel Sihombing, Rio Danuarta Singal, Anna Maurina Syahputra, Rakha Athallah Terrylina A. Monoarfa Terrylina Arvinta Monoarfa Umi Widyastuti Umi Widyastuti Widyastuti , Umi YAMANI, AKHMAD Zakaria, Adam