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All Journal Indonesian Journal of Obstetrics and Gynecology (Majalah Obstetri dan Ginekologi Indonesia) Jurnal Ekonomi Bisnis Dan Industri (EBI) Jurnal Penyakit Dalam Indonesia Causa: Jurnal Hukum dan Kewarganegaraan Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Strata International Journal of Social Issues
Nana Supriana
Faculty of Medicine University of Indonesia/ Dr. Cipto Mangunkusumo Hospital Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Optimalisasi Media Sosial untuk Mengatasi Masalah Pemasaran Djajan Coffee: Penelitian Any Ghotri, Devy; Nurcitra Virginia, Tirsha; Yunus Hatori Candra, Muhammad; Saeful Rizal, Deni; Supriana, Nana
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4117

Abstract

Marketing problems are one of the major challenges faced by UMKM Djajan Coffee, especially amid increasing business competition and shifting consumer behavior that relies heavily on social media for product information. This community engagement activity aims to optimize the use of social media as a promotional tool to enhance business visibility and attract more customers. The implementation method includes observation, interviews, marketing needs analysis, and direct mentoring for the business owner regarding digital promotion strategies. The programs carried out consist of creating visual content, preparing a posting schedule, utilizing Instagram and TikTok promotional features, and providing basic training on online brand management. The results indicate an improvement in the owner’s capability to manage social media, higher customer engagement through more consistent content, and a significant increase in account reach. The optimization of social media not only improves Djajan Coffee’s marketing effectiveness but also strengthens its brand identity and competitiveness in the local market. This activity demonstrates that a well-planned digital marketing strategy can serve as an effective solution to overcome marketing issues faced by UMKM.
Co-Authors Andrijono Andrijono Any Ghotri, Devy Bambang Sutrisna Chatarina Umbul Wahyuni Dadang Makmun Dewi Astuti Dharmeizar Dharmeizar Hariyono Winarto Imam Rasjidi Iswanto, Candra Khonsa, Oni Laila Nuranna M. F. Aziz Mufti, Imas Mulia Mulia Murdani Abdullah Nurcitra Virginia, Tirsha Rahakbauw, Erwin Rochani Rochani Saeful Rizal, Deni Sigit Purbadi Sumarsana, Asep Supriyadi, Agung Trisnawati, Iis Tuti Alawiyah Usman, Dani Wahyuni Adelana, Meisya Yunus Hatori Candra, Muhammad