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Pengaruh Persepsi Konsumen Terhadap Atribut Produk pada Sikap Terhadap Produk dan Niat Pembelian Ulang : Studi Empirik Pengambilan Keputusan pada Kategori Produk Daging Olahan Beku (The Effect of Consumer Perception on Product Attributes to Attitude Towar Antofany Yusticia Ahmadi; Suci Paramitasari Syahlani; F. Trisakti Haryadi
Buletin Peternakan Vol 34, No 2 (2010): Buletin Peternakan Vol. 34 (2) Juni 2010
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v34i2.99

Abstract

The objectives of the study were to measure the influence of product attribute perception to attitude toward product, the effect of attitude toward product to repeat purchase intention and to confirm that attitude toward product isa mediating variable between effect in relationship of product attribute perception to repeat purchase intention. One hundred (100) housewives determined by judgmental sampling method were used in the study. The criterion ofrespondent selected was that he/she has a role as food buying decision maker. Data were analyzed by simple and multiple regression analysis. The results indicated that perception on product attribute had significant effect onattitudes toward product and attitude toward product influenced repeat purchase intention. The study showed that 36.5% attitude toward product can be explained by consumer product attribute perception, while 61.6% repeat purchase intention can be explained by attitude toward product. Study also confirmed that attitude toward product attribute was a fully mediating variable relationship of attitude and purchase intention.(Key words: Perception, Attitude, Repeat purchase intention)
Karakteristik Kategori Adopter dalam Adopsi Inovasi Feed Additive Herbal untuk Ayam Pedaging (Adopter Category Characteristics on the Adoption of Herbal Feed Additive Inovation for Broiler) Ayu Intan Sari; Suci Paramitasari Syahlani; F. Trisakti Haryadi
Buletin Peternakan Vol 33, No 3 (2009): Buletin Peternakan Vol. 33 (3) Oktober 2009
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v33i3.117

Abstract

The aims of this research were to analyze the effect of characteristics of the farmer on the probability of adopter category difference, and to analyze the effect of farmer’s perception of innovation characteristics on the probability ofthe difference of adopter innovation of herbal feed additive for broiler. This research was conducted from August to October 2008, in the broiler farm at Karanganyar, Sragen, and Boyolali by using research based method of descriptiveanalysis. The respondents of the research were 34 farmers selected by using purposive convenience sampling. The data were analyzed using descriptive analysis, Mann-Whitney analysis, and logistic binominal regression analysis. Theresult of the research showed that there were differences in characteristics of the farmer between early and late adopter categories; they were age (p≤0.01), formal educational level (P≤0.01), cosmopolitness level (P≤0.01), and farmingexperience (P≤0.05). The result of logistic binominal regression test showed that age and formal education level were characteristics factor influencing the difference of adopter category significantly (P≤0.05), while the innovationcharacteristics consisted of relative advantage, complexity, and observability had significant effect (P≤0.05) on the adopter category difference. The conclusion of the research was that younger farmers, higher formal education level,longer experience, and higher level of active searching information seemed to have higher probability to become the early adopter. The farmers having higher perception of innovation characteristics, relative advantage and observability, and lower perception of complexity innovation characteristic tended to be early adopter.(Key words: Adopter category, Adoption, Herbal feed additive)
Pengaruh Sikap dan Niat pada Perilaku Beli : Studi Empirik Teori Planned Behavior pada Produk Susu Formula Titi Fibrilianthi Carolina; Suci Paramitasari Syahlani; F. Trisakti Haryadi
Buletin Peternakan Vol 32, No 1 (2008): Buletin Peternakan Vol. 32 (1) Februari 2008
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v32i1.1245

Abstract

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ANALISIS PENDAPATAN DAN PERSEPSI PETERNAK PLASMA TERHADAP KONTRAK PERJANJIAN POLA KEMITRAAN AYAM PEDAGING DI PROPINSI LAMPUNG Yulien Tika Fitriza; F. Trisakti Haryadi; Suci Paramitasari Syahlani
Buletin Peternakan Vol 36, No 1 (2012): Buletin Peternakan Vol. 36 (1) Februari 2012
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v36i1.1277

Abstract

Kemitraan usaha ayam pedaging telah berkembang pesat di Indonesia, hal ini memberikan keuntungan yang cukup tinggi bagi peternak. Penelitian ini bertujuan untuk menganalisis pendapatan peternak plasma, menganalisis pengaruh karakteristik peternak plasma terhadap persepsi peternak tentang kontrak perjanjian serta menganalisis hubungan antara persepsi peternak plasma tentang  kontrak perjanjian dengan pendapatan peternak plasma. Materi yang digunakan dalam penelitian adalah PT. Sinar Ternak Sejahtera (STS) sebagai inti dan peternak plasma ayam pedaging yang mengikuti pola kemitraan PT. STS berjumlah 34 responden. Pengumpulan data dilakukan melalui teknik wawancara langsung dengan berpedoman pada kuesioner yang telah diuji validitas maupun reliabilitasnya. Analisis data yang digunakan adalah analisis pendapatan, analisis regresi dan analisis korelasi. Hasil penelitian menunjukkan bahwa pendapatan plasma sebesar Rp. 1.590,54 per ekor/periode. Karakteristik umur peternak dan pengalaman beternak tidak berpengaruh nyata (P>0,05) terhadap persepsi peternak plasma tentang kontrak perjanjian pola kemitraan. Tingkat pendidikan dan jumlah ternak berpengaruh nyata (P<0,05) terhadap persepsi peternak plasma tentang kontrak perjanjian pola kemitraan. Kesimpulan dalam penelitian ini adalah bahwa pendapatan plasma sebesar Rp. 1.590,54 per ekor/periode. Karakteristik tingkat pendidikan dan jumlah ternak yang positif meningkat artinya semakin tinggi tingkat pendidikan dan jumlah ternak maka semakin baik persepsi peternak plasma tentang kontrak perjanjian. Persepsi peternak terhadap kontrak perjanjian tidak berhubungan secara nyata dengan  pendapatan peternak plasma. (Kata kunci: Pendapatan, Persepsi, Kontrak perjanjian, Plasma)
HOUSEHOLD DECISION ANALYSIS ON ANIMAL PROTEIN FOOD CONSUMPTION: EVIDENCE FROM D.I YOGYAKARTA PROVINCE Mujtahidah Anggriani Ummul Muzayyanah; Sudi Nurtini; Rini Widiati; Suci Paramitasari Syahlani; Tri Anggraeni Kusumastuti
Buletin Peternakan Vol 41, No 2 (2017): BULETIN PETERNAKAN VOL. 41 (2) MEI 2017
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v41i2.18062

Abstract

Food consumption pattern in Indonesia has change. Consumption of animal protein food is increasing as income increase. Animal protein foods are come from fish products and livestock products. The aim of this study is to analyze household decision on animal protein food consumption based on socioeconomics determinant of the households. Household expenditure data were used in this study. Discrete choice model is used to measure household decision in consuming these foods. Socioeconomics determinants are measured by Binary Logistic regression to know the influence of these to the household’s decision. Marginal effect value from binary logistic regression analysis showed that households tend to increase consuming animal protein food from livestock products varies from 0.5 to 6.09 times associated to socioeconomic factors of the households. Further research need to analyze nutritional status of the household’s members.
INVESTMENT ANALYSIS FOR SMALL SCALE LAYER CHICKEN BUSINESS (Case Study in Triwidadi Village Pajangan Sub District Bantul Yogyakarta) Rini Widiati; Sudi Nurtini; Suci Paramitasari Syahlani; Bambang Ariyadi
Buletin Peternakan Vol 41, No 4 (2017): BULETIN PETERNAKAN VOL. 41 (4) NOVEMBER 2017
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v41i4.25965

Abstract

Chicken eggs are the most popular and nutritious food in human dietary.The production activities require investments that should create benefit for the business holder, especially for small-scale entrepreneurs with capital constraint and risks. The purpose of this study was to determine investment feasibility and to set alternatives in dealing with the risks on the small scale layer business. Survey method was implemented using 73 respondents selected purposively of small scale layer chicken business in Triwidadi village of Bantul district, Yogyakarta as the sample. Data were collected by direct interview to respondents using questionnaires that related to the research problem. Analysis of investment financial feasibility criteria’s using Net Present Value, Benefit Cost Ratio and Internal Rate of Return, followed by sensitivity analysis in facing business risk.  The result revealed that the average number of birds raised was 1572 birds. The NPV was IDR 37,377,383 per 5 years of investment, B / C ratio more than 1 and IRR was 20.58%. Based on the existing production management, layer chicken investment by small-scale farmers was profitable, but farmers faced on the risk of losses due to increasing feed prices, decreasing egg prices, and increased mortality. In anticipating the risks, farmers should improve productivity so that the Hen Day Average of egg production at least was 77%, on the increase in feed prices and decrease in egg prices of 5%. Small scale layer businesses could provide employment and welfare for society of lower classes.
Study of Animal-Based Food Product Labeling use Candra Pungki Wibowo; Suci Paramitasari Syahlani; Sudi Nurtini
Buletin Peternakan Vol 43, No 2 (2019): BULETIN PETERNAKAN VOL. 43 (2) MAY 2019
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v43i2.26102

Abstract

This study was conducted to identify the food labeling profile in animal-based food products based on consumers’ age and gender, consumers’ preference of the information provided in the label, consumers’ behavior in reading the label, and consumers’ knowledge about food labeling. A total of 100 respondents participated in the study. The sampling was done by using judgmental sampling method with the following criteria: (1) respondent has bought animal-based food products within the last month of the study; (2) respondent’s age was over 18 years old. The data were analyzed descriptively and by using regression analysis. The results showed that female respondents and a group of 50 years or older respondents were used to read the food label frequently compared to other respondent groups. The type of information which considered as the most important was the expiration date, followed by product’s name, ingredients, halal status, nutritional value, product’s instruction for usage and its irregularities, net weight, and the producer’s name and address. This study also identified that the majority of the respondents, as many as 67%, already had good knowledge about food labels, while the other 32% had adequate knowledge, and only 1% of the respondents had a little knowledge about food labels. It can be concluded that consumers’ perception of the potential risks on animal-based food products affect their behaviour in reading the label (p<0.05) while consumers’ health condition and time availability to buy the products did not affect their behaviour in reading the label in animal based food products.
PENGARUH KEPRIBADIAN TERHADAP KINERJA KARYAWAN BERPENDIDIKAN TINGGI: ANALISIS PADA PERUSAHAAN PETERNAKAN DI JAWA TENGAH DAN DAERAH ISTIMEWA YOGYAKARTA Ratna Widyasari; Suci Paramitasari Syahlani; Krishna Agung Santosa
KINERJA Vol. 11 No. 1 (2007): Kinerja
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v11i1.1382

Abstract

The objective of this research is to identify the personal ity effect on job performance of high educational level staff in companies of livestock industry. Survey design was used in this study. Thirty respondents were selected by using purposive sampl ing method; those were the ones who worked in companies of l ivestock industry, had at least diploma degree and had working experience 3-15 years. Data was col lected by individual interviews. Jackson Personal ity Index was used to measure personal ity variable and Workplace Behavior Questionnaire for perceptual measurement of job performance. Data was analyzed by using regression analysis. The result shows that regression coefficient was 0,64, R2 33,40% and significance level was 0,014. This result indicates that personal ity affect positively and significantly in order to develop job performance. Therefore, personality aspect should be included in recruitment process of high educational level staff.Keywords : personality, job performance, livestock, poultry industry
PERAN PENAMBAHAN GAYA KEPEMIMPINAN TRANSFORMASIONAL PADA GAYA KEPEMIMPINAN TRANSAKSIONAL DALAM MEMPREDIKSI KINERJA, ORGANIZATIONAL CITIZENSHIP BEHAVIOR DAN SIKAP BAWAHAN TERHADAP ATASAN: STUDI EMPIRIS PADA PERUSAHAAN PETERNAKAN Desi Mayasari; Suci Paramitasari Syahlani
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 14 No 1 Juni 2010
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v14i1.1314

Abstract

This study aims to measure the influence of transformational  leadership style on performance,  organizational citizenship behavior, and subordinates attitude toward the leader. The research design used in  this study is survey. Respondents of this research were 140 subordinates that worked in three companies in livestock industry that has international and national market share. Random sampling was use to determine the respondents based on employee list. Data was analyzed by  simple linear regression analysis and multiple linear regression analysis. The results of the analysis show that there is an increase explanation capability aplication of transformational  leadership addition on transactional leadership to performance, organizational citizenship behavior, subordinates attitude towards the each leader were 2,3%, 8,3%, and 70,4% respectively.  The results of this research lead to the conclusion that transformasional leadership addition gave stronger explanation of transactional leadership capability to predict  performance, organizational citizenship behavior, and subordinates attitude towards the leader. As many as 17.1% variability of performance could be explained by addition transformational leadership on transactional leadership, while it was 12,3% dan 72,4% on variability of organizational citizenship behavior and attitude of subordinates respectively. 
Message appeal and presentation order of public service advertisement: an experimental study of egg enriched with omega-3 promotion Suci Paramitasari Syahlani; Bernardinus Maria Purwanto; Mujtahidah Anggrian Ummul Muzayyanah
Journal of Economics, Business, & Accountancy Ventura Vol 17, No 2 (2014): August 2014
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v17i2.305

Abstract

Some manufacturers have strengthened promotion by including the third party reviews on leaflet in the product packaging to gain a better market response. Third Party Organization (TPO) endorsers in rational appeal advertisement did not perform well compared to those in emotional appeal advertisement. This study analyzes the effect of emotional and rational appeal advertisements on perceived persuasion and presentation order identity of third party organization endorser and message content in advertising on perceived persuasion. Experimental laboratory with factorialdesign 22 advertisements type (rational vs. emotional) and presentation order of identification source and message (recency vs. primacy) were done on graduate students in Faculty of Animal Science, Gadjah Mada University, using random assignment to put subjects to reduce bias. It shows that rational and emotional appeals has no significant effect on perceived persuasion where the perceived persuasion average of rational advertisements effect was 5.6453 compared to 5.6247 on emotional advertisements effect. Furthermore, in rational appeal advertisement therecency presentation order affect higher perceived persuasion (p<0.01) that it was 6.0000 than primacy presentation order which was 5.2907. However, in emotional type public service, presentation order has no effect to the perceived persuasion which was 5.5275 in recency presentation order compare to 5.6822 in primacy presentation order.