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All Journal Buletin Peternakan Kinerja Journal of Economics, Business, & Accountancy Ventura Jurnal Agro Ekonomi Gadjah Mada International Journal of Business Jurnal Sain Peternakan Indonesia Managament Insight: Jurnal Ilmiah Manajemen Journal of Indonesian Economy and Business Benefit: Jurnal Manajemen dan Bisnis Jurnal Farmasi Sains dan Komunitas AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian JURNAL MANAJEMEN DAN PELAYANAN FARMASI (Journal of Management and Pharmacy Practice) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian MABIS: Manajemen dan Bisnis Jurnal Agro Ekonomi Jurnal Triton Indonesian Community Journal Livestock and Animal Research Journal of Pharmaceutical and Sciences.
Suci Paramitasari Syahlani
Fakultas Peternakan, Universitas Gadjah Mada, Yogyakarta
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Immunology & microbiology Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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The Influence of Pharmaceutical Companies Marketing Activities on Physicians’ Prescribing: Literature Review Putri, Felicita Eka; Satibi, Satibi; Syahlani, Suci Paramitasari
JURNAL MANAJEMEN DAN PELAYANAN FARMASI (Journal of Management and Pharmacy Practice) Vol 14, No 2
Publisher : Faculty of Pharmacy, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmpf.91234

Abstract

Background: Pharmaceutical companies through marketing strategies introduce the products to the user. Physicians are the target of prescription drug marketing. For a long time, pharmaceutical companies have done many marketing activities. They are spend a big portion for the marketing activities. The aims of that activities, to influence physicians’ prescribing.Objectives: This article aimed to examine the influence of marketing activities from pharmaceutical companies on physicians’ prescribing in various countries.Methods: Scopus is used as a database to collect articles with keywords named “pharmaceutical marketing” and prescribing. Inclusion criteria are original articles, published in 2018-2023, in English, open access. In the end, eight articles were reviewed in this study.Results: The result of this study shows pharmaceutical companies apply a marketing mix strategy to promote their product. This strategy consists of four elements product, price, place, and promotion. All of the element influences physicians’ prescribing, generally. Promotion startegies such as medical representative visits and gifts are the most influential strategies for physicians’ prescribing. The influence can’t be generalized because it also depends on the socioeconomic state of the country, culture, work location or environment, practice experience,geography, and ethical issues.Conclusion: Promotion strategy is the most influential for prescribing than product, place, and price but the influence based oh the physicians’ characteristics. So, pharmaceuitcal compines must indentify their user to decide a appropriate strategy.
Technological Acceptance of Cattle Farmers in Mobile Applications for Livestock Digital Marketing Triatmojo, Agung; Qui, Nguyen Hoang; El Sayed, Yasser Basstawy; Ummul Muzayyanah, Mujtahidah Anggriani; Syahlani, Suci Paramitasari; Guntoro, Budi
Buletin Peternakan Vol 48, No 2 (2024): BULETIN PETERNAKAN VOL. 48 (2) MAY 2024
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v48i2.92075

Abstract

The farmers have encountered challenges in conducting livestock trade due to the absence of dealer activity caused by Anthrax and Foot Mouth Disease (FMD) epidemics. In this context, it is crucial to utilize technology in livestock marketing to obtain current market information from distant marketplaces and reduce the risk of contagion. To meet these purposes, a mobile phone application has been developed in order to be used by cattle farmers; after that, market testing has been conducted to gain feedback and determine the segmentation. Thus, the study aimed to examine the differences in the perceived ease of use, perceived usefulness, and social impact amongst farmers who are willing and unwilling to embrace a mobile phone application for digital marketing. A total of 968 cattle farmers were surveyed with stratified random sampling techniques in the Special Region of Yogyakarta. The data obtained were analyzed using mean difference inferential analysis. The result showed that farmers with various categories of age, education, farm revenue, farmers group, farmer experience, cattle ownership, and regions have significantly different (p<0.01) perceived usefulness (PU), perceived ease of use (PE), and social influence (SI) on mobile applications for livestock digital marketing. Furthermore, farmers willing to adopt mobile application have significantly higher (p<0.01) PU, PE, and SI factors. This study recommends mobile app developers evaluate potential user needs and background factors that may influence farmers' interest.
Decision-Making on Repeat Purchases of Goat and Sheep Farmers: Evidence of the "Akar Rumput" Cooperative Rizki Yunus Firmansyah; Suci Paramitasari Syahlani
JURNAL TRITON Vol 16 No 2 (2025): JURNAL TRITON
Publisher : Politeknik Pembangunan Pertanian Manokwari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47687/jt.v16i2.1353

Abstract

The high demand for goats and sheep in Indonesia has encouraged livestock cooperatives to use imported livestock as a genetic source to increase productivity. This study aims to identify the influence of the quality of imported goats and sheep and the service quality provided by the Grassroots Breeders' Cooperative (PAR) on the repurchase behavior of goats and sheep breeds. The research was conducted survey design from September to October 2023. The population of this study was the goat or sheep farmers who had experience of buying imported goats or sheep. The sample was determined using the judgmental sampling method with the respondent criteria (1) goat and sheep farmers (2) had experience to purchases imported goats or sheep from the PAR Cooperative. Data were analyzed using descriptive analysis and multiple linear regression. The results show that the product quality of imported goats and sheep significantly affected repurchase behavior of imported livestock from the PAR Cooperative with β=0.917. Meanwhile the quality of service had no effect on the repurchase behavior of imported goats and sheep with β=0.144. These results conclude that the provision of imported goats and sheep that are in accordance with the required genetic quality, determines the decision of farmers to rebuy imported livestock from the PAR Cooperative.
The influence of objective and subjective knowledge on attitude and willingness to pay veterinary control number-certified livestock food product Syahlani, Suci Paramitasari; Wankar, Tian Jihadhan; Triatmojo, Agung
Livestock and Animal Research Vol 21, No 3 (2023): Livestock and Animal Research
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/lar.v21i3.73266

Abstract

Objective: This study aims to analyse the effect of objective and subjective knowledge on attitude and willingness to pay for veterinary control number certified-livestock food products.Methods: The study was conducted by survey design. Respondents were determined by a judgmental sampling method with the criteria that respondents were at least 19 years old and contribute as full or part decision makers of food buying for him/herself or their families. Data were collected online by using questionnaires and analyzed using structural equation modelling with partial least squares software.Results: The results showed that objective knowledge (β=0.20, t=1.97) positively affected attitude toward VCN-certified livestock food product, while subjective knowledge did not affect (β= -0.10;  t=1.44). Then, attitude toward VCN-certified livestock food product (β=0.29;  t=3.73) affected willingness to pay for VCN-certified livestock food product. Furthermore, willingness to pay was influenced directly by subjective knowledge (β=0.34; t=6.37) but objective knowledge was not influenced significantly (β=-0.07; t=1.26). The R2 value for attitude toward VCN-certified livestock food product was 0.05 and willingness to pay was 0.18.Conclusions: This study concluded that willingness to pay for VCN-certified livestock food product is directly influenced by subjective knowledge, and indirectly by objective knowledge through attitude toward VCN-certified livestock food product.
Message appeal and presentation order of public service advertisement: an experimental study of egg enriched with omega-3 promotion Suci Paramitasari Syahlani; Bernardinus Maria Purwanto; Mujtahidah Anggrian Ummul Muzayyanah
Journal of Economics, Business, and Accountancy Ventura Vol. 17 No. 2 (2014): August 2014
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v17i2.305

Abstract

Some manufacturers have strengthened promotion by including the third party reviews on leaflet in the product packaging to gain a better market response. Third Party Organization (TPO) endorsers in rational appeal advertisement did not perform well compared to those in emotional appeal advertisement. This study analyzes the effect of emotional and rational appeal advertisements on perceived persuasion and presentation order identity of third party organization endorser and message content in advertising on perceived persuasion. Experimental laboratory with factorialdesign 2×2 advertisements type (rational vs. emotional) and presentation order of identification source and message (recency vs. primacy) were done on graduate students in Faculty of Animal Science, Gadjah Mada University, using random assignment to put subjects to reduce bias. It shows that rational and emotional appeals has no significant effect on perceived persuasion where the perceived persuasion average of rational advertisements effect was 5.6453 compared to 5.6247 on emotional advertisements effect. Furthermore, in rational appeal advertisement therecency presentation order affect higher perceived persuasion (p<0.01) that it was 6.0000 than primacy presentation order which was 5.2907. However, in emotional type public service, presentation order has no effect to the perceived persuasion which was 5.5275 in recency presentation order compare to 5.6822 in primacy presentation order.
Analisis Faktor-Faktor yang Mempengaruhi Perilaku Pembelian Konsumen terhadap Produk Farmasi pada Platform E-Commerce: Tinjauan Sistematis Rifai Arfan; Anna Wahyuni Widayanti; Suci Paramitasari Syahlani
Journal of Pharmaceutical and Sciences JPS Volume 9 Nomor 2 (2026)
Publisher : Fakultas Farmasi Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/journal-jps.com.v9i2.1595

Abstract

As digital technology advances, consumers increasingly purchase pharmaceutical products through e-commerce due to easier access, competitive prices and product variety. However, studies examining the determinants of online purchases of prescription and over-the-counter (OTC) medicines remain limited. This study seeks to determine the elements that influence customers' decisions to purchase pharmaceuticals through e-commerce platforms. A systematic review was performed utilizing databases including PubMed, Scopus, ScienceDirect, Google Scholar, and Garuda. This study is limited to publications from 2012 to 2025. The data were analyzed using the TDF and COM-B frameworks. Results showed that eleven overarching themes influence consumers' decisions to purchase medicines through e-commerce platforms. These themes include price and cost savings, medicine and service quality, data security and privacy, risks and limitations, accessibility and convenience, product availability, logistics and delivery services, insurance policies and integration, user experience, customer service, and social or habitual factors. Preliminary evidence suggests that price may be a more influential factor in studies conducted in Asian developing countries, whereas quality, data security, and regulatory considerations were more frequently reported in the limited number of studies from developed countries.
Co-Authors Ahmad Romadhoni Surya Putra Angia Clara Citra Anna Wahyuni Widayanti Antofany Yusticia Ahmadi Ayu Intan Sari Bambang Ariyadi Basu Swastha Dharmmesta Bernardinus Maria Purwanto Bryan Wisnu Prabowo Budi Guntoro Candra Pungki Wibowo Desi Mayasari Desi Mayasari, Desi Dianita Rifqia Putri Diwan Hiliza Yahya Djoko Wahyono Djoko Wahyono Edi Suryanto El Sayed, Yasser Basstawy Endy Triyannanto F. Trisakti Haryadi Ismatullah Salim Krishna Agung Santosa Krishna Agung Santosa Matoati, Rindang Monica, Eva Muhamad Danang Eko Yulianto Muhammad Ilham Mujtahidah Anggrian Ummul Muzayyanah Mujtahidah Anggriani Ummul Muzayyanah Muzayannah, Mujtahidah Anggriani Ummul Nur Ariesanto Ramdhan Putri, Dianita Rifqia Putri, Felicita Eka Qui, Nguyen Hoang Ratna Widyasari Ratna Widyasari Rifai Arfan Rini Widiati Rini Widiati Rista Bella Anggraini Rizki Yunus Firmansyah Salim, Ismatullah Satibi Satibi Suci Nur Utami Sudi Nurtini Sudi Nurtini Sudi Nurtini Titi Fibrilianthi Carolina Tri Anggraeni Kusumastuti Triatmojo, Agung Wankar, Tian Jihadan Wankar, Tian Jihadhan Yulien Tika Fitriza Yundari, Yundari