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All Journal Buletin Peternakan Kinerja Journal of Economics, Business, & Accountancy Ventura Jurnal Agro Ekonomi Gadjah Mada International Journal of Business Jurnal Sain Peternakan Indonesia Managament Insight: Jurnal Ilmiah Manajemen Journal of Indonesian Economy and Business Benefit: Jurnal Manajemen dan Bisnis Jurnal Farmasi Sains dan Komunitas AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian JURNAL MANAJEMEN DAN PELAYANAN FARMASI (Journal of Management and Pharmacy Practice) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian MABIS: Manajemen dan Bisnis Jurnal Agro Ekonomi Jurnal Triton Indonesian Community Journal Livestock and Animal Research

Suci Paramitasari Syahlani

Fakultas Peternakan, Universitas Gadjah Mada, Yogyakarta

Author-ID : 398796

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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EFEK MEREK DOMESTIK VS ASING DAN INFORMASI COUNTRY-OFORIGIN TERHADAP PERSEPSI DAN SIKAP KONSUMEN : STUDI PERILAKU KONSUMEN PADA PRODUK SUSU OLAHAN Suci Paramitasari Syahlani
Journal of Indonesian Economy and Business (JIEB) Vol 23, No 2 (2008): April
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

The aims of this research is to identify the effect of domestic and foreign branding towards consumer perceptions and attitudes, also country-of-origin (COO) information towards consumer attitudes. Product stimuli used in this research was processed milk product. This research was held by factorial design and paper and pencil experiments are used as experiment tool. Eighty (80) males and 80 females of Gadjah Mada University students are used as respondent and then classified into four experiment groups which were domestic branding-domestic COO, domestic branding-foreign COO, foreign branding domestic COO and Foreign brandingforeign COO. The analysis method employed in the study was independent sample t-test dan regression analysis. The results indicated that effect of foreign branding, which was English branding, showed its positive effect better on consumer perceptions and attitudes of processed milk product. Consumer perception showed that foreign branded processed milk product had higher quality than domestic branded processed product. Positive attitudes consumer toward foreign branded processed milk product was higher than domestic branded processed milk product. Foreign COO showed higher positive consumer attitudes than domestic COO. Gender factor did not show its effect on consumer attitudes toward processed milk product’s brand. This research also showed that effect of foreign branding was higher than COO information on product evaluation.

KAJIAN EFEK IKLAN DAN ADVERTORIAL PADA PENGETAHUAN DAN PERSUASI YANG DIRASAKAN : STUDI PROSES ADOPSI PANGAN FUNGSIONAL Dr. Ir. Suci Paramitasari Syahlani, M.M.
Journal of Indonesian Economy and Business (JIEB) Vol 22, No 1 (2007): January
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jieb.6466

A laboratory experiment examines the effect of advertisement, advertorial,Jurnal Ekonomi dan Bisnis Indonesia, Vol 22 No.1 Tahun 2007and source of information on the adoption process of functional food. The treatmentlevels in this experiment were company advertisement, public advertisement,company advertorials and public advertorial. One hundred and ninety-nine researchsubjects were selected; those were the ones who served as decision makers in buyingfood for themselves or their families. The result shows that the audio visualadvertisement only increases subjective knowledge whereas printed advertorialincreases both subjective and objective knowledge. Besides, the study alsodemonstrates that advertorial increases both subjective and objective knowledge.However, this study shows that company advertisement can increase the effect ofsubjective knowledge as much as the advertorial. The study does not prove that theindependent institutions increase stronger perceived persuasion effect than thecompany as the source of communication.Keywords: advertisement, advertorial, adoption process, functional food.

FOOD LABEL EVALUATION IN ADOPTION PROCESS OF FUNCTIONAL FOOD Suci Paramitasari Syahlani
Journal of Management and Business Vol 7, No 2 (2008): SEPTEMBER 2008
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

The objective of this research is to identify the effect of food label information on the adoption process of functional food. The laboratory experiments were conducted with specific and general food label as the experiment treatment. One hundred and ninety-nine subjects were selected; those were the ones who served as decision makers in buying food for themselves or their families. The data was analyzed with the compare means analysis which are paired samples test and independent samples test. The result shows that food label evidently increases subjective and objective knowledge. However, this study does not prove that specific food label with institution certification increases knowledge better than general food label. Consistently, perceive persuasion can not be strengthen by the institution certification in specific food label.

FACTORS THAT AFFECTING THE PHARMACY LOYALTY ON THE PHARMACEUTICAL WHOLESALER Dianita Rifqia Putri; Suci Paramitasari Syahlani; Djoko Wahyono
JURNAL MANAJEMEN DAN PELAYANAN FARMASI (Journal of Management and Pharmacy Practice) Vol 5, No 1
Publisher : Faculty of Pharmacy, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmpf.27

The primary component for maintaining the long term sustainability of a company is customer loyalty. Many factorsaffect customer loyalty in the business-to-business relationship. This study aimed to determine the factors that affect the pharmacy loyalty to the pharmaceutical wholesaler.The study was obtained using questionnaire with 1-4 Likert scale. The sampling method was purposive sampling and the sample was 130 respondents. The questionnaire validaty was tested by factor analysis, while the reliability test was conducted usingCronbach’s Alpha. Data were analyzed using SEM-PLS (Structural Equation Modeling-Partial Least Square).The results showed that pharmaceutical wholesaler’s service quality had a positive effect on pharmacy satisfaction (p-value <0.001 and the path coefficient value = 0.566). Pharmacy satisfaction had a positive influence on pharmacy trust (p-value <0.001 andthe path coefficient value = 0.32), pharmacy commitment (p-value = 0.005 and the path coefficient value = 0.191), and pharmacyloyalty (p-value = 0.014 and the path coefficient value = 0.161). Pharmacy trust had a positiveinfluence on commitment pharmacy (p-value is 0.037 and the path coefficient value = 0.13) and a pharmacy loyalty toward the pharmaceutical wholesaler(p-value = 0.001 and the path coefficient value = 0.254). Commitment pharmacies had a positive effect on pharmacy loyalty (p-value= 0.034 and the path coefficient value = 0.134). To sum up, the most powerful factor among the three variables in influencingloyalty was pharmacy trust.Keywords: service quality, satisfaction, trust, commitment, loyalty

Pengenalan Diversifikasi Produk dan Metode Pemasaran di Masa Pandemi Covid-19 Kepada Peternak Kambing dan Domba Yogyakarta Panjono Panjono; Suci Paramitasari Syahlani; Endy Triyannanto; Muhamad Danang Eko Yulianto; Bryan Wisnu Prabowo
I-Com: Indonesian Community Journal Vol 2 No 3 (2022): I-Com: Indonesian Community Journal (Desember 2022)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Kegiatan pengabdian ini bertujuan untuk mengenalkan diversifikasi produk dan metode pemasaran alternatif sebagai upaya untuk meningkatkan ketahanan peternak dalam menghadapi pandemi Covid-19. Kegiatan pengbadian ini dilakukan secara daring (zoom meeting), pelatihan ini dilakukan dalam tiga seri (materi), yaitu 1. Dinamika industri kambing dan domba pada masa dan pasca pandemi Covid-19; 2. Diversifikasi produk dan pengemasan; 3. Pemanfaatan media digital untuk meningkatkan pemasaran. Kegiatan pengabdian berjalan baik dan mendapatkan respon yang cukup baik dari peserta pelatihan dengan jumlah peserta yaitu 75, 39 dan 22 peternak. Peserta berpartisipasi aktif dalam setiap seri pelatihan yang sudah dilaksanakan, minat peserta dalam diversifikasi produk, pengemasan, dan pemasaran sangat tinggi. Hasil evaluasi menunjukkan bahwa dari aspek waktu pelatihan, materi pelatihan, pemateri, dan diskusi memiliki tingkat kesesuaian yang baik dengan apa yang diinginkan oleh peserta. Sebagai tindak lanjut keberlanjutan kegiatan ini, maka perlu dilanjutkan dengan praktik secara langsung khususnya pengemasan produk, maupun pemasaran dengan menggunakan media sosial.

The influence of objective and subjective knowledge on attitude and willingness to pay veterinary control number-certified livestock food product Suci Paramitasari Syahlani; Tian Jihadhan Wankar; Agung Triatmojo
Livestock and Animal Research Vol 21, No 3 (2023): Livestock and Animal Research
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/lar.v21i3.73266

Objective: This study aims to analyse the effect of objective and subjective knowledge on attitude and willingness to pay for veterinary control number certified-livestock food products.Methods: The study was conducted by survey design. Respondents were determined by a judgmental sampling method with the criteria that respondents were at least 19 years old and contribute as full or part decision makers of food buying for him/herself or their families. Data were collected online by using questionnaires and analyzed using structural equation modelling with partial least squares software.Results: The results showed that objective knowledge (β=0.20, t=1.97) positively affected attitude toward VCN-certified livestock food product, while subjective knowledge did not affect (β= -0.10; t=1.44). Then, attitude toward VCN-certified livestock food product (β=0.29; t=3.73) affected willingness to pay for VCN-certified livestock food product. Furthermore, willingness to pay was influenced directly by subjective knowledge (β=0.34; t=6.37) but objective knowledge was not influenced significantly (β=-0.07; t=1.26). The R2 value for attitude toward VCN-certified livestock food product was 0.05 and willingness to pay was 0.18.Conclusions: This study concluded that willingness to pay for VCN-certified livestock food product is directly influenced by subjective knowledge, and indirectly by objective knowledge through attitude toward VCN-certified livestock food product.

Efektivitas Pemosisian Restoran Cepat Saji Ayam Goreng Merek Lokal: Studi Empiris Berbasis Perspektif Konsumen Diwan Hiliza Yahya; Mujtahidah Anggriani Ummul Muzayyanah; Suci Paramitasari Syahlani
JURNAL TRITON Vol 14 No 2 (2023): JURNAL TRITON
Publisher : Politeknik Pembangunan Pertanian Manokwari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47687/jt.v14i2.487

Efektivitas pemosisian merek mengacu pada penilaian terhadap suatu merek dari sudut pandang konsumen antara lain diferensiasi, kesukaan, dan kredibilitas. Penelitian ini bertujuan (1) menganalisis dimensi-dimensi dalam efektivitas pemosisian restoran cepat saji ayam goreng merek lokal, dan (2) menganalisis perbedaan dimensi-dimensi dalam efektivitas pemosisian pada restoran cepat saji ayam goreng merek lokal. Metode yang digunakan untuk menentukan restoran cepat saji ayam goreng merek lokal adalah melalui survei brand recall. Sampel menggunakan 100 responden yang dipilih melalui teknik purposive sampling yaitu responden yang memiliki pengetahuan tentang merek-merek tersebut. Penelitian ini merupakan penelitian kuantitatif yang menerapkan analisis data menggunakan dua metode yaitu analisis Kruskal-Wallis dan analisis Mann-Whitney U. Restoran cepat saji ayam goreng merujuk pada merek lokal yang sering ditemui oleh konsumen. Tujuan dari penelitian ini adalah memberikan manfaat bagi pelaku bisnis, terutama dalam konteks pelaku bisnis restoran cepat saji ayam goreng lokal. Hasil analisis menunjukkan bahwa dimensi diferensiasi, kesukaan, dan kredibilitas diposisikan berbeda dalam efektivitas pemosisian merek Rocket Chicken dan merek Olive Fried Chicken (p <0,05). Terdapat perbedaan dimensi diferensiasi (p <0,05), kesukaan (p <0,05), dan tidak ada perbedaan pada kredibilitas (p >0,05) dalam efektivitas pemosisian restoran cepat saji ayam goreng merek Rocket Chicken dan Olive Fried Chicken. Rocket Chicken dan Olive Fried Chicken perlu memperhatikan dimensi-dimensi efektivitas pemosisian merek agar strategi pemosisian tepat. Sehingga keunggulan bersaing dan kepercayaan konsumen didapatkan oleh produk tersebut.

Economic Value and Utilization of social media in Fertilizer Sales in Taruna Mandiri Ngemplak Sleman, Yogyakarta Kusumastuti, Tri Anggraeni; Widiati, Rini; Syahlani, Suci Paramitasari; Muzayannah, Mujtahidah Anggriani Ummul; Wankar, Tian Jihadan; Triatmojo, Agung
Jurnal Sain Peternakan Indonesia Vol 18 No 2 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jspi.id.18.2.111-119

Taruna Mandiri is farmers group that sells cattle and organic fertilizer. Since the Foot and Mouth Disease outbreak, they have relied more on selling organic fertilizers. This research aims to analyze the economic value of selling organic fertilizers and understand the use of social media in selling fertilizers. Selection of the location in the Taruna Mandiri farmers group, Ngemplak District, Sleman Regency. Purposive sampling of 15 out of 40 members who are administrators and manage the manufacture and processing of fertilizers for sale. The research was conducted in a quantitative descriptive method. Primary data retrieval through direct interviews using a questionnaire tool. The primary data taken include respondents' characteristics, livestock ownership, and understanding of the use of social media. The results showed that with 55 cattle ownership, the economic value of selling fertilizer was IDR. 535,000/period or IDR. 2,140,000/month. Farmers group are interested in selling by online because it is useful for expanding the market, adding information, and at the same time promoting products. The social media platforms that farmers want are WhatsApp business, Instagram and Facebook but due to limited knowledge, farmers use the personal WhatsApp platform. The existence of a touch of technology, both in labeling and using the right social media platforms, is very necessary for the group to improve product quality and expand the consumer market.

DEMOGRAPHIC TARGETING OF USERS IN MOBILE APPLICATIONS FOR LIVESTOCK DIGITAL MARKETING AMONG SMALLHOLDER CATTLE FARMERS Triatmojo, Agung; Muzayyanah, Mujtahidah Anggriani Ummul; Syahlani, Suci Paramitasari; Guntoro, Budi
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 2 (2024): Special Edition in Collaboration with The 6th International Seminar on Agribusin
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i2.22722

Several livestock diseases leading to high mortality rates among animals have raised concerns about a potential food crisis in Indonesia. To prevent further spread of these diseases, access to livestock sheds has been restricted. This situation has highlighted the importance of developing alternative marketing channels to facilitate livestock trade. The present study investigates the demographic factors that influence farmers' interest in adopting mobile applications for digital livestock marketing in the Special Region of Yogyakarta. The data for this research was collected from a stratified random sample of 968 respondents across four regions. Prior to the interviews, farmers were provided with an introduction and given the opportunity to experience the mobile applications firsthand. The data analysis employed descriptive statistics, non-parametric analysis, and a logistic regression model. The results indicated a significant (p < 0.05) association between variables such as the farmer's age, educational level, women's decision-making power, farming revenue, cattle ownership, farming experience, and interest in using mobile applications for livestock digital marketing. However, no distinction in adoption interest was observed between farmers who were members of agricultural groups and those who were not. These findings have significant methodological implications, as they require independent interviewing among member farmer groups. This study suggests that developers of mobile applications for livestock digital marketing should consider the lack of digital literacy among farmers as a crucial factor influencing their interest in adopting new technologies. Addressing the digital literacy gap could increase the adoption and effective use of these applications within the farming community.

An Empirical Analysis of Veterinary Certification, Perceived of Freshness and Price Suitability on Repurchase Intentions of Certified Beef in Pekanbaru Ilham, Muhammad; Syahlani, Suci Paramitasari; Suryanto, Edi
Buletin Peternakan Vol 49, No 2 (2025): BULETIN PETERNAKAN VOL. 49 (2) MAY 2025
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v49i2.106053

Rapid economic growth has led to an increase in the consumption of meat in the city of Pekanbaru in Riau Province, Indonesia. This calls greater attention from the government and animal product business units to improve the quality of meat supply. Implementing hygiene and sanitation practices along meat distribution channels is one strategy to enhance the quality of meat. The Indonesian government requires meat products to have certification in the form of a Veterinary Control Number (NKV). This study aims to study the effect of NKV certification marks, superior value of fresh beef, and perceived price suitability on the intention to repurchase NKV-certified beef. This study was conducted using a mixed method, using in-depht interview and survey design. The questionnaires were distributed through online and offline methods to a sample of 200 respondents, who were selected using judgemental sampling method based on the following criteria: (1) they were residents of the city of Pekanbaru; (2) they were at least 21 years old; (3) they had engaged in buying beef. The questionnaire consisted of 22 questions regarding NKV labelling, superior value of fresh beef, perceived price suitability, and intention to repurchase NKV-certified beef. Data were analysed with linear multiple regression analysis using SPSS 26 software package. The results of the t test showed that only the superior value of fresh beef had no significant influence (β = 0.075) on the intention to repurchase certified beef in Pekanbaru, while the NKV certification mark (β = 0.160) and perceived price suitability (β = 0.447) had a significant influence on the intention to repurchase certified beef. This study shows that the research model explains 28.4% of the variability in the intention to repurchase beef. This research concluded that the NKV certification mark and perceived price suitability are important factors that influence the intention to repurchase beef in Pekanbaru City.

Co-Authors Agung Triatmojo Ahmad Romadhoni Surya Putra Angia Clara Citra Antofany Yusticia Ahmadi Ayu Intan Sari Bambang Ariyadi Basu Swastha Dharmmesta Bernardinus Maria Purwanto Bernardinus Maria Purwanto Bryan Wisnu Prabowo Budi Guntoro Candra Pungki Wibowo Desi Mayasari Desi Mayasari, Desi Dianita Rifqia Putri Diwan Hiliza Yahya Djoko Wahyono Djoko Wahyono Edi Suryanto El Sayed, Yasser Basstawy Endy Triyannanto F. Trisakti Haryadi Ismatullah Salim Krishna Agung Santosa Krishna Agung Santosa Matoati, Rindang Monica, Eva Muhamad Danang Eko Yulianto Muhammad Ilham Mujtahidah Anggrian Ummul Muzayyanah Mujtahidah Anggriani Ummul Muzayyanah Muzayannah, Mujtahidah Anggriani Ummul Nur Ariesanto Ramdhan Putri, Dianita Rifqia Putri, Felicita Eka Qui, Nguyen Hoang Ratna Widyasari Ratna Widyasari Rini Widiati Rini Widiati Rista Bella Anggraini Rizki Yunus Firmansyah Salim, Ismatullah Satibi Satibi Suci Nur Utami Sudi Nurtini Sudi Nurtini Sudi Nurtini Tian Jihadhan Wankar Titi Fibrilianthi Carolina Tri Anggraeni Kusumastuti Triatmojo, Agung Wankar, Tian Jihadan Yulien Tika Fitriza Yundari, Yundari

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