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Technology Adoption of Utility Mobile Applications across Generational Cohorts Using UTAUT: A PLS-SEM Approach Kustiawan, Isce; Apsari Sugiat, Maria
Advance Sustainable Science Engineering and Technology Vol. 8 No. 1 (2026): November - January
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/asset.v8i1.2368

Abstract

This study examines the determinants of users’ intention to adopt the PLN Mobile application among Generations X, Y, and Z in East Nusa Tenggara, Indonesia, by extending the Technology Acceptance Model (TAM) with additional constructs, including perceived value, perceived trust, perceived security, attractiveness of alternatives, and social influence, with generational cohort as a moderating variable. A quantitative causal design was applied, collecting data from 438 PLN customers using proportional stratified sampling across four regional offices. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results revealed that perceived ease of use (β = 0.322, p < 0.001), social influence (β = 0.268, p < 0.001), and perceived security (β = 0.194, p < 0.01) had significant positive effects on intention to use, while perceived value, perceived trust, and perceived usefulness were not significant predictors. Social influence also significantly influenced perceived trust (β = 0.531, p < 0.001). Moderation analysis indicated that Generation Y exhibited the strongest moderating effects across most relationships, whereas Generation Z had the least impact. These findings provide actionable insights for public digital service providers, emphasizing the need to enhance ease of use, strengthen security, and leverage peer influence to improve adoption across generational segments.
The Mediating Role of Perceived Information Quality and Destination Image in the Influence of Generated Content on Tourists’ Intention to Visit Luthfiamer, Luthfiamer; Sugiat, Maria Apsari; Azis, Anton Mulyono
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2660

Abstract

This study aims to examine the influence of generated content on tourists’ intention to visit Derawan Islands by employing the Stimulus-Organism-Response (S-O-R) theoretical framework. In this model, generated content, both user-generated (UGC) and firm-generated content (FGC), acts as a stimulus that affects tourists’ perceptions of information quality (perceived information quality) and destination image, which in turn influence their intention to visit. The research is motivated by the significant decline in Indonesia’s tourism sector due to the COVID-19 pandemic, which also impacted the Derawan Islands through reduced international tourist visits. In the post-pandemic context, tourist behavior and preferences have shifted considerably, with increasing demand for credible and engaging digital information. This study employs a quantitative approach to assess the relationships between these variables. The findings indicate that generated content has a significant positive effect on both perceived information quality and destination image, which serve as mediators influencing tourists’ intention to visit. These results highlight the importance of content-driven digital marketing strategies in restoring the attractiveness of tourism destinations. This research offers theoretical contributions to the development of digital tourism literature and practical insights for destination managers seeking to enhance their promotional effectiveness in the digital era.