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All Journal JURNAL ECONOMIA Jurnal Akuntansi dan Pajak Jurnal Akuntansi dan Ekonomika JURNAL PENDIDIKAN TAMBUSAI Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi YUME : Journal of Management JURNAL PUNDI Economics and Digital Business Review Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Bina Bangsa Ekonomika Journal of Community Service Jurnal Manajemen dan Ekonomi Kreatif Journal of Management and Creative Business Indo-Fintech Intellectuals: Journal of Economics and Business Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah SWARNA: Jurnal Pengabdian Kepada Masyarakat Bina Bangsa International Journal of Business and Management
Magdalena, Maria
Sekolah Tinggi Ilmu Ekonomi KBP
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Pengaruh Electronic Word Of Mouth, Citra Objek Wisata, Dan Wisata Halal Terhadap Keputusan Berkunjung Wisatawan Ke Pantai Air Manis Kota Padang Magdalena, Maria; Badri, Juarsa; Gusman, Arif Boy
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 6 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (2024)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i6.2368

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Electronic Word Of Mouth Terhadap Keputusan Berkunjung Wisatawan Ke Pantai Air Manis Kota Padang, Citra Objek Wisata Terhadap Keputusan Berkunjung Wisatawan Ke Pantai Air Manis Kota Padang, Dan Wisata Halal Terhadap Keputusan Berkunjung Wisatawan Ke Pantai Air Manis Kota Padang. Responden dalam penelitian ini berjumlah 100 orang dengan menggunakan teknik random sampling. Jenis data yang digunakan pada penelitian ini adalah kuantitatif. Analisis data yang digunakan adalah regresi linear berganda. Hasil pengujian menunjukkan bahwa electronic word of mouth, citra objek wisata, dan wisata halal terhadap keputusan berkunjung memiliki pengaruh positif dan signifikan terhadap Keputusan Berkunjung Wisatawan Ke Pantai Air Manis Kota Padang.
A Relationship Assessment Between Environmental Practices, Corporate Value, and CSR in Sustainability Context Astuti, Tri; Magdalena, Maria; Mandagie, Yuana Rizky; Irawan, Tedhi
Jurnal Economia Vol. 20 No. 3 (2024): October 2024
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v20i3.71341

Abstract

AbstractThis study examines the influence of environmental performance disclosure within corporate social responsibility on company value. It assesses the impact of green intellectual capital (human, structural, and relational), green innovation (product and process), carbon emission disclosure, and eco-efficiency on Price Book Value (PBV). The sample includes 11 companies from the Sri Kehati Index 2018-2022, which apply Sustainable Responsible Investment (SRI) and ESG principles. Using multiple regression analysis, the findings reveal that green intellectual capital disclosure does not significantly affect company value. However, green innovation positively impacts PBV, suggesting its importance in enhancing corporate valuation. In contrast, carbon emission disclosure and eco-efficiency are found to negatively influence PBV. These results highlight the critical role of green innovation in driving company value while suggesting that certain environmental disclosures may lower valuations. The study provides valuable insights into how environmental practices affect corporate value within the framework of corporate social responsibility and sustainability. Keywords:Green Intellectual Capital, Green Innovation, Carbon Emissions Disclosure, Eco-Efficiency, Company Value
Digital Marketing Dan Gaya Hidup Pada Keputusan Pembelian Kosmetik Ms Glow Di Kota Padang Magdalena, Maria; Sintia Radiska, Jhon Fernos,
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.7967

Abstract

Keputusan pembelian adalah proses di mana konsumen memutuskan untuk membeli suatu produk, yang didasarkan pada pertimbangan atas kebutuhan yang harus dipenuhi. Tujuan penelitian ini bertujuan untuk melihat pengaruh digital marketing dan gaya hidup terhadap keputusan pembelian Kosmetik Ms Glow Di marapalam  Kota Padang. Jenis penelitian ini adalah kuantitatif. Penelitian ini dilakukan pada Toko Ms Glow marapalam kota padang .melalui metode kuisoner dengan sampel menggunakan Total Sampling maka terdapat sebesar 85 responden. Hasil penelitian ini menyatakan digital marketing berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai signifikan 0,034 < 0,05dan nilai thitung lebih besar dari Ttabel 2.159 > 1.663. sedangkan  gaya hidup secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian dengan signifikan 0,000 < 0,05 dan nilai thitunglebih besar dari Ttabel 6.323 > 1.656.
Kualitas Produk, Harga, Promosi, Dan Penempatan Lokasi Terhadap Minat Konsumen Kafe S-Mart Di Kecamatan Batang Kapas Pesisir Selatan M Syahfik Willfahni; Maria Magdalena
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 3 (2024): Juli: Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i3.385

Abstract

This study aims to determine the influence of product quality, price, location, promotion, and service quality significantly on purchasing decisions at coffee shops in the city of Gresik. The grand theory in this study uses the theory of planned behavior (TPB) and theory of reasoned action (TRA). Researchers use quantitative methods. This method can be used to determine the effect of product quality, price, place, promotion, service quality on purchasing decisions. Product quality, price, place, promotion, service quality are used as independent variables and purchasing decision as dependent variables. In this study, the population used were men and women who lived in Gresik and had visited coffee shops in the city of Gresik with an infinite number. Purposive sampling method with criteria is men or women who live in the city of Gresik and have come to coffee shops in the city of Gresik who consume coffee with the age of 18-34 years. The determination of sample age criteria and sampling locations was based on the target consumers at the Kene Coffee coffee shop and the Honest Docs Team specifically conducted a survey of 385 respondents to find out coffee drinking habits in Indonesia. The results of this study are price variables, promotions, service quality do not have a significant effect on purchasing decisions and product quality variables, and location has a significant effect on consumer purchasing decisions coffee shops in Gresik City.
Pengaruh Desain Produk, Harga Dan Labelisasi Halal Terhadap Keputusan Pembelian Mie Samyang Masyarakat Bidar Alam Solok Selatan Pram Agusta; Maria Magdalena
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.190

Abstract

This study aims to examine the effect of product design on purchasing decisions for samyang noodles in the Bidar Alam Solok Selatan community. to test the effect of price on purchasing decisions for samyang noodles, the people of Bidar Alam Solok Selatan. And to test the effect of halal labeling on purchasing decisions for samyang noodles, the people of Bidar Alam Solok Selatan. This type of research is quantitative, where this research uses numerical data and the research process emphasizes objective measurement of results using statistical analysis. The population in this study are people who buy samyang noodles. The sampling technique used is purposive sampling. The number of samples is 70 people obtained by using the hair formula. The types of data used in this study are quantitative and qualitative data. The data sources are primary and secondary data sources. The data analysis technique uses multiple linear regression with the help of the SPSS version 21.00 program. The hypothesis was tested using the t test at α = 0.05. The results of this study indicate that product design, price and halal labeling have a positive and significant effect on purchasing decisions for samyang noodles for the people of Bidar Alam Solok Selatan.
Pengaruh Aksebilitas, Promosi Dan Jaminan Rasa Aman Terhadap Keputusan Pembelian Konsumen Pada Toko Make Over Transmart Padang Maria Magdalena; Jeki Algusri; Qori Rizqia
Journal of Management and Creative Business Vol. 2 No. 3 (2024): July : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i3.2691

Abstract

Consumer purchasing decisions are a process where consumers choose and evaluate products or services, consumers often consider various things that suit their needs in the purchasing decision process. This research aims to test whether accessibility, promotion and security guarantees influence purchasing decisions for Transmart Padang make overs. The data source used in this research is primary data. The population in this observation was Transmart visitors, totaling 2,230 people. This sampling technique is slovin. The number of samples used in this research was 96 people. The analytical method used is multiple regression analysis. The conclusion of this research is that Accessibility (X1) has a positive and significant effect on purchasing decisions, Promotion (X2) has a positive and significant effect on purchasing decisions and Security Guarantee has a positive and significant effect on purchasing decisions.
Pengaruh Kepuasan Pelanggan, Switching Barriers Dan Promosi Online Terhadap Costumer Retention Di Azzwars Perfume Lolong Kota Padang Magdalena, Maria; Mubaraq, Fadhil
Economics and Digital Business Review Vol. 6 No. 2 (2025): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v6i2.2339

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepuasan pelanggan, hambatan perpindahan pelanggan dan promosi online terhadap retensi pelanggan di Azzwars Perfume Kota Padang. Penelitian ini menggunakan metode kuantitatif. Populasi penelitian ini adalah pelanggan Azzwars Perfume Kota Padang sebanyak 1.575 orang dan sampel sebanyak 80 responden. Teknik pengambilan sampel menggunakan teknik simple random sampling dimana pengambilan sampel anggota populasi dilakukan secara acak sehingga setiap anggota populasi memiliki kesempatan yang sama untuk dijadikan sampel. Analisis data menggunakan analisis Regresi Linier Berganda dengan menggunakan aplikasi SPSS. Melihat pemaparan uraian di atas penulis dapat menyimpulkan beberapa rumusan masalah untuk dibahas yaitu ; 1) Apakah Kepuasan Pelanggan berpengaruh terhadap Costumer Retention di Azzwars Perfume Lolong Kota Padang?, 2) Apakah Switching Barrier berpengaruh terhadap Costumer Retention di Azzwars Perfume Lolong Kota Padang?,3)Apakah Promosi Online berpengaruh terhadap Costumer Retention di Azzwars Perfume Lolong Kota Padang?. Hasil penelitian menunjukkan bahwa pengaruh kepuasan pelanggan berpengaruh positif dan signifikan terhadap retensi pelanggan pada Azzwars Perfume, Switching Barrier berpengaruh positif dan signifikan terhadap retensi pelanggan pada Azzwars Perfume, dan promosi online berpengaruh positif dan signifikan terhadap retensi pelanggan pada Azzwars Perfume Kota Padang, nilai T hitung Kepuasan Pelanggan terhadap Retensi Pelanggan sebesar 2,219 dengan signifikansi 0,006<0,05, nilai T hitung Switching Barrier terhadap Retensi Pelanggan sebesar 2,178 dengan signifikansi 0,010<0,05, nilai T hitung Promosi Online terhadap Retensi Pelanggan sebesar 2,139 dengan signifikansi 0,008<0,05. Jadi cara untuk mempertahankan Retensi Pelanggan pada Azzwars Perfume Lolong Kota Padang adalah dengan cara menjaga kepuasan pelanggan, meningkatkan Switching Barrier dan Promosi Online.
Digital Marketing dan Kualitas Produk Terhadap Loyalitas Konsumen pada Produk Vicy Cake Kambang Pesisir selatan Vobi Arjunda; Maria Magdalena
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 3 (2025): September: Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i3.1921

Abstract

The key to long-term marketing success, which is the dream of all marketers, is creating strong and close relationships with consumers. The aim of this research is to determine the influence of digital marketing and product quality on consumer loyalty. Through the questionnaire method with samples using the Slovin formula, there were 60 respondents. Meanwhile, the population used in this research is all Vicycake consumers from January to June 2023. Hypothesis testing via the t test (Partial Test) shows that digital marketing and the quality of the products studied are proven to significantly influence consumer loyalty. the results shown from the t test (Partial Test) digital marketing variable have a t-count greater than the t-table, this can be interpreted that HO is rejected and H1 is accepted and the product quality variable has a t-count greater than the t-table, this can be means that HO is rejected and H2 is accepted.
Electronic Word Of Mouth (E-WOM) Dan Perceived Quality Terhadap Keputusan Pembelian Pada Toko Online Shopee (Studi Kasus Mahasiswa Program Studi Bahasa Dan Sastra Indonesia Upgrisba Padang) Magdalena, Maria; Ikhsan, Muhammad
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i1.26732

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh electronic word of mouth (e-wom) dan persepsi kualitas terhadap keputusan pembelian pada toko online Shopee (studi kasus pada mahasiswa Program Studi Bahasa dan Sastra Indonesia UPGRISBA Padang). Jumlah sampel yang diteliti sebanyak 78 mahasiswa aktif. Berdasarkan uji regresi linier berganda, setiap peningkatan electronic word of mouth (e-wom) akan meningkatkan keputusan pembelian. Berdasarkan uji regresi linier berganda, setiap peningkatan persepsi kualitas akan meningkatkan keputusan pembelian. Hasil pengujian hipotesis untuk variabel electronic word of mouth (e-wom) dimana electronic word of mouth (e-wom) berpengaruh positif dan signifikan terhadap keputusan pembelian karena nilai signifikansinya sebesar 0,000 < 0,05. Berdasarkan pengujian hipotesis untuk variabel persepsi kualitas dimana persepsi kualitas berpengaruh positif dan signifikan terhadap keputusan pembelian karena nilai signifikansinya sebesar 0,044 < 0,05.
Co-Authors Abaharis, Henryanto Adinda Suci Ramadhani Agus Satria Prama Diva Alfian Alfian Algusri, Jeki Armansyah Armansyah Arpen Arpen Badri, Juarsa Das, Nidia Anggreni Diva Darmawani, Rengganis Fauzis, Mido Fernos, Jhon Gusman, Arif Boy Hadi, M.Fikry Hamida, Annisa Fitri Helmi Prilia Aldino Hidayati, Habibatul Ingat Budi Berkat Irawan, Tedhi Irdha Yusra Irwansyah Putra Jeki Algusri Jeki Algusri Karimi, Kasman Kristian Zilliwu Lusti Ika Nirmala Sari M Syahfik Willfahni Mandagie, Yuana Rizky Martha, Lidya Mayliza, Riri Mido Fauzis Misral, Misral Mubaraq, Fadhil Muhammad Ikhsan Musthafa Musthafa Nersi Ulan Sari Pram Agusta Primutia Ananda Qori Rizqia Rahmizal, Maizul Rivandi, Muhammad Sintia Radiska, Jhon Fernos, Sogiroh, Nur Ukhti Suroso Winardi Susanti, Febsri Tri Astuti Vobi Arjunda Wilzarwan Wilzarwan Winda Nofrida Sari Wulan Rahmadani YULIA SYAFITRI Zusmawati Zusmawati