Article Per Year (5 Year)
p-Index From 2021 - 2026
3.801
P-Index
This Author published in this journals
All Journal JURNAL ECONOMIA Jurnal Akuntansi dan Pajak Jurnal Akuntansi dan Ekonomika JURNAL PENDIDIKAN TAMBUSAI Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi YUME : Journal of Management JURNAL PUNDI Economics and Digital Business Review Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Bina Bangsa Ekonomika Journal of Community Service Jurnal Manajemen dan Ekonomi Kreatif Journal of Management and Creative Business Indo-Fintech Intellectuals: Journal of Economics and Business Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah SWARNA: Jurnal Pengabdian Kepada Masyarakat Bina Bangsa International Journal of Business and Management
Magdalena, Maria
Sekolah Tinggi Ilmu Ekonomi KBP
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

Published : 29 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 29 Documents
Search

 1   2   3 
PENGARUH CITRA MEREK, DESAIN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ROKOK ESSE DI BUKIT TINGGI Maria Magdalena; Agus Satria Prama Diva
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2023): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v3i1.192

Abstract

This study has a problem formulation, namely whether brand image affects the purchasing decision of esse cigarettes in Bukit Tinggi and whether product design affects the purchasing decision of esse cigarettes in Bukit Tinggi. This study aims to determine the effect of brand image, product design and price on purchasing decisions of esse cigarettes in Bukit Tinggi. This type of research is quantitative research. The sample consists of 96 people who use esse cigarettes by using accidental sampling. Analysis of the data used is multiple linear regression analysis, classical assumption test, and hypothesis testing. The results showed that the brand image variable partially had a positive and significant effect on purchasing decisions for esse cigarettes in Bukit Tinggi. Meanwhile, Product Design Variables have a positive and significant positive effect on purchasing decisions for esse cigarettes in Bukit Tinggi. And the price variable has a positive and significant positive and significant effect on purchasing decisions for esse cigarettes in Bukit Tinggi
PENGARUH KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP VOLUME PENJUALAN VIVO PADA J-BROSS COMPUTER DAN SMARTPHONE PADANG Maria Magdalena; Irwansyah Putra
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2023): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v3i1.194

Abstract

This study has a problem formulation, namely whether tangible affects sales volume on J-Bross Computer and Smartphone Padang, reliability affects sales volume on J-Bross Computer and Smartphone Padang, responsiveness affects sales volume on J-Bross Computer and Smartphone Padang, empathy affect sales volume on J-Bross Computer and Smartphone Padang, assurance affect sales volume on J-Bross Computer and Smartphone Padang and whether brand image affects sales volume on J-Bross Computer and Smartphone Padang. This study aims to determine the effect of tangible, reliability, responsiveness, empathy, assurance and brand image on sales volume at J-Bross Computer and Smartphone Padang. This type of research is quantitative research. The sample consists of 74 customers at J-Bross Computer and Smartphone using accidental sampling. Analysis of the data used is multiple linear regression analysis, classical assumption test, and hypothesis testing. The results showed that the Tangible, Responsiveness, Empathy and Brand Image variables partially had no effect on Sales Volume at J-Bross Computer and Smartphone Padang. While the Reliability and Assurance variables have a positive and significant effect on Sales Volume at J-Bross Computer and Smartphone Padang
PEREKONOMIAN MASYARAKAT KELURAHAN PURUS RW 07 DI TENGAH PANDEMI COVID-19 Irdha Yusra; Lidya Martha; Riri Mayliza; Maizul Rahmizal; Maria Magdalena; Habibatul Hidayati; Juarsa Badri; Helmi Prilia Aldino
Journal of Community Service Vol 4 No 1 (2022): JCS, June 2022
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.679 KB) | DOI: 10.56670/jcs.v4i1.76

Abstract

Tujuan dari kegiatan pengabdian masyarakat ini, yaitu: Mengetahui sejauh mana kelangsungan perekonomian bagi usaha Border Er dengan membuat masker sebagai salah satu bentuk kreatifitas yang dilakukan guna menambah pendapatan bagi para ibu-ibu penjahit di tengah kondisi Pandemik Covid-19. Kegiatan dilaksanakan pada Semester Genap Tahun Akademik 2019/2020, tepatnya Minggu, 31 Mei 2020. Tempat pelaksanaan pengabdian masyarakat ini adalah Jl. Rambai Gang Makmur RW 07 Kelurahan Purus Kecamatan Padang Barat Kota Padang. Berdasarkan hasil pertemuan dengan pemilik usaha Bordir ER, diperoleh suatu solusi sumber ekonomi di masa Covid-19 bagi ibu-ibu di RW 07 Kelurahan Purus Kecamatan Padang Barat Kota Padang, yaitu dengan menjahit masker. Empat puluh penjahit teah diberdayakan oleh Ibu ER. Ibu-ibu penjahit sangat merasakan dampak positif karena dapat memperoleh pendapatan guna menunjang ekonomi rumh tangga.
GREEN MARKETING, PENGETAHUAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK BENING’S DI ROSI STORE SOLOK-SELATAN Wulan Rahmadani; Maria Magdalena
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.457

Abstract

Based on the formulation of the problem in this study is whether green marketing affects purchasing decisions on clear cosmetics's at rosi store South Solok, whether knowledge affects purchasing decisions on clear cosmetics's at rosi store South Solok and. Through the sample questionnaire method using the slovin formula, there were 85 respondents. Does trust affect the purchase decision on clear cosmetics's at Rosi store South Solok? Through the sample questionnaire method using the slovin formula, there were 85 respondents.with the sampling used in this study is probability sampling. By using instrument test testing, validity test and reality test, descriptive test, classical assumption test, normality test, multicollinearity test and heteroschidasticity test, then multiple linear regression and hypothesis test with the help of SPSS application. The results of the study show that green marketing  has a positive and significant effect on purchasing decisions on clear cosmetics's at rosi store South Solok, knowledge has a positive and significant effect on purchasing decisions on clear cosmetics's at rosi store South Solok and  trust has a positive and significant effect on purchasing decisions on clear cosmetics's at rosi store South Solok. So it can be concluded in this study found that green marketing variables, knowledge and trust have a positive and significant effect on purchasing decisions on clear cosmetics's at Rosi store South Solok. Where the calculated t value is greater than the table t
PEMANFAATAN DIGITAL MARKETING PADA UMKM GUNA MENINGKATKAN PENJUALAN Juarsa Badri; Henryanto Abaharis; Alfian Alfian; Maria Magdalena; Nidia Anggreni Das
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 12 (2023): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Desember 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v2i12.1066

Abstract

Penerimaan teknologi dan internet di masyarakat sudah sangat luas sehingga tidak heran kegiatan pemasaran secara digital dijadikan pilihan utama oleh kalangan pengusaha, hal ini juga diaplikasikan oleh para penggiat Usaha Mikro Kecil dan Menengah (UMKM). Banyaknya digital marketing yang dipakai oleh para pemasar, membuktikan bahwa digital marketing memiliki banyak kelebihan dan manfaat guna perkembangan usaha. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk memberikan pengenalan dan pelatihan terhadap para penggiat UMKM yang berada di Kota Padang, Provinsi Sumatra Barat. Diharapkan melalui kegiatan ini para penggiat UMKM mampu meningkatkan penjualannya demi keberlangsungan usahanya.
Pengaruh Persepsi Kemudahan Penggunaan dan Manfaat Terhadap Minat Penggunaan E-Wallet Pada Mahasiswa Universitas Muhammadiyah Riau Algusri, Jeki; Magdalena, Maria; Misral, Misral; Karimi, Kasman; Diva Darmawani, Rengganis
Akuntansi & Ekonomika Vol 13 No 2 (2023): Jurnal Akuntansi dan Ekonomika
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jae.v13i2.5915

Abstract

This quantitative study was conducted to understand the impact of the ease of use of E-Wallets and their benefits on the university students at Muhammadiyah Riau. The research population consists of active faculty members at Universitas Muhammadiyah Riau. Data were collected using SPSS version 22, which understands and uses electronic currency cards. This study uses a simple, acak sampling technique by sending questionnaires to potential respondents. In this research, the technique of data analysis used is called regression linear berganda analysis. This study indicates that people's perceptions about the ease of use and benefits of the product have a positive and significant impact on their desire to use it. Electronic Wallet.
Pengaruh Pengetahuan dan Sikap Terhadap Minat Mahasiswa Menggunakan Quick Response Code Indonesian Standart (QRIS) Pembayaran Digital Algusri, Jeki; Magdalena, Maria; Hadi, M.Fikry
Akuntansi & Ekonomika Vol 14 No 1 (2024): Jurnal Akuntansi dan Ekonomika
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jae.v14i1.7032

Abstract

The growth of the digital economy and the acceleration of financial inclusion in a nation will be aided by advancements in technology and information technology. Payment of non-cash transactions is one form of implementation. QRIS Indonesia can be used not only by traders with big businesses; students can also use it as a digital payment method. This is the basis of this research to find out students' interest in the application of QRIS as a digital wallet payment technology. Knowledge and attitudes that affect students' interest in using digital payment QRIS are determined in this study. In this research, it can be seen that the use of QRIS has a great influence on knowledge, attitudes and interest in digital payments.
The Effect of Job Satisfaction and Work Motivation on the Organizational Citizenship Behavior of Freelance Daily Worker Employees at the Secretariat of the DPRD of Solok Regency Magdalena, Maria; Hamida, Annisa Fitri
Bina Bangsa International Journal of Business and Management Vol. 3 No. 2 (2023): Bina Bangsa International Journal of Business and Management
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bbijbm.v3i2.57

Abstract

Organizational Citizenship Behavior is the attitude of an employee that exceeds the duties and obligations that are not directly or explicitly recognized by the official reward system. This study aims to measure the magnitude of the effect of job satisfaction and work motivation on OCB in employees of the Solok Regency DPRD Secretariat Thl. The population of this study were Thl employees who worked at the DPRD secretariat which opened 62 respondents, using a saturated sampling technique. The data analysis technique used validity, reliability and TCR tests for questionnaires and multiple linear regression analysis for variable tests. The results showed that there was a positive and significant influence on work on the Organizational Citizenship Behavior (OCB) of Employees at the DPRD Secretariat of Solok Regency and there was a positive and significant influence on work motivation on the Organizational Citizenship Behavior (OCB) of employees at the DPRD Secretariat of Solok Regency. While the F test shows that the level of significant value is 0.000 < 0.050 and with a fcount of 362.605, it can be said that Ho is rejected and accepted, meaning work motivation (X2), and simultaneously has a positive and significant effect on Organizational Citizenship Behavior (Y).
SELEBRITI ENDOSER DAN CITRA MEREK PADA KEPUTUSAN PEMBELIAN KOSMETIK PADA TOKO MS.GLOW MARAPALAM Maria Magdalena; Jeki Algusri; Lusti Ika Nirmala Sari
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.586

Abstract

In today's technological growth, beauty products have become a primary need, especially for women, who are the main targets of the beauty industry. The purpose of this study was to determine the influence of endoser celebrity variables and brand image on cosmetic purchasing decisions at Ms. Glow Marapalam store. Through the questionnaire method with samples using the slovin formula, there were 85 respondents. Meanwhile, the population in this study is consumers who buy skintific products in January-June 2023 at Ms Glow Marapalam Store. On hypothesis testing through the t test (Partial Test) shows the Celebrity Endoser and Brand Image studied proved to significantly influence the Purchase Decision. The results of this study show that endoser celebrities and brand image have a positive and significant influence on cosmetic purchasing Ms Glow in stores Marapalam
PENGARUH GAYA HIDUP, LOKASI DAN SERVICESCAFE TERHADAP KEPUASAN KONSUMEN DI KEDAI KOPI NIPAH PADANG Primutia Ananda; Maria Magdalena
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.661

Abstract

Consumer satisfaction is a person's feeling of joy or disappointment that arises from comparing the product's perceived performance (or results) to their expectations of the actions taken by the consumer. The research aims to test whether the influence of lifestyle, location and cafe services has an effect on consumer satisfaction at Padang nipah coffee shops. The data source used in this research is primary data. The population in this observation was visitors to the Nipah coffee shop, totaling 2,393 people. This sampling technique is incidental sampling. The number of samples used in this research was 96 people. The analytical method used is multiple regression analysis. The conclusion of this research is that the influence of lifestyle (X1) has a positive and significant influence on consumer satisfaction, location (X2) has a positive and significant influence on consumer satisfaction, and service cafes (X3) have a positive and significant influence on consumer satisfaction
Co-Authors Abaharis, Henryanto Adinda Suci Ramadhani Agus Satria Prama Diva Alfian Alfian Algusri, Jeki Armansyah Armansyah Arpen Arpen Badri, Juarsa Das, Nidia Anggreni Diva Darmawani, Rengganis Fauzis, Mido Fernos, Jhon Gusman, Arif Boy Hadi, M.Fikry Hamida, Annisa Fitri Helmi Prilia Aldino Hidayati, Habibatul Ingat Budi Berkat Irawan, Tedhi Irdha Yusra Irwansyah Putra Jeki Algusri Jeki Algusri Karimi, Kasman Kristian Zilliwu Lusti Ika Nirmala Sari M Syahfik Willfahni Mandagie, Yuana Rizky Martha, Lidya Mayliza, Riri Mido Fauzis Misral, Misral Mubaraq, Fadhil Muhammad Ikhsan Musthafa Musthafa Nersi Ulan Sari Pram Agusta Primutia Ananda Qori Rizqia Rahmizal, Maizul Rivandi, Muhammad Sintia Radiska, Jhon Fernos, Sogiroh, Nur Ukhti Suroso Winardi Susanti, Febsri Tri Astuti Vobi Arjunda Wilzarwan Wilzarwan Winda Nofrida Sari Wulan Rahmadani YULIA SYAFITRI Zusmawati Zusmawati