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Sari, Lola Fitria
Sekolah Tinggi Ilmu Ekonomi “KBP”
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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NAVIGATING DIGITAL DISRUPTION: CONSUMER BEHAVIOR-DRIVEN INNOVATION FOR SUSTAINABLE BUSINESS Sari, Lola Fitria; Wijaya, Agustinus Miranda; Widyastuti, Sri; Asengbaramae, Rowiyah
Jurnal Manajemen dan Kewirausahaan Vol. 27 No. 2 (2025): SEPTEMBER 2025
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmk.27.2.127-146

Abstract

This study aims to analyze the influence of Digital Innovation and Consumer Behavior on Customer Experience and Competitive Advantage in the context of retail product consumers in the Greater Jakarta area. Using a quantitative approach, data were collected from 200 respondents and analyzed using a structural model. The results showed that Digital Innovation has a significant positive effect on Customer Experience (path coefficient = 0.195; T = 2.538; P = 0.006) and Competitive Advantage (path coefficient = 0.140; T = 1.884; P = 0.030). Consumer Behavior also has a significant positive effect on Customer Experience (path coefficient = 0.381; T = 5.717; P = 0.000) and Competitive Advantage (path coefficient = 0.309; T = 4.179; P = 0.000). Customer Experience is proven to be a significant mediator in the relationship between the two on Competitive Advantage. These findings emphasize the importance of digital innovation, understanding consumer behavior, and customer experience in building sustainable competitive advantage. Therefore, the success of digital innovation must be measured by the extent to which a company creates value for stakeholders, including consumers, society, and the environment. Technology-based innovation, implemented ethically and sustainably, is a key foundation in the Marketing 6.0 era amid ongoing digital disruption
STRATEGI BRAND AWARENESS DAN E-SERVICE INNOVATION TERHADAP LOYALITAS MELALUI KEPUASAN DEBITUR Zahara, Novita; Permana, Erwin; Sari, Lola Fitria
Jurnal Riset Bisnis Vol. 9 No. 2 (2026): April
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/7tp72989

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Awareness dan E-Service Innovation terhadap Kepuasan Debitur serta implikasinya terhadap Loyalitas Debitur pada perusahaan pembiayaan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling – Partial Least Square (SEM-PLS) yang diolah menggunakan SmartPLS. Selain itu, penelitian ini dilengkapi dengan analisis strategis melalui Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Competitive Profile Matrix (CPM), SWOT, SPACE Matrix, dan Quantitative Strategic Planning Matrix (QSPM) guna merumuskan strategi yang paling tepat bagi perusahaan. Hasil analisis menunjukkan bahwa Brand Awareness dan E-Service Innovation berpengaruh signifikan terhadap Kepuasan Debitur, dan Kepuasan Debitur terbukti memiliki pengaruh signifikan terhadap Loyalitas Debitur. Kepuasan Debitur berperan sebagai variabel kunci yang menjembatani pengaruh Brand Awareness dan E-Service Innovation terhadap Loyalitas Debitur. Dari sisi strategis, hasil analisis IFE dan EFE menunjukkan bahwa perusahaan berada pada kondisi internal dan eksternal yang kuat. Analisis SWOT dan SPACE Matrix menempatkan perusahaan pada posisi strategi agresif, sementara hasil QSPM menunjukkan bahwa strategi prioritas adalah penguatan brand awareness dan optimalisasi inovasi layanan digital yang berorientasi pada peningkatan kepuasan debitur.  
Co-Authors Asengbaramae, Rowiyah cita, mutia DARMANSYAH . Derriawan Derriawan Derriawan, Derriawan Djaddang, Syahril Endang Etty Merawati, Endang Etty Febiola, Sarah Fitri Yeni Harnovinsah Harnovinsah Kevin Andeska Putra Khairina, Putri Rana Leweinzky, Devi Octavia Mayliza, Riri Muhammad Latif Zainus Muthia Agnisa Halim Nawasiah, Nana Oktaviani , Silvi Malvina Permana, Erwin Riskarini, Dian Saddam Husein Bugis Sarah Lazuar Dini Sri Widyastuti Sridela Amanda Putri SYAM, M. ARDIANSYAH Wicaksana, Seta A. Wijaya, Agustinus Miranda Willy Nofranita Zahara, Novita Zulkifli , Zulkifli