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All Journal Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis JAM : Jurnal Aplikasi Manajemen Jurnal Pendidikan Ilmu Sosial
Muhammad Syamsun
Departemen Manajemen FEM IPB
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Kualitas Pelayanan dan Biaya terhadap Kepuasan dan Loyalitas Pasien RSUD Kota Bogor Adil, Adityawarman; Syamsun, Muhammad; Najib, Mukhamad
Jurnal Aplikasi Manajemen Vol. 14 No. 3 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (635.941 KB) | DOI: 10.18202/jam23026332.14.3.04

Abstract

This study aims to determine the effect of quality of service and hospital's cost on patient satisfaction and loyalty. This study uses secondary data from hospital's document and primary data which collected through questionnaire's survey from the patients of Bogor Public Hospital, Indonesia. The method of analysis using Structural Equation Modeling (SEM) analysis. According to the method of Partial Least Square (PLS), service qualityand hospital's cost have significant impact on patient satisfaction. Service quality has significantly  impact to the patient loyalty, but the hospital's cost has no significant impact on patient loyalty. In addition, patient satisfaction significantly affect to the patient loyalty. According to this result, the hospital needs to improve the service quality and set the right cost in order to improve patient satisfaction and at the end, gain patient loyalty.
Pengaruh Budaya Organisasi dan Employee Engagement terhadap Kinerja Karyawan pada PT PLN (Persero) Area Bekasi Joushan, Shindie Aulia; Syamsun, Muhammad; Kartika, Lindawati
Jurnal Aplikasi Manajemen Vol. 13 No. 4 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Electricity is a necessity that can not be separated from human's life. PLN as theelectric service providers in Indonesia are required to improve its performance. The aims ofthis study are (1) analyzing the influence of organizational culture to employee engagement,(2) analyzing the influence of organizational culture and employee engagement to employeeperformance at PT PLN (Persero) Bekasi area. Data processed and analyzed by DescriptiveAnalysis, Structural Equation Modeling Analysis supported by microsoft excel, SPSS 16.0for windows, and SmartPLS 3.0. The results of this study are: (1) Organizational culture hasa significant effect on employee engagement; (2) Organizational culture has a significanteffect on employee performance. However, employee engagement has no significant effect onthe employee performance.
Analisis Skema Rantai Pasok pada Industri Batik Banten Satyanegara, Diqbal; Hubeis, Musa; Syamsun, Muhammad
Jurnal Aplikasi Manajemen Vol. 13 No. 1 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The aims of the research are: (1) to identify the structure of Batik Banten supply chain, (2) to give an alternative scheme of the supply chain of Batik Banten product. Model and concept of Supply Chain Orientation are adopted. Samples are determined by judgment sampling where five experts are participated as respondents. The finding shows the structure of Batik Banten supply chain. The ANP results show Cooperation is the most important factor (0,21159) in order to create the scheme of the supply chain Batik Banten product.
Analisis Pengaruh Kepemimpinan Kepala Sekolah dan Motivasi Kerja Guru terhadap Komitmen Kerja Guru (Studi Kasus: SDIT Ummul Quro’Kota Bogor) Rizqiani, Arifah; Syamsun, Muhammad; Dirdjosuparto, Sukiswo
Jurnal Aplikasi Manajemen Vol. 12 No. 1 (2014)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The success of national education goals in particular should pay attention to the educational component of human resources. One effort to improve the quality of schools can be done by strengthening teacher's work commitment with taking into account the principal's leadership and work motivation of teachers. Based on these problems, this study aims to determine and analyze influence of principal leadership and work motivation of teachers to work commitment of teachers in SDIT Ummul Quro'in the Bogor. Instrument testing methods used SPSS software 16.00 and the hypothesis testing used structural equation model (SEM) with Smart PLS software. Characteristics of teacher respondents SDIT Ummul Quro'is dominated by women, married, educated bachelor, aged 30-39 years and has worked in SDIT Ummul Quro'for 8-15 years. One way ANOVA test results and treatment outcome descriptive that there was no difference in the commitment of teachers working for gender, age, education level, marital status and duration of work.The results of frequency distribution shows that the majority of respondents have a good perception on school leadership, teacher work motivation and work commitment of teachers. Based on the analysis of SEM with PLS approach, it is known that principal leadership significantly influence teacher's commitment to work, either directly or through the first teacher work motivation. Furthermore, in Model 1 principal leadership variables significantly influence the work motivation of teachers and the work motivation of teachers was ultimately significantly affect teacher's work commitments. It can be concluded that the principal leadership variables and the work motivation of teachers significantly influence teacher's work commitments.
Analisis Pengendalian Mutu Jambu Kristal dengan Metode Six Sigma di ADC IPB-ICDF Taiwan, Bogor Pratidina, Raisha; Syamsun, Muhammad; Wijaya, Nur Hadi
Jurnal Manajemen dan Organisasi Vol. 6 No. 1 (2015): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (736.362 KB) | DOI: 10.29244/jmo.v6i1.12180

Abstract

Manajemen mutu merupakan salah satu kunci sukses perusahaan untuk memenangkan pasar dan mencapai tujuaannya. Begitu juga yang harus dilakukan oleh Agribussiness Development Center (ADC) Institut Pertanian Bogor (IPB)-Taiwan International Cooperative Development Fund (ADC IPB-ICDF Taiwan). Produk unggulan dari perusahaan adalah jambu Kristal yaitu buah dengan biji yang sedikit, rasa manis dan renyah. Tahun 2012, perusahaan hanya mampu memenuhi sebesar 31% permintaan pasar atas jambu Kristal grade A, serta grade B+, B dan C mencapai 69%. Metode analisis yang digunakan adalah Analisis Defect per Opportunity (DPO), Analisis Defect per million Opportunity (DPMO), Diagram alir proses (Process Flow Diagram), Diagram pareto (Pareto Chart), Peta kendali, Diagram Sebab Akibat (Fishbone Diagram), Failure Mode and Effect Analysis (FMEA) dan Metode Six Sigma. Berdasarkan hasil analisis, terdapat enam Critical To Quality (CTQ) antara lain pembibitan, kondisi lingkungan, pemupukan, perawatan, panen dan pasca panen. Hasil perhitungan kapabilitas sigma selama tahun 2012 masih berada kisaran 2-sigma. Hal ini menunjukkan masih banyak defect dan kapabilitas sigma berada di bawah target (3,4 DPMO). Dengan demikian, untuk saat ini ADC IPB-ICDF Taiwan, Bogor masih belum realistis untuk mengaplikasikan six sigma dikarenakan produk agribisnis yang rentan dan dipengaruhi oleh berbagai faktor alam yang sulit untuk dikendalikan.Kata kunci : jambu Kristal, pengendalian mutu, six sigma
Analisis Efektivitas Social Media Dan Faktor Yang Mempengaruhi Keputusan Pembelian Es Krim Wall’s Magnum Berdasarkan Karakteristik Pengeluaran (Studi Kasus Mahasiswa Program Strata 1 Ipb) Pujasari, Syifa Ratna; Syamsun, Muhammad; Indrawan, R. Dikky
Jurnal Manajemen dan Organisasi Vol. 2 No. 2 (2011): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (558.175 KB) | DOI: 10.29244/jmo.v2i2.14201

Abstract

The objectives of this study are (1) to find the effectiveness of social media used by Wall's Magnum ice cream based on the characteristics of the expenditure and (2) to analyze the factors that influence consumer purchasing decisions of Wall's Magnum ice cream based on characteristics of the expenditure. The research framework is using the Consumer Decision Model which analyze by regression analysis and consumer purchasing decisions model which analyze by descriptive analysis. The correlations between both models were analyzed by Canonical Correlation using of MINITAB 14, SPSS 16.00, Ms Excel and STATISTICA 8. The path analysis by CDM model for respondent with ≤ Rp 800,000 expenditure and for respondent with > Rp 800.000 were showing effectiveness of information about Wall's Magnum sent through social media. However, the path analysis showed that CDM model for respondent with ≤ Rp 800,000 expenditure is more effective rather than the CDM model and for respondent with > Rp 800.000. The results of canonical correlation analysis showed the most influencing factors on purchase decisions for respondent with the expense ≤ Rp 800,000 are brand and place of purchase, mean while the most influencing factors for respondent with the expenditure> Rp 800,000 are previous experience and packaging.
Analisis Efektivitas Iklan Televisi dan Faktor yang Mempengaruhi Keputusan Pembelian Es Krim Wall’s Magnum Berdasarkan Karakteristik Gender (Studi Kasus Mahasiswa Program Strata-1 IPB) Astriyani, Indri; Syamsun, Muhammad; Indrawan, R. Dikky
Jurnal Manajemen dan Organisasi Vol. 2 No. 3 (2011): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (608.496 KB) | DOI: 10.29244/jmo.v2i3.14215

Abstract

Magnum Manufacturers need to consider the differences between women and men in decision-making purchase of Magnum ice cream. On this basis, the purpose of this study was to (1) Magnum television advertising effectiveness analysis in communicating the advertising message by gender in student-Tier 1, Bogor Agricultural University, (2) analyze the factors that influence the purchase of real students by gender in the purchase Wall's Magnum ice cream by student stratum-1 Institut Pertanian Bogor. Analysis of the data used are Consumer Decision Model (CDM) and Canonical Correlation Analysis with the help of MINITAB 14, SPSS for Windows version 16.0 , Ms Excel and STATISTICA 8.Results of canonical correlation analysis based on respondents generally produced three factors that most influence the purchase of real to buy Magnum ice cream, namely factors friend (0666), knowledge of attributes (0519), trust (0515), and advertising (0.56).The results of the analysis of students based on canonical correlation produced three factors that influence the purchase of real to buy cream of Magnum of ice, i.e., factor of student (0.816), confidence (0.736), and personality (0.725). In students, the most influential factor is the factor of sales people and advertisements.
Co-Authors Abdul Kohar Irwanto Adil, Adityawarman Andita Sayekti Annisa Putri Caesari, Annisa Putri Arifah Rizqiani Asep Sunandar Astriyani, Indri Bambang Pramudya Noorachmat, Bambang Pramudya Budi Suharjo Dedi Mulyono, Dedi Ediyanto Fadli, Rizki Faqih Udin dan Jono M. Munandar Meivita Amelia Henny Indreswari Imanuel Hitipeuw Khairiyah Kamilah Lindawati Kartika Meilan, Tria Mutiari Mukhamad Najib Musa Hubeis Nur Hadi Wijaya Pujasari, Syifa Ratna Putri, Revina Devitani R. Dikky Indrawan Raisha Pratidina, Raisha Sapta Raharja Satyanegara, Diqbal Setiawan, Teguh Febrianto Setiyorini, Eviet Sri Shindie Aulia Joushan, Shindie Aulia Siti Rahmawati Sukiswo Dirdjosuparto Wini - Trilaksani Wiwik Dwi Hastuti Worapishet, Thirarut