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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Abdi Ilmu MES: Journal of Mathematics Education and Science Enrichment : Journal of Management Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Bisnis Net : Jurnal Ekonomi dan Bisnis Britain International of Humanities and Social Sciences (BIoHS) Journal Jurnal Komputer Teknologi Informasi Sistem Komputer (JUKTISI) The International Conference on Education, Social Sciences and Technology (ICESST) Jurnal Manajemen Dan Akuntansi Medan Journal of Management, Economic, and Accounting Commodities, Journal of Economic and Business International Journal of Society and Law
Ocdy Amelia
Universitas Pembangunan Panca Budi
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Meningkatkan Loyalitas Pelanggan melalui Kualitas Pelayanan, Harga, dan Promosi Ijah Sani Purba; Ocdy Amelia
Commodities, Journal of Economic and Business Vol. 5 No. 1 (2024): July 2024
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v5i1.999

Abstract

In the competitive retail industry, understanding the factors that influence customer loyalty is crucial for business success. This study aims to explore the impact of Service Quality, Price, and Promotion on customer loyalty. As retail businesses face increasing complexity and the need to meet evolving consumer demands, identifying the right strategies to maintain and enhance customer loyalty becomes essential. This research adopts a quantitative descriptive approach, utilizing a sample of 54 respondents to examine these relationships. The findings reveal that Service Quality significantly and positively influences customer loyalty, with a t-value of 2.163, which exceeds the t-table value of 2.00856, and a significance level of 0.035 (<0.05). Similarly, Price has a significant and positive partial effect on customer loyalty, as indicated by a t-value of 2.528 and a significance level of 0.015 (<0.05). Promotion also demonstrates a significant and positive partial effect, with a t-value of 2.872 and a significance level of 0.006 (<0.05). When considered together, Service Quality, Price, and Promotion have a significant effect on customer loyalty, as reflected by an F-value of 21.332, which is greater than the F-table value of 2.79, with a significance level of 0.000 (<0.05). These results underscore the importance of developing and implementing strategies that focus on service excellence, competitive pricing, and effective promotions to foster customer loyalty in the retail sector.
The Effect of Service Quality, Price, and Facilities on Customer Satisfaction at Warkop 08 Muhammad Saeed Asshihab; Ocdy Amelia; Muhammad Dharma Tuah Putra Nasution
Jurnal Manajemen Dan Akuntansi Medan Vol. 8 No. 2 (2026): Jurnal Manajemen dan Akuntansi Medan
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v8i2.9392

Abstract

This study was conducted to determine the effect of service quality, price, and facilities on customer satisfaction at Warkop 08. This study used a quantitative approach with primary data selected using simple random sampling. The data analysis technique used was multiple linear regression, preceded by classical assumption testing and hypothesis testing. The results of this study demonstrate that service quality, price, and facilities have a positive effect on customer satisfaction, both partially and simultaneously. The coefficient of determination (R²) of 0.754 indicates that the variables of service quality, price, and facilities account for 75.4% of the variation in customer satisfaction levels. Meanwhile, the remaining 24.6% is influenced by other factors not included in this study. Thus, efforts to improve service quality, implement appropriate pricing, and provide adequate facilities need to be prioritized because they play a crucial role in enhancing customer satisfaction. This study is intended to serve as a reference for business managers in formulating strategies to improve customer satisfaction and business competitiveness.
The Influence Of Brand, Facilities, And Service Quality On Customer Satisfaction At Primadona Service Station Lili Anggraini; Ocdy Amelia; Husni Muharram Ritonga
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1265

Abstract

This study aims to analyze brand, facilities, and service quality on customer satisfaction at Primadona Service Station. This study used a quantitative method involving 89 consumers as respondents. Data collection was conducted using a questionnaire. The data obtained were analyzed using statistical formulas, including normality tests, multicollinearity tests, heteroscedasticity tests, and multiple linear regression analysis using SPSS Version 23.0. The results of this study indicate that brand has a positive and significant effect on customer satisfaction with a t-value of 4.380 and a significance of 0.000 <0.05. Facilities have a positive and significant effect on customer satisfaction with a t-value of 2.508 and a significance of 0.014 <0.05. Service quality has a positive and significant effect on customer satisfaction with a t-value of 2.173 and a significance of 0.033 <0.05. Brand, facilities, and service quality simultaneously influence customer satisfaction, with an F-value of 72.698 with a significance level of 0.000 < 0.05.
The Influence Of Social Media, Influencers, And Distribution On Purchase Decisions At Absolute Digital Ayu Afridila; Harianto Harianto; Ocdy Amelia
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1319

Abstract

This study aims to analyze the influence of social media, influencers, and distribution on purchasing decisions at Absolute Digital. This study employed a quantitative method involving 97 consumers as respondents. Data collection was conducted using a questionnaire. The data obtained were analyzed using statistical formulas, including normality tests, multicollinearity tests, heteroscedasticity tests, and multiple linear regression analysis using SPSS Version 23.0. The results of this study indicate that social media has a positive and significant effect on purchasing decisions with a t-value of 4.101 and a significance level of 0.000 < 0.05. Influencers have a positive and significant effect on purchasing decisions with a t-value of 2.644 and a significance level of 0.010 < 0.05. Distribution has a positive and significant effect on purchasing decisions with a t-value of 2.873 and a significance level of 0.005 < 0.05. Social media, influencers, and distribution simultaneously influence purchasing decisions, with an F-value of 36.628, with a significance level of 0.000 < 0.05.
Co-Authors , Harianto Ayu Afridila Bobby Surya Darma Cahyo Pramono Dani Anggiyani Dewi Nurmasari Pane Dian Yulis Wulandari Halimatun Sa’diah Hardiansyah Putra Husni Muharram Ritonga Ijah Sani Purba Irvan Malay Ismaraidha Lili Anggraini Maya Syaula Muhammad Dharma Tuah Putra Nasution Muhammad Saeed Asshihab Muhtidun Hariz Nabila Aprilia Oksi Kartini Slamet Widodo Sri Rahayu Sri Rahayu Tivana Putri Sahira Zannatunnisya Zannatunnisya