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ANALISIS TEORI AISAS DALAM STRATEGI KOMUNIKASI PEMASARAN PADA AKUN INSTAGRAM @waturumpuk_mendak Ningsih, Riska Yulia; Mukhlisin, Latutik -; Darodjah, Rakhma Widya; Syarifuddin, Muhammad
Refleksi: Jurnal Riset dan Pendidikan Vol. 3 No. 1 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/refleksi.v3i1.21685

Abstract

Wisata Alam Watu Rumpuk, yang berlokasi di desa Mendak Kabupaten Madiun, telah berkembang dari kawasan semak belukar menjadi destinasi wisata alam unggulan berkat inisiatif masyarakat dan dukungan pemerintah. Menghadapi tantangan ekonomi akibat gagal panen cengkeh, masyarakat berinovasi dengan mengubah potensi alam menjadi objek wisata. Dalam mempromosikan destinasi ini, akun Instagram @waturumpuk_mendak memainkan peran penting dalam strategi komunikasi pemasaran digital. Penelitian ini bertujuan untuk menganalisis penerapan teori AISAS (Attention, Interest, Search, Action, Share) dalam strategi pemasaran yang diterapkan pada akun Instagram tersebut. Dengan menggunakan pendekatan kualitatif deskriptif melalui wawancara, observasi, dan dokumentasi, penelitian ini mengeksplorasi bagaimana konten visual dan interaksi di media sosial berkontribusi terhadap menarik perhatian audiens, membangkitkan minat, dan mendorong kunjungan. Hasil penelitian menunjukkan bahwa penggunaan Instagram yang didukung oleh fitur-fitur seperti foto, video reels, hashtags, dan kolaborasi dengan influencer secara efektif menarik audiens, meningkatkan visibilitas, dan mendorong tindakan seperti kunjungan fisik ke lokasi wisata. Penelitian ini memberikan wawasan bagi pengelola wisata alam dalam memanfaatkan media sosial untuk promosi, serta memberikan kontribusi pada pengembangan pemasaran digital destinasi wisata berbasis media sosial.   Watu Rumpuk Nature Tourism, located in Mendak village, Madiun Regency, has transformed from a bushy area into a premier nature tourism destination thanks to community initiative and government support. Facing economic challenges due to clove crop failures, the community innovated by transforming natural potential into a tourist attraction. In promoting this destination, the Instagram account @waturumpuk_mendak plays an important role in the digital marketing communication strategy. This study aims to analyze the application of the AISAS (Attention, Interest, Search, Action, Share) theory in the marketing strategy implemented on the Instagram account. Using a descriptive qualitative approach through interviews, observations, and documentation, this research explores how visual content and interactions on social media contribute to attracting audience attention, generating interest, and encouraging visits. The research results show that the use of Instagram, supported by features such as photos, video reels, hashtags, and collaborations with influencers, effectively attracts audiences, increases visibility, and encourages actions such as physical visits to tourist locations. This research provides insights for nature tourism managers in utilizing social media for promotion, as well as contributing to the development of digital marketing for social media-based tourist destinations.
FA'ALIYAH ISTIKHDAM TATBIQ 'EDUCANDY' FI TARQIYAT HIFZ AL-MUFRADAT LI THULLAB SOFFI AT-TASI’ BI-MADRASATI PRIK MUNICIPALITY SCHOOL AL-MUTAWASITHOTI AL-HUKUMIYYAH TAYLANDIYYAH Najwa, Dewi Qotrun Nada; Rosack, Natsaree; Suryani, Erma; Syarifuddin, Muhammad
El-Tsaqafah : Jurnal Jurusan PBA Vol. 24 No. 1 (2025): April 2025
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/tsaqafah.v24i1.11659

Abstract

The purpose of this study is to determine the effectiveness of using Educandy Application in improving students' vocabulary memorization at Prik Municipality School Thailand. This research is a quantitative research, with a pre experimental research design in the form of one group pre-test and post-test. The population in this study were all students of class IX, while the sample in this study were students of class IX A. Data analysis techniques used in processing data are normality test and t-test. Statistical analysis in this study using SPSS. The results of this study are from the results of the t-test, both seen from the sig value. (2-tailed) which is 0.000 <0.05. Nor the results of T count> T table, namely (9.925> 2.101). Thus it is stated that Ho is rejected and Ha is accepted in this study. So it can be concluded that The educandy app is effective in improving vocabulary memorization for ninth grade students at Prik Municipality School in Thailand. The research demonstrate that the use of the Educandy application significantly improves students' vocabulary retention. This highlights the importance of integrating interactive, game-based technologies into Arabic language learning. In real-world settings, these results suggest that employing such tools can create more engaging and motivating learning environments, particularly in multilingual and multicultural contexts like Thailand. Moreover, this research opens possibilities for further studies focusing on the impact of similar educational applications on other language skills, such as speaking and writing, and across different age groups and educational levels.
Potensi Penerapan Green Accounting Masa Depan melalui Perspektif Paradigma Positivisme Syarifuddin, Muhammad; Khomsiyah
Jurnal Inovasi Akuntansi (JIA) Vol. 2 No. 2 (2024)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/jia.v2i1.8565

Abstract

Green accounting has become a major concern in contemporary accounting literature to integrate information related to environmental and social externalities into organizational reporting systems. This article aims to analyze the potential and challenges of implementing green accounting in the future through the lens of the positivism paradigm. Through a literature review, this paper discusses the concept of the Khun paradigm and Auguste Comte's positivism to provide a philosophical basis for the development of green accounting. In addition, based on the empirical study of the article, findings related to the current implementation of green accounting, the challenges and obstacles faced, as well as potential strategies to ensure successful implementation in the future are also discussed. The results of the literature review show the need for consistent standardization by regulators to encourage widespread adoption of green accounting. Apart from that, the use of digital technology and collaboration between various stakeholders is the key to the successful implementation of green accounting in the future in achieving sustainable development goals.
Pengembangan Aplikasi E-Syarat Menggunakan Design Thinking Untuk Pembelajaran Bahasa Inggris Siswa Tunarungu Muhammad Syarifuddin; Ghozy, Ahmad; Syarifuddin, Muhammad
GRAB KIDS: Journal of Special Education Need Vol. 3 No. 2 (2023)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/gkjsen.v3i2.15697

Abstract

Penerapan Model Kooperatif Tipe Numbered Head Together (NHT) Berbantuan Tutorial Website Pada Mata Pelajaran Pemrograman Web Kelas XI RPL SMK Krian 1 SYARIFUDDIN, MUHAMMAD; SONDANG SUMBAWATI, MEINI
IT-Edu : Jurnal Information Technology and Education Vol. 3 No. 3 (2018): Volume 03 No 3 2018
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/it-edu.v3i3.27081

Abstract

Improving Student Learning Achievement in Fiqh Learning through Inquiry Learning at MTs S Nurul Hikmah Al Aziziyah Lampoh Sawo Muzaimah; Syarifuddin, Muhammad
Jurnal Cendekia Islam Indonesia Vol. 1 No. 1 (2025): JANUARY 2025
Publisher : MANDAILING GLOBAL EDUKASIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62945/jcii.v1i1.8

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This study aims to improve student learning outcomes in Islamic religious education learning by using inquiry learning. This study is a classroom action research that uses four steps, namely planning, action, observation and reflection. The subjects of this study were junior high school students. The data for this study were obtained by test and observation techniques. Tests are used to measure learning outcomes and observations are used to analyze teacher and student learning activities. The data analysis technique used in this study is descriptive statistics by comparing the results obtained with indicators of research success. The results of the study indicate that inquiry learning can improve student learning outcomes in Islamic religious education learning. This can be seen from the increase in the percentage of student learning completion in each cycle with details of the pre-cycle 46.71%, the first cycle 68.39% and in the second cycle it increased to 89.96%. Thus, the use of inquiry learning can be used as an alternative to improve student learning outcomes in Islamic religious education learning.
ANALISIS RESIKO KESELAMATAN DAN KESEHATAN KERJA (K3) MENGGUNAKAN METODE HAZARD IDENTIFICATION RISK ASSESSMENT AND RISK CONTROL (HIRARC) PADA PT BATARA ELEKTRINDO Syarifuddin, Muhammad; Ruspendi; Sudiman
Teknologi : Jurnal Ilmiah dan Teknologi Vol. 7 No. 2 (2024): Teknologi : Jurnal Ilmiah dan Teknologi
Publisher : Universitas Pamulang

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Abstract

Batara Elektrindo merupakan perusahaan yang memproduksi bermacam jenis perangkat elektronik. Salah satu andon display,display running text, dan lain-lainnya. Berbagai potensi sumber bahaya mudah dijumpai dalam lingkungan pabrik terutama pada saat proses perakitan, pihak manajemen pabrik perlu melakukan identifikasi potensi bahaya dan mencari akar penyebab kecelakaan kerja. Tujuan penelitian ini untuk mengidentifikasi aspek bahaya serta merekomendasikan cara mengatasi permasalahan kesehatan dan keselamatan kerja (K3) dengan 5W+1H pada proses produksi. Metode untuk mengidentifikasi dan pengendalian resiko bahaya. Hazard identification risk assessment and risk control (HIRARC) merupakan metode yang digunakan untuk mengidentifikasi resiko bahaya di PT. Batara Elektrindo dengan target zero accident. Adanya beberapa faktor yang terjadi akibat kurangnya penerapan K3 pada lantai produksi diakibatkan oleh beberapa aspek yaitu aspek operator (lalai dan bekerja tidak sesuai prosedur), aspek manajemen (peraturan yang tidak tegas), aspek metode (kesalahan sistem dalam bekerja) serta kurangnya pelatihan dan training tentang K3 terhadap pekerja, dimana nantinya para pekerja dapat mengetahui tentang K3 setelah adanya pelatihan dan training yang diberikan perusahaan.
Analysis of the Economic Independence of Islamic Boarding Schools Through Smart Card Digitalization Innovation (Case Study of Al-Amin Islamic Boarding School Mojokerto) Syarifuddin, Muhammad; Toha, Mohammad; Hamza, Hichem
Malacca: Journal of Management and Business Development Vol. 1 No. 2 (2024): Management and Business Development
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/malacca.v1i2.82

Abstract

In making economic growth almost all aspects are supported by the sophistication of information technology which is developing very rapidly. The government has made many policies to continue to spur economic growth. The economic independence of Islamic boarding schools through the advancement of digital technology at the Al-Amin Islamic Boarding School, in addition to being a place to gain knowledge, is also taught how students can become good entrepreneurs. In its implementation, it applies an entrepreneurial spirit and technological advances by innovating to support the needs of students and providing a method of student entrepreneurship based on technology and entrepreneurs that can be applied in the lives of its students. This study uses a type of field research with a qualitative approach. Data collection techniques used through observation, interviews, documentation, online data searches. The results of this study are that the economic independence of Islamic boarding schools at the Al-Amin Sooko Islamic Boarding School is implemented in the form of businesses and learning that can increase the economic independence of Islamic boarding schools. Several professional businesses such as Al Amin Mart, financing business units, refill water depots, sewing training. So that the Al-Amin Islamic Boarding School can develop both economically and also produce alumni who are able to become entrepreneurs who can benefit the community. In addition, the Al-Amin Islamic Boarding School has an innovation in economic digitalization by having a smart card. The purpose of this innovation is so that students can use it safely and comfortably, where cash is prone to the risk of being lost and so on. In the efforts made by the Al-Amin Islamic Boarding School, it can be said to be independent even though not entirely.
Ngereng Dhebu: Tinjauan Konstruksi Sosial-Edukatif Di Lingkungan Alumni Pesantren Madura Syarifuddin, Muhammad; M. Mansyur
Al-Riwayah : Jurnal Kependidikan Vol. 16 No. 1 (2024): Al-Riwayah: Jurnal Kependidikan
Publisher : LPPM IAIN Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47945/al-riwayah.v16i1.1260

Abstract

This research aims to determine the moments of internalization, objectification and externalization in forming the Ngereng Dhebu Culture for the Association of Alumni and Sympathizers (IKBASS) of the Miftahul Ulum Pannyeppen Pamekasan Islamic Boarding School. The approach used is qualitative with a case study type at the Miftahul Ulum Pamekasan Islamic boarding school. The data collection techniques used were interviews and observation with the data analysis technique being an interactive model. The results of this research show that the internalization of Ngereng Dhebu Culture for alumni at the Miftahul Ulum Panyeppen Pamekasan Islamic Boarding School is carried out with three main processes, namely acceptance, appreciation and practice. This moment is implemented through educational, learning and teaching activities. The moment of objectification in forming the "Ngereng Dhebu" culture is embedded in three aspects, namely knowledge about the value of obeying and obeying the kyai's orders as the essence of obtaining blessings and understanding between students, administrators and teachers regarding the mentoring and coaching process carried out in Islamic boarding schools as a form of character self-maturation. The externalization of Dhebu's Ngereng culture was formed when he was a student or an alumnus. The reflection of this expression has been shown in three dimensions, namely the behavioral dimension by presenting obedience and obedience. The linguistic dimension with the choice of subtle speech and the dimension of realizing meaning with a responsive attitude towards the existence of the kyai and
Kendali Posisi Pid Pada Panel Surya Single Axis Syarifuddin, Muhammad; Wibowo, Agung Surya; Priharti, Wahmisari
eProceedings of Engineering Vol. 10 No. 5 (2023): Oktober 2023
Publisher : eProceedings of Engineering

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Abstract

Pemanfaatan energi matahari dalam pembangkitan energi listrik telah banyak dilakukan dengan menggunakan panel sel surya, namun Panel sel surya yang terpasang selama ini masih bersifat statis yang mengakibatkan panel surya tidak dapat menangkap cahaya matahari secara maksimal dan energi listrik yang dihasilkan tidak maksimal. Untuk mengatasi keterbatasan pada panel sel surya yang statis, maka pada penelitian tugas akhir ini merancang panel sel surya yang dapat digerakan mengikuti pergerakan matahari.Kata kunci— Solar tracker, Kendali PID, Panel Surya.