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All Journal International Journal of Artificial Intelligence Research Ekono Insentif Majalah Ilmiah Bijak Jurnal Pengabdian Dharma Laksana Res Nullius Law Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Society: Jurnal Pengabdian Masyarakat MASALIQ: Jurnal Pendidikan dan Sains Jurnal Penelitian dan Pengkajian Ilmiah JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Multidisciplinary Indonesian Center Journal Jurnal Riset Multidisiplin Edukasi Indonesian Journal of Social Science and Education Jurnal Pengabdian Indonesia
Wentri Merdiani
Universitas Wanita Internasional
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Multidisciplinary Indonesian Center Journal

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THE EFFECT OF PRICE AND PRODUCT QUALITY ON FERTILIZER PURCHASES AT AM JAYA TANI (Solokan Jeruk District, Bandung Regency) Vina Sri Wulan; Wentri Merdiani
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2130

Abstract

This study aims to analyze the effect of price and product quality on fertilizer purchases at Am Jaya Tani Store in Rancakasumba Village, Solokan Jeruk District, Bandung Regency. This research is motivated by a decline in the number of visitors and fertilizer purchases, which is presumed to be influenced by consumers’ perceptions of price and product quality. The research method used is a quantitative approach with descriptive and verificative analysis. Data were collected through questionnaires distributed to consumers of Am Jaya Tani Store, with sampling determined based on specific criteria. The data analysis techniques include validity and reliability tests, descriptive analysis, classical assumption tests, multiple linear regression analysis, coefficient of determination, and hypothesis testing using partial (t-test) and simultaneous (F-test) methods. The results indicate that descriptively, price, product quality, and fertilizer purchases are in the fairly good to good category. Partially, price has a significant effect on fertilizer purchases, and product quality also has a significant effect on fertilizer purchases. Simultaneously, price and product quality have a significant effect on fertilizer purchases at Am Jaya Tani Store. The findings of this study are expected to provide practical insights for the management of Am Jaya Tani Store in formulating pricing strategies and improving product quality to increase fertilizer purchases and enhance business competitiveness.
Co-Authors Andi Gunawan Andre Suryaningprang Annisa Aslamiy Arip Adnan Kurniawan Asti Pratiwi Banyu Saputra Dadang Munandar Dewi Indriani Jusuf Diah Pudjiastuti Elli Ruslina Farah Ainun Agustin Febia Yulia Rukmana Indah, Dewi Yuliati Lestari, Tri Wahyu Muhammad Iqbal Risman Mulyadi Mulyadi Mulyadi Suhardi Nova Putra, Aditya Nurazijah, Ajeng NURJAYA NURJAYA, NURJAYA Rizky, Nur Ainiyah Dini Siddiq, Andhika Mochamad Tuti Hartati Umi Narimawati Vina Sri Wulan Yeni Juniarti Zidane Wildansyah Setiawan