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Electronic Word of Mouth and Purchase Intention among Urban Consumers: The Mediating Roles of Brand Image and Brand Trust in the Premium Skincare Market Aisyah Bunga Chaidir; Edi Purwanto
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 13, No 1 (2026): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v13i1.1628

Abstract

The rapid growth of digital communication has transformed consumer decision-making processes, particularly through the increasing influence of electronic word of mouth (eWOM). Online reviews and consumer-generated content have become critical sources of information that shape brand perceptions and purchasing behavior in digital marketplaces. This study aims to examine the influence of electronic word of mouth on purchase intention through the mediating roles of brand image and brand trust in the premium skincare market. Drawing on the Stimulus–Organism–Response (S-O-R) framework, eWOM is conceptualized as the external stimulus, brand image and brand trust represent internal psychological responses, and purchase intention represents the behavioral outcome. Data were collected from 155 respondents who were familiar with SK-II skincare products and had been exposed to online reviews related to the brand. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that electronic word of mouth significantly influences purchase intention, brand image, and brand trust. Brand trust also has a significant positive effect on purchase intention, while brand image does not significantly influence purchase intention. Furthermore, brand trust plays a stronger mediating role than brand image in the relationship between eWOM and purchase intention. These findings highlight the importance
TRANSFORMATIONAL LEADERSHIP TRAINING FOR CHURCH LEADERS: A COMMUNITY ENGAGEMENT PROGRAM IN SALATIGA Purwanto, Edi
Jurnal Pengabdian dan Kewirausahaan Vol 10, No 1 (2026): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v10i1.9873

Abstract

Rapid social transformation requires religious organizations to develop adaptive and visionary leadership capable of empowering communities sustainably. Church leaders play a strategic role not only in nurturing the spiritual life of congregations but also in strengthening the social contributions of churches within society. However, many church leaders have limited access to structured leadership training that can enhance their leadership capacity in responding to evolving social challenges. Therefore, this community engagement program aimed to strengthen the leadership capacity of church leaders through transformational leadership training. The training program was conducted in Salatiga, Central Java, Indonesia, in collaboration with GPIAI Salatiga as the partner. The program was held over two days and involved more than 80 church leaders and religious community leaders representing various churches and houses of worship in Salatiga and surrounding areas. The program adopted a participatory training approach consisting of lectures, group discussions, leadership reflection sessions, and training evaluations. The training materials focused on transformational leadership principles, development of a shared ministry vision, innovation in church ministry, and strategies for empowering congregational members in community service. The results indicate that the training significantly improved participants’ understanding of transformational leadership concepts and their application in church ministry. In addition, the program facilitated the development of collaborative networks among church leaders from different congregations and denominations in Salatiga. The findings demonstrate that leadership training can serve as an effective strategy for strengthening the capacity of religious community leaders to develop innovative, collaborative, and socially impactful ministry initiatives.
Labor, Capital, and Production in a Globalized World: A Reappraisal through Miroslav Volf's Theology of Work Edi Purwanto; Frans H. M. Silalahi
DIEGESIS: Jurnal Teologi Kharismatika Vol. 9 No. 1: June 2026
Publisher : Sekolah Tinggi Teologi Real Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53547/fg70kn40

Abstract

This article offers a theological and ethical reappraisal of labor, capital, and production within the context of globalized economic systems through Miroslav Volf’s theology of work. Rather than treating labor merely as an economic input, the study interprets work as participation in God’s creative and redemptive activity through the empowering presence of the Holy Spirit. Employing a qualitative normative-theological approach, the article examines biblical teachings on work, justice, stewardship, and communal responsibility in dialogue with Volf’s concept of work in the Spirit. The study argues that globalization intensifies ethical distortions when labor is reduced to a commodity, capital is detached from moral accountability, and production is governed primarily by profit maximization. In response, Volf’s theology offers a constructive framework for understanding work as the expression of Spirit-given charisms that participate in God’s ongoing work of creation and new creation, capital as an instrument for human flourishing and responsible stewardship, and production as a moral practice oriented toward justice, solidarity, and the common good. The article concludes that churches, Christian professionals, and faith-based institutions should cultivate marketplace ministry, ethical entrepreneurship, and labor advocacy as concrete expressions of Spirit-empowered economic discipleship in contemporary society. Abstrak Artikel ini menawarkan telaah teologis dan etis terhadap relasi antara tenaga kerja, modal, dan produksi dalam konteks sistem ekonomi global melalui perspektif teologi kerja Miroslav Volf. Berbeda dari pendekatan ekonomi yang memandang tenaga kerja semata-mata sebagai faktor produksi, penelitian ini memahami kerja sebagai partisipasi manusia dalam karya penciptaan dan penebusan Allah melalui pemberdayaan Roh Kudus. Dengan menggunakan metode kualitatif normatif-teologis, penelitian ini mengkaji ajaran-ajaran Alkitab mengenai kerja, keadilan, penatalayanan, dan tanggung jawab komunal dalam dialog dengan konsep work in the Spirit yang dikembangkan oleh Volf. Hasil penelitian menunjukkan bahwa globalisasi memperdalam berbagai distorsi etis ketika tenaga kerja direduksi menjadi komoditas, modal dilepaskan dari tanggung jawab moral, dan produksi didominasi oleh orientasi maksimalisasi keuntungan. Sebagai respons terhadap kondisi tersebut, teologi Volf menawarkan suatu kerangka konstruktif yang memahami kerja sebagai perwujudan karunia-karunia Roh Kudus (Spirit-given charisms) yang memungkinkan manusia berpartisipasi dalam karya Allah yang terus berlangsung menuju penciptaan baru, memandang modal sebagai sarana bagi kesejahteraan manusia dan penatalayanan yang bertanggung jawab, serta menempatkan produksi sebagai praktik moral yang berorientasi pada keadilan, solidaritas, dan kesejahteraan bersama (common good). Penelitian ini menyimpulkan bahwa gereja, para profesional Kristen, dan berbagai institusi berbasis iman perlu mengembangkan pelayanan di marketplace, kewirausahaan yang beretika, serta advokasi bagi pekerja sebagai wujud nyata pemuridan ekonomi yang diberdayakan oleh Roh Kudus di tengah masyarakat kontemporer.