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Purnomo, Sodik Dwi
Fakultas Ekonomika Dan Bisnis, Universitas Wijayakusuma Purwokerto, Jawa Tengah, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Ilmu Terapan Universitas Jambi

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REVOLUTIONIZING TOURISM: UNLEASHING THE POWER OF EXPERIMENTAL DESIGN Purnomo, Sodik Dwi; Retnowati, Diah; Zumaeroh, Zumaeroh
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 8 No. 1 (2024): Volume 8, Nomor 1, June 2024
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v8i1.31845

Abstract

Developing tourism attractions in regions is essential to boost local communities' well-being and revenue. However, these attractions face challenges from various sources, including internal and external factors like funding and development strategies. This study focused on identifying financing sources and effective strategies for developing tourism attractions in the region, using Serulingmas Interactive Zoo in Banjarnegara Regency as a case study. The research methods were contingent valuation method, logistic regression, and SWOT analysis. This study's main novelty is its approach, blending the Contingent Valuation Method, Binary Logistics Regression Analysis, and SWOT Analysis to tackle the research question. It also conducted experiments with three distinct questionnaires. The research results showed that to increase revenue as a source of financing, Serulingmas Interactive Zoo could increase ticket prices by IDR 6,505.62 on weekdays and weekends. The development strategy of Serulingmas Interactive Zoo emphasized opportunities and strengths through the SO and WO strategies and minimized weaknesses and threats through the ST and WT strategies. This research implication suggests boosting funding for Serulingmas Interactive Zoo by raising entrance fees and using strategic approaches (SO, WO, ST, and WT) to enhance its performance. It also hints at broader implications for various domains and highlights areas for future research and unanswered questions.
Co-Authors AA Sudharmawan, AA Adhitya, Bagus Ady Achadi Ady Achadi Agestifanka, Adna Fika Agus Prabawa ANISA FATMAWATI Anisa, Faefaya Ziadatul Arinastuti Arinastuti Aziezy, Enrico Badriah, Lilis Siti Cahyaningtyas Ria Uripi Cahyo, Heru Carla Selvianandia Alam Damar Jati Damar Jati Damar Jati Diah Retnowati Diah Setyorini Gunawan Eli Susanti Elvina Musyarof Fatmawati , Anisa Gita Putri Rahmawati Goro Binardjo Hari Winarto Hariski Nur Setiawan harsuti Harsuti, Harsuti Herbowo Herbowo, Herbowo Heri Setiawan Heris Kencana Herlina, Dian Nora Irhas Fudhail Isnaeni Rokhayati istiqomah istiqomah Istiqomah Istiqomah Istiqomah Istiqomah Istiqomah Istiqomah Ita Susilowati Kadarwati, Nunik kencana, heris Kinanti, Rinda Krisnhoe Sukma Danuta Larasati , Yustika Lestari, Herwiek Diyah Lilis Siti Badriah Luhita, Tiladela Mahardika, Dwiki Adhia Matufany, Olga Melinda Minadi Wijaya Muntahanah, Siti Nasution, Annio Indah Lestari Neni Safitri Neni Widayaningsih Neni Widyaningsih Nina Mardiana (F01108057) Octisari, Sully Kemala Panggalih, Chandra Arif Priyatama, Tunggul Puji Utami Putra Galih Rahmawan Putra, Satria Iswara Rahmawan, Putra Galih Rahmawati, Gita Putri Ramadhan, Khafridho Esa Ratna Puji Astuti, Ratna Puji Ratna Pujiasuti Recha Pangestika Sambodo, Herman Sambodo, Herman Santi Santi Suciningtyas Setiawan, Gawik Setiyaningsih, Apriyani Nur Siti Ainul Mukharomah Suharno Suharno Sukiman Sukiman Sundari, Sri Syaharani, Ajeng Bening Telefany Bunga Anugrah Ufit Panggarti Wahyuni, Yulina Tri Wulan Anggraini Yulina Tri Wahyuni Zuhaena, Fatwa Zumaeroh -