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All Journal Passage International Journal of Education BAHASA DAN SASTRA ELTIN Journal: Journal of English Language Teaching in Indonesia Jurnal Arbitrer English Review: Journal of English Education IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Syntax Literate: Jurnal Ilmiah Indonesia Indonesian EFL Journal English Language and Literature International Conference (ELLiC) Proceedings JOURNAL OF APPLIED LINGUISTICS AND LITERATURE Journal on Education Linguistik Indonesia Journal of English Education and Teaching (JEET) Jurnal Ilmiah Wahana Pendidikan Journal of General Education and Humanities DIMASATRA
R. Dian Dia-an Muniroh
Universitas Pendidikan Indonesia
Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Taste Metaphors for Food Description as a Creative Effort by Indonesian Food Vloggers Adam Muhammad Nur; R. Dian Dia-an Muniroh; Rusdiansyah
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 13 No. 1 (2025): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v13i1.5919

Abstract

This study aims to investigate the use of metaphors in the conventional language employed by Indonesian food vloggers when describing food, claiming it as a form of linguistic creativity influenced by their cognitive capabilities. Creativity in language is a gift that humans inherently possess, enabling them to freely communicate, share information, and convey intentions. This premise is grounded in the claim that humans cognitively possess mental faculties allowing for unrestricted language production (Saeed, 2003). Traditionally, metaphors are understood as a literary style often used in poetry, novels, or drama. However, in reality, humans are inseparable from metaphors (Lakoff in Lakoff and Johnson, 2003). Cognitively, humans use metaphors to facilitate understanding by associating one term with another in language (Lakoff in Jackendoff and Aaron, 1991). The data source for this research comprises several videos from Indonesian food vloggers, including 4 videos each from Anak Kuliner, Boengkoes Network, Mamank Kuliner, and Nex Carlos. These vloggers are well-known in Indonesia with a substantial number of subscribers. The research employs a qualitative descriptive method, which allows for a comprehensive explanation of phenomena observed in the data. The analysis reveals that in describing food, food vloggers tend to use structural metaphors more frequently than other types of metaphors, with 26 occurrences recorded. This finding indicates that equating the domain of food taste with another domain structurally makes it easier to convey and understand abstract taste experiences through the shared experiences of vloggers and their audiences
Co-Authors Adam Muhammad Nur Adhitya Reinindra Ananda Puspakartika Andika Duta Bachari Andika Dutha Bachari Angga Maulana Bradley McDonnel Budi Hermawan Eri Kurniawan Eri Kurniawan Eri Kurniawan Ernie D. A. Imperiani Gunawan, Wawan Haris Santosa Nugraha Hernawan Hernawan Husni Thamrin Husni Thamrin Ikmal Trianto Isti Tri Wahyuni Juwintan Juwintan, Juwintan Kevin Andrian Seda Michael Ewing Mutia Fitri Hanum Nabila Putri Supriadi Ni’matusy Syifa Auliya Ramadhani, Nida Tsania Ramadhini, Tasya Maharani Retty Isnendes Rusdiansyah Sudana, Dadang Syahri, Chaidir Trianto, Ikmal Wahyuni, Isti Tri Wawan Gunawan Wawan Gunawan Wawan Gunawan Yanty Wirza Zalinda Salsabilla Firdausyiah