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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan Ekonomi (JURKAMI) Journal on Education Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) eCo-Fin Jurnal Puan Indonesia Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Mamangan Social Science Journal Transformasi: Journal of Economics and Business Management Jurnal bintang manajemen TOFEDU: The Future of Education Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Social Society International Journal of Economics, Business and Innovation Research Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi
Esi Sriyanti
Universitas Mahaputra Muhammad Yamin
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PELATIHAN DIGITAL MARKETING PADA UMKM KEC. X KOTO DI ATAS KAB. SOLOK Eka Hendrayani; Wahyu Indah Mursalini; Arfimasri Arfimasri; Esi Sriyanti; Afni Yeni; Ramadhani Kirana Putra; Elsi Susanti
PUAN INDONESIA Vol. 8 No. 1 (2026): Jurnal PUAN Indonesia Vol. 8 No. 1 Juli 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v8i1.562

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam meningkatkan perekonomian masyarakat, namun masih menghadapi kendala dalam pemanfaatan teknologi digital sebagai media pemasaran. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan pelaku UMKM di Kecamatan X Koto Di Atas, Kabupaten Solok, dalam memanfaatkan digital marketing sebagai strategi pemasaran produk. Metode yang digunakan meliputi penyampaian materi, pelatihan, praktik langsung pembuatan konten digital, serta pendampingan penggunaan media sosial sebagai media promosi. Kegiatan diikuti oleh 25 pelaku UMKM yang bergerak di berbagai bidang usaha. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan peserta dalam mengelola media sosial bisnis, membuat konten promosi, serta memanfaatkan platform digital untuk memperluas jangkauan pasar. Selain itu, peserta menunjukkan perubahan sikap yang lebih positif terhadap penerapan teknologi digital dalam pengembangan usaha. Meskipun masih terdapat kendala berupa keterbatasan akses internet dan konsistensi dalam pengelolaan media sosial, pelatihan ini memberikan dampak positif terhadap peningkatan kapasitas dan daya saing UMKM. Oleh karena itu, pendampingan secara berkelanjutan diperlukan agar implementasi digital marketing dapat dilakukan secara optimal dan mampu mendukung keberlanjutan usaha. Kata Kunci: Digital marketing; UMKM; Media sosial; Pelatihan; Daya saing.    
The Influence of Leadership and Work Motivation on Employee Performance at the Urban Village Office of Solok City Faiz Muhammad Husain; Afni Yeni; Esi Sriyanti
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.1751

Abstract

This study aims to determine the influence of Leadership and Work Motivation on Employee Performance at the Lurah Office in Solok City. A quantitative method was employed, involving a sample of 106 respondents. The results of the statistical analysis indicate that Leadership partially has no significant effect on Employee Performance, as evidenced by the t-test value (tcount 1,565 < ttable 1,983) with a significance value of 0.121 > 0.05. Conversely, Work Motivation partially has a significant effect on Employee Performance, as demonstrated by the t-test value (tcount 6,561 > ttable 1,983) and a significance value of 0.000 < 0.05. Furthermore, the study concludes that Leadership and Work Motivation simultaneously influence Employee Performance at the Lurah Office in Solok City. This is supported by the F-test results (fcount 55,941 > ftable 3,058) with a significance level of 0.000, which is considerably lower than alpha (0.05). The R-Square value was found to be 0.521, indicating that these variables contribute 52.1% to Employee Performance, while the remaining 47.9% is influenced by other variables not included in this study.
Co-Authors Afni Yeni Afni Yeni Alya Zalfi Anisa Nurdyanti Anita Maharani Arfimasri Arfimasri Auliya Dzakiroh Delfi Sartika Desi Ariyani Eka Hendrayani Faiz Muhammad Husain Fatkhuri Fatkhuri Fitri Fitri Harpindo Nasir Hisarma Saragih Ida Nirwana Ihsanul Hamdi Juita Sukraini Mesi Afrita Mohamed Ayyub Hassan Muhamad Risal Tawil Netti Indrawati Nurhayati Nurhayati Ramadhani Kirana Putra Rasidah Nasrah Resti Anggraini Rita Dwi Putri Salsabila Zahra Sefli Diana Roza Seflidiana Roza Serly Rama Yanti Siska Yulia Defitri Syalshabilla Syalshabilla Wahyu Indah Mursalini Welly Arnelia Putri Witra Maison