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All Journal Primanomics : Jurnal Ekonomi & Bisnis Jurnal Pengabdian Masyarakat Indonesia
Siti Ummi Arfah Nasution
Universitas Alwashliyah Medan
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengenalan Digital Marketing dalam Rangka Meningkatkan Penjualan Hasil Pertanian di Desa Pasar Lembu Kecamatan Air Joman Kabupaten Asahan Provinsi Sumatera Utara Siti Ummi Arfah Nasution; Zulaili Zulaili; Siti Wardah Pratidina Nst; Winda Wardhani; Zakia Heli Maulana
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 3 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i2.4032

Abstract

The development of information technology has brought changes to people's lives, such as the widespread use of smartphones as a circulating digital communication medium and its very rapid development has an impact on society, especially in supporting business activities both on a large and small scale, one of which is the livelihood sector. The increasingly worrying condition of farmers, coupled with the spread of coronavirus disease 2019 (COVID-19) in 2020, has brought changes to the business sector, experiencing very drastic changes and decline. Some countries have implemented lockdowns, there are social restrictions and there are regulations on people's life activities not to gather in crowds, especially in buying and selling activities. With the help of this technology, online systems can help business actors to expand networks between businesses that are no longer limited by barriers of time and space. This outreach activity is very beneficial for the community, most of whom are farmers. The material provided can also increase understanding of knowledge and practice of steps to use Facebook or Instagram for product promotion. Through this outreach activity, it is hoped that it can increase awareness of the farming community and MSMEs in Pasar Lembu Village, Air Joman District, Asahan Regency, North Sumatra Province to start practicing using Facebook or Instagram for product promotion.
The Influence of Discipline and Work Motivation on Employee Performance at the Medan Amplas District Office Juliana Putri; Siti Ummi Arfah Nasution; Zulaili Zulaili
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 3 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i3.3822

Abstract

This study aims to determine whether work discipline and motivation have partial and simultaneous effects on employee performance at the Medan Amplas District Office. The population of this research consists of al employees at the office, totaling 32 individuals. The sampling technique used is saturated sampling (cencus), where all members of the populations are included inthe sample. Therefore, the sample in this study consists of 32 employees. The research employs a quantitive approach with several tests, including reliability analysis (comprising validity and reliability tests), classical assumption tests (including multicollinearity, autocorrelation, heteroscedasticity, and normality tests), as well as regression analysis, which includes multiple linear regression, t-test, F-test, and the coefficient of determination (R2) test. Based on the analysis of primary data using SPSS 22, the following multiple testing rules regression equation was obtained : Y=20.303+0.329X1+0.224X2+e. The hypothesis testing results show taht, partially, the work discipline variable (X1) has a positive and significant effect on employee performance, as indicated by the t-value being greater than the t-table value. The work motivation Variable (X2) also has a positive and significant effect on employee performance, evidanced by the t-value exceeding the t-table value. Simultaneously, work discipline and motivation have a significant influence on employee performance, as shown by the F-value being greater the F-table value. From these results, it can be concluded thar both work discipline and work motivation positively and significantly affect the performance of employees at the Medan Amplas District Office.
Co-Authors Juliana Putri Siti Wardah Pratidina Nst Winda Wardhani Zakia Heli Maulana Zulaili Zulaili Zulaili Zulaili