Articles
<![CDATA[PUBLIC INTENTION ON BANDUNG TOUR ON BUS ]]>
<![CDATA[Anwar, Tezza Adriansyah]]>;
<![CDATA[Puspita, Yessy]]>
<![CDATA[ JOINT (Journal of Information Technology) Vol 2 No 1 (2020): JOINT: Journal of Information Technology ]]>
Publisher : <![CDATA[Bagian Penelitian, Pengabdian Masyarakat & Pusat Inovasi STMIK "AMIKBANDUNG" ]]>
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DOI: 10.47292/joint.v2i1.003
<![CDATA[Bandung dikenal sebagai ibu kota Jawa Barat. Bandung berkembang juga sebagai kota kuliner. Sebagai bentuk tanggung jawab Pemerintah untuk memfasilitasi wisatawan yang datang ke Bandung, Pemerintah secara resmi mengumumkan Bus Pariwisata "Bandros" (Bandung Tour on Bus). Namun secara praktis, banyak masalah yang dihadapi oleh para pemangku kepentingan. Standarisasi harga di antara penumpang, batasan jumlah bus yang tidak dapat melayani penumpang, ketidakjelasan rute termasuk keberangkatan dan kedatangan, manajemen yang tidak sehat untuk faktor keselamatan dan meningkatnya jumlah penumpang yang memberikan dampak negatif karena kualitas layanan. Tujuan dari penelitian ini adalah untuk mendeskripsikan kualitas layanan, kepuasan masyarakat dan minat masyarakat untuk menggunakan kembali Bandros, dan juga untuk mendapatkan hasil analisis sejauh mana kualitas layanan berpengaruh terhadap kepuasan masyarakat serta dampaknya terhadap minat masyarakat untuk menggunakan kembali Bus Bandros. Dalam penelitian ini, peneliti menggunakan metode deskriptif-verifikasi. Metode ini digunakan untuk memverifikasi kualitas layanan persepsi, kepuasan masyarakat dan niat masyarakat untuk menggunakan kembali Bus Bandros dengan melibatkan 500 responden yang ingin menggunakan Bus Bandros. Penyebaran dan pemilihan responden dilakukan dengan menggunakan convenience sampling. Analisis jalur juga digunakan dalam penelitian ini. Berdasarkan hasil proses pengujian statistik ditemukan persepsi yang signifikan antara variabel kualitas layanan dan citra merek dengan minat masyarakat di Kota Bandung untuk menggunakan Bus Bandros. Untuk rekomendasi dalam penelitian ini, kejelasan informasi dapat meningkatkan niat publik untuk menggunakan Bus Bandros, karena informasi yang disampaikan akan memberikan kejelasan dalam rangka meningkatkan niat publik untuk naik Bus Bandros.]]>
<![CDATA[PERENCANAAN BISNIS MERCHANDISE RESMI UNIVERISTAS ABC DENGAN MENGGUNAKAN TIMMONS MODEL ]]>
<![CDATA[Annisa Maharani Suyono]]>;
<![CDATA[Obsatar Sinaga]]>;
<![CDATA[Tezza Adriansyah Anwar]]>
<![CDATA[ Jurnal Ilmiah Teknologi Infomasi Terapan Vol. 5 No. 2 (2019) ]]>
Publisher : <![CDATA[Universitas Widyatama ]]>
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DOI: 10.33197/jitter.vol5.iss2.2019.277
<![CDATA[Company image is important because it influences consumer decisions in buying products. Similarly, in universities which are institutions where universities look for students, like companies that look for consumers. One of the university's appeals that can be done is through merchandise. In this case, ABC University plans to establish an official merchandise store as an effort to create a brand mind or incorporate a campus brand into every heart of people who see and also raise everyone's curiosity about ABC University. At present, the target market reaches 11,485 people, consisting of 96% students and 4% lecturers and employees. This amount represents a high enough market opportunity for ABC University official merchandise stores. This study uses a semi-structured interview data collection technique with the founding and managing team as well as documentation by collecting available internal company data relating to the merchandise shop. In this study, business feasibility will be carried out using the entrepreneurial criteria according to Timmons. In theory, the Timmons Model can be used as a guide to achieving success in entrepreneurship by taking into account opportunities, resources and team factors. Business positions according to the results of EFAS (0.93) and IFAS (0.79) are in quadrant I which supports an aggressive strategy. The official merchandise shop business is feasible and includes high-potential business conditions to be implemented and developed according to the results of Timmons' quick screen criteria. The results of the calculation of financial projections that obtain high potential categories, namely, IRR of 84%, Gross Profit Margin by 32%, Net Profit Margin by 20% and ROI by 48%.]]>
<![CDATA[Public Intention on Bandung Tour on Bus ]]>
<![CDATA[Tezza Adriansyah Anwar]]>;
<![CDATA[Yessy Puspita]]>
<![CDATA[ Journal of Information Technology Vol 2 No 1 (2020): JOINT: Journal of Information Technology ]]>
Publisher : <![CDATA[LPPM STMIK AMIK BANDUNG ]]>
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DOI: 10.47292/joint.v2i1.003
<![CDATA[Bandung is known as the capital of West Java. Bandung also develops as a culinary city. As a form of the Government's responsibility to facilitate tourists who come to Bandung, the Government has officially announced the "Bandros" Tourism Bus (Bandung Tour on Bus). But practically, there are many problems faced by stakeholders. Standardization of prices among passengers, limits on the number of buses that cannot serve passengers, unclear routes including departures and arrivals, unhealthy management for safety factors and an increase in the number of passengers that have a negative impact due to the quality of service. The purpose of this study is to describe service quality, community satisfaction and community interest in reusing Bandros, and also to obtain the results of an analysis of the extent to which service quality affects community satisfaction and its impact on community interest in reusing Bus Bandros. In this study, researchers used the descriptive-verification method. This method is used to verify the quality of service perception, community satisfaction and community intentions to reuse Bus Bandros by involving 500 respondents who wish to use Bus Bandros. The distribution and selection of respondents was carried out using convenience sampling. Path analysis is also used in this study. Based on the results of the statistical testing process found significant perceptions between service quality variables and brand image with public interest in the city of Bandung to use Bus Bandros. For recommendations in this study, clarity of information can increase the public's intention to use Bus Bandros, because the information submitted will provide clarity in order to increase public intention to ride Bus Bandros.]]>
<![CDATA[SALES FORCE AND INTELLIGENCE STRATEGIC IN SMES PERFORMANCE: CASE STUDY OF BATIK’S ENTERPRISES IN BRINGHARJO YOGYAKARTA ]]>
<![CDATA[AHMAD JOHAN]]>;
<![CDATA[DESSY ISFIANADEWI]]>;
<![CDATA[TEZZA ADRIANSYAH ANWAR]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 2 No. 2 (2019): JBSMR Vol 2 No.2 June 2019 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v2i2.7222
<![CDATA[The purpose of this study is to investigate how small & medium scale companies in managing Sales Forces owned & strategic intelligence in obtaining information amid complex competition with all its limitations. The context of Small & Medium Enterprises (SMEs). Sales Force is the key to the strength of organizational success. Frequent interaction with consumers & competitors brings up a dynamic concept which is defined as routine regulating other routines, that is, besides its function as a salesperson, it is tasked to gather the information. Activity in searching information through intelligence from sales is called activity intelligence. External information obtained by the company through the Sales Force will lead to strategic planning so as to encourage organization performance to be able to flexibly adjust current business trends. This study used a case study to answer the research questions. Four enterprises were chosen as cases in this study. The result shows that the Sales Force's role will have an impact on organization performance, but organizations that implement activity intelligence through sales forces will be far more flexible & active in adjusting the business before the competition starts. In addition, this study also found strong linkages for organizations that grow through Sales Force & Activity Strategic Intelligence in terms of improving organization Performance.]]>
<![CDATA[IMPLEMENTATION OF THE CORPORATE SOCIAL RESPONSIBILITY PROGRAM: SHOPEE FOR THE BAMBOO COMMUNITY OF PRINGGODANI ]]>
<![CDATA[DESSY ISFIANADEWI]]>;
<![CDATA[TEZZA ADRIANSYAH ANWAR]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 2 No. 2 (2019): JBSMR Vol 2 No.2 June 2019 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v2i2.7223
<![CDATA[This study aims to determine the extent of the benefits of implementing CSR programs provided by companies to the public. Specifically, this research was carried out on the implementation of CSR programs carried out by Shopee, Shopee for the Country, for the community, in this case, the Pringgodani community as the recipient of assistance. This village is widely known for bamboo crafts made by craftsmen in the village. This study use three methods of data collection, namely: interview method, observation, and documentation to maintain data validity and reliability. The results of this study note that CSR programs carried out by Shopee, Shopee for the Country to the Pringgodani Community include: UMKM (Community) education and training assistance in workshop building, capital assistance in the form of purchasing production machinery, assistance with product promotion and marketing partners online. The success of the Shopee CSR program to improve and develop the Community's potential has provided positive results and impacts even though it has not been fully optimized. This is because there are still some obstacles in addition to the existence of several supporting factors. It can be concluded that the current needs of the Community are the existence of education and ongoing assistance to craftsmen in producing quality products and running businesses that are ready to compete. Suggestions, CSR programs should be delivered directly to the recipient community without intermediaries, so that the program implementation can be carried out directly by the community.]]>
<![CDATA[STUDENTS INTENTION TO USE TELKOMSEL CASH (T-CASH): (A TECHNOLOGY ACCEPTANCE MODEL APPROACH) ]]>
<![CDATA[Tezza Adriansyah Anwar]]>;
<![CDATA[Kurniawan Kurniawan]]>;
<![CDATA[Sutrisno Sutrisno]]>;
<![CDATA[Anik Sarwanti]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 4 No. 1 (2020): JBSMR Vol. 4 No.1, December 2020 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v4i1.11354
<![CDATA[One of the banking products that take advantage of advances in digital technology is E-money which is motivated by Bank Indonesia Regulations. Telkomsel also supports the development of the digital world, by presenting T-Cash since 2007. But until now, the number of T-Cash users who make transactions is still very small. In fact, these users have understood the ease of perception, benefit perception and risk perception from the use of T-Cash. The purpose of this study was to obtain on ease of perception, benefit perception, risk perception, and how much influence it had on the intention to use T-Cash among Widyatama University students. The research method used is descriptive-verification method with 150 students who already have T-Cash. The purposive sampling method was used in this research. Path analysis was used in testing data. Consumers feel that T-Cash is easy to use in financial transaction activities. Meanwhile, in terms of perceived risk, T-Cash is felt to be quite comfortable to use. However, consumers still have concerns about the possibility that at any time the balance on the T-Cash will be lost. Ease of perception is strong enough to have an impact on consumers intention to use T-Cash. Likewise with benefit perception. This shows that an increase in ease and benefit perception can increase student intention. Both of these can also be supported by an increase in risk perception, which, de-spite its low impact, can certainly also increase student intention. And these three variables have a major impact on student intention.]]>
<![CDATA[TRAINING FOR FIRE DISASTER PREPARATION AND INITIAL MANAGEMENT OF FIRE WOUND : (A STUDY AT UNIVERSITAS JENDERAL ACHMAD YANI) ]]>
<![CDATA[Wendra Wendra]]>;
<![CDATA[Sutrisno Sutrisno]]>;
<![CDATA[Lukmana Lokarjana]]>;
<![CDATA[Tezza Adriansyah Anwar]]>;
<![CDATA[Saiful N]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 4 No. 1 (2020): JBSMR Vol. 4 No.1, December 2020 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v4i1.11470
<![CDATA[The fire disaster preparedness training program aims to increase knowledge and abilities regarding fire alert systems, so that it is hoped that the right attitude will be in the effort to save oneself in the event of a disaster at the campus of Universitas Jenderal Achamd Yani (UNJANI). The methods used in this program are: lectures, practice/implementation, role playing, simulation, mentoring, focus group discussions (FGD) and evaluation with the support of digital technology in the context of making disaster mitigation learning materials. The solutions are: training on fire preparedness; provision of tools, facilities and infrastructure for danger signs and instructions for evacuation and rescue in the event of a fire disaster; providing educational media for campus residents about fire alertness; burn early management training.]]>
<![CDATA[PRODUCT RANKING: MEASURING PRODUCT REVIEWS ON THE PURCHASE DECISION ]]>
<![CDATA[Ahmad Johan]]>;
<![CDATA[Barkah Rosadi]]>;
<![CDATA[Tezza Adriansyah Anwar]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 4 No. 2 (2021): JBSMR, Vol.4 No.2, June 2021 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v4i2.13566
<![CDATA[The development of the digital world today has had a significant impact on the industrial sector, one of which is the development of e-commerce. E-commerce is one of the platforms used by consumers in searching for information related to the needs of both products or services. Rating of a product plays an important role that can help consumers to support purchasing decisions and reduce search costs. Many factors can influence online purchasing decisions such as ewom, celebrity influencers, and online discounts, but very few studies have examined product ratings in determining purchasing decisions. This study aims to obtain results regarding the effect of product rating and web quality on purchasing decisions among private university students in Bandung. This type of research is an explanatory research that intends to explain the position of the variables studied and the relationship between one variable and another. The sample used in this study was 100 6th semester students with a focus on 3 classes of business and management faculty. The results showed that there was an influence between product rating and web quality variables on purchasing decisions. Although the results show that the effect is not large enough, these two factors, especially product ratings, are one of the variables that are often used by consumers in supporting online purchasing decisions.]]>
<![CDATA[INTENTION IN USING LONG-TERM CONTRACEPTIVE METHODS : (EXPLORING THE IMPACT OF KNOWLEDGE) ]]>
<![CDATA[Tezza Adriansyah Anwar]]>;
<![CDATA[Wendra Rasyad]]>;
<![CDATA[Indarti Trimurtini]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v5i1.15803
<![CDATA[The purpose of this study is to determine the level of knowledge and interest in long-term contraceptive methods among couples of reproductive age in Cimahi, as well as how much knowledge influences interest in using long-term contraceptive methods. Explanatory research is used in research. A sample of 400 respondents was distributed to respondents in Cimahi who still use short-term contraceptive methods. The sampling technique used is quota sampling, which is distributed in 3 sub-districts in Cimahi. Questionnaires were distributed online and offline. The majority of respondents already know about long-term contraceptives, especially intrauterine devices. However, they are less interested in using it. This is due to the perception of the high cost of installation. But they are basically willing to use it if the cost is free. Knowledge is quite closely related to intention, which means that if knowledge is increased, the respondent's intention will also increase. Optimizing the roles of health workers, field instructors, and relatives in disseminating information related to long-term contraceptives can be done to increase knowledge. Correcting the information on the myths that have been circulating in the community can be done by involving a third party who is believed to be able to correct the incorrect myth. Corporate Social Responsibility activities from companies in Cimahi or community service from universities engaged in the health sector in collaboration with the local government to eliminate the cost of installing contraceptives can be carried out to increase their use.]]>
<![CDATA[EDUCATION OF COUPLES ABOUT LONG-TERM CONTRACEPTION METHODS IN BATUJAJAR'S HEALTH CENTER THROUGH EDUCATIONAL VIDEOS ]]>
<![CDATA[Ifa Siti Fasihah]]>;
<![CDATA[Tezza Adriansyah Anwar]]>;
<![CDATA[Sri Quintina Indriyana]]>;
<![CDATA[Lina Marlinawati]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v5i1.15807
<![CDATA[The purpose of this research activity is to make a video that can be used in digital media to educate couples at the Batujajar Health Center regarding long-term contraceptive methods and to evaluate their effectiveness. This research uses a descriptive method. Questionnaires were also used in this study to see the effectiveness of the videos that had been made in increasing respondents' knowledge. A total of 300 people who are still using short-term contraceptive methods have filled out the questionnaire. The educational videos given to respondents were made with a relaxed and comedic concept to make them easier to understand. The evaluation results illustrate that knowledge has increased after watching the videos. The increase is related to the types of methods available and the inaccurate myths. The main reason they have not used it is the perceived high cost of insertion. But they also expressed their willingness to use it, especially for intrauterine devices. Involving a third party who is believed to be able to rectify the incorrect myth, for example, ustadz or ustadzah, who can provide a study of the matter from a religious perspective An increase in understanding of the cost of installation needs to be made. Information related to this can be conveyed when optimizing the roles of health workers and field instructors. CSR activities or community service from educational institutions in collaboration with the local government and the National Family Planning Coordination Board to eliminate installation costs can be carried out to increase their use.]]>
