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Istianingsih, Nanik
Sekolah Tinggi Ilmu Administrasi Setih Setio Muara Bungo
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E-Commerce Shopee Indonesia : Empirical Lessons From The Impact Of Digital Marketing, Brand Loyalty On Brand Equity Istianingsih, Nanik; Susriyanti, Susriyanti; Ariyanto, Ariyanto; Pranawukir, Iswahyu
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1339

Abstract

The study aims to provide empirical evidence of the impact of digital marketing, brand loyalty on the brand equity of E-commerce Shopee Indonesia. The research method is a survey study through a quantitative approach, assessment based on numbers using statistical calculations, using simple random sampling techniques and data collection techniques in this study using library research, field research, observation, and questionnaires. The research sample was 100 consumers. Data was processed using SPSS version 26. The results of the study indicate that digital marketing, brand loyalty partially and simultaneously have a positive and significant effect on the brand equity of E-commerce Shopee Indonesia. Based on the coefficient of determination (adjust R Square), the independent variables consisting of digital marketing, brand loyalty can contribute to the influence on brand equity
Digital Marketing Training through Copywriting Techniques And SEO for Social Forestry Business Groups Bungo Residential Office Istianingsih, Nanik; Muhammad, Ariyanto; Zulkifli, Zulkifli; Juniarsih, Delvita; Rianto, Rianto
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.596

Abstract

In today's technological era, digital marketing is one of the keys to running a successful business. Digital marketing implementation includes scriptwriting techniques and search engine optimization (SEO). Through the implementation of this activity, forestry business groups will be trained to know, understand, and apply information technology for digital marketing activities. Based on initial interviews with the management partners of the business group, several key issues in marketing their business were identified. First, digital marketing insights; second, techniques to increase online sales; third, improving product reputation; and fourth, improving product quality, packaging, and presentation. The training will explain digital marketing and teach two digital marketing techniques: copywriting and SEO, depending on the needs of the participants. The stages of implementing this community service are, first, learning digital marketing skills, second, understanding copywriting, and third, practicing the application of SEO to the participants' businesses. The training includes lectures, exercises, discussions and practical exercises. The results of the activity will be evaluated through a question and answer session with participants. From the results of this activity, it is hoped that the participants of the business group will start applying search engine optimization techniques in running their businesses.
Increased Production, Waterglass Roll Saving Dyeing Efficiency, Branding Strategy, and Digital Marketing in Muara Bungo Mulia Batik Istianingsih, Nanik; Ariyanto M, Ariyanto M; Zulkifli, Zulkifli; Poiran, Poiran; Rianto, Rianto
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.707

Abstract

Batik is a cultural heritage of the Indonesian nation that has been recognized by the world through recognition by UNESCO. The development of Bungo Batik began during the national event, Indonesia Fashion Craft in Makassar in 2002. The demand for Bungo Batik increases every year because it is supported by the policies of the Bungo Regency Regional Government. But on the one hand, the obstacle is precisely the craftsmen themselves who are not able to produce on a large scale. The partner in this activity is Batik Mulia which was established in 2021. The limited production capacity of Bungo batik is because the equipment used is still very simple, such as the use of waterglass in the manual batik dyeing process so that it is wasteful and immeasurable. In addition, partners also need training in management, entrepreneurship, branding strategies and the use of digital marketing. The method of implementing the activity begins with an agreement between the service team and partners to solve problems. The solution offered by the team to partners is the procurement of appropriate technological tools in the form of Roll Saving Water Glass machines and several trainings needed by partners. The success of this activity can be seen by several positive impacts from the savings or efficiency of the use of water glass in batik dyeing, increasing batik production, and improving partner skills in online promotion, creating marketing content and using digital marketing.
Optimalisasi Produk Unggulan Desa Berbasis Digital Didesa Suka Jaya Kabupaten Bungo Istianingsih, Nanik; M, Ariyanto; Susriyant, Susriyant; Poiran, Poiran; Rianto, Rianto
Lebah Vol. 19 No. 2 (2025): November: Pengabdian
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/lebah.v19i2.449

Abstract

Pemberdayaan masyarakat ialah sebuah pilar untuk penguatan otonomi daerah secara efektif. Hal ini dapat dimulai sejak dini mulai lingkungan terkecil dari komunitas masyarakat yakni desa. Salah satu Klaster UMKM telah terbentuk di tahun 2022 berada di desa ini yaiu Klaster Kerupuk Bawang. Potensi kedua yang dimiliki oleh desa Suka Jaya adalah adanya kelompok penjahit. Adanya beberapa hal yang menjadi permasalahan prioritas mitra, telah memotivasi Tim untuk menemukan solusi. Penelitian ini memiliki tujuan yaitu untuk meningkatkan kemandirian masyarakat secara ekonomi atau sosial, membantu mengasah ketrampilan yang dibutuhkan (softskill dan hardskill) sehingga dapat meningkatkan produksi dan pendapatan. Teknologi dan Inovasi  yang diimplementasikan pada mitra pengrajin kerupuk adalah memberikan bantuan berupa peralatan teknologi tepat guna yaitu alat pengiris, merk dan kemasan kerupuk agar lebih tahan dan estetik. Sementara itu Teknologi dan Inovasi  yang diimplementasikan pada mitra penjahit adalah memberikan bantuan tempat display produk dan boneka mannequin untuk mitra, bantuan mesin neci dan dinamo mesin jahit. Tim telah membuat Web Toko Online bagi kedua mitra, sehingga dengan web ini mitra dapat memperluas jangkauan penjualan. 
Co-Authors AA Sudharmawan, AA Abu Bakar Alfarisi, Ikhsan Alfiyah, Siti Ariyanto Ariyanto Ariyanto M Ariyanto M, Ariyanto M Asrai Maros Diantoro, Karno Elsyra, Nova Era Sari Munthe Fajar Ifan Dolly Gonjales, Nana Timorida H, Hasdani Hasdani, Hasdani Herwanto, Agus Hidayat, Nanang Al Iswahyu Pranawukir Joko Sunaryo Juniarsih, Delvita M Ade Saputra M, Ariyanto Muhammad Nasir Muhammad, Ariyanto Panji Ulum Poiran Poiran Poiran, Poiran Rianto Rianto Rusnaini, Sasmita Sarjon Sarjon Siti Rahmiati Susanto, Joko Susriyant, Susriyant Susriyanti, Susriyanti Syah Amin Albadry Widya Pratiwi Widyastuti, Ira Yasmir, Yasmir Zulkifli Zulkifli Zulkifli Zulkifli