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INFLUENCE ENVIRONMENT WORK AND TECHNOLOGY INFORMATION TO LECTURER COMPETENCY AND PERFORMANCE Ariyanto Masnun; Panji Ulum; Tarjo -; Nanik Istianingsih; Zulkifli -
Jurnal Ipteks Terapan : research of applied science and education Vol. 17 No. 3 (2023): Jurnal Ipteks Terapan
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22216/jit.v17i3.2601

Literature Review Articles on the Influence of the Work Environment, and Information Technology towards Competency dn Performance Lecturer is a scientific article that aims to build research hypotheses on the influence between variables that will be used in further research, within the scope of Human Resource Management. The method for writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media . The results of this Literature Review article are: 1) The work environment influences competence; 2) Information Technology influences Competency; 3) The work environment influences lecturer performance; 4) Information Technology influences Lecturer Performance; and 5) Competency influences Lecturer Performance. Apart from these 2 exogenous variables which influence the endogenous variables Lecturer Competence and Performance there are many other factors including variables x3, x4 and x5

PENINGKATAN PRODUKSI DAN STRATEGI BRANDING PADA KLASTER KERUPUK BAWANG DI KABUPATEN BUNGO Istianingsih, Nanik; Maros, Asra’I; Zulkifli; Ariyanto; Poiran; Bakar, Abu; Elsyra, Nova
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 1 No. 5 (2023): Oktober
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v1i5.141

Mitra Sasaran adalah UMKM Klaster Kerupuk Bawang yang beranggotakan lima pelaku UMKM. Permasalahan yang dihadapi mitra adalah : Kurangnya peralatan implementasi Teknologi Tepat Guna dalam proses produksi kerupuk; Kurangnya pengetahuan tentang pengemasan atau packaging sehingga tampilan produk kurang menarik dan mitra belum mempunyai merk usaha (Brand). Solusi yang ditawarkan dengan mengacu pada justifikasi prioritas penanganan bersama mitra, maka solusi utama yang ditawarkan atau ditetapkan adalah: Penerapan/implementasi teknologi tepat guna terutama yang dapat meningkatkan produksi kerupuk; Membuatkan blogspot atau media online yang mendukung sistem pemasaran produk kerupuk bawang; Penerapan teknologi dalam packaging atau pengemasan yang menarik dan ramah lingkungan serta; Penerapan strategi branding atau pembuatan merk usaha. Metode yang digunakan adalah transfer ilmu pengetahuan terkait dengan desain merek dagang maupun manajemen pengemasan yang menarik kepada pemilik usaha. Hasil dari Kegiatan pengabdian ini antara lain: Dapat meningkatkan keberdayaan mitra pembuat kerupuk bawang khususnya dalam pengetahuan dan ketrampilan yang dimiliki.; Dapat meningkatkan keberdayaan mitra pembuat kerupuk bawang khususnya dalam hal kualitas produk; Dapat meningkatkan keberdayaan mitra pembuat kerupuk bawang khusunya dalam hal meningkatkan jumlah produksi; Dapat meningkatkan keberdayaan mitra pembuat kerupuk bawang khususnya dalam hal meningkatkan keberhasilan mitra melakukan pemasaran antar kota dengan sistem online; Dapat meningkatkan keberdayaan mitra pembuat kerupuk bawang dengan jumlah omset yang meningkat; Dapat meningkatkan keberdayaan mitra pembuat kerupuk bawang khususnya dalam hal kemampuan manajemen mitra; Meningkatkan keberdayaan mitra pembuat kerupuk bawang khususnya dalam hal promosi dan branding.

Increased Production, Waterglass Roll Saving Dyeing Efficiency, Branding Strategy, and Digital Marketing in Muara Bungo Mulia Batik Istianingsih, Nanik; Ariyanto M, Ariyanto M; Zulkifli, Zulkifli; Poiran, Poiran; Rianto, Rianto
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.707

Batik is a cultural heritage of the Indonesian nation that has been recognized by the world through recognition by UNESCO. The development of Bungo Batik began during the national event, Indonesia Fashion Craft in Makassar in 2002. The demand for Bungo Batik increases every year because it is supported by the policies of the Bungo Regency Regional Government. But on the one hand, the obstacle is precisely the craftsmen themselves who are not able to produce on a large scale. The partner in this activity is Batik Mulia which was established in 2021. The limited production capacity of Bungo batik is because the equipment used is still very simple, such as the use of waterglass in the manual batik dyeing process so that it is wasteful and immeasurable. In addition, partners also need training in management, entrepreneurship, branding strategies and the use of digital marketing. The method of implementing the activity begins with an agreement between the service team and partners to solve problems. The solution offered by the team to partners is the procurement of appropriate technological tools in the form of Roll Saving Water Glass machines and several trainings needed by partners. The success of this activity can be seen by several positive impacts from the savings or efficiency of the use of water glass in batik dyeing, increasing batik production, and improving partner skills in online promotion, creating marketing content and using digital marketing.

Pengaruh Perilaku Keuangan dan Financial Management terhadap Financial Sustainability pada Generasi Z dan Millenial di Kabupaten Bungo Albadry, Syah Amin; Pratiwi, Widya; Rusnaini, Sasmita; Istianingsih, Nanik; Gonjales, Nana Timorida; Alfiyah, Siti
Jurnal EMT KITA Vol 9 No 1 (2025): JANUARI 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i1.3398

Financial literacy is closely linked to financial management, with increased financial literacy contributing to better personal financial management skills. Personal financial management involves the application of financial principles in individual financial management. Effective financial management, including planning and overseeing financial activities, is crucial for achieving financial stability and economic sustainability. Previous studies indicate that many individuals, particularly Generation Z and Millennials, neglect financial planning and long-term well-being. Without proper financial management, they often face financial difficulties, such as income loss and insufficient emergency funds, which can negatively impact their quality of life. This study involved 100 respondents selected using purposive sampling, with Structural Equation Modeling (SEM) employed to analyze the relationships between the inner and outer models.

Digital Marketing Training through Copywriting Techniques And SEO for Social Forestry Business Groups Bungo Residential Office Istianingsih, Nanik; Muhammad, Ariyanto; Zulkifli, Zulkifli; Juniarsih, Delvita; Rianto, Rianto
Society : Jurnal Pengabdian Masyarakat Vol 4, No 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.596

In today's technological era, digital marketing is one of the keys to running a successful business. Digital marketing implementation includes scriptwriting techniques and search engine optimization (SEO). Through the implementation of this activity, forestry business groups will be trained to know, understand, and apply information technology for digital marketing activities. Based on initial interviews with the management partners of the business group, several key issues in marketing their business were identified. First, digital marketing insights; second, techniques to increase online sales; third, improving product reputation; and fourth, improving product quality, packaging, and presentation. The training will explain digital marketing and teach two digital marketing techniques: copywriting and SEO, depending on the needs of the participants. The stages of implementing this community service are, first, learning digital marketing skills, second, understanding copywriting, and third, practicing the application of SEO to the participants' businesses. The training includes lectures, exercises, discussions and practical exercises. The results of the activity will be evaluated through a question and answer session with participants. From the results of this activity, it is hoped that the participants of the business group will start applying search engine optimization techniques in running their businesses.

E-Commerce Shopee Indonesia : Empirical Lessons From The Impact Of Digital Marketing, Brand Loyalty On Brand Equity Istianingsih, Nanik; Susriyanti, Susriyanti; Ariyanto, Ariyanto; Pranawukir, Iswahyu
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1339

The study aims to provide empirical evidence of the impact of digital marketing, brand loyalty on the brand equity of E-commerce Shopee Indonesia. The research method is a survey study through a quantitative approach, assessment based on numbers using statistical calculations, using simple random sampling techniques and data collection techniques in this study using library research, field research, observation, and questionnaires. The research sample was 100 consumers. Data was processed using SPSS version 26. The results of the study indicate that digital marketing, brand loyalty partially and simultaneously have a positive and significant effect on the brand equity of E-commerce Shopee Indonesia. Based on the coefficient of determination (adjust R Square), the independent variables consisting of digital marketing, brand loyalty can contribute to the influence on brand equity

Digital Marketing Training through Copywriting Techniques And SEO for Social Forestry Business Groups Bungo Residential Office Istianingsih, Nanik; Muhammad, Ariyanto; Zulkifli, Zulkifli; Juniarsih, Delvita; Rianto, Rianto
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.596

In today's technological era, digital marketing is one of the keys to running a successful business. Digital marketing implementation includes scriptwriting techniques and search engine optimization (SEO). Through the implementation of this activity, forestry business groups will be trained to know, understand, and apply information technology for digital marketing activities. Based on initial interviews with the management partners of the business group, several key issues in marketing their business were identified. First, digital marketing insights; second, techniques to increase online sales; third, improving product reputation; and fourth, improving product quality, packaging, and presentation. The training will explain digital marketing and teach two digital marketing techniques: copywriting and SEO, depending on the needs of the participants. The stages of implementing this community service are, first, learning digital marketing skills, second, understanding copywriting, and third, practicing the application of SEO to the participants' businesses. The training includes lectures, exercises, discussions and practical exercises. The results of the activity will be evaluated through a question and answer session with participants. From the results of this activity, it is hoped that the participants of the business group will start applying search engine optimization techniques in running their businesses.

Increased Production, Waterglass Roll Saving Dyeing Efficiency, Branding Strategy, and Digital Marketing in Muara Bungo Mulia Batik Istianingsih, Nanik; Ariyanto M, Ariyanto M; Zulkifli, Zulkifli; Poiran, Poiran; Rianto, Rianto
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.707

Batik is a cultural heritage of the Indonesian nation that has been recognized by the world through recognition by UNESCO. The development of Bungo Batik began during the national event, Indonesia Fashion Craft in Makassar in 2002. The demand for Bungo Batik increases every year because it is supported by the policies of the Bungo Regency Regional Government. But on the one hand, the obstacle is precisely the craftsmen themselves who are not able to produce on a large scale. The partner in this activity is Batik Mulia which was established in 2021. The limited production capacity of Bungo batik is because the equipment used is still very simple, such as the use of waterglass in the manual batik dyeing process so that it is wasteful and immeasurable. In addition, partners also need training in management, entrepreneurship, branding strategies and the use of digital marketing. The method of implementing the activity begins with an agreement between the service team and partners to solve problems. The solution offered by the team to partners is the procurement of appropriate technological tools in the form of Roll Saving Water Glass machines and several trainings needed by partners. The success of this activity can be seen by several positive impacts from the savings or efficiency of the use of water glass in batik dyeing, increasing batik production, and improving partner skills in online promotion, creating marketing content and using digital marketing.

Optimalisasi Produk Unggulan Desa Berbasis Digital Didesa Suka Jaya Kabupaten Bungo Istianingsih, Nanik; M, Ariyanto; Susriyant, Susriyant; Poiran, Poiran; Rianto, Rianto
Lebah Vol. 19 No. 2 (2025): November: Pengabdian
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/lebah.v19i2.449

Pemberdayaan masyarakat ialah sebuah pilar untuk penguatan otonomi daerah secara efektif. Hal ini dapat dimulai sejak dini mulai lingkungan terkecil dari komunitas masyarakat yakni desa. Salah satu Klaster UMKM telah terbentuk di tahun 2022 berada di desa ini yaiu Klaster Kerupuk Bawang. Potensi kedua yang dimiliki oleh desa Suka Jaya adalah adanya kelompok penjahit. Adanya beberapa hal yang menjadi permasalahan prioritas mitra, telah memotivasi Tim untuk menemukan solusi. Penelitian ini memiliki tujuan yaitu untuk meningkatkan kemandirian masyarakat secara ekonomi atau sosial, membantu mengasah ketrampilan yang dibutuhkan (softskill dan hardskill) sehingga dapat meningkatkan produksi dan pendapatan. Teknologi dan Inovasi yang diimplementasikan pada mitra pengrajin kerupuk adalah memberikan bantuan berupa peralatan teknologi tepat guna yaitu alat pengiris, merk dan kemasan kerupuk agar lebih tahan dan estetik. Sementara itu Teknologi dan Inovasi yang diimplementasikan pada mitra penjahit adalah memberikan bantuan tempat display produk dan boneka mannequin untuk mitra, bantuan mesin neci dan dinamo mesin jahit. Tim telah membuat Web Toko Online bagi kedua mitra, sehingga dengan web ini mitra dapat memperluas jangkauan penjualan.

The Role of ChatGPT in Business Information Systems to Support Strategic Decision Making in Medium-Scale Enterprises Karno Diantoro; Era Sari Munthe; Agus Herwanto; Roy Mubarak; Nanik Istianingsih
Jurnal Minfo Polgan Vol. 13 No. 1 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i1.13673

Medium-scale companies often operate in dynamic and competitive business environments. Faced with market changes and new opportunities, timely and accurate strategic decisions are key to maintaining and enhancing the competitiveness of the company. This research aims to examine the role of ChatGPT in business information systems to support strategic decision-making in medium-scale enterprises. The research method employed is a literature review with a qualitative approach and descriptive analysis. Descriptive analysis will be used to present information from systematically selected articles from Google Scholar within the timeframe of 2014-2024. The study results indicate that in the continuously evolving digital era, medium-scale companies increasingly rely on technology to address increasingly complex business challenges. One innovation playing a significant role in today's business landscape is the presence of ChatGPT. As an artificial intelligence model capable of understanding and generating text naturally, ChatGPT has a significant impact on business information systems and supports strategic decision-making in these companies.

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