Garuda - Garba Rujukan Digital

Gangguan Digital dan Transformasi Ekonomi: Menganalisis Dampak E-commerce terhadap Industri Tradisional Dhety Chusumastuti; Christine Riani Elisabeth; Nurali Nurali; Mochamad Suryadharma; Hommy Dorthy Ellyany Sinaga
Jurnal Ekonomi dan Kewirausahaan West Science Vol 1 No 03 (2023): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v1i03.508

Disrupsi digital yang didorong oleh kemajuan teknologi yang pesat telah merevolusi lanskap bisnis global, dengan e-commerce memainkan peran penting dalam membentuk kembali industri tradisional. Penelitian ini melakukan analisis bibliometrik yang komprehensif untuk mendapatkan wawasan tentang dampak e-commerce terhadap industri tradisional dan implikasinya terhadap transformasi ekonomi. Dengan menggunakan VOSviewer, sebuah perangkat lunak canggih untuk visualisasi bibliometrik, penelitian ini mengkaji pola publikasi, jaringan kepengarangan bersama, jaringan kutipan bersama, dan kemunculan bersama kata kunci dalam literatur akademis yang terkait dengan e-commerce dan industri tradisional. Analisis ini mengungkapkan kata kunci yang paling sering muncul, publikasi yang berpengaruh, jaringan penelitian kolaboratif, dan tema penelitian utama di bidang ini. Hasilnya menyoroti peran sentral teknologi, inovasi, pendidikan, pengetahuan, dan investasi dalam konteks transformasi digital. Penelitian ini juga mengidentifikasi topik-topik yang sedang berkembang seperti perdagangan digital, ekonomi sirkular, dan blockchain, yang memerlukan investigasi lebih lanjut. Temuan ini memberikan wawasan yang berharga bagi para pembuat kebijakan, bisnis, dan peneliti ketika mereka menghadapi tantangan dan memanfaatkan peluang yang dihadirkan oleh disrupsi digital dalam industri tradisional.

The Effect of Digital Marketing Strategy, Social Media Use, and Service Quality on Customer Loyalty at E-commerce Companies in Jakarta Deysyelin Y.T.J. Wongkar; Dhety Chusumastuti; Hayu Lusianawati; Eva Yuniarti Utami; Widyatmoko Widyatmoko
Jurnal Multidisiplin West Science Vol 3 No 01 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i01.955

This research investigates the effect of digital marketing strategy, social media use, and service quality on customer loyalty within the context of e-commerce companies operating in Jakarta. A quantitative analysis was conducted with a sample of 150 participants, utilizing Structural Equation Modeling with Partial Least Squares (SEM-PLS 4). Descriptive statistics, measurement model evaluation, structural model results, and mediation analysis were employed to examine the interrelationships among the variables. The findings reveal significant positive relationships between digital marketing strategy, social media use, service quality, and customer loyalty. Furthermore, customer satisfaction was identified as a partial mediator between digital marketing strategy and customer loyalty. The model fit assessment indicates a robust fit, supporting the validity of the proposed structural model. The study provides practical implications for e-commerce companies in Jakarta, emphasizing the importance of holistic strategies that integrate digital marketing, social media, and service quality to enhance customer loyalty.

Analisis Perbandingan Pengaruh Live Streaming dan Interactive Content terhadap Konversi Pembelian Pada Perusahaan Fesyen di Bandung Loso Judijanto; Dhety Chusumastuti
Jurnal Multidisiplin West Science Vol 3 No 03 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i03.1040

Penelitian ini menyelidiki dampak dari live streaming dan konten interaktif terhadap konversi pembelian dalam konteks sebuah perusahaan fesyen di Bandung. Melalui analisis kuantitatif dengan menggunakan Structural Equation Modeling (SEM), data dikumpulkan dari 110 pelanggan untuk menilai hubungan antara live streaming, konten interaktif, dan konversi pembelian. Model pengukuran menunjukkan reliabilitas dan validitas yang memuaskan, sementara model struktural mengungkapkan efek langsung dan tidak langsung yang signifikan dari live streaming dan konten interaktif terhadap konversi pembelian. Temuan ini menunjukkan bahwa live streaming dan konten interaktif memainkan peran penting dalam mendorong perilaku pembelian di kalangan konsumen. Selain itu, model tersebut menunjukkan relevansi prediktif yang kuat untuk konversi pembelian, menggarisbawahi pentingnya strategi pemasaran digital ini dalam industri fesyen. Studi ini berkontribusi pada literatur yang ada dengan memberikan bukti empiris tentang efektivitas live streaming dan konten interaktif dalam meningkatkan konversi pembelian, menawarkan wawasan yang berharga bagi perusahaan fesyen yang berusaha untuk mengoptimalkan upaya pemasaran digital mereka.

Analisis Perbandingan Pengaruh Live Streaming dan Interactive Content terhadap Konversi Pembelian Pada Perusahaan Fesyen di Bandung Loso Judijanto; Dhety Chusumastuti
Jurnal Multidisiplin West Science Vol 3 No 03 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i03.1060

Penelitian ini menyelidiki dampak dari live streaming dan konten interaktif terhadap konversi pembelian dalam konteks sebuah perusahaan fesyen di Bandung. Melalui analisis kuantitatif dengan menggunakan Structural Equation Modeling (SEM), data dikumpulkan dari 110 pelanggan untuk menilai hubungan antara live streaming, konten interaktif, dan konversi pembelian. Model pengukuran menunjukkan reliabilitas dan validitas yang memuaskan, sementara model struktural mengungkapkan efek langsung dan tidak langsung yang signifikan dari live streaming dan konten interaktif terhadap konversi pembelian. Temuan ini menunjukkan bahwa live streaming dan konten interaktif memainkan peran penting dalam mendorong perilaku pembelian di kalangan konsumen. Selain itu, model tersebut menunjukkan relevansi prediktif yang kuat untuk konversi pembelian, menggarisbawahi pentingnya strategi pemasaran digital ini dalam industri fesyen. Studi ini berkontribusi pada literatur yang ada dengan memberikan bukti empiris tentang efektivitas live streaming dan konten interaktif dalam meningkatkan konversi pembelian, menawarkan wawasan yang berharga bagi perusahaan fesyen yang berusaha untuk mengoptimalkan upaya pemasaran digital mereka.

Pengaruh Konten Instagram Terhadap Kepuasan Followers @barkas.jogjakarta Dhety Chusumastuti; Amienah Atthahirah
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 2 (2023): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i2.120

Digital media is growing rapidly in modern times like today, including the development of social media such as Instagram which is now popular social media. Marked by an increase in active users of Instagram social media every year in Indonesia, it creates new opportunities such as the Instagram account @barkas.jogjakarta. Until now the Instagram account @barkas.jogjakarta has 210.000 followers and 64.300 uploads. The @barkas.jogjakarta account is an account that provides the first and largest service for uploading used goods in Yogyakarta. This study aims to determine and analyze the effect of Instagram @barkas.jogjakarta content on followers' satisfaction. This study uses the Uses and Gratifications theory where social media users actively seek media that can meet their needs and get satisfaction. This study uses a quantitative approach by distributing questionnaires online. The population used in this study were Instagram followers @barkas.jogjakarta and obtained a sample of 100 respondents. The data testing technique in this study was assisted by using SPSS software version 27. The results of this study and also the variable Y (Followers Satisfaction). It is also strengthened by the results of the hypothesis test that there is an influence on Instagram @barkas.jogjakarta content on followers' satisfaction. The results of the coefficient of determination show that 51.6% of followers' satisfaction is influenced by Instagram content and the rest is influenced by other factors. Keywords: Content, Instagram, Satisfaction, Uses and Gratification.

Pengaruh Strategi Pemasaran, Pelayanan Pelanggan, dan Teknologi Terhadap Kepuasan Pelanggan di Industri Ritel Agung Zulfikri; Dhety Chusumastuti; Nasaruddin Nasaruddin; Andi Wahyuni Syam
Jurnal Bisnis dan Manajemen West Science Vol 3 No 03 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i03.1552

Penelitian ini menyelidiki dampak dari strategi pemasaran, layanan pelanggan, dan teknologi terhadap kepuasan pelanggan di industri ritel di Indonesia. Dengan menggunakan desain penelitian kuantitatif, data dikumpulkan dari 190 responden melalui kuesioner terstruktur, dengan variabel-variabel yang diukur menggunakan skala Likert 5 poin. Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) digunakan untuk menganalisis data. Hasil penelitian menunjukkan bahwa ketiga faktor - strategi pemasaran, layanan pelanggan, dan teknologi - memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan, dengan teknologi memiliki pengaruh terkuat. Temuan ini menggarisbawahi pentingnya pendekatan holistik yang mengintegrasikan faktor-faktor kunci ini untuk meningkatkan kepuasan pelanggan di sektor ritel Indonesia. Studi ini memberikan wawasan yang berharga bagi para manajer dan praktisi ritel yang bertujuan untuk meningkatkan pengalaman pelanggan dan mencapai keunggulan kompetitif melalui fokus strategis pada pemasaran, layanan, dan teknologi.

Pemanfaatan Instagram sebagai Media Informasi Pariwisata pada Akun @hutanpinuslimpakuwuss Rena Kus Daniningsih; Dhety Chusumastuti
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 2: Januari 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i2.2848

Hutan Pinus Limpakuwus is one of nature tourism with a family-friendly concept located in Banyumas, Central Java. In carrying out its activities, Hutan Pinus Limpakuwus tourism utilizes several social media, one of which is Instagram. This study aims to find out how to use Instagram @hutanpinuslimpakuwuss social media through the share, optimize, manage and engage stages. This study used the descriptive qualitative method. Data collection techniques used are observation, interviews, and documentation. From the results of the study, it is known that the use of the content on social media Instagram @hutanpinuslimpakuwuss at the sharing stage begins with determining and understanding the target audience for the Hutan Pinus Limpakuwus tourism. At the optimization stage, observations are made on the current trend by utilizing the hashtag feature. At the managed stage, evaluate through the insight feature and make a schedule for uploading content. At the engagement stage, it is done by establishing relationships with information provider accounts in Banyumas and its surroundings to increase exposure. The use of social media itself has a relationship with the dissemination of information. Keywords : Social Media, Instagram, Information Medium, Tourism, Hutan Pinus

Artificial Intelligence for marketing communication: moral dilemma, ethics, and customer satisfaction Y. Wahyu Agung Prasetyo; Luis T. Santos; Hayari; Kurniati Abidin; Dhety Chusumastuti
Jurnal Studi Komunikasi Vol. 7 No. 3 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i3.6993

Artificial Intelligence (AI) represents a remarkable technological innovation that has been developed by human beings in the wake of the global COVID-19 pandemic, which has had devastating consequences. In order to ensure their survival in the future, humans are reliant upon the development and utilisation of tools. However, the acceptance of artificial intelligence (AI) within the human population has its own set of challenges and concerns. There exists a divergence of opinions on the validity of artificial intelligence (AI) and some individuals even perceive the notion of AI as irrational. Nevertheless, it is important to acknowledge that AI serves a significant purpose beyond its capacity to exhibit remarkable capabilities. The remarkable abilities possessed by AI instil apprehension in humans, as there is a concern that they may eventually be superseded by AI to the point where humans are left with no role or purpose. The emergence of AI also exemplifies the challenges that accompany technological progress.

Model Implementasi Artificial Intelligence Dalam Produksi Media Pada Lembaga Publik: Studi Komparatif TVRI Yogyakarta dan Dinas Komunikasi Informatika dan Persandian Kota Yogyakarta Dina Dwika Oktora; Diana Khuntari; Dhety Chusumastuti
eScience Humanity Journal Vol 6 No 2 (2026): eSience Humanity Vol.6 No.2 Mei 2026
Publisher : Asosiasi Ide Bahasa Kepri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/esci.v6i2.418

This study aims to analyze and compare the implementation of Artificial Intelligence (AI) in media production processes within public institutions, namely TVRI Yogyakarta and the Department of Communication, Informatics, and Encryption of Yogyakarta City. The research employed a qualitative approach using a comparative case study design. Data were obtained from previous studies conducted at both institutions through interviews, observations, and documentation. The findings reveal that AI has been utilized in various stages of media production, including scriptwriting, content ideation, music generation, audiovisual editing, media monitoring, and digital public services. TVRI Yogyakarta primarily uses AI to support script development, music creation, and visual enhancement for non-news programs. Meanwhile, Diskominfo Yogyakarta applies AI more broadly in content production, issue monitoring, content management, editing, and chatbot-based public services. Both institutions experience similar benefits, including improved efficiency, accelerated production processes, and increased innovation opportunities. However, challenges remain, such as limited human resource competencies, concerns regarding data accuracy, ethical considerations, and the absence of comprehensive governance frameworks. The comparative analysis indicates that AI adoption in both institutions remains at the augmentation stage, where AI serves as a supporting tool rather than replacing human creativity and decision-making. This study contributes to the understanding of AI-driven digital transformation in public media institutions and proposes a conceptual model for AI-assisted media production in the public sector.

The Influence of Islamic Environmental Ethics on Business Decision-Making and Corporate Social Responsibility Practices Dhety Chusumastuti; Ayu Lucy Larassaty; Vüqar Ahmad Mammadli
Green Economics: International Journal of Islamic and Economic Education Vol. 1 No. 3 (2024): July: Green Economics: International Journal of Islamic and Economic Education
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/greeneconomics.v1i3.415

This study explores the influence of Islamic environmental ethics on Corporate Social Responsibility (CSR) and business decision-making, emphasizing how faith-based ethical frameworks guide sustainable practices in contemporary corporate environments. Grounded in the principles of stewardship (khalifah), justice (adl), and collective welfare (maslahah), Islamic ethics provide a holistic model for aligning profitability with moral and environmental responsibility. Using a mixed-method approach that combines survey research and content analysis, data were collected from 50 Shariah-compliant and ethically oriented companies across multiple industries. The survey measured the integration of ethical values into CSR initiatives, while content analysis of corporate reports evaluated transparency, environmental commitment, and ethical disclosures. The findings reveal that organizations adhering to Islamic ethical principles exhibit stronger environmental accountability, higher ethical compliance, and more sustainable long-term strategies compared to secular firms. These companies perceive environmental responsibility as a moral obligation rather than a regulatory requirement, integrating ethical governance into daily operations and strategic planning. The results also highlight that employee engagement and stakeholder trust improve significantly when CSR activities are guided by Islamic values. Furthermore, case studies of Islamic banks and small-to-medium enterprises (SMEs) in Muslim-majority regions demonstrate practical applications of these principles, including the use of zakat and waqf funds for environmental initiatives and community development programs. The study concludes that embedding Islamic ethics into business operations fosters a balance between economic growth, social welfare, and environmental stewardship. It also provides a pathway for strengthening corporate integrity and long-term competitiveness. Future research is recommended to examine the applicability of Islamic ethical principles across different industries and explore their intersection with emerging areas such as green innovation, artificial intelligence governance, and digital finance. Overall, this research underscores the potential of Islamic ethics as a foundation for sustainable business models that harmonize spiritual and economic objectives.

Title

Found 20 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 20 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 20 Documents
Search