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All Journal Konvergensi : Jurnal Ilmiah Ilmu Komunikasi JURNAL HERITAGE To Maega: Jurnal Pengabdian Masyarakat Jurnal Psikologi : Jurnal Ilmiah Fakultas Psikologi Universitas Yudharta Pasuruan Reswara: Jurnal Pengabdian Kepada Masyarakat Soeropati: Journal of Community Service Akademika: Jurnal Manajemen Pendidikan Islam Al-Ittishol : Jurnal Komunikasi dan Penyiaran Islam Journal of Research in Social Science and Humanities Jurnal Media dan Komunikasi Indonesia Triwikrama: Jurnal Ilmu Sosial Jurnal Indonesia : Manajemen Informatika dan Komunikasi Brand Communication Al-Qolamuna : Journal Komunikasi dan Penyiaran Islam Heritage: Journal of Social Studies
Ninuk Riswandari
Universitas Yudharta Pasuruan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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ANALISIS AGENDA SETTING LIPUTAN6.COM TENTANG BERITA PEMAIN SIRKUS ORIENTAL CIRCUS INDONESIA(Liputan6.Com, Edisi Bulan April) Fathur Rohman; Ninuk Riswandari
Al-Qolamuna: Journal Komunikasi dan Penyiaran Islam Vol. 2 No. 2 (2025): Komunikasi dan Penyiaran Islam
Publisher : 4

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71242/1694rc16

Abstract

The alleged exploitation of circus performers by Oriental Circus Indonesia (OCI) has become a public issue and has attracted the attention of online media, including Liputan6.com. This issue touches on humanitarian issues and deserves attention within the framework of mass media agenda-setting. This research is motivated by the need to understand how the media shapes public perception through issue selection, highlighting specific aspects, and presenting narratives. This study employed qualitative methods with a descriptive approach, focusing on the analysis of ten Liputan6.com news articles from the April 2025 edition. Data were analyzed based on indicators such as issue placement, publication frequency, news channel, publication time, and narrative and visual elements used. Two theoretical frameworks were used: McCombs & Shaw's agenda-setting theory, which emphasizes the media's role in determining issue priorities, and McLuhan's media ecology theory, which views media as shaping the perceptual environment. The results show that Liputan6.com positioned the exploitation of circus performers as a key agenda item. This is reflected in the use of empathetic narratives that highlight the victims' suffering and visualizations that evoke readers' emotions. This emphasis orients public opinion toward a sense of concern and solidarity. In the digital media ecosystem, this type of news spreads rapidly, amplified by distribution across various online channels. This phenomenon demonstrates how media not only conveys information but also shapes the construction of social reality, influencing public perception and reactions to the humanitarian issues it addresses. Abstrak Kasus dugaan eksploitasi pemain sirkus oleh Oriental Circus Indonesia (OCI) mencuat ke publik dan menjadi sorotan media daring, termasuk Liputan6.com. Isu ini menyentuh aspek kemanusiaan sehingga layak mendapat perhatian dalam kerangka agenda setting media massa. Penelitian ini dilatarbelakangi oleh kebutuhan untuk memahami bagaimana media membentuk persepsi publik melalui pemilihan isu, penonjolan aspek tertentu, dan penyajian narasi. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif, berfokus pada analisis sepuluh berita Liputan6.com edisi April 2025. Data dianalisis berdasarkan indikator penempatan isu, frekuensi publikasi, kanal pemberitaan, waktu terbit, serta unsur narasi dan visualisasi yang digunakan. Dua kerangka teori digunakan, yaitu teori agenda setting dari McCombs & Shaw yang menekankan peran media dalam menentukan prioritas isu, serta teori ekologi media dari McLuhan yang memandang media sebagai pembentuk lingkungan persepsi. Hasil penelitian menunjukkan bahwa Liputan6.com memposisikan isu eksploitasi pemain sirkus sebagai agenda utama. Hal ini tercermin dari penggunaan narasi empatik yang menonjolkan penderitaan korban, serta visualisasi yang menggugah emosi pembaca. Penonjolan ini mengarahkan opini publik pada rasa keprihatinan dan solidaritas. Dalam ekosistem media digital, pemberitaan semacam ini menyebar cepat, diperkuat oleh distribusi di berbagai kanal daring. Fenomena ini memperlihatkan bagaimana media bukan hanya menyampaikan informasi, tetapi juga membentuk konstruksi realitas sosial yang mempengaruhi persepsi dan reaksi publik terhadap isu kemanusiaan yang diangkat.
Strategi Komunikasi Pemasaran Rri Malang Dala  Meningkatkan Minat Beriklan Yudistio Chandra Aditama; Ninuk Riswandari
Al-Qolamuna: Journal Komunikasi dan Penyiaran Islam Vol. 2 No. 3 (2025): Komunikasi dan Penyiaran Islam
Publisher : 4

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71242/y5khcb88

Abstract

This study examines the marketing communications strategy implemented by Radio Republik Indonesia (RRI) Malang to increase advertising interest among companies and individuals. The background to this research is the increasing competition in both conventional and digital media, which requires RRI Malang to maintain its existence through appropriate marketing communications strategy management. The purpose of this study was to determine the marketing communications strategy used, the effectiveness of its implementation, and the obstacles faced in attracting advertisers. This study used a qualitative approach with descriptive methods. Data were obtained through interviews with management, marketing staff, and advertisers, as well as observation and documentation studies. The results indicate that RRI Malang's marketing communications strategy integrates various elements of the promotional mix, including sales promotions, personal selling, public relations, and the use of digital media. The personal selling approach is a key strategy because it allows direct interaction with potential advertisers, thus creating a more persuasive and convincing relationship. Furthermore, RRI Malang also strengthens its image as a trusted public broadcaster with broad reach and broadcast programs relevant to the community's needs. The main obstacle faced is the perception of some advertisers that radio is less effective than digital media. However, through innovative and adaptive marketing communications strategies, RRI Malang was able to increase advertising interest and maintain client loyalty. Abstrak Penelitian ini membahas strategi komunikasi pemasaran yang diterapkan Radio Republik Indonesia (RRI) Malang dalam meningkatkan minat perusahaan maupun individu untuk beriklan. Latar belakang penelitian ini didasari oleh meningkatnya persaingan media, baik konvensional maupun digital, yang menuntut RRI Malang untuk mampu mempertahankan eksistensinya melalui pengelolaan strategi komunikasi pemasaran yang tepat. Tujuan penelitian ini adalah untuk mengetahui bentuk strategi komunikasi pemasaran yang digunakan, efektivitas penerapannya, serta hambatan yang dihadapi dalam menarik pengiklan. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Data diperoleh melalui wawancara dengan pihak manajemen, staf pemasaran, dan pengiklan, serta observasi dan studi dokumentasi. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran RRI Malang mengintegrasikan berbagai elemen bauran promosi, antara lain promosi penjualan, personal selling, public relations, serta pemanfaatan media digital. Pendekatan personal selling menjadi strategi utama karena memungkinkan interaksi langsung dengan calon pengiklan, sehingga tercipta hubungan yang lebih persuasif dan meyakinkan. Selain itu, RRI Malang juga memperkuat citra sebagai media penyiaran publik yang terpercaya, memiliki jangkauan luas, serta program siaran yang relevan dengan kebutuhan masyarakat. Hambatan utama yang dihadapi adalah persepsi sebagian pengiklan yang menganggap media radio kurang efektif dibanding media digital. Namun, melalui inovasi strategi komunikasi pemasaran yang adaptif, RRI Malang mampu meningkatkan minat beriklan dan menjaga loyalitas klien.
Makna Etika Komunikasi Non Verbal Generasi-Z Di Tiktok: Analisis Interaksi Simbolik Dalam Perilaku Digital M. H. Habibatul Maghfiroh; Ninuk Riswandari
Al-Qolamuna: Journal Komunikasi dan Penyiaran Islam Vol. 2 No. 3 (2025): Komunikasi dan Penyiaran Islam
Publisher : 4

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71242/3wn83h81

Abstract

research focuses on how Generation Z applies communication ethics when using TikTok, a social media platform that is very popular among young people. The high intensity of TikTok usage encourages Generation Z to interact, share content, and express themselves freely. However, this freedom also requires awareness of the importance of communication ethics to avoid negative impacts. This research used a qualitative approach using in-depth interviews with seven active TikTok users from Generation Z. The results indicate that Generation Z has a fairly good awareness of maintaining ethical communication online. They strive to select the content they consume and share while still considering their values ​​and norms. For example, when encountering inappropriate or offensive videos, they tend to choose to skip, dislike, or report the content. This attitude demonstrates individual responsibility in maintaining the quality of digital communication. Furthermore, the research also found that TikTok for Generation Z is not only a means of entertainment, but also a space for positive self-expression, sharing inspiration, and even building a personal identity. Ethical awareness in communication enables them to use this platform more wisely, without getting caught up in the flow of harmful content. Thus, Generation Z views communication ethics on TikTok as a crucial foundation for creating a healthy, beneficial, and meaningful digital space. Abstrak Penelitian ini berfokus pada bagaimana Generasi Z menerapkan etika komunikasi dalam penggunaan media sosial TikTok, sebuah platform yang sangat populer di kalangan anak muda. Tingginya intensitas penggunaan TikTok mendorong Generasi Z untuk berinteraksi, berbagi konten, dan mengekspresikan diri secara bebas. Namun, kebebasan tersebut juga menuntut kesadaran akan pentingnya etika komunikasi agar tidak menimbulkan dampak negatif. Penelitian ini menggunakan pendekatan kualitatif dengan teknik wawancara mendalam terhadap tujuh pengguna aktif TikTok dari kalangan Generasi Z. Hasil penelitian menunjukkan bahwa Generasi Z memiliki kesadaran yang cukup baik dalam menjaga etika berkomunikasi di dunia maya. Mereka berusaha menyeleksi konten yang dikonsumsi maupun dibagikan dengan tetap mempertimbangkan nilai dan norma yang dianut. Misalnya, ketika menemukan video yang tidak pantas atau menyinggung, mereka cenderung memilih untuk melewati, memberikan tanda tidak suka, atau melaporkan konten tersebut. Sikap ini menunjukkan adanya tanggung jawab individu dalam menjaga kualitas komunikasi digital. Selain itu, penelitian juga menemukan bahwa TikTok bagi Generasi Z tidak hanya menjadi sarana hiburan, tetapi juga ruang untuk mengekspresikan diri secara positif, berbagi inspirasi, bahkan membangun identitas personal. Kesadaran etis dalam berkomunikasi membuat mereka mampu memanfaatkan platform ini secara lebih bijak, tanpa terjebak dalam arus konten yang merugikan. Dengan demikian, Generasi Z memandang etika komunikasi di TikTok sebagai fondasi penting untuk menciptakan ruang digital yang sehat, bermanfaat, dan bermakna.
MAKNA DAN PESAN SOSIAL DALAM LIRIK LAGU ALBUM “ARMAGEDDON” AESPA: PENDEKATAN SEMIOTIKA ROLAND BARTHES putri sayyidathuna humairoh; Ninuk Riswandari
Konvergensi Vol 7 No 1 (2026): Konvergensi: Jurnal Ilmiah Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/kd1s2t77

Abstract

Penelitian ini bertujuan untuk menganalisis makna dan pesan sosial yang terkandung dalam lirik lagu album “Armageddon” oleh Aespa dengan menggunakan pendekatan semiotika Roland Barthes. Lirik lagu sebagai objek penelitian dipilih karena kemampuannya dalam menyampaikan ide dan emosi yang relevan dengan konteks sosial saat ini. Metode analisis yang digunakan mencakup identifikasi elemen denotatif dan konotatif dalam lirik, serta eksplorasi mitos yang terbentuk di dalamnya. Data primer diperoleh dari lirik lagu dan focus group discussion, sementara data sekunder mencakup literatur terkait dan analisis sebelumnya. Hasil penelitian menunjukkan bahwa lirik lagu Aespa tidak hanya menyampaikan tema hiburan, tetapi juga berfungsi sebagai medium yang kompleks untuk kritik sosial yang mencerminkan isu isu kontemporer seperti idetitas, pertahanan, keberdayaan dan hubungan antar individu dalam masyarakat. Temuan ini diharapkan dapat memberikan wawasan baru mengani peran musik dalam menyampaikan pesan sosial dan memperkaya pemahaman tentang karya seni dalam konteks budaya pop.
Strategi Komunikasi Mahasiswa dalam Menghadapi Hoaks dan Misinformasi di TikTok pada Mahasiswa Semester V–VIII Ilmu Komunikasi Universitas Yudharta Pasuruan Aldi Muhammad Syahrafi; Ninuk Riswandari
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 7 No. 3 (2026): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jimik.v7i3.2055

Abstract

TikTok’s For You Page algorithm delivers content rapidly, personally, and continuously, resulting in users receiving a high volume of information in a short span of time. This environment creates the potential for information overload and increases exposure to hoaxes and misinformation. This study aims to understand the communication behavior strategies employed by university students when encountering hoaxes and misinformation on TikTok. A qualitative method was used, employing a descriptive approach and a case study design. The study involved 13 Communication Science students (semesters VI through VIII) from Universitas Yudharta Pasuruan, selected via purposive sampling. Data were collected through semi-structured interviews and analyzed using the Miles, Huberman, and Saldaña model. The analysis was grounded in Stephen W. Littlejohn’s Cognition and Information Processing Theory (as the grand theory), Elaboration Likelihood Theory (as the operational theory), and Ruben and Stewart’s concept of communication behavior. The findings reveal that the students' communication behavior strategies unfold across four stages: information selection, information evaluation, information verification, and communication action. The depth of engagement at these stages varied; notably, during the verification stage, the majority of informants stopped at checking the source's identity, while only a small fraction cross-referenced multiple credible sources, indicating a greater tendency toward the peripheral route of processing rather than the central route. The study also found that the students' cautiousness was largely shaped by past experiences of being misled and identified two new verification methods: utilizing TikTok’s comment section as a source of counter-information and employing generative artificial intelligence.
Representasi Identitas Sosial Pengguna dalam Komentar Negatif TikTok pada Pemberitaan Yasika Aulia, Penguasa 41 Dapur MBG, di Tribunnews.com Muhammad Khoiruddin; Ninuk Riswandari
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 7 No. 3 (2026): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jimik.v7i3.2066

Abstract

This study aims to examine the representation of users' social identities within negative comments on TikTok regarding news coverage by the Tribunnews account about Yasika Aulia, dubbed the "Ruler of the 41 MBG Kitchens." The study employs a qualitative approach utilizing Henri Tajfel and John C. Turner’s Social Identity Theory, encompassing social categorization, social identification, and social comparison. The data consists of nine negative comments selected purposively based on their relevance to the research focus, the level of attention received (indicated by the number of likes), and the content regarding social identity representation. The findings reveal that TikTok users' social identity representations emerge through the processes of grouping social actors into specific categories, assigning meaning and characteristics to these categorized groups, and comparing the conditions and positions of different social groups. Social categorization is evident in groupings such as officials, council members, insiders, and officials' families; social identification is observed through the assignment of meanings such as "business venture," "officials' project," and "scramble for state funds"; while social comparison is seen in contrasts drawn between the rich and the poor, the general public and members of parliament, and ordinary citizens and the elite. Thus, the negative comments on the news coverage serve not merely as reactions to an issue but also as a digital communication space that reveals how users represent social identities through grouping, meaning-making, and intergroup comparison.
Yudharta University Branding Strategy Through Social Media Content Shidqi Saifuddin Hamzah; Ninuk Riswandari; Mohamad Nur Efendi
Heritage Vol. 5 No. 1 (2024): Heritage: Journal Of Social Studies
Publisher : Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/hrtg.v5i1.136

Abstract

University branding is key to increasing the attractiveness and image of an institution in the eyes of prospective students, especially in the digital era where social media plays an important role. This study analyzes the branding strategy of Yudharta University through social media content and evaluates students' perceptions of the content. Qualitative methods were used with data collection techniques through observation and in-depth interviews, involving the university's social media content manager and five sources from the 2021-2023 student intake. The results show that Yudharta University has implemented a branding strategy that involves various parties, including lecturers, the Student Executive Board (BEM), and influencers such as Inul Daratista, Maulana, and Gus Azmi. Content created and shared through platforms such as Yudharta TV and Ngalah TV with a creative approach that follows the latest trends, such as the use of Artificial Intelligence and 3D Pixar, is considered more effective by students, especially interactive and entertaining content. The Instagram account @ini.yudharta, managed by BEM 2023, shows higher engagement than the university's official account which is less interactive. The Islamic environment factor and the relationship with the Ngalah Islamic Boarding School also increase the university's attractiveness. This study emphasizes the importance of adapting social media content strategies that are in line with audience preferences to strengthen branding and attract more students. Yudharta University needs to continue to evaluate and adjust its approach to the development of social media trends so that branding strategies remain effective and relevant in facing competition in the higher education market.
Co-Authors Ahmad Aminuddin Ahmad Aminuddin Ahwan, Zainul Aldi Muhammad Syahrafi Balqis Sofia Rahma Dedi Purnomo Dian Fatimatuz Zuhro Dinda Aisyah Puji Harjanti FARIS FARIS Fathur Rohman Gatut Setiadi Khorita Apriliya Saputri M. H. Habibatul Maghfiroh Mochamad Dicky Firmansyah Mohamad Nur Efendi Mohammad Mahmud, Mohammad Muh. Aniar Hari Swasono Muhammad Imron Rosadi Muhammad Khoiruddin Mukhammad Nur Kholis Nurma Yuwita putri sayyidathuna humairoh Riska Amelia Riska Amelia Rochman, Mochamad Fatkur Rusli Akhmad Junaedi Shidqi Saifuddin Hamzah Silvia Dwi Lestari Siti Muyasaroh Yudistio Chandra Aditama Zainatul Muchlishoh