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All Journal Management Analysis Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Mandiri Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial AKSELERASI: Jurnal Ilmiah Nasional International Journal of Economics, Management, Business, and Social Science International Journal of Social Service and Research Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Business, Accounting and Management Indonesian Journal of Management Science Equivalent: Jurnal Ilmiah Sosial Teknik Atestasi : Jurnal Ilmiah Akuntansi
Resti Hardini
Universitas Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Influence of Customer, Trust and Quality of Customer Satisfaction in Customer Loyalty at PO Harapan Jaya Jakarta-Magetan Department Windartiningsih, Reska; Hardini, Resti; Digdowiseiso, Kumba
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 6 No. 1: Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v6i1.177

Abstract

This study aims to analyze the effect of service quality, trust and customer satisfaction on customer loyalty. In this study using primary data obtained from distributing questionnaires to 100 PO Harapan Jaya Bus customers, Jakarta-Magetan Department. This study uses the Multiple Linear Regression method, the results of this study indicate that there is a positive and significant effect on customer loyalty. There is a positive and significant influence between service quality, trust and customer satisfaction on the loyalty of PO Harapan Jaya Bus customers. The existence of a positive and significant influence between service quality, trust and customer satisfaction on customer loyalty of PO Harapan Jaya Bus Jakarta-Magetan Department shows that the better service quality, trust and customer satisfaction possessed by PO Harapan Jaya, the higher customer loyalty. Customer quality, customer trust and satisfaction are important parts to increase customer loyalty.
Pengaruh Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Produk Nitrea PT. Pupuk Kujang Cikampek di Karawang Purwanto, Dian; Hardini, Resti
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.6025

Abstract

This study aims to analyze the influence of product quality, brand image, and price perception on customer loyalty with customer satisfaction as a mediating variable for the Nitrea urea fertilizer product of PT. Pupuk Kujang Cikampek in Karawang. This research uses a quantitative method by collecting data through questionnaires distributed to 133 respondents who have used the Nitrea urea fertilizer product. The data obtained were analyzed using the Structural Equation Modeling (SEM) method with the help of SmartPLS software. The results of the study indicate that product quality, brand image, and price perception have a positive and significant effect on customer satisfaction. In addition, product quality, brand image, and customer satisfaction also have a positive and significant effect on customer loyalty. However, price perception does not have a direct significant effect on customer loyalty but has a significant effect through customer satisfaction as a mediating variable. The conclusion of this study is that to increase customer loyalty, PT. Pupuk Kujang Cikampek needs to focus on improving product quality, strengthening brand image, and setting competitive prices that align with the benefits received by customers. Customer satisfaction is proven to be an important mediating variable in strengthening the influence of product quality, brand image, and price perception on customer loyalty.
Pengaruh Kepercayaan, Brand Image, Dan Nilai Pelanggan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada Layanan Asesmen PT XYZ Di DKI Jakarta Bukti, Etika Noviyanti; Hardini, Resti
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.6179

Abstract

The decline in customer loyalty among users of assessment services at the PT XYZ in DKI Jakarta, particularly among state-owned enterprise (SOE) clients in 2023, serves as the backdrop for this research. This study aims to analyze the impact of trust, brand image, and customer value on customer loyalty, both directly and through customer satisfaction as a mediating variable. The method employed is a quantitative approach with a population of 120 clients utilizing assessment services in DKI Jakarta. The sampling techniques applied are non-probability sampling and purposive sampling. Data collection is conducted through surveys using a questionnaire as the research instrument. Data analysis is carried out using descriptive analysis and SmartPLS 3.0. The findings indicate that trust, brand image, and customer value have a positive and significant effect on customer loyalty. Additionally, customer satisfaction is shown to positively mediate the indirect effects of trust, brand image, and customer value on customer loyalty.
PENGARUH SERVICE QUALITY, STORE ATMOSPHERE, DAN PERCEIVED PRICE FAIRNESS TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION FORE COFFEE FLAGSHIP JAKARTA SELATAN Ahmadi, Melinda Putri Nur; Hardini, Resti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13237

Abstract

Tujuan penelitian ini adalah untuk menganalisis service quality, store atmosphere, perceived price fairness, terhadap customer loyalty melalui customer satisfaction. Sampel penelitian sebanyak 180 orang konsumen yang dipilih dengan metode nonprobability sampling. Pengumpulan data menggunakan kuesioner dan Structural Equition Modelling (SEM) digunakan sebagai teknik analisis. Hasil penelitian membuktikan bahwa variabel service quality dan perceived price fairness memiliki pengaruh terhadap customer loyalty melalui customer satisfaction. Serta ditemukan bahwa store atmosphere tidak memiliki pengaruh sinifikan terhadap customer loyalty melalui customer satisfaction pada Fore Coffee Flagship Jakarta Selatan. Kata Kunci: Service quality, Store atmosphere, Perceived price fairness, Customer satisfaction, Customer loyalty.
From surviving to thriving: A catalyst for MSME creativity Sugiono, Edi; Pallawagau, Andi; Sutikman, Sutikman; Hardini, Resti; Kusumaningrum, Anisa Putri; Sari, Santi Retno
Indonesian Journal of Business, Accounting and Management Vol. 6 No. 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/ijbam.v6i02.1332.155

Abstract

This study delves into the vital role of creativity in empowering Micro, Small, and Medium Enterprises (MSMEs) to survive and flourish in an increasingly competitive market landscape. The authors present a comprehensive framework designed to cultivate creativity and innovation within MSMEs, which includes key components such as fostering an entrepreneurial mindset, building robust networks, and ensuring access to essential resources. By implementing this framework, MSMEs can effectively navigate the challenges posed by limited resources and rapidly evolving market conditions. The research underscores the significance of creativity as a driving force behind MSMEs' growth and competitiveness, illustrating how innovative approaches can lead to enhanced performance and sustainability. Furthermore, the study offers valuable insights for a diverse audience, including entrepreneurs seeking to enhance their business strategies, policymakers aiming to create supportive environments for MSMEs, and academics interested in the dynamics of small business development. Ultimately, this research contributes to a deeper understanding of how fostering creativity can catalyze the advancement of MSMEs in Indonesia, promoting economic resilience and innovation in the region. Note: This article serves as a restored version of the original content following a corruption incident. The Digital Object Identifier (DOI) has been successfully re-registered and reactivated to ensure continued accessibility and citation integrity.
The Impact of Service Excellence on Customer Satisfaction in Tax Service Offices: A Systematic Literature Review Resti Hardini; Kumba Digdowiseiso
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i2.765

Abstract

The principle of customer satisfaction becomes very relevant in tax agencies, where good service can create a positive experience for taxpayers. This research aims to determine how the implementation of Service Excellence at the Tax Service Office influences customer perception and satisfaction and to choose the positive impact of Service Excellence on interactions between tax officers and taxpayers on the level of customer satisfaction at the Tax Service Office. The structure of this research literature review reflects the systematic approach applied in conducting a literature review to support understanding the impact of Service Excellence on customer satisfaction at the Tax Service Office. This research shows that implementing Service Excellence at the Tax Service Office provides better service and creates better relationships between tax institutions and taxpayers. If applied consistently, these principles can sustainably impact customer satisfaction, taxpayer compliance, and the image of tax institutions in society.
ANALYSIS OF PRICING STRATEGY IN INTERNATIONAL MARKETING Resti Hardini; Rahayu Lestari; Suadi Sapta Putra; Kumba Digdowiseiso; Azizul Yadi Yaakop
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1456

Abstract

In-depth pricing strategies in international marketing are examined in this literature review in an effort to provide a thorough understanding of the theory, impact, and conceptual framework. The background of the research emphasizes how complex international markets are and how pricing strategies must be modified to account for trade regulations, cultural variances, and market dynamics. By examining the theories of elasticity of demand, purchasing power parity, market penetration, and price differentiation, this research methodology employs a methodical literature review approach. The findings indicate that striking the correct balance between these factors is necessary for a successful pricing strategy. Demand elasticity is essential for adapting prices to the market, and relative price adjustments are guided by purchasing power parity. While price differentiation works well for high-quality products, market penetration strategies can also be beneficial in gaining market share. The talk focuses on the opportunities and new challenges that come with putting this strategy into practice. The study's conclusion highlights the significance of having a thorough understanding of environmental theories and variables when putting responsive pricing strategies into practice in global marketplaces. The ability of the business to consistently adjust to shifting global dynamics is just as important to its success as determining the appropriate prices.
MICE AND THE FUTURE OF TOURISM IN INDONESIA Resti Hardini; Rahayu Lestari; Kumba Digdowiseiso; Nguyen Duc Tri
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.1458

Abstract

The impact of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry on the Indonesian tourism sector is a noteworthy aspect that warrants particular consideration. More precisely, the MICE industry exerts a substantial and favorable influence on the expansion of tourism in Indonesia. This research aims to investigate the impact of the MICE industry on the growth of the tourism sector in Indonesia. It seeks to determine the extent to which this industry contributes to the increase in tourist visits and national income. Additionally, the study aims to identify the factors that influence the development of the MICE industry in Indonesia, including government policy, infrastructure readiness, and the active participation of industry players. Qualitative research methods are a suitable and appropriate option. The findings of this investigation are as follows: Developing high-quality MICE infrastructure and consistently monitoring global trends will be crucial in shaping the future of tourism in Indonesia. Indonesia's ascent to becoming a highly sought-after MICE destination on the global stage will be achieved through the consistent adoption of technology, improved infrastructure readiness, and effective support from the government in creating a favorable environment.
THE DEVELOPMENT STRATEGY OF INDONESIAN TOURISM THROUGH THE BRANDING OF “WONDERFUL INDONESIA” Rahayu Lestari; Resti Hardini; Kumba Digdowiseiso; Nguyen Duc Tri
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1460

Abstract

Indonesian Tourism has launched a development strategy known as Wonderful Indonesia branding in an effort to increase the attractiveness of tourism destinations in the global market by strengthening the image through messages that reflect Indonesia's uniqueness and strong visual brand. Collaboration with the private sector and partnerships with local communities are the primary pillars of sustainable destination management, while international partnerships facilitate the exchange of knowledge and resources. The discussion's findings indicate a significant increase in the number of tourist visits, economic growth in the tourism sector, and positive changes in global perceptions of Wonderful Indonesia. This evaluation reflects the branding strategy's success in increasing international tourism appeal. The conclusion of this strategy emphasizes the importance of collaboration, partnerships, and community involvement in achieving sustainability in Indonesia's tourism sector.
Pengaruh Lokasi, Word of Mouth, Fasilitas dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pasar XYZ di Tangerang Selatan Hardini, Resti; Lestari, Rahayu; Pudjowati, Juliani
Indonesian Journal of Management Science Vol. 4 No. 1: Juni 2025
Publisher : Program Magister Manajemen Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46821/ijms.v4i1.629

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Lokasi, Word Of Mouth, Fasilitas dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan di Tangerang Selatan. Popoulasi Penelitian ini menggunakan teknik non probability sampling dan purposive sampling dengan populasi berjumlah 100 responden. Pengumpulan data menggunakan metode kuesioner dengan skala likert dan teknik analisis data menggunakan Analisis Linier Berganda dan menggunakan program Statistical Product and Service Solution (SPSS) versi 26.0. Hasil penelitian menunjukkan bahwa Lokasi berpengaruh secara positif dan signifikan terhadap Loyalitas Pelanggan pasar XYZ di Tangerang Selatan. Word Of Mouth berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan pada pasar XYZ di Tangerang Selatan. Fasilitas mempunyai pengaruh positif dan signifikan terhadap loyalitas pelanggan pada pasar XYZ di Tangerang Selatan dan Kepuasan pelanggan berpengaruh secara positif dan signifikan terhadap loyalitas pelanggan pada pasar XYZ di Tangerang Selatan.
Co-Authors Ahmadi, Melinda Putri Nur Aisyah, Haydee Noor Aliya Mulahela Andriani, Adinda Annisa, Resi Aprilya, Rani Azizah, Fadilla Nur Azizul Yadi Yaakop budiarti, sari Bukti, Etika Noviyanti Dharmawan, Rifky Digdowiseiso , Kumba Efendi, Nalam Elwisam, Elwisam Gagih Pradini Gibran, Hafiizh Muhammad Hasannuddin, M. Fuad Izataki, Arina Juliani Pudjowati Karimah, Hapsyah Nur Khoir, Ahmad Kumba Digdowiseiso Kumba Digdowiseiso, Kumba Kusumaningrum, Anisa Putri Lestari, Silvy Dwi Masturi, Hajir Melati Melati Molina, Molina Muhammad Nur Naraswati, Atika Nguyen Duc Tri Nur, Siti Utami Novia Pallawagau, Andi Pinarsinta, Tira Prasetya, Mufida Alfian Pratama, Andhika Yoga Purba, Priono Hasiholan Purwanto, Dian Putra, Suadi Sapta Rahayu Lestari Rahayu Lestari Rahayu Lestri Rasyid, Amanda Rachmawati Rizaldi, Muhammad Lutfi Saharso, Saharso Santi Retno Sari, Santi Sekarani, Shalsyadila Safira Setiawan, Anugrah Rega Shandy, Nayudha Silvia Hanisa Suadi Sapta Putra Sudirdja, Putri Fitrah Sugiono, Edi Sutikman, Sutikman Tri Waluyo Wardhana, Al Fiansyah Windartiningsih, Reska Zulfikar, Ahya