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All Journal Management Analysis Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Mandiri Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial AKSELERASI: Jurnal Ilmiah Nasional International Journal of Economics, Management, Business, and Social Science International Journal of Social Service and Research Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Business, Accounting and Management Indonesian Journal of Management Science Equivalent: Jurnal Ilmiah Sosial Teknik Atestasi : Jurnal Ilmiah Akuntansi
Resti Hardini
Universitas Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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The Influence of Product Variations, Korean Wave, and Electronic Word of Mouth On NCT's K-Pop Merchandise Purchase Decisions on Twitter Social Media In DKI Jakarta Andriani, Adinda; Hardini, Resti; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.310

Abstract

This study aims to determine the influence of Product Variations, Korean Wave, and Electronic Word of Mouth on NCT's K-pop Merchandise Purchase Decisions on Twitter Social Media in DKI Jakarta. The sample in this study was 100 respondents, namely NCT fans who had made a purchase of NCT Merchandise on Twitter social media at least once. This study used quantitative methods using primary data. The data collection technique used was a questionnaire distributed to 100 respondents. In this study, researchers used inferential analysis techniques with multiple linear regression and used the Statistical Product and Service Solution (SPSS) program version 26.0. Based on the results of the research conducted, the results of multiple linear regression analysis, using a t-test where Product Variation (X1) has a positive and significant effect on Purchasing Decisions. Korean Wave (X2) has a positive and significant effect on Purchasing Decisions and Electronic Word of Mouth (X3) has a positive and significant effect on Purchasing Decisions. So it can be concluded that Product Variation, Korean Wave, and Electronic Word of Mouth have a positive and significant effect on Purchasing Decisions.
The Influence of Service Quality, Product Variety, and Location on Customer Satisfaction at Bapade's Coffee Kemanggisan West Jakarta Pratama, Andhika Yoga; Hardini, Resti; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.311

Abstract

This study aims to determine the influence between Service Quality, Product Variety, and Location on Customer Satisfaction at Bapades Coffee Kemanggisan West Jakarta. The sample studied in this study amounted to 121 respondents, data collection methods using questionnaire methods with Likert scales and data analysis techniques using Multiple Linear Analysis using the SPSS program version 23. The results of the study have a regression equation Y = 0.616 X1 + 0.53 X2 + 0.192 X3 Based on the results of the T Test shows an influence between Service Quality (X1) on Customer Satisfaction (Y) based on T count 6,949 > T table 1,660 and sig value 0.000 < 0.50. For the variable Product Variation (X2) does not have a significant effect on Customer Satisfaction (Y) based on T, calculate 0.738 < 1,660 T table and sig value 0.462 > 0.50. For the Location variable (X3) shows an influence on Customer Satisfaction (Y) based on the calculated T value of 2,183 > 1,660 T table and the sig value of 0.31 < 0.50. The results of this study have concluded that the variables of Service Quality and Location have a significant effect on Customer Satisfaction. Another conclusion from this study is that Product Variation does not have a significant effect on Customer Satisfaction.
Encourage the Creation and Development of Handicraft Brands in Students at the Social Foundation, Tambun, West Java Hardini, Resti; Melati, Melati; Elwisam, Elwisam; Putra, Suadi Sapta; Saharso, Saharso; Nur, Muhammad
Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/ruangcendekia.v2i1.1305

Abstract

This community service activity aims to improve the skills of high school students at the Tambun Social Foundation in making and developing brands for the handicraft products they produce. These high school students are students who are accommodated in foundations that accommodate orphans and the poor with all their limitations. This training was provided in response to the need to expand their knowledge and abilities in aspects of product marketing, especially in terms of effective branding and efforts to establish independence in improving welfare. The methods used in this training include lectures, group discussions and direct practice. Apart from that, a questionnaire was given about understanding branding before and after the activity was carried out. Before the implementation of PKM, only 20% of participants understood branding in product marketing activities. After carrying out socialization and training activities, 80% of participants understood the branding strategy for the handicraft products produced. The results of this activity showed an increase in students' understanding of the importance of brands in marketing strategies and their ability to create and develop brands that are attractive and in accordance with product characteristics. they. It is hoped that the impact of this training will be to increase the competitiveness of handicraft products made by students in local and wider markets as well as to form independence and improve welfare.
Strategi Meningkatkan Penjualan melalui Digital Marketing dan Branding Produk UMKM di Desa Gadog Cianjur Jawa Barat Lestari, Rahayu; Hardini, Resti; Waluyo, Tri; Elwisam, Elwisam
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.5163

Abstract

Report is written with a point to prove the influence of the cost of education, as well as the location of the decision of parents educate their children through groups reference in Tangerang and South Jakarta. The purpose of this study is to conduct an analysis related to efforts to increase sales through digital marketing and branding of MSME products in Gadog Village – Cianjur, West Java. Sampling based on Purposeive Sampling technique, as many as 45 respondents using proportional random sampling. The analysis method used statistically-partial least sguare using the SMART PLS 4 software analysis tool.The results showed that digital marketing has a positive and significant effect on sales levels, branding has a positive but not significant effect on sales levels
Penyuluhan dan Pelatihan Strategi Pemasaran dalam Mendukung Kegiatan Kewirausahaan pada Karangtaruna di Desa Kunir, Kutoarjo, Jawa Tengah Elwisam, Elwisam; Hardini, Resti; Molina, Molina; Melati, Melati; Shandy, Nayudha; Purba, Priono Hasiholan
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 5 No 2 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v5i2.912

Abstract

Marketing strategies are needed in carrying out entrepreneurial activities for competitive advantage. Marketing strategy is a state of mind that will be used to achieve marketing goals, which can be in the form of specific strategies for target markets, positioning, marketing mix mix and the amount of marketing expenditure. Marketing strategies can be applied to entrepreneurial activities as a weapon of competitive advantage with the aim of earning profits. This is necessary by encouraging human resources to carry out entrepreneurial activities to form independent people who are expected to also contribute to regional economic development. The Karang Taruna of Kunir village, Kutoarjo, Central Java with village youth members has a very low level of activity and productivity. Marketing strategy outreach and training activities in supporting entrepreneurial activities have the aim of providing insight accompanied by training to create entrepreneurial motivation by implementing appropriate marketing strategies. Before the implementation of PKM, only 20% of participants had an interest in entrepreneurship by implementing appropriate marketing strategies. After counseling and training, 85% of the participants had the motivation to become entrepreneurs through implementing appropriate marketing strategies. This illustrates the success of community service activities in providing motivation, discourse and training to the Kunir village youth organization in forming independent and productive people who are expected to contribute to the development of the village economy.
The Influence of Trust and Ease of Using Paylater on Impluse Buying in Users E-Commerce Budiarti, Sari; Hardini, Resti; Sudirdja, Putri Fitrah; Annisa, Resi; Hasannuddin, M. Fuad
Jurnal MANDIRI: Ilmu Pengetahuan, Seni, dan Teknologi Vol 7 No 2: Desember 2023
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/mandiri.v7i2.258

Abstract

The purpose of this study is to explore the influence of trust and ease of using Paylater on impulse buying tendencies of e-commerce users. This study uses quantitative methods based on a questionnaire obtained from 100 respondents using a Likert scale. This research data was calculated using SPSS through validity & reliability test, normality test, multicollinearity test, heteroscedasticity test, simple linear regression analysis, partial t test, simultaneous f test, & coefficient of determination test. The results of this study show that the ease of use of Paylater has a significant positive effect on impluse buying, while trust in Paylater is not proven to have a significant effect on impluse buying. However, the finding of no significant effect of trust in the use of Paylater on impluse buying contradictsprevious research (Verhagen et al, 2011). This difference may be due to different research contexts or other factors that influence consumer trust in Paylater. The conclusion of this study is that the findings of this study add new insights in studying what factors influence impulse buying in the context of e-commerce, especially related to the use of Paylater.
The Influence of Product Quality, Brand Image, and Lifestyle on The Purchase Decision of Yamaha NMAX Motorcycles at Yamaha Mega Utama Motor Depok Dealers Prasetya, Mufida Alfian; Hardini, Resti; Digdowiseiso, Kumba
International Journal of Social Service and Research Vol. 4 No. 02 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i02.725

Abstract

The study investigates the influence of product quality, brand image, and lifestyle on the purchase decision of Yamaha Nmax motorcycles using primary data collected from a sample of one hundred users. Employing multiple linear regression and the SPSS program for analysis, the findings reveal positive effects between product quality (X1) and purchase decision (0.157), brand image (X2) and purchase decision (0.174), and lifestyle (X3) and purchase decision (0.609). The simultaneous impact of these variables is significant, with lifestyle demonstrating the most substantial effect (0.000). While these results offer valuable insights for Yamaha, future research could explore additional factors, and it's essential to consider potential limitations, such as respondent biases. The findings underscore the importance of enhancing product quality to positively influence purchase decisions and suggest avenues for further research and strategic development.
The Influence of Service Quality, Word of Mouth Price on Restaurant D'cost Kemang South Jakarta Purchasing Decision Efendi, Nalam; Hardini, Resti; Digdowiseiso, Kumba
International Journal of Social Service and Research Vol. 4 No. 02 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i02.726

Abstract

This study aims to analyze the magnitude of the influence of Service Quality, Price, and Word Of Mouth (WOM) on the Purchasing Decision of Restaurant D'cost Kemang South Jakarta. This study used primary data by distributing questionnaires as many as 100 respondents. Data were analyzed using descriptive and inferential analysis. In the implementation of the study using primary data obtained through the distribution of questionnaires and processed with SPSS 17.0. The results showed that the variables of Service Quality, Price, and Word Of Mouth (WOM) had a positive and real influence on Purchasing Decisions of 0.906 which was classified as strong. While the coefficient of determination obtained R Square of 0.538 or 53.8% variation in the dependent variable, namely purchasing decisions can be explained by a combination of independent variables, namely, Service Quality, Price, and Word Of Mouth (WOM). While the remaining 4.62% can be explained or explained by other factors that the author did not study. Through regression values KP = 3.931 + 0.353 KP + 0.210 H + 0.285 WOM can be predicted regarding the ups and downs or size of employee performance.
The Influence of Service Quality, Customer Satisfaction and Company Image on Customer Loyalty of Bank Mandiri Kcp Bendungan Hilir, Central Jakarta Naraswati, Atika; Hardini, Resti; Digdowiseiso, Kumba
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 6 No. 1: Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v6i1.172

Abstract

This study aims to analyze the effect of service quality, customer satisfaction and corporate image on customer loyalty at Bank Mandiri KCP Bendungan Hilir Central Jakarta, where the service quality provided, customer satisfaction is priority, as well as corporate image that can give a positive impression to customers will strengthen customer loyalty at Bank Mandiri KCP Bendungan Hilir Central Jakarta. The results used data primary in the form of the questionnaire. The technique of sampling using nonprobability sampling design using purposive sampling. The population of this study is the customer Bank Mandiri KCP Bendungan Hilir with a total sample is 100 people. The methods used is double linear regression that shows that there is the effect of a positive and significant between service quality, customer satisfaction and corporate image with customer loyalty.
The Influence of Brand Image Service Quality and Green Marketing on Consumer Purchasing Decisions of The Body Shop at Malls in South Jakarta Rasyid, Amanda Rachmawati; Hardini, Resti; Digdowiseiso, Kumba
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 6 No. 1: Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v6i1.173

Abstract

This study aims to analyze the effect of service quality, brand image, and green marketing on consumer purchasing decision of The Body Shop at mall in South Jakarta. The result of this research is using primary data in the form of questionnaires to 100 respondents of The Body Shop consumers in mall in South Jakarta using Statistical Product and Service Solutions (SPSS) method. Data collection techniques in this study by observation and survey, unstructured interviews, and using questionnaires. The result of the research using F test and t test indicate that there is influence of service quality, brand image and green marketing towards purchasing decision of The Body Shop at mall in South Jakarta.
Co-Authors Ahmadi, Melinda Putri Nur Aisyah, Haydee Noor Aliya Mulahela Andriani, Adinda Annisa, Resi Aprilya, Rani Azizah, Fadilla Nur Azizul Yadi Yaakop budiarti, sari Bukti, Etika Noviyanti Dharmawan, Rifky Digdowiseiso , Kumba Efendi, Nalam Elwisam, Elwisam Gagih Pradini Gibran, Hafiizh Muhammad Hasannuddin, M. Fuad Izataki, Arina Juliani Pudjowati Karimah, Hapsyah Nur Khoir, Ahmad Kumba Digdowiseiso Kumba Digdowiseiso, Kumba Kusumaningrum, Anisa Putri Lestari, Silvy Dwi Masturi, Hajir Melati Melati Molina, Molina Muhammad Nur Naraswati, Atika Nguyen Duc Tri Nur, Siti Utami Novia Pallawagau, Andi Pinarsinta, Tira Prasetya, Mufida Alfian Pratama, Andhika Yoga Purba, Priono Hasiholan Purwanto, Dian Putra, Suadi Sapta Rahayu Lestari Rahayu Lestari Rahayu Lestri Rasyid, Amanda Rachmawati Rizaldi, Muhammad Lutfi Saharso, Saharso Santi Retno Sari, Santi Sekarani, Shalsyadila Safira Setiawan, Anugrah Rega Shandy, Nayudha Silvia Hanisa Suadi Sapta Putra Sudirdja, Putri Fitrah Sugiono, Edi Sutikman, Sutikman Tri Waluyo Wardhana, Al Fiansyah Windartiningsih, Reska Zulfikar, Ahya