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All Journal Management Analysis Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Mandiri Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial AKSELERASI: Jurnal Ilmiah Nasional International Journal of Economics, Management, Business, and Social Science International Journal of Social Service and Research Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Transekonomika : Akuntansi, Bisnis dan Keuangan Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Business, Accounting and Management Indonesian Journal of Management Science Equivalent: Jurnal Ilmiah Sosial Teknik Atestasi : Jurnal Ilmiah Akuntansi
Resti Hardini
Universitas Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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MICE AND THE FUTURE OF TOURISM IN INDONESIA Resti Hardini; Rahayu Lestari; Kumba Digdowiseiso; Nguyen Duc Tri
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.1458

Abstract

The impact of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry on the Indonesian tourism sector is a noteworthy aspect that warrants particular consideration. More precisely, the MICE industry exerts a substantial and favorable influence on the expansion of tourism in Indonesia. This research aims to investigate the impact of the MICE industry on the growth of the tourism sector in Indonesia. It seeks to determine the extent to which this industry contributes to the increase in tourist visits and national income. Additionally, the study aims to identify the factors that influence the development of the MICE industry in Indonesia, including government policy, infrastructure readiness, and the active participation of industry players. Qualitative research methods are a suitable and appropriate option. The findings of this investigation are as follows: Developing high-quality MICE infrastructure and consistently monitoring global trends will be crucial in shaping the future of tourism in Indonesia. Indonesia's ascent to becoming a highly sought-after MICE destination on the global stage will be achieved through the consistent adoption of technology, improved infrastructure readiness, and effective support from the government in creating a favorable environment.
THE DEVELOPMENT STRATEGY OF INDONESIAN TOURISM THROUGH THE BRANDING OF “WONDERFUL INDONESIA” Rahayu Lestari; Resti Hardini; Kumba Digdowiseiso; Nguyen Duc Tri
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1460

Abstract

Indonesian Tourism has launched a development strategy known as Wonderful Indonesia branding in an effort to increase the attractiveness of tourism destinations in the global market by strengthening the image through messages that reflect Indonesia's uniqueness and strong visual brand. Collaboration with the private sector and partnerships with local communities are the primary pillars of sustainable destination management, while international partnerships facilitate the exchange of knowledge and resources. The discussion's findings indicate a significant increase in the number of tourist visits, economic growth in the tourism sector, and positive changes in global perceptions of Wonderful Indonesia. This evaluation reflects the branding strategy's success in increasing international tourism appeal. The conclusion of this strategy emphasizes the importance of collaboration, partnerships, and community involvement in achieving sustainability in Indonesia's tourism sector.
The Influence of Service Quality, Customer Satisfaction and Company Image on Customer Loyalty of Bank Mandiri Kcp Bendungan Hilir, Central Jakarta Naraswati, Atika; Hardini, Resti; Digdowiseiso, Kumba
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 6 No. 1: Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v6i1.172

Abstract

This study aims to analyze the effect of service quality, customer satisfaction and corporate image on customer loyalty at Bank Mandiri KCP Bendungan Hilir Central Jakarta, where the service quality provided, customer satisfaction is priority, as well as corporate image that can give a positive impression to customers will strengthen customer loyalty at Bank Mandiri KCP Bendungan Hilir Central Jakarta. The results used data primary in the form of the questionnaire. The technique of sampling using nonprobability sampling design using purposive sampling. The population of this study is the customer Bank Mandiri KCP Bendungan Hilir with a total sample is 100 people. The methods used is double linear regression that shows that there is the effect of a positive and significant between service quality, customer satisfaction and corporate image with customer loyalty.
The Influence of Brand Image Service Quality and Green Marketing on Consumer Purchasing Decisions of The Body Shop at Malls in South Jakarta Rasyid, Amanda Rachmawati; Hardini, Resti; Digdowiseiso, Kumba
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 6 No. 1: Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v6i1.173

Abstract

This study aims to analyze the effect of service quality, brand image, and green marketing on consumer purchasing decision of The Body Shop at mall in South Jakarta. The result of this research is using primary data in the form of questionnaires to 100 respondents of The Body Shop consumers in mall in South Jakarta using Statistical Product and Service Solutions (SPSS) method. Data collection techniques in this study by observation and survey, unstructured interviews, and using questionnaires. The result of the research using F test and t test indicate that there is influence of service quality, brand image and green marketing towards purchasing decision of The Body Shop at mall in South Jakarta.
Influence of Customer, Trust and Quality of Customer Satisfaction in Customer Loyalty at PO Harapan Jaya Jakarta-Magetan Department Windartiningsih, Reska; Hardini, Resti; Digdowiseiso, Kumba
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 6 No. 1: Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v6i1.177

Abstract

This study aims to analyze the effect of service quality, trust and customer satisfaction on customer loyalty. In this study using primary data obtained from distributing questionnaires to 100 PO Harapan Jaya Bus customers, Jakarta-Magetan Department. This study uses the Multiple Linear Regression method, the results of this study indicate that there is a positive and significant effect on customer loyalty. There is a positive and significant influence between service quality, trust and customer satisfaction on the loyalty of PO Harapan Jaya Bus customers. The existence of a positive and significant influence between service quality, trust and customer satisfaction on customer loyalty of PO Harapan Jaya Bus Jakarta-Magetan Department shows that the better service quality, trust and customer satisfaction possessed by PO Harapan Jaya, the higher customer loyalty. Customer quality, customer trust and satisfaction are important parts to increase customer loyalty.
Pengaruh Brand Ambassador, Brand Awareness, dan Iklan Terhadap Keputusan Pembelian Keju Prochiz Gold Series di Jakarta Selatan Palupi, Anistya; Hardini, Resti
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 2 (2025): March 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i2.911

Abstract

This study aims to analyze the impact of Brand Ambassadors, Brand Awareness, and Advertising on the Purchase Decision of Prochiz Gold Series Cheese in the South Jakarta area. A total of 97 respondents were calculated as a sample using the Lemeshow formula. Non-probability sampling method was used to determine the sample, with purposive sampling technique. Research respondents were selected based on the criteria of those who have purchased and used Prochiz Gold Series Cheese, and have an address in South Jakarta. From the analysis, the multiple linear regression model found was Purchase Decision = KP = 0.142BAM + 0.532BAW + 0.312I. This study concludes that separately, Brand Ambassadors have a positive and significant influence on purchasing decisions for Prochiz Gold Series Cheese, because the T-value is greater than the T-table (2.015> 1.98552). Similarly, Brand Awareness also has a positive and significant influence on purchasing decisions for Prochiz Gold Series Cheese, with a T-value greater than the T-table (6.825 > 1.98552). In addition, advertising also has a positive and significant influence on purchasing decisions for Prochiz Gold Series Cheese, as the T-value is greater than the T-table (4.071 > 1.98552).
PENGARUH CITRA PERUSAHAAN, PERSEPSI HARGA, DAN WORD OF MOUTH TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAAN PELANGGAN PADA PRODUK SCRAP TEMBAGA PT. BUDIYANTO SEMESTA GROUP DI INDONESIA Lutfiah, Lutfiah; Hardini, Resti
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/1aej8b67

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra perusahaan, persepsi harga dan word of mouth terhadap loyalitas pelanggan melalui kepuasaan pelanggan pada produk scrap tembaga PT. Budiyanto Semesta Grup di Indonesia. Penelitian menggunakan data primer yang didapat dari responden melalui penyebaran kueisoner. Sampel pada penelitian ini sebanyak 110 responden yang disebarkan kepada pelanggan PT. Budiyanto Semesta Grup.  Metode analisis data yang digunakan dalam penelitian ini adalah kuantitatif, meliputi analisis statistik deskriptif dan analisis inferensial. Analisis Inferensial dalam penelitian ini menggunakan PLS-SEM dengan menggunakan perangkat lunak SmartPLS 4. Citra Perusahaan dan Persepsi Harga tidak memiliki pengaruh signifikan terhadap loyalitas pelanggan, Word Of Mouth secara langsung berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Citra Perusahaan, Persepsi harga dan Word Of Mouth memiliki pengaruh positif dan signifikan terhadap Loyalitas Pelanggan Melalui Kepuasaan Pelanggan.
Co-Authors Ahmadi, Melinda Putri Nur Aisyah, Haydee Noor Aliya Mulahela Andriani, Adinda Annisa, Resi Aprilya, Rani Azizah, Fadilla Nur Azizul Yadi Yaakop Bukti, Etika Noviyanti Dharmawan, Rifky Digdowiseiso , Kumba Efendi, Nalam Elwisam, Elwisam Gagih Pradini Gibran, Hafiizh Muhammad Hasannuddin, M. Fuad Izataki, Arina Juliani Pudjowati Karimah, Hapsyah Nur Khoir, Ahmad Kumba Digdowiseiso Kumba Digdowiseiso, Kumba Kusumaningrum, Anisa Putri Lestari, Silvy Dwi Lutfiah Lutfiah Masturi, Hajir Molina, Molina Muhammad Nur Naraswati, Atika Nguyen Duc Tri Nur, Siti Utami Novia Nurwijayanti Pallawagau, Andi Palupi, Anistya Pinarsinta, Tira Prasetya, Mufida Alfian Pratama, Andhika Yoga Purba, Priono Hasiholan Purwanto, Dian Putra, Suadi Sapta Rahayu Lestari Rahayu Lestari Rahayu Lestri Rasyid, Amanda Rachmawati Rizaldi, Muhammad Lutfi Saharso, Saharso Santi Retno Sari, Santi sari budiarti Sekarani, Shalsyadila Safira Setiawan, Anugrah Rega Shandy, Nayudha Silvia Hanisa Suadi Sapta Putra Sudirdja, Putri Fitrah Sugiono, Edi Sutikman, Sutikman Tri Waluyo Wardhana, Al Fiansyah Windartiningsih, Reska Zulfikar, Ahya