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All Journal Jurnal Reviu Akuntansi dan Keuangan Jurnal Siasat Bisnis Lingua Didaktika: Jurnal Bahasa dan Pembelajaran Bahasa Jurnal Kajian Bali Jurnal Ilmiah Mahasiswa FEB Infestasi Pendidikan Multikultural Public Corner Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Reswara: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) JOURNAL OF COMMUNITY ENGAGEMENT AND EMPOWERMENT JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) JIAGABI Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) e-Jurnal Apresiasi Ekonomi Relasi : Jurnal Ekonomi Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi International Journal of Entrepreneur and Business Administration Journal of International Accounting, Taxation and Information Systems
Khoiriyah Trianti
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION ON DIGITAL MARKETING AND SUSTAINABLE COMPETITIVE ADVANTAGE Anastuti, Karina Utami; Trianti, Khoiriyah
Jurnal Apresiasi Ekonomi Vol 12, No 3 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i3.830

Abstract

This research aims to determine the influence of entrepreneurial orientation on digital marketing and sustainable competitive advantage. The sample used in this research was 314 restaurants in Malang City with a stratified random sampling technique and the method used was proportionate random sampling. This research uses path analysis with smartPLS to find out how much influence entrepreneurial orientation with six indicators (innovativeness, risk-attitude, proactiveness, autonomy, aggressiveness, competitiveness) has on digital marketing as measured by 4C (co-creation, currency, communal activation, conversation) and sustainable competitive advantage as measured by indicators (scarce corporate value, imitability, durability, transferability). In this research, entrepreneurial orientation can encourage an increase in sustainable competitive advantage in a number of restaurants in Malang City. Entrepreneurial orientation can encourage increased digital marketing for restaurant businesses in Malang City. Entrepreneurial orientation is a creative and innovative ability that is used as the basis and resource for seeking opportunities for success. Furthermore, entrepreneurship not only requires knowledge but also skills. Entrepreneurial competence is needed in implementing marketing strategies in order to obtain a solid competitive advantage through the value of responsiveness to customer needsKeywords: Entrepreneurship Orientation, Digital Marketing, Sustainable Competitive Advantage
PENGARUH KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PASCA PANDEMIC COVID (Studi pada Konsumen di Sardo Swalayan Kota Malang) Arrum, Insyanin Qamilia; Saroh, Siti; Trianti, Khoiriyah
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 4 (2023): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v1i4.782

Abstract

This study aims to assess the impact of service quality, price, and location on purchasing decisions following the Covid pandemic. It employs a quantitative, correlational approach, with data gathered through a Likert scale questionnaire. The sample consists of 100 students as customers of Sardo Swalayan in Malang City. Data analysis involves classical assumption testing and hypothesis testing. Consumer purchasing decisions are positively influenced by service quality, validating the first hypothesis. There is an essential and positive effect of price on purchasing decisions, thus the second hypothesis is accepted. Customers of Sardo Swalayan in Malang City consider location as a crucial factor in their purchasing decisions. The fourth hypothesis is accepted after partial and simultaneous testing, as service quality, price, and location are factors affecting consumer purchasing decisions at Sardo Swalayan in Malang City. This study is intended to serve as a reference for Sardo Swalayan in Malang City to maintain its service quality, as this can encourage consumers to make purchases and potentially become loyal customers, thus increasing the profitability of Sardo Swalayan in Malang City.
THE INFLUENCE OF TIKTOK PROMOTIONAL MEDIA, INSTAGRAM PROMOTIONAL MEDIA, AND FACEBOOK PROMOTIONAL MEDIA ON PURCHASE DECISIONS MIXUE ICE CREAM & TEA Rizky Amelia Rahma Safitri; Rini Rahayu Kurniati; Khoiriyah Trianti
International Journal of Entrepreneur and Business Administration Vol. 1 No. 1 (2023): International Journal of Entrepreneur and Business Administration
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/ijeba.v1i1.20599

Abstract

The research carried out aims to understand Do Tiktok Promotional Media, Instagram Promotional Media, and Facebook Promotional Media influence consumer purchasing decisions for Mixue Ice Cream & Tea? This type of research is quantitative using methods Non-Probability Sampling and the sample is Purposive e Sampling . Sampling was carried out using the Cochran formula, because the population size is relatively large and cannot be known with certainty so the number collected was 100 respondents . Testing data that can be tested on IBM SPSS version 25 . The results of the research state that the independent variables Tiktok Media Promotion (X1), Instagram Media Promotion (X2), Facebook Media Promotion (X3) are influenced by Purchase Decisions (Y). The results of the F test state that F calculated > F table (18.613 > 2.698) and the value is significant ( . 0.00 . < 0.05 . ). The value of the Coefficient of Determination states that the TikTok Promotion Media, Instagram Promotion Media and Facebook Promotion Media variables influence the Purchase Decision variable by 34.8% simultaneously . The final number (100% - 34.8% = 65.2%) contained other factors that influenced the research carried out .
ANALYSIS OF THE ROLE OF MARKETING DIGITALIZATION ON EASE OF DIGITAL TRANSACTIONS (CASE STUDY OF KAF'S DORAYAKI MSMES) Septyarina Hastin Wulandari; Siti Saroh; Khoiriyah Trianti
International Journal of Entrepreneur and Business Administration Vol. 1 No. 1 (2023): International Journal of Entrepreneur and Business Administration
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/ijeba.v1i1.20600

Abstract

The results of this study show that in the implementation of digital marketing for UMKM Kaf's Dorayaki, the strategy of utilizing marketing platforms such as Instagram, Shopee, GrabFood and GoFood has proven a crucial role in expanding the market and facilitating transactions. Even though MSME owners are aware of the benefits and potential of digitalization, there are challenges such as optimizing platform features that have not been fully realized. In addition, the role of marketing digitalization in product information dissemination, service improvement, and market research also has a positive impact on customer awareness and positive brand perception. However, aspects such as clear presentation of information and a professional visual appearance still need to be improved. Convenience constructs such as "easy to learn", "controllable", "clear and understandable", "flexible", "easy to become skillful", and "easy to use" in the context of using Instagram as an effective marketing tool have helped in achieve business goals more efficiently.
Influence of Workload, Job Stress And Compensation on Employee Performance At Kopi Kampoeng Id Wahyu Indah Lestari; Dadang Krisdianto; Khoiriyah Trianti
International Journal of Entrepreneur and Business Administration Vol. 2 No. 2 (2024): International Journal of Entrepreneur and Business Administration
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/ijeba.v2i2.22415

Abstract

This study aims to determine the effect of workload, work stress and compensation on the performance of Kampoeng Id Coffee employees. This type of research is quantitative. The population in this study were Kopi Kampoeng Id employees. The sampling technique used saturated sampling technique with a sample of 30 respondents which were processed using SPSS Statistics 25 software. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that the three research variables have a partial effect, namely with the provisions of the influence of significance that has been tested with SPSS which shows each number in the following variables : t count > t table, namely 2.853 > 1,706 and significant level 0,028 > 0,05 variable workload partially significant effect on employee performance. t count > t table, namely 2,168 > 1,706 and significant level 0,025 > 0,05 the variable of work stress has a significant effect on employee performance. t count > t table, namely 3,355 > 1,706 and significant level 0,019 > 0,05 compensation variables have a significant effect on employee performance. Then simultaneous testing which can be seen from the F value of the variable Workload, work stress, and compensation has a significant effect on employee performance. These results is indicated by the F test obtained Fcount >Ftable, namely 5,551 > 2,98 and Sig. F 0,018 < 0,05. Test the coefficient of determination (Adjusted R Square) that the dependent variable Karuawan's performance (Y) can be explained 45.9% by the independent variables Workload (X1), Work Stress (X2), and Compensation (X3). While the remaining 54.1% is influenced by other variables not examined in this study. The multiple linear analysis test shows that the variable that has the dominant influence on workload is indicated by the greatest beta coefficient value, namely 0.534.
Marketing Strategies at Retail Be Smart in Increasing Sales Trianti, Khoiriyah; Zaini, Muhammad Rizki; Yasmin Nurul Zakkiya
International Journal of Entrepreneur and Business Administration Vol. 2 No. 2 (2024): International Journal of Entrepreneur and Business Administration
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/ijeba.v2i2.22428

Abstract

For a Be Smart Retail, a suitable marketing concept is a social marketing concept because current market conditions are a buyer's market, so customers are everything. Customer needs, desires and satisfaction must really be considered. Objective it was founded Sunday mart This is look for profit, The same with companies other Which Also look for profit. This research uses qualitative methods. Qualitative methods are research procedures that produce descriptive data: speech or writing and observable behavior of the people (subjects) themselves. It was concluded that Retail Be Smart has succeeded in implementing various effective marketing strategies to increase sales volume. It was concluded that Retail Be Smart has succeeded in implementing various effective marketing strategies to increase sales volume. By understanding the concept of market segmentation, determining the right target market, and determining a unique market position, Be Smart is able to attract consumer attention and maintain its advantage in the market. In addition, by using the right marketing mix, SWOT Analysis also helps a company to understand its internal strengths, identify external opportunities and threats.
Development Strategy of Msmes With The Pentahelix Model (A Study on MSMEs in the Malang City) Khoiriyah Trianti; Rini Rahayu Kurniati; Eny Widayawati; Yulis Nurul Aini
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 2 (2024): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i2.2711

Abstract

This research examines the development strategy of MSMEs in Malang City, Indonesia, during the Covid-19 pandemic. The goals are to evaluate the impact of the Pentahelix model on MSMEs, create an analytical model highlighting the role of Pentahelix in enhancing MSME performance, and explore collaborative efforts of stakeholders in empowering the MSME sector. Quantitative research methods, including interviews, observations, and questionnaires, were used to gather data from MSME actors in Malang City. Descriptive analysis was employed to interpret the collected information. Interviews and observations with MSME actors and government representatives were conducted to understand the Pentahelix collaboration. The findings show the significant impact of the pandemic on MSMEs, leading to decreased sales. The Pentahelix model, involving collaboration among the government, private sector, community, academia, and media, is identified as a potential solution. The study highlights the roles of each stakeholder in empowering MSMEs, including government support programs, academic initiatives, business contributions, community networking, and strategic use of social media. In summary, enhancing MSME sales turnover requires collaboration among academics, government, business people, community, and social media. The Pentahelix collaboration empowers MSMEs, with each stakeholder playing a vital role. The research emphasizes the importance of a holistic strategy to improve MSME performance, supported by academics, government, and business sector. These collaborative efforts establish a sustainable business environment for MSMEs in Malang City.
Strategi Pengembangan Atribut Green City Kota Malang Septina Dwi Rahmawati; Khoiriyah Trianti; Radiatul Husni
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 11 No 2 (2024): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v11i02.1209

Abstract

A green city is a city with good planning that has an environmentally friendly character and seeks to manage its resources for everything that focuses on environmental balance. In an effort to create a green city, various planning and implementation programs have been and are being carried out, both by the government, private sector and also the community in order to realize the concept of a green city. One form of sustainable program to support, this is known as the Green City Development Program (Program Pengembangan Kota Hijau) or more easily abbreviated as P2KH which refers to the Regional Spatial Planning Plan (Rencana Tata Ruang Wilayah) or abbreviated as RTRW. Green cities themselves have indicators called eight (8) green city attributes, including: green open space, green waste, green transportation, green water, green energy, green building, green community, and green planning and design. The background on this research is presented in three criteria, including empirical problems, theoretical frameworks, and legal foundations used as references or legal guidelines for implementing the green city concept. It is known that the complexity of society's demands increases as the population increases. This of course becomes a challenge in managing environmental resources. Problems such as traffic jams, air pollution, increasing volumes of waste, slums, flooding and other social inequality problems, which of course with the increasing population, logically result in the living area becoming increasingly narrow. What happened in Malang City is no exception. Malang City has great potential for better services, especially in the context of realizing a green city. The research results show that there are eight green city attributes that have been implemented in several activities in Malang City. In practice, these eight attributes need continuous development. The concept of a green city is not a simple concept that can be planned once and then realized, it is a holistic, continuous and sustainable concept. Therefore, this research provides an in-depth look at strategies for developing green city attributes in Malang City using a qualitative approach. The strategy for developing green city attributes in the city of Malang is carried out through the SOAR and SWOT analysis stage, the development stage, the role enhancement stage, the support and development stage of appropriate technology, coordination and synergy between actors, as well as evaluation and supervision in improving the quality of the green environment and public awareness of development of the green city concept in Malang City.
The Relationship between Macroeconomics and the Jakarta Composite Index (JCI) in Bearish Conditions during COVID-19 Aini, Yulis Nurul; Evelina, Tri Yulistyawati; Alabdullah, Tariq Tawfeeq Yousif; Sulasari, Ayu; Trianti, Khoiriyah
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 1 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i1.1491

Abstract

The purpose of this research is to investigate how macroeconomic factors influence the Composite Stock Price Index (JCI) in times of market decline due to the COVID-19 pandemic. Information for this study will be gathered from official sources such as the Indonesia Stock Exchange, the Central Bureau of Statistics, and Bank Indonesia. The information analyzed consists of monthly data on the Composite Stock Price Index, inflation, and interest rates.   Multiple regression is the method employed in this study. The findings show that inflation has a notable positive impact on the Composite Stock Price Index, causing bearish trends during the COVID-19 pandemic, while interest rates have a significant negative impact, resulting in bullish trends during the COVID-19 pandemic.  
The Influence of Price, Service Quality, and Promotion on the Decision to Use GrabBike Services in Malang City: (A Study on Students of the Faculty of Administrative Sciences at Islamic University of Malang Who Use Grab Online Transportation) Nala, Dadilla Daffa Octa; Hardati, Ratna Nikin; Trianti, Khoiriyah
Journal of International Accounting, Taxation and Information Systems Vol. 1 No. 2 (2024): May
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/jiatis.v1i2.55

Abstract

This research aims to investigate the influence of price, service quality, and promotion on purchasing decisions using quantitative research methods. Documents and questionnaires serve as data collection tools. The research population consists of seventy FIA UNISMA students from the class of 2020 who have used the GrabBike online transportation service at least once or twice. A census approach, combining non-probabilistic and intrusive selection strategies, was employed to select a sample of seventy respondents. Data analysis was conducted using SPSS 23, involving validity and reliability testing, multiple linear regression analysis, and classical hypothesis testing. The findings indicate that: (1) Price positively influences purchasing decisions (t-value 2.928 > t-table 1.668, p ≤ 0.05). (2) Service quality significantly impacts variable Y, with a t-value of 4.078 > t-table 1.668, p ≤ 0.05. (3) Promotion also has a significant positive effect on purchasing decisions (estimated t-value 1.994 > t-table 1.668, p ≤ 0.05). Price, service quality, and promotion collectively influence purchasing decisions, supported by F-value (34.694 > F-table 2.74)
Co-Authors Afifah Nur Millatina Aini, Yulis Nurul Alabdullah, Tariq Tawfeeq Yousif Anggraeni, Delfia Arif Luqman Hakim Arrum, Insyanin Qamilia Ayu Sulasari Chici Elvina Widyawati Cholifah, Junika Nur Cintya, Oktriaayu Mega Dadang Krisdianto, Dadang Daris Zunaida Delfia Anggraeni Denny Febriyanto Dwi Ari Kurniawati Eny Widayawati Evelina, Tri Yulistyawati Fajil Bin Abd Batau, Mohamed Febriyanto, Denny Hardati , Ratna Nikin Hardati, Ratna Nikin Hirshi Anadza Hudratil Yaumil Husniah Hudratil Yaumil Husniah Husniah, Hudratil Yaumil Imandasari, Rizqi Isfatul Jannah Iwan Triyuwono Karina Utami Anastuti Khasanah, Shofia Uswatul Ludfi Djajanto Lutfiatus Sholikhah Nala, Dadilla Daffa Octa Noni Mia Rahmawati Norma Wijayanti Radiatul Husni Rahmawati, Septina Dwi Ratna Niken Hardati Retno Wulan Sekarsari Rini Rahayu Kurniati Rizky Amelia Rahma Safitri Sari, Celvia Gusmia Septyarina Hastin Wulandari Sholikhah, Lutfiatus Sisilia Ramadhani Siti Saroh Siti Saroh Sri Nuringwahyu Suyeno Udi, Mohalimas' Wahyu Indah Lestari Widayawati, Eny Widuroyekti, Shelativa Widyawati, Chici Elvina Yasmin Nurul Zakkiya Yulis Nurul Aini Yulis Nurul Aini Zainal Abidin Zainal Abidin Zaini, Muhammad Rizki