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Mengenali Preferensi Minat Berkunjung Wisatawan Perempuan: Pengaruh Konten Tiktok terhadap Minat Berkunjung Wisatawan Perempuan ke Destinasi Wana Wisata Ranca Upas Bandung Namira, Anasyah Alma; Gunadi, I Made Adhi; Nurhidayati, Hindun
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol. 5 No. 1: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jd.v5i1.3226

Abstract

account @vickysuuu among female tourists toward the intention to visit destination Wana Wisata Ranca Upas, Bandung. TikTok content is reviewed from three aspects, namely quality, quantity, and sender's expertise, using quantitative methods and collecting data using questionnaires and multiple linear regression analysis. The results of the study show that in terms of content, the most dominant aspects that influence respondents are the sender's expertise, followed by quality, and quantity. The three aspects simultaneously also affect the intention to visit, while partially only the sender's expertise aspect that affects to visit intention. The result can be concluded that female tourists use the sender's expertise aspect of TikTok content as the main reference in determining their intention to visit Wana Wisata Ranca Upas.
STRATEGI PENGEMBANGAN POTENSI WISATA BERBASIS WELLNESS TOURISM DI TAMAN WISATA ALAM GUNUNG PANCAR Adinda Alya Farhanny; Nungky Puspita; Hindun Nurhidayati
Kepariwisataan: Jurnal Ilmiah Vol 20, No 1 (2026): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v20i1.738

Abstract

AbstractThis study analyzes the tourism potential and implementation of wellness tourism at Mount Pancar Natural Tourist Park and formulates a development strategy based on SWOT analysis. Using a qualitative descriptive approach, data were collected through observation, interviews, and documentation involving stakeholders from KSDA Resort Region IV Bogor, PT Wana Wisata Indah, village officials, local community representatives, and tourists. Data analysis was conducted using SWOT, supported by IFE and EFE matrices with weightings and ratings validated through expert judgment and stakeholder triangulation. Results show a total IFE score of 3.04 and EFE score of 2.93, positioning the park in Quadrant I, which necessitates an aggressive growth strategy that leverages strengths and opportunities to mitigate weaknesses and threats. This research addresses the gap in tailored wellness tourism development models for conserved natural parks in peri-urban settings. Practical implications include prioritizing the revival of structured healing forest programs, enhancing accessibility, and strengthening community-based wellness amenities to elevate the park’s competitiveness as a leading wellness tourism destination.AbstrakPenelitian ini bertujuan menganalisis potensi dan implementasi wellness tourism serta menyusun strategi pengembangannya di Taman Wisata Alam (TWA) Gunung Pancar. Metode yang digunakan adalah deskriptif kualitatif dengan pengumpulan data melalui observasi, wawancara, dan dokumentasi terhadap pengelola (KSDA Resor Wilayah IV Bogor dan PT Wana Wisata Indah), perangkat desa, masyarakat, dan wisatawan. Analisis dilakukan dengan pendekatan SWOT yang diperkuat oleh matriks IFE dan EFE, di mana bobot dan rating ditetapkan melalui triangulasi sumber dan validasi ahli. Hasil penelitian menunjukkan bahwa ketiga aspek 4A (attraction, amenity, ancillary) telah memadai, namun aksesibilitas masih menjadi kendala utama. Dari enam dimensi wellness, kesehatan fisik dan lingkungan telah terpenuhi dengan baik, sementara dimensi mental dan spiritual belum terprogram secara terstruktur. Total skor IFE 3,04 dan EFE 2,93 menempatkan TWA Gunung Pancar pada kuadran I, sehingga strategi pertumbuhan agresif diperlukan dengan memanfaatkan kekuatan alam dan peluang kolaborasi untuk meningkatkan daya saing sebagai destinasi wellness tourism berkelanjutan.
Non-Verbal Marketing Communication Training for Teenagers of Dharma Wanita Kebonsari Special School Zulin Nurchayati; Veny Ari Sejati; Hindun Nurhidayati
Journal of Communication, Sustainability, and Empowerment Vol. 2 No. 2 (2026): CSE Journal
Publisher : Nusantara Society Lab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66679/cse.v2i2.30

Abstract

Teenagers with disabilities are required to be more productive in order to have a decent life and can create employment opportunities for others so that the community's life becomes more prosperous. One way is by entrepreneurship. Entrepreneurs must have marketing communication skills so that businesses can grow and develop. Therefore, marketing communication training was held for productive-age teenagers at the Dharma Wanita Special Needs School in April 2026 at the Dharma Wanita Special Needs School Kebonsari Madiun with participants who were productive-age teenagers. The results of this training were written using qualitative descriptive techniques, and data collection used interviews and participant observation where the author was directly involved daily in the implementation of the training. The purpose of writing this article explains how marketing communication training for SLB teenagers is verbally and nonverbally. Meanwhile, the purpose of holding the training is to equip productive-age SLB teenagers with marketing communication skills, how to manage a business and hopefully be able to create employment opportunities. Participants practiced making marketing plans, determining costs, creating promotions, determining places and physical evidence. It is hoped that this article will be useful for other entrepreneurs with special needs, namely increasing insight and ideas in developing their businesses.
Sosialisasi Kesetaraan Gender Dalam Mewujudkan Ketahanan Keluarga Melalui Penguatan Kader PKK Zulin Nurchayati; Alfiana Yuniar Rahmawati; Asrifia Ridwan; Hindun Nurhidayati
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - April
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i1.7800

Abstract

Kegiatan PkM dengan judul “Sosialisasi Kesetaraan Gender dalam Mewujudkan Ketahanan Keluarga” ini bertujuan untuk meningkatkan pemahaman akan pentingnya kesadaran mengenai peran setara laki-laki dan perempuan dalam rumah tangga, serta memberikan ketrampilan praktis untuk mewujudkan kolaborasi domestik. Melalui pendekatan edukasi partisipatif dengan memaksimalkan metode sosialisasi dan diskusi interaktif kerangka pendidikan berbasis komunitas (Community Based Education – CBE), kegiatan ini melibatkan kader-kader PKK di desa Balerejo, Kacamatan Kebonsari, Kabupaten Madiun berjumlah 100 orang sebagai peserta aktif. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap pola kesetaraan gender di dalam keluarga. Selain itu, peserta juga memahami adanya empat konsep ketahanan keluarga diantaranya (1) ketahanan fisik keluarga; (2) ketahanan ekonomi keluarga; (3) ketahanan sosial psikologis keluarga; serta (4) ketahanan sosial budaya keluarga beserta indikator dan implementasinya. Mereka memahami bahwa penguatan ketahanan keluarga berbasis gender adalah tanggung jawab kolaboratif dan partisipatif yang setara dalam semua aspek kehidupan keluarga mulai dari tugas domestik, manajemen keuangan transparan, komunikasi yang setara, hingga partisipasi sosial yang inklusif.