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All Journal Tourism Scientific Journal Journal of Tourism Destination and Attraction Kepariwisataan: Jurnal Ilmiah Home Journal : Hospitality and Gastronomy Research Journal Journal of Digital Marketing and Communication International Journal of Travel, Hospitality and Events Jurnal Ilmiah Hospitality Management Journal of Applied Science in Tourism Destination Journal of Communication, Sustainability, and Empowerment
Nurhidayati, Hindun
Universitas Pancasila
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Transportation Other

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STRATEGI PENGEMBANGAN POTENSI WISATA BERBASIS WELLNESS TOURISM DI TAMAN WISATA ALAM GUNUNG PANCAR Adinda Alya Farhanny; Nungky Puspita; Hindun Nurhidayati
Kepariwisataan: Jurnal Ilmiah Vol 20, No 1 (2026): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v20i1.738

Abstract

AbstractThis study analyzes the tourism potential and implementation of wellness tourism at Mount Pancar Natural Tourist Park and formulates a development strategy based on SWOT analysis. Using a qualitative descriptive approach, data were collected through observation, interviews, and documentation involving stakeholders from KSDA Resort Region IV Bogor, PT Wana Wisata Indah, village officials, local community representatives, and tourists. Data analysis was conducted using SWOT, supported by IFE and EFE matrices with weightings and ratings validated through expert judgment and stakeholder triangulation. Results show a total IFE score of 3.04 and EFE score of 2.93, positioning the park in Quadrant I, which necessitates an aggressive growth strategy that leverages strengths and opportunities to mitigate weaknesses and threats. This research addresses the gap in tailored wellness tourism development models for conserved natural parks in peri-urban settings. Practical implications include prioritizing the revival of structured healing forest programs, enhancing accessibility, and strengthening community-based wellness amenities to elevate the park’s competitiveness as a leading wellness tourism destination.AbstrakPenelitian ini bertujuan menganalisis potensi dan implementasi wellness tourism serta menyusun strategi pengembangannya di Taman Wisata Alam (TWA) Gunung Pancar. Metode yang digunakan adalah deskriptif kualitatif dengan pengumpulan data melalui observasi, wawancara, dan dokumentasi terhadap pengelola (KSDA Resor Wilayah IV Bogor dan PT Wana Wisata Indah), perangkat desa, masyarakat, dan wisatawan. Analisis dilakukan dengan pendekatan SWOT yang diperkuat oleh matriks IFE dan EFE, di mana bobot dan rating ditetapkan melalui triangulasi sumber dan validasi ahli. Hasil penelitian menunjukkan bahwa ketiga aspek 4A (attraction, amenity, ancillary) telah memadai, namun aksesibilitas masih menjadi kendala utama. Dari enam dimensi wellness, kesehatan fisik dan lingkungan telah terpenuhi dengan baik, sementara dimensi mental dan spiritual belum terprogram secara terstruktur. Total skor IFE 3,04 dan EFE 2,93 menempatkan TWA Gunung Pancar pada kuadran I, sehingga strategi pertumbuhan agresif diperlukan dengan memanfaatkan kekuatan alam dan peluang kolaborasi untuk meningkatkan daya saing sebagai destinasi wellness tourism berkelanjutan.
Non-Verbal Marketing Communication Training for Teenagers of Dharma Wanita Kebonsari Special School Zulin Nurchayati; Veny Ari Sejati; Hindun Nurhidayati
Journal of Communication, Sustainability, and Empowerment Vol. 2 No. 2 (2026): CSE Journal
Publisher : Nusantara Society Lab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66679/cse.v2i2.30

Abstract

Teenagers with disabilities are required to be more productive in order to have a decent life and can create employment opportunities for others so that the community's life becomes more prosperous. One way is by entrepreneurship. Entrepreneurs must have marketing communication skills so that businesses can grow and develop. Therefore, marketing communication training was held for productive-age teenagers at the Dharma Wanita Special Needs School in April 2026 at the Dharma Wanita Special Needs School Kebonsari Madiun with participants who were productive-age teenagers. The results of this training were written using qualitative descriptive techniques, and data collection used interviews and participant observation where the author was directly involved daily in the implementation of the training. The purpose of writing this article explains how marketing communication training for SLB teenagers is verbally and nonverbally. Meanwhile, the purpose of holding the training is to equip productive-age SLB teenagers with marketing communication skills, how to manage a business and hopefully be able to create employment opportunities. Participants practiced making marketing plans, determining costs, creating promotions, determining places and physical evidence. It is hoped that this article will be useful for other entrepreneurs with special needs, namely increasing insight and ideas in developing their businesses.
Co-Authors Abiyoso Hadikusumo Adinda Alya Farhanny Alfia Prastiana, Lauditta Aria Dimas Harapan Damanik, Darmawan Darmawan Damanik Dhea Azhar Melati Putri Erfinda, Yosi FX Setiyo Wibowo Gunadi, I Made Adhi Gunadi, I Made Adhi Harapan, Aria Dimas I Made Adhi Gunadi I Made Adhi Gunadi Jody Darmawan Kausar, Devi Roza K. Mashita, Azra Nasir, Syeda Zainab Nungky Puspita Reihani, Pradisha Rihantari, Raisa Leony Sahra, Zagita Sarojini Imran Shabrina, Yusfi Veny Ari Sejati Zahra Asy Syifa Zahra Asy Syifa Zulin Nurchayati