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All Journal SEGMEN Jurnal Manajemen dan Bisnis Pro Bisnis Jurnal Analisis Bisnis Ekonomi Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Majalah Ilmiah Manajemen dan Bisnis Jurnal Abdi Masyarakat Indonesia Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Journal of Community Service Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung APLIKATIF: Journal of Research Trends in Social Sciences and Humanities Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Pengabdian Sosial WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Ilmu Teknik Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi Jurnal Analisis Bisnis Ekonomi Senadika
Cahyaningtyas Ria Uripi
Fakultas Ekonomika Dan Bisnis Universitas Wijayakusuma Purwokerto
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DIGITAL MARKETING UNTUK MENINGKATKAN KINERJA USAHA MIKRO KECIL DAN MENENGAH Dian Safitri Pantja Koesoemasari; Cahyaningtyas Ria Uripi; Santi Suciningtyas
WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2022): WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Wijayakusuma Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56681/wikuacitya.v1i1.29

Abstract

Tujuan pengabdian untuk memberikan pengetahuan dan wawasan tentang bauran pemasaran dan digital marketing untuk meningkatkan kinerja Usaha Mikro Kecil dan Menengah di Desa Karangkemiri Kecamatan Wanadadi Kabupaten Banjarnegara. Kegiatan pengabdian pada masyarakat dilaksanakan oleh Tim Pengabdian pada Masyarakat Fakultas Ekonomika dan Bisnis Universitas Wijayakusuma Purwokerto berupa pemberian pelatihan pada pemilik Usaha Mikro Kecil dan Menengah di Desa Karangkemiri, Wanadadi, Banjarnegara. Dalam memberikan pelatihan, metode yang dilakukan adalah ceramah praktek langsung, membuka diskusi dan tanya jawab dengan melibatkan peserta secara aktif dengan komunikasi dua arah tentang bauran pemasaran dan digital marketing untuk meningkatkan kinerja dan serta pelatihan pengembangan produk, penentuan harga jual, pengepakan dan pemberian merek serta pemasaran digital melalui sosial media dan market place. Dengan adanya pelatihan ini mereka terdorong untuk lebih kreatif membuat produk, menetukan harga jual dengan benar dan menggunakan media online untuk melakukan promosi karena telah mendapatkan pengetahuan tentang strategi bauran pemasaran dan digital marketing. Pemberian merek, pengepakan, promosi penjualan menggunakan internet menjadi faktor penting bagi pelaku usaha dalam memasarkan produknya. Hubungan yang baik pelaku usaha dengan penyalur menjadi hal yang sangat penting bagi keberhasilan kinerja pemasaran.
Implementasi Manajemen Diri Dalam Meningkatkan Keberhasilan Berwirausaha Pada UMKM Jamur ” Tiga Saudara” Desa Kalikesur Pujiastuti, Ratna; Sumantri, Edi; Achadi, Ady; Uripi, Cahyaningtyas Ria; Koesoemasari, Dian Safitri P
WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Wijayakusuma Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56681/wikuacitya.v4i1.324

Abstract

Self-management is the ability to control oneself, including physical, emotional, feelings, thoughts and behavior, to achieve good and directed goals. Self-management is an important skill that can help a person achieve success and personal satisfaction. Self-management skills are very necessary for entrepreneurs. The service in Kalikesur Village takes the theme Implementation of Self-Management in Increasing Entrepreneurial Success. Activities were carried out for two days in the form of assistance and provision of spinners and digital scales. The owner of Mushroom Three Brothers UMKM is enthusiastic and motivated to further develop the business, especially with capital assistance in the form of a spinner and digital scales
Analysis of Factors Affecting Rice Production and Its Associated Risks Purnomo, Sodik Dwi; Sundari, Sri; Jati, Damar; Cahyo, Heru; Uripi, Cahyaningtyas Ria; Octisari, Sully Kemala; Luhita, Tiladela
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 02 2025 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.02.849-870

Abstract

Effective risk management is essential for rice farmers to achieve sustainable agriculture. Rice production is inherently influenced by uncertainties that can lead to yield declines or, in severe cases, complete crop failure. These uncertainties arise from various factors, including climate change, nutrient leaching, soil erosion, landslides, floods, pests, and droughts. Such risks not only threaten production but also have short-term impacts on food security at regional and national levels, potentially resulting in rice scarcity and rising prices. This study aims to analyze rice production and its associated risks in Purbalingga Regency, Central Java. Using multiple linear regression and multiplicative heteroscedasticity regression methods, the study incorporates novel elements such as agricultural inputs (land size, seeds, urea fertilizer, pesticides, and machinery), socio-demographic factors (planting season, education, farming experience), and government policies (ownership of farmer cards and extension service intensity). The findings indicate that land area, urea fertilizer, pesticides, agricultural tools, Farmer Card ownership, extension services, and planting seasons significantly affect rice production and its risks. These results underscore the importance of enhancing farmers' capabilities through improved agricultural inputs, education, and a deeper understanding of evolving planting processes, ultimately enabling more effective risk management strategies.
Pengaruh Persepsi Kualitas Produk, Influencer Review, Kepercayaaan Merek dan Citra Merek Terhadap Minat Beli Produk Scarlett Whitening di Kota Purwokerto Lynda Putri Pravitasari; Tri Esti Masita; Cahyaningtyas Ria Uripi
Prosiding Seminar Nasional Ilmu Teknik Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Teknik
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasproit.v1i1.1

Abstract

Recently, skin care products have become increasingly diverse, with various brands and types of products available. This research aims to examine the influence of product quality perceptions, influencer reviews, brand trust, and brand image on purchasing interest in Scarlett Whitening products in the city of Purwokerto. This research was conducted in the city of Purwokerto involving 120 respondents. Sample collection was carried out using an incidental sampling technique. Data was collected through distributing questionnaires. By using multiple linear regression analysis tools. The results of this research show that perceived product quality has a positive and significant effect on purchasing interest. Influencer reviews have a positive and significant effect on purchasing interest. Brand trust has a positive and significant effect on purchasing interest. Meanwhile, brand image has a negative and significant effect on interest in purchasing Scarlett Whitening products in the city of Purwokerto.
Relational Bonding and Relationship Satisfaction in Sustaining Franchise Relationships in the Food and Beverage Sector Uripi, Cahyaningtyas Ria; Zuhaena, Fatwa; Siwi, Sri Rahayu
APLIKATIF: Journal of Research Trends in Social Sciences and Humanities Vol. 4 No. 3 (2025): APLIKATIF: Journal of Research Trends in Social Sciences and Humanities
Publisher : Lembaga Junal dan Publikasi, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/aplikatif.v4i3.735

Abstract

This study examines the effects of relational bonding and relationship satisfaction on long-term relationships in the food and beverage franchise sector in Purwokerto, Indonesia. Relational bonding is defined through three dimensions: social, financial, and structural bonding. A survey of 113 franchise business owners was conducted using non-probability sampling, and the data were analyzed with Structural Equation Modeling (SEM) through AMOS. The findings show that all three dimensions of relational bonding significantly influence both relationship satisfaction and long-term relationships. Furthermore, relationship satisfaction plays a mediating role in sustaining franchise partnerships. These results contribute to franchise research by confirming the importance of relationship marketing and exchange-based perspectives, while offering practical implications for franchisors to build stronger interpersonal ties, provide fair financial incentives, and deliver reliable service support. The study is limited to one sector and region, and future research should explore other sectors and broader contexts to validate these findings.
Pengaruh Persepsi Kualitas Produk, Influencer Review, Kepercayaaan Merek dan Citra Merek terhadap Minat Beli Produk Scarlett Whitening di Kota Purwokerto Lynda Putri Pravitasari; Tri Esti Masita; Cahyaningtyas Ria Uripi
Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi Vol. 1 No. 2 (2024): Juli : Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasieda.v1i2.23

Abstract

Recently, skin care products have become increasingly diverse, with various brands and types of products available. This research aims to examine the influence of product quality perceptions, influencer reviews, brand trust, and brand image on purchasing interest in Scarlett Whitening products in the city of Purwokerto. This research was conducted in the city of Purwokerto involving 120 respondents. Sample collection was carried out using an incidental sampling technique. Data was collected through distributing questionnaires. By using multiple linear regression analysis tools. The results of this research show that perceived product quality has a positive and significant effect on purchasing interest. Influencer reviews have a positive and significant effect on purchasing interest. Brand trust has a positive and significant effect on purchasing interest. Meanwhile, brand image has a negative and significant effect on interest in purchasing Scarlett Whitening products in the city of Purwokerto.
Pengaruh kualitas produk,kualitas pelayanan,store atmosphere dan customer experience terhadap kepuasan pelanggan di sepasi coffee Saputra, Rizkianto Adi; Uripi, Cahyaningtyas Ria; Pahlevi, Akbar
Parsimonia - Jurnal Ekonomi dan Bisnis Vol 12 No 2 (2025): Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/parsimonia.v12i2.1325

Abstract

The rapid growth of the coffee shop industry in Purwokerto has intensified competition, prompting business owners to understand the factors that influence customer satisfaction in order to maintain their existence. This study aims to analyze the influence of product quality, service quality, store atmosphere, and customer experience on customer satisfaction at Sepasi Coffee. A quantitative approach was used, employing a survey method by distributing questionnaires to 110 respondents selected through snowball sampling. The data were analyzed using multiple linear regression with the help of SPSS 25. The results of the study indicate that all four independent variables simultaneously have a significant effect on customer satisfaction. Partially, product quality, service quality, store atmosphere, and customer experience each have a positive and significant impact on customer satisfaction. These findings suggest that implementing strategies focused on improving product quality, responsive service, a comfortable store atmosphere, and a pleasant customer experience can enhance consumer satisfaction. The results also support the Stimulus-Organism-Response (SOR) theory, which explains that stimuli from the store environment affect customer emotions, leading to satisfaction behavior. Therefore, it is recommended that Sepasi Coffee’s management maintain and further develop the elements that positively contribute to the overall customer experience.
Pengaruh Influencer Marketing, Online Customer Review, Price Discount dan Brand Image terhadap Purchase Intenion produk Skintific di Purwokerto Tania, Tania Apriyani Hidayat; Ady Achadi; Cahyaningtyas Ria Uripi
Prosiding Seminar Nasional Ekonomi dan Bisnis Vol. 5 No. 1 (2025): Prosiding SENAM 2025: Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak. Penelitian ini berjudul “Pengaruh Influencer Marketing, Online Customer Review, Price Discount, dan Brand Image terhadap Purchase Intention Produk Skintific Di Purwokerto”. Tujuan penelitian ini untuk menganalisis dan mengetahui pengaruh influencer marketing, online customer review, price discount, dan brand image terhadap purchase intention produk Skintific di Purwokerto. Populasi pada penelitian ini adalah mahasiswa di Purwokerto, dengan sampel 100 responden. Metode pengambilan sampel menggunakan teknik accidental sampling. Alat analisis yang digunakan yaitu analisis regresi linier berganda dan pengujian hipotesis menggunakan uji t. Berdasarkan uji t dan koefisien regresi menunjukkan, bahwa influencer marketing berpengaruh terhadap purchase intention, online customer review berpengaruh terhadap purchase intention, price discount berpengaruh terhadap purchase intention, brand image berpengaruh terhadap purchase intention produk Skintific di Purwokerto.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, STORE ATMOSPHERE DAN CUSTOMER EXPERIENCE TERHADAP KEPUASAN PELANGGAN DI SEPASI COFFEE Rizkianto Adi Saputra; Cahyaningtyas Ria Uripi; Akbar Pahlevi
Prosiding Seminar Nasional Ekonomi dan Bisnis Vol. 5 No. 1 (2025): Prosiding SENAM 2025: Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pesatnya pertumbuhan industri coffee shop di Purwokerto mendorong persaingan yang semakin kompetitif, sehingga pemilik usaha perlu memahami faktor-faktor yang memengaruhi kepuasan pelanggan guna mempertahankan eksistensinya. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, kualitas pelayanan, store atmosphere, dan customer experience terhadap kepuasan pelanggan di Sepasi Coffee. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 110 responden yang dipilih dengan teknik snowball sampling. Data dianalisis menggunakan regresi linier berganda dengan bantuan SPSS 25. Hasil penelitian menunjukkan bahwa keempat variabel independen secara simultan berpengaruh signifikan terhadap kepuasan pelanggan. Secara parsial, kualitas produk, kualitas pelayanan, store atmosphere, dan customer experience masing-masing memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Temuan ini menunjukkan bahwa implementasi strategi yang terfokus pada peningkatan mutu produk, pelayanan yang responsif, suasana toko yang nyaman, serta pengalaman pelanggan yang menyenangkan mampu mendorong peningkatan kepuasan konsumen. Hasil penelitian ini memperkuat teori Stimulus-Organism-Response (SOR), yang menjelaskan bahwa rangsangan dari lingkungan toko memengaruhi emosi pelanggan yang berujung pada perilaku kepuasan. Dengan demikian, manajemen Sepasi Coffee disarankan untuk mempertahankan dan mengembangkan elemen-elemen yang berkontribusi positif terhadap pengalaman pelanggan secara menyeluruh.
PENGARUH ANTAR VARIABEL RELATIONSHIP MARKETING PADA PELANGGAN TELKOM SPEEDY DI PURWOKERTO Uripi, Cahyaningtyas Ria; Rokhayati, Isnaeni
Jurnal Analisis Bisnis Ekonomi Vol 11 No 1 (2013)
Publisher : Universitas Muhammadiyah Magelang

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Abstract

Tujuan penelitian ini adalah menganalisis pengaruh komunikasi, penanganan konfl ik terhadap kepercayaan dan menganalisis pengaruh komunikasi, penanganan konfl ik dan kepercayaan terhadap komitmen dari pelanggan internet sosialita paket setengah unlimited 384 kbps Telkom Speedy sub wilayah Purwokerto. Sampel penelitian ini adalah 113 responden. Alat analisis yang digunakan dalam penelitian ini adalah Structural Equation Modeling (SEM) dengan program AMOS 16.0. Hasil penelitian ini menunjukkan bahwa komunikasi, penanganan konfl ik, kepercayaan berpengaruh terhadap komitmen dan komunikasi, penanganan konfl ik berpengaruh terhadap trust. Dengan demikian, Telkom Speedy Purwokerto perlu memberikan prioritas tertinggi pada komunikasi dan penanganan konfl ik, karena itu akan mempengaruhi Variabel lain dari relationship marketing.
Co-Authors Achadi, Ady Ady Achadi Arinastuti Arinastuti Cahyo, Heru Diah Retnowati edi sumantri Fachry Abda El Rahman Isnaeni Rokhayati Koesoemasari, Dian Safitri P Koesoemasari, Dian Safitri Pantja Lestari, Herwiek Diyah Luhita, Tiladela Lynda Putri Pravitasari Nirmala Nirmala Octisari, Sully Kemala Pahlevi, Akbar Priyatama, Tunggul Pujiastuti, Ratna Purnomo, Sodik Dwi Rahayuningtyas, Denit Adristi Rizkianto Adi Saputra Santi Suciningtyas Saputra, Rizkianto Adi Siwi, Sri Rahayu Sri Sundari Sundari, Sri Surveyandini, Mayla Tania, Tania Apriyani Hidayat Tri Esti Masita Wisnu Wijayanto Zuhaena, Fatwa