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All Journal Jurnal Abdi Insani Jurnal Manajemen Pelayanan Hotel Synergy and Society Service Journal of Tourism and Interdiciplinary Studies Journal Research of Management Journal of Applied Management Studies Paradharma: Jurnal Aplikasi IPTEK Journal Research of Management

Ni Made Hartini

Universitas Triatma Mulya

Author-ID : 4085199

Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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FAKTOR-FAKTOR YANG MENENTUKAN KEPUTUSAN KONSUMEN MEMBELI KERAJINAN PERHIASAN PERAK DI PUSPA MEGA SILVER KABUPATEN GIANYAR I Gusti Ayu Erma Sulistyani; Ni Made Hartini
Journal Research of Management Vol. 1 No. 1 (2019): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This study aims to analyze the factors that determine the decision of consumers to buy silver jewelry crafts in Puspa Mega Silver, Gianyar Regency. The analysis technique used in this study is factor analysis. The variable used in this study is a single variable, namely the consumer's decision to buy silver jewelry crafts in Puspa Mega Silver, Gianyar Regency. The steps taken are distributing questionnaires to consumers who come to the Art Shop Puspa Mega Silver, Gianyar Regency and the sampling technique used is purposive sampling (determining the sample with certain considerations). The results obtained after analyzing the factors using SPSS from 12 statement items to analyze the factors that determine the decision of consumers to buy silver jewelery at Puspa Mega Silver, Gianyar Regency, from 12 statement items can be reduced to 4 factors including location factors with an eigenvalue of 4.955 and variance of 41.295%; product factor with eigenvalue of 1.741 and variance of 14.505%; product quality factors with eigenvalue of 1.222 and variance of 10.215% and personal factors with eigenvalue of 1.002 and variance of 8.335%. Based on the results of this study it has been seen that the factors that determine the decision of consumers to buy silver jewelry crafts in Puspa Mega Silver, Gianyar Regency are location factors, product factors, factors of product quality and personal factors. The most dominant factor on consumer decisions is the location factor of Puspa Mega Silver. Thus the advice taken into consideration in increasing sales of the company must maintain its location, make jewelry with quality materials with various variants and forms of silver jewelry. So that consumers feel happy and continue to buy jewelry products from Puspa Mega Silver, Gianyar Regency.

PENGARUH HARGA DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE VIVO DI KUTA UTARA Hesti Nurfitriani; Ni Made Hartini
Journal Research of Management Vol. 1 No. 2 (2020): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This study aims to analyze the effect of partial price and brand image on purchasing decisions (Y) on Vivo mobile phones in Kuta Utara. Price is an activity to talk about satisfaction and dissatisfaction with others. In order to achieve company goals, a good brand image is needed so that it can be stored in the minds of consumers to improve purchasing decisions. In this study, it was explained about the positive influence of price and brand image on purchasing decisions partially. Sampling is done by using a purposive sampling technique that is sampling with certain considerations, where the number of samples used in this study were 70 respondents. In this study carried out statistical analysis assisted through SPSS computer program (Statistical for Social Science) Rel.16. From the results of the analysis using multiple regression analysis techniques with the formula Y = a + b1x1 + b2x2 namely price (X1) has a positive and significant influence on purchasing decisions (Y) with a regression coefficient b1x1 of 0.267 and confirmed by the results of t test where tcount = 2.507 > t table (0.05: 109) = 1.659 and sig.t = 0.014 (p <0.05). Brand Image (X2) partially has a positive and significant influence and is confirmed by the results of the t test where it is obtained tcount = 7.407> t table (0.05: 109) = 1.659 and sig.t 0,000 (p <0.05). Based on the description above, it can be concluded that there is a positive and significant influence between price (X1) and brand image (X2) on the purchasing decision (Y) of Mobile Vivo in Kuta Utara.

FAKTOR-FAKTOR YANG MENENTUKAN KEPUTUSAN WISATAWAN MENGINAP DI INAYA PUTRI BALI RESORT NUSA DUA Ni Gusti Ayu Made Suryaningsih; Ni Made Hartini
Journal Research of Management Vol. 2 No. 1 (2020): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Along with the development of the tourism industry in Bali, competition in hospitality industry also getting tighter, especially in Nusa Dua region. One of the five-star hotels in Nusa Dua area is Inaya Putri Bali Resort Nusa Dua. This study aims to know the factors that determine the decision of tourists and the dominant factors that determine the decision of tourists to stay at Inaya Putri Bali. Sample determination techniques used purposive sampling method. The respondents of this study were 100 tourists who stayed at Inaya Putri Bali. The results then analyzed with factor analysis techniques used SPSS version 21.0 for Windows. The analysis obtained 4 factors which explain 76.980% of the total variance factor. The factors that determine the decision of tourists to stay consist of 4 factors, namely: excellence, surplus value, supporting and marketing mix factors. The dominant factor that determines the decision of tourists to stay is the factor of excellence with an eigenvalue 10.142 and variance factor 50.709%. This study gave an overview to management of Inaya Putri Bali to improve excellence factors adn innovate factors outside of excellence factor in order to attract tourists to stay in the future.

FAKTOR-FAKTOR YANG MENENTUKAN KEPUASAN TAMU MENGINAP DI THE SAMAYA VILLA SEMINYAK Ni Kadek Indah Septijayanthi; Ni Made Hartini
Journal Research of Management Vol. 2 No. 2 (2021): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This study aims to determine what factors determine the satisfaction of guests staying at The Samaya Villa. Design This study uses a quantitative descriptive analysis that uses 100 respondents with a purposive sampling method. The analysis technique of this research is factor analysis. Data collection techniques with interviews, documentation, questionnaires. The results of this study indicate that 19 independent variables can be analyzed, rotated by factors so that there are two main components. The naming of the new factors is determined according to the variables that make up the factor. The first factor is the service quality factor which has the highest eigenvalue value of 9,280 and is able to explain the total variance of 48.844%. The second factor is the price factor which has the highest eigenvalue value of 4.408 and with a variance value of 23,200%. Implications for the company to always maintain the quality of service and product quality they have.

PENGARUH KUALITAS PRODUK, HARGA, PROMOSI DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN TEH KEMASAN SIAP MINUM MEREK TEH PUCUK HARUM DI DALUNG Ni Kadek Novi Dwiyanti; Ni Made Hartini
Journal Research of Management Vol. 3 No. 1 (2021): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This research is motivated by the phenomenon of purchasing decisions on packaged tea with the Teh Pucuk Harum brand. This study aims to analyze and prove the effect of product attributes, prices, promotions, and distributions on purchasing decisions. This study uses quantitative methods. The sample technique used is purposive sampling technique. The number of respondents used in this study were 90 respondents. Multiple linear regression analysis using SPSS software version 24. Regression equation obtained: Y = 0.227 + 0.367X1 + 0.303X2 + 0.402X3 + 0.303X4. The results of this study indicate that: First, product quality has a positive effect on purchasing decisions on ready-to-drink packaged tea with the Teh Pucuk Harum brand in Dalung. This is evidenced by tcount greater than ttable (3,178 > 1,988). Second, price has a positive effect on purchasing decisions on ready-todrink packaged tea with the Teh Pucuk Harum brand in Dalung. This is proven by tcount greater than ttable (2,215 > 1,988). Third, promotion has a positive effect on purchasing decisions for ready-to-drink packaged tea with the Teh Pucuk Harum brand in Dalung. This is proven by tcount greater than ttable (3.360 > 1.988). Fourth, the distribution has a positive effect on purchasing decisions on ready-to-drink packaged tea with the brand of Teh Pucuk Harum in Dalung. This is proven by tcount greater than ttable (2,398 > 1,988).

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MEMILIH PRODUK YAMAHA LEXI DI DEALER ISTANA MOTOR KLUNGKUNG-BALI I Kadek Rizki Pramana Putra; Ni Made Hartini
Journal Research of Management Vol. 3 No. 2 (2022): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This study aims to analyze the factors that determine consumer decisions in choosing Yamaha Lexi products at the Istana Motor Dealer Klungkung-Bali. Sampling was done by using purposive sampling technique, where the number of samples used in this study was 85 respondents. In this study, statistical analysis was carried out with the help of the computer program SPSS (Statistical for Social Science) 24 for windows. The results of this study indicate that; the marketing factor has the highest eigenvalue, which is 2.819 and is able to explain the total variance of 16.585%. The superiority factor has a fairly high eigenvalue of 2.536% and is able to explain the total variance of 14,917. The supporting factor has an eigenvalue of 1.909 and is able to explain the total variance of 11.232. The Technology factor has an eigenvalue of 1,485 and is able to explain the total variance of 8,734. The supporting factor has an eigenvalue of 1,308 and is able to explain the total variance of 7,695 and the Service Factor has an eigenvalue of 1,141 and is able to explain the total variance of 6,714.

PENGARUH TESTIMONI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK MS GLOW DI KABUPATEN BADUNG Ni Nyoman Alit Sriantini; Ni Made Hartini
Journal Research of Management Vol. 4 No. 1 (2022): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.v3i3.81

This study aims to determine the problems raised in this study are whether testimonials affect the purchasing decisions of Ms Glow products in Badung Regency, whether word of mouth affects the purchasing decisions of Ms Glow products in Badung Regency and which variables have a dominant influence on purchasing decisions for Ms Glow products. Glow in Badung Regency. The population in this study amounted to 112 people with purposive sampling technique, namely Ms Glow consumers who are at least 17 years old. The data collection technique used is a questionnaire distributed using google form to the respondents. The data analysis technique used was descriptive analysis, quantitative analysis, validity test, reliability test, classical assumption test, multiple linear regression analysis, t test. The results of the analysis show the Y regression model, which means that testimonials have a positive and significant effect on Ms Glow's Product Purchase Decisions in Badung Regency, with a value of 0.000. This means that if the testimonials are getting better, the Purchase Decision will increase. word of mouth has a positive and significant effect on purchasing decisions at Ms Glow in Badung Regency with a value of 0.030. This means that if the word of mouth is getting better, then the Purchase Decision will increase. Testimonials have a dominant influence on purchasing decisions for Ms Glow's products in Badung Regency. Ms Glow in Badung Regency is expected to pay close attention to company testimonials such as attention given to consumers, consumer buying interest, consumer needs or desires, as well as consumer confidence and actions in buying Ms Glow products.

PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA TOKO DESTAR ASLI BALI DI TABANAN I Komang Gede Sugita Prameswara; Ni Made Hartini; Laras Oktaviani
Journal Research of Management Vol. 4 No. 2 (2023): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.v4i2.100

This research is motivated by the phenomenon of consumer satisfaction (Y) at the Destar Asli Bali Store. This study aims to analyze and prove the effect of service quality (X1), price (X2), and promotion (X3) on consumer satisfaction (Y) at Destar Asli Bali Store. This study uses quantitative methods. The sample technique used is purposive sampling technique. The number of respondents used is 100 consumers. Multiple linear regression analysis using SPSS software version 24. The regression equation obtained: Y = 6.392 + 0.232X1 + 0.219X2 + 0.121X3. The results of this study indicate that: First, service quality has a positive effect on customer satisfaction (Y) at the Destar Asli Bali Store. Second, the price has a positive effect on consumer satisfaction (Y) at the Destar Asli Bali Shop. Third, promotion has a positive effect on consumer satisfaction (Y) at the fourth Destar Asli Bali Store, the data used proves service quality (X1), price (X2), and promotion (X3), which together have a positive and significant effect on satisfaction. consumer (Y) at the Destar Asli Bali Store. Fifth, the magnitude of the influence contributed by the quality of service, price, and promotion on consumer satisfaction (Y) at Destar Asli Bali Store is 18.4%.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA N-MAX DI KECAMATAN MENGWI BADUNG Dewa Nyoman Bayu Andhika; Ni Made Hartini
Journal Research of Management Vol. 5 No. 1 (2023): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.v5i1.106

The automotive industry is currently undergoing intense global competition. The Yamaha Company is a business that produces two-wheeled vehicles. The newest scooter motorcycle from Yamaha, the N-MAX, features a number of cutting-edge features, including VVA (Variable Velves Actuation). This study aimed to determine which independent variables had the most significant impact on Mengwi Badung District residents' decisions to purchase Yamaha N-MAX motorcycles by examining the relationship between product quality and price and purchasing decisions. Purposive sampling was used, and the sample size was 85 respondents. Techniques for gathering data that include observational methods, documentation, and surveys. Multiple linear regression analysis is the data analysis technique used. The results of the research's testing of the research hypotheses reveal that the price and product quality variables both have positive and significant effects on the Mengwi Badung District's decision to buy Yamaha N-MAX motorcycles.

Co-Authors Anak Agung Bagus Yudistira Diputra Antari, Ni Luh Sili Aulya Rahman Adi Luhung Dewa Nyoman Bayu Andhika Dewa Putu Sastra Wiguna Hesti Nurfitriani I Gusti Ayu Erma Sulistyani I Kadek Rizki Pramana Putra I Ketut Budiasa I Komang Gede Sugita Prameswara I Komang Ira Agustiana I Made Bayu Wisnawa I Nengah Aristana I Nengah Subadra Isa Dwi Poetranto Isyoratullatifah, Isyoratullatifah Laras Oktaviani Luh Komang Candra Dewi Ni Gusti Ayu Made Suryaningsih Ni Kadek Indah Septijayanthi Ni Kadek Novi Dwiyanti Ni Ketut Dewi Irwanti Ni Luh Putu Agustini Karta Ni Made Ernila Junipisa Ni Nyoman Alit Sriantini Nuning Kurniawati Oka Setiawan, I Putu Putu Ade Wijana Putu Elvina Clarissa Putu Soviyanti Tiara Kusuma Dewi, Tiara Kusuma

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