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All Journal Jurnal Abdi Insani Jurnal Manajemen Pelayanan Hotel Synergy and Society Service Journal of Tourism and Interdiciplinary Studies Journal Research of Management Journal of Applied Management Studies Paradharma: Jurnal Aplikasi IPTEK Journal Research of Management
Ni Made Hartini
Universitas Triatma Mulya
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Journal of Applied Management Studies

 1 
STRATEGI PEMASARAN DALAM MENINGKATKAN HUNIAN KAMAR DI ERA NEW NORMAL PANDEMI COVID-19 PADA THE PAYOGAN VILLA RESORT & SPA KEDEWATAN UBUD GIANYAR Putu Ade Wijana; Ni Made Hartini; Nuning Kurniawati
Journal of Applied Management Studies Vol. 4 No. 1 (2022): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v4i1.60

Abstract

The current Covid-19 pandemic which has an impact on declining tourist visits and very high competition in competing for tourists, the management of The Payogan Villa Resort & Spa must be able to implement the right strategy in the midst of the Covid-19 pandemic to maintain the continuity of the company. The research method used is SWOT analysis, which analyzes strength, weakness, opportunities, and threats as a strategy formula for developing marketing strategies. Determination of research samples using Purposive Sampling technique. The strength of The Payogan Resort & Spa Ubud Gianyar is that it has a strategic location, competitive room prices, complete room facilities, friendly staff, attractive restaurant menu, ease of transportation, excellent facilities. The downsides are that promotion has not been maximized, service is not fast enough, the appearance of employees is less attractive. The opportunity is the optimism of tourists traveling to travel, the attitude of the community is still high and there is support from the government. The threat is competition, government policy towards foreign tourist permits, tourist bargaining power. Marketing strategies in increasing room occupancy in the New Normal Era of the Covid-19 Pandemic at The Payogan Resort & Spa Ubud Gianyar with pricing strategies, digital marketing promotion strategies, strategies for increasing cooperation with trevel agents and other companies, strategies for developing tour packages and strategies for improving product quality and human resources
ANALISIS PENGARUH LUXURY VALUE PERCEPTION DAN ETHICAL CONCERN TERHADAP PURCHASE INTENTION DALAM PEMBELIAN PERHIASAAN EMAS DAN PERAK DI DENPASAR Ni Made Hartini; Putu Soviyanti
Journal of Applied Management Studies Vol. 4 No. 1 (2022): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v4i1.63

Abstract

This study aims to analyze the influence of Luxury Value Perception and Ethical Concern on Purchase Intention in the purchase of gold and silver jewelry in Denpasar. This research includes a type of confirmatory research, which will explain the causal relationship between independent variables and dependent variables through hypothesis testing. The data used in this study are primary data. The primary data obtained was obtained directly from the questionnaire that had been filled out by respondents, namely people domiciled in Denpasar. The data collection method used in this study was the questionnaire method. The data analysis techniques used in this study are descriptive statistics and Second Order Partial Least Square (PLS) analysis techniques with the Smart PLS Program. The results of the hypothesis testing carried out showed that (1) there was a significant influence between Luxury Value Perception and Purchase Intention; (2) Ethical Concern has a significant influence on Purchase Intention. The implication in this study is that Purchase Intention can be achieved with Luxury Value Perception and Ethical Concern. Meanwhile, the conclusions obtained from the results of this study are (1) Luxury Value Perception has a significant effect on Purchase Intention; (2) Ethical Concern has a significant influence on Purchase Intention on the purchase of gold and silver jewelry in Denpasar.
Co-Authors Anak Agung Bagus Yudistira Diputra Antari, Ni Luh Sili Aulya Rahman Adi Luhung Dewa Nyoman Bayu Andhika Dewa Putu Sastra Wiguna Hesti Nurfitriani I Gusti Ayu Erma Sulistyani I Kadek Rizki Pramana Putra I Ketut Budiasa I Komang Gede Sugita Prameswara I Komang Ira Agustiana I Made Bayu Wisnawa I Nengah Aristana I Nengah Subadra Isa Dwi Poetranto Isyoratullatifah, Isyoratullatifah Laras Oktaviani Luh Komang Candra Dewi Ni Gusti Ayu Made Suryaningsih Ni Kadek Indah Septijayanthi Ni Kadek Novi Dwiyanti Ni Ketut Dewi Irwanti Ni Luh Putu Agustini Karta Ni Made Ernila Junipisa Ni Nyoman Alit Sriantini Nuning Kurniawati Oka Setiawan, I Putu Putu Ade Wijana Putu Elvina Clarissa Putu Soviyanti Tiara Kusuma Dewi, Tiara Kusuma