Article Per Year (5 Year)
p-Index From 2021 - 2026
3.426
P-Index
This Author published in this journals
All Journal Jurnal Abdi Insani Jurnal Manajemen Pelayanan Hotel Synergy and Society Service Journal of Tourism and Interdiciplinary Studies Journal Research of Management Journal of Applied Management Studies Paradharma: Jurnal Aplikasi IPTEK Journal Research of Management
Ni Made Hartini
Universitas Triatma Mulya
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 24 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : Journal Research of Management

 1 
Analisis Strategi Pemasaran UMKM Cendol Sonia dalam Meningkatkan Volume Penjualan di Denpasar Aulya Rahman Adi Luhung; Ni Made Hartini
Journal Research of Management Vol. 5 No. 2 (2024): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2024.5214

Abstract

This study aims to determine the marketing strategy used by UMKM Cendol Sonia in increasing sales volume. The data analysis technique used in this study is a descriptive analysis technique using SWOT analysis. The data analysis method used in this research is descriptive with a qualitative approach. The method used is to analyze the internal environment (strengths and weaknesses) and external (opportunities and threats). Based on the results of research on marketing strategy analysis in increasing sales volume of UMKM Cendol Sonia using SWOT analysis it shows that the company is in quadrant I which supports aggressive growth policies (growth oriented), this can be seen from IFAS with a score of 3.67 and EFAS with a score 3.51. To increase the sales volume of UMKM Cendol Sonia, they can implement Market Development, Market Penetration and Product Development.
Pengaruh Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Motor Listrik Di Sentrik Bali Anak Agung Bagus Yudistira Diputra; Ni Made Hartini
Journal Research of Management Vol. 6 No. 1 (2024): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2024.6136

Abstract

Electric motorcycles are a type of motorcycle that uses electrical energy as the driving force of the motorcycle. Electric motorcycles are quite popular in the current era because they can reduce air pollution so that they can support cities towards pollution-free. Electric motorcycles have entered Indonesia in 2000 and have developed with variants until now. This study aims to analyze the influence of promotion and product quality on the purchase decision of electric motorcycles in Sentrik Bali. This study uses a quantitative descriptive research method. The sample determination technique used in this study is  a purposive sampling  research method, by providing questionnaires to customers or consumers who have bought electric motorcycles in Sentrik Bali who are considered able to provide information according to existing facts. The analysis of this study uses multiple linear regression analysis. The results of the study show that: 1) Promotion (X1) has a positive and significant influence on the purchase decision (Y) of electric motorcycles in Sentrik Bali, 2) Product quality (X2) has a positive influence on the purchase decision (Y) of electric motorcycles in Sentrik Bali, and 3) The most dominant independent variable has a positive influence on the purchase decision (Y) of electric motorcycles in Sentrik Bali, namely product quality (X2)
Pengaruh Kualitas Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Pada Toko Pakaian Suplier ID Di Kabupaten Badung Dewa Putu Sastra Wiguna; Ni Made Hartini
Journal Research of Management Vol. 6 No. 2 (2025): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.6244

Abstract

Purchasing decisions really determine the success of a company or business. Increasing the success of purchasing decisions by implementing a marketing mix including product quality, price and promotions carried out in a business. This research examines the influence of several factors and identifies the most important factors when making judgments about what to buy from Supplier ID clothing retailers in Tabanan Regency: product quality, price, and promotions. The sample consisted of 95 respondents and the research methodology used was quantitative. Purposive sampling, a non-probability sampling approach, was used in the sampling process. Validity and reliability tests, traditional assumption tests, multiple linear regression analysis, T tests, and beta coefficients are examples of analytical approaches. The results of the regression model are displayed in the research analysis as Y = 0.782 + 0.287 X1 + 0.232 X2 + 0.230 X3. It was found that judgments about what to buy were positively influenced by product quality. Pricing significantly influences the assessment of what to buy. Purchasing decisions are greatly influenced by promotions. The standardized beta coefficient value of the product quality variable is 0.419, while the beta values ​​of price and promotion are 0.220 and 0.252 respectively, indicating that the product quality variable has a significant effect on purchasing choices.
Pengaruh Variasi Produk, Fasilitas Dan Promosi Terhadap Kepuasan Pelanggan Di Baliku Jamur Putu Elvina Clarissa; Ni Made Hartini; I Ketut Budiasa
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7162

Abstract

Customer satisfaction is a very important factor that has an impact on a business, especially in the restaurant sector. This study aims to determine the effect of product variations, facilities and promotions on customer satisfaction at Baliku Jamur. This study applies a quantitative research method. The sampling technique used in this study is the purposive sampling research method. The sample in this study were Baliku Jamur customers who were 15 years old and over and had visited at least twice. The respondents of this study were 80 Baliku Jamur customers. The research analysis used multiple regression analysis using SPSS 25 For Windows. Data were collected using a questionnaire. The results of the analysis through multiple linear regression showed a regression model Y = 4.021 + 0.231X1 + 0.171X2 + 0.097X3. The results of the study indicate that product variation has a positive and significant effect on customer satisfaction at Baliku Jamur, as indicated by the positive regression coefficient b1X1. Facilities have a positive and significant effect on customer satisfaction at Baliku Jamur, as indicated by the positive regression coefficient b2X2. Promotion has a positive and significant effect on customer satisfaction at Baliku Jamur, as indicated by the positive regression coefficient b3X3. The suggestions from this study are to develop variations of processed mushroom products to strengthen the branding of Baliku Jamur, develop parking areas to improve visitor comfort, and optimize digital promotions through creative and interactive content on Instagram, TikTok, and Facebook to reach more customers.
Co-Authors Anak Agung Bagus Yudistira Diputra Antari, Ni Luh Sili Aulya Rahman Adi Luhung Dewa Nyoman Bayu Andhika Dewa Putu Sastra Wiguna Hesti Nurfitriani I Gusti Ayu Erma Sulistyani I Kadek Rizki Pramana Putra I Ketut Budiasa I Komang Gede Sugita Prameswara I Komang Ira Agustiana I Made Bayu Wisnawa I Nengah Aristana I Nengah Subadra Isa Dwi Poetranto Isyoratullatifah, Isyoratullatifah Laras Oktaviani Luh Komang Candra Dewi Ni Gusti Ayu Made Suryaningsih Ni Kadek Indah Septijayanthi Ni Kadek Novi Dwiyanti Ni Ketut Dewi Irwanti Ni Luh Putu Agustini Karta Ni Made Ernila Junipisa Ni Nyoman Alit Sriantini Nuning Kurniawati Oka Setiawan, I Putu Putu Ade Wijana Putu Elvina Clarissa Putu Soviyanti Tiara Kusuma Dewi, Tiara Kusuma