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All Journal E-Journal Of Cultural Studies Jurnal Kajian Bali An1mage Jurnal Studi Kultural Journal of Tourism Economics and Policy Synergy and Society Service Journal Research of Management Jurnal Ilmu Sosial dan Ilmu Politik JIS Siwirabuda (Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan) Open Access DRIVERset Journal Research of Management
Saortua Marbun
Universitas Triatma Mulya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Makanan Dan Minuman Di Rumah Makan Teja Boga Nusa Dua Bali Yuliana Lende; Saortua Marbun
Journal Research of Management Vol. 6 No. 2 (2025): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.6253

Abstract

This research aims to determine the analysis of marketing strategies in increasing sales at the Teja Boga Nusa Dua Bali Restaurant, making it easier for the Management of the Teja Boga Nusa Dua Bali Restaurant to determine the next steps in marketing the restaurant. This research used descriptive qualitative method with Purposive Simplifying technique by interviewing and distributing it to several respondents as Sampling. This research has 20 respondents. SWOT analysis is the data analysis used in this research. The results of this research were an IFAS value of 3.49 and an EFAS value of 3.45. So the position of Teja Boga Restaurant Nusa Dua Bali is located in quadrant II which is described as a growth position so that the right strategy and results are needed to increase food sales at Teja Boga Restaurant Nusa Dua Bali by increasing market development, market penetration and product development.        From the results of this research, it can be concluded that there is a need to develop attractive strategies such as strengthening branding, maintaining quality, being more innovative in product marketing, and maintaining prices that are appropriate to the food offered.
Pengaruh Kualitas Pelayanan, Inovasi Produk, Dan Online Customer Review Terhadap Kepuasan Pelanggan Di Restoran Joon Canggu Angelina Putu Debby Maharani; Saortua Marbun; Laras Oktaviani
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7168

Abstract

This study aims to determine the effect of service quality, product innovation and online customer reviews on customer satisfaction. The population used those who have visited and returned and are at least 17 years old, is important for Joon Canggu Restaurant, with a sample of 100 respondents. The data analysis techniques used are Descriptive Statistical Analysis, Data Instrument Test, Classical Assumptions, Multiple Linear Regression, t, and Beta Coefficient. Based on the results of the study, it was found that service quality has a positive and significant effect on customer satisfaction, product innovation has a positive and significant effect on customer satisfaction, online customer reviews have a positive and significant effect on customer satisfaction, service quality, product innovation, online customer reviews have a positive and significant effect on customer satisfaction, and product innovation variables have a more dominant effect on customer satisfaction. The suggestions that can be given by the researcher are that Joon Canggu Restaurant is expected increase the speed in providing services, always apply cleanliness standards in the entire processing process properly, always try to make consumers feel satisfied.
Linguistic Complexity of Bali’s Tourism Actors: The Perspectives of Translanguaging and Language Ideologies Tuntun Sinaga; Saortua Marbun
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 1 (2025): New Dimensions of Bali Tourism
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i01.p15

Abstract

It is widely known that international tourist destinations, such as Bali, serve as sites where multiple languages co-exist. This linguistic diversity has shaped how local people (speakers) use language in their interactions. However, research on language, in Bali’s tourism context, has treated languages as separate entities. Therefore, this study explored Balinese tourism actors’ experiences and perspectives of their language practice in relation to language ideologies. This study is qualitative in nature, adopting semi-structured interviews with Balinese tourism actors for data collection. The collected data were analyzed using thematic analysis. This study identified two key findings: (1) translanguaging as an economic and cultural bridge; and (2) translanguaging as a sign of openness. The findings suggest that multilingualism serves as a resource for meaning making, which contradicts the monolingual perspective that sees languages as separate. This study concludes with implications and recommendations for future research.
FAKTOR-FAKTOR YANG DIPERTIMBANGKAN WISATAWAN MENGGUNAKAN JASA ONLINE BOOKING BERBASIS APLIKASI TRAVELOKA DI EPISODE HOTEL KUTA BALI Carina Maylanie Jeanne Paparang; Saortua Marbun; Ni Made Ernila Junipisa
Journal Research of Management Vol. 7 No. 2 (2026): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2026.7284

Abstract

This study aims to identify the various factors considered by tourists when using online booking services via the Traveloka application at Episode Hotel Kuta Bali, as well as to determine the most dominant factor. The research design employs a quantitative descriptive analysis using SPSS version 24 as the analytical tool. The study involves 85 respondents selected through purposive sampling. The research method applied is based on factor analysis, with data collected through interviews, documentation, and questionnaires. The results show that only 16 out of the 17 independent variables can be further analyzed. After the factor rotation process, five main components were identified. The naming of each new factor was determined based on the variables forming that factor. The first factor is corporate image, which has the highest eigenvalue of 5.558 and explains 34.756% of the total variance. The second factor is the marketing mix, with an eigenvalue of 2.520 and a variance percentage of 15.750%. The third is the brand factor, with an eigenvalue of 2.400 and a total variance of 15.000%. The fourth is the socio-cultural factor, which has an eigenvalue of 1.823 and a total variance of 11.394%. The fifth factor is the individual factor, with an eigenvalue of 1.304, accounting for 8.147% of the total variance. The implication for the company is to ensure the accuracy and suitability of room data displayed on the Traveloka application so that customers receive accurate information regarding room availability. Additionally, it is important to consistently maintain both service quality and the quality of the application itself.
Co-Authors A.A. Ngurah Anom Kumbara Agus Rianto Angelina Putu Debby Maharani Carina Maylanie Jeanne Paparang Ciptasari, Manik Dewi, Ni Made Dwi Maharani Guido Samuel Agung Wijaya Hansel Agustinus I Made Gede Darma Susila I Nyoman Darma Putra I Putu Agus Suarsana Ariesta Ida Ayu Karina Putri Ida Bagus Gde Pujaastawa James Adolft Paparang Kasmahidayat , Yuliawan Kristina Liuk Berek La Ode Marsudin Laras Oktaviani Luh Gede Putri Kusuma Pekerti Luh Komang Candra Dewi Mia Aurellia Farica Mirantika, Noni Negara, I Gde Putu Tangkas Tatwa Ni Luh Putu Agustini, Ni Luh Putu Ni Luh Putu Sri Widhiastuty Ni Made Ella Dwi Purwati Ni Made Ernila Junipisa Ni Made Maria Magdalena Pratama, Ketut Hery Sony SETYAWAN, I. G. N. Tomi Tuntun Sinaga Tuntun Sinaga Yenie Wijaya Yuliana Lende Yulianti, Elyana