Articles
<![CDATA[The Impact of Consumer Behaviour Megashift on Unilever's Product Strategy During COVID-19 Crisis ]]>
<![CDATA[Annissa Nur Imani Fithry]]>;
<![CDATA[Muhammad Irhas Zulfani Putra Hariyanto]]>;
<![CDATA[Elok Sri Utami]]>
<![CDATA[ UNEJ e-Proceeding 2021: International Conference on Management, Business, and Technology (ICOMBEST) 2021 ]]>
Publisher : <![CDATA[UPT Penerbitan Universitas Jember ]]>
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<![CDATA[The Covid-19 pandemic has made many changes. The changes that rapidly occur, resulting in the consumer's behaviour change in obtaining goods and services. Unilever is a global consumer goods corporation that manufactures everyday items such as soap and food. It is one of the oldest multinational corporations, with products sold in over 190 countries. During the Covid-19 outbreak, demand for products and services has plummeted, and Unilever has reacted strongly to the problem. This study aims to explore how Covid-19 affected Unilever and how Unilever improved the company's welfare. The research method used is descriptive. Data were collected from news articles, websites, and other reviews. To summarize the facts, Unilever is mostly unaffected by the Covid-19 epidemic because most of its products are considered needs and are widely recognized. Keywords: Consumer Behaviour, Unilever, Product Strategy, Covid-19, Impact]]>
<![CDATA[Pengaruh Service Recovery terhadap Customer Satisfaction pada Hotel Royal Jember ]]>
<![CDATA[Luccy Avrindy Ragilia Putri]]>;
<![CDATA[Bambang Irawan]]>;
<![CDATA[Elok Sri Utami]]>
<![CDATA[ Jurnal Ekonomi Akuntansi dan Manajemen Vol 18 No 2 (2019) ]]>
Publisher : <![CDATA[Universitas Jember ]]>
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DOI: 10.19184/jeam.v18i2.13999
<![CDATA[This article aims to determine the effect of service recovery consisting of procedural justice, interactional justice and distributive justice on customer satisfaction in guests Hotel Royal Jember. Methods of data collection is done by distributing questionnaires to 104 respondents who are guests Hotel Royal Jember with the following criteria must be at least 17 years because they have had the income and memampu use the services of the hotel and was the guest of Hotel Royal Jember ever experienced keluihan when using the services of Hotel Royal Jember , The data used in this study are primary data and secondary data. The data analysis method used is logistic regression analysis. The results showed that the variables used are service recovery consisting of procedural justice, interactional justice and distributive justice effect on customer satisfaction in guests Hotel Royal Jember Keywords: Distributive Justice, Interactional Justice, Procedural Justice, Customer Satisfaction.]]>
<![CDATA[ANALISIS EFISIENSI KINERJA PERUSAHAAN MELALUI PENDEKATAN SISTEM DU PONT PADA PT HM SAMPOERNA TBK ]]>
<![CDATA[Rangga Rudvi Harditama]]>;
<![CDATA[Elok Sri Utami]]>;
<![CDATA[Ana Mufidah]]>
<![CDATA[ JURNAL AKUNTANSI UNIVERSITAS JEMBER Vol 13 No 2 (2015) ]]>
Publisher : <![CDATA[Universitas Jember ]]>
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DOI: 10.19184/jauj.v13i2.1892
<![CDATA[This study analyze about financial performance of the company with Dupont system. The object of the research is PT HM Sampoerna Tbk . PT HM Sampoerna Tbk is one of the leading cigarette manufacturer in Indonesia. The result of this research will be comparing with the industry average. From this research will be knowing the position of the company is below, same as or above of the industry average. The analysis technique used is du pont system and compared with the industry average, with the following steps: 1) Net Profit Margin (NPM), 2) Total Asset Turnover (TATO), 3) Return On Investment (ROI) . Key Words : Sistem Dupont, Net Profit Margin (NPM), Total Asset Turnover (TATO), Return On Investment]]>
<![CDATA[KINERJA FINANSIAL PERUSAHAAN YANG MELAKUKAN AKUISISI ]]>
<![CDATA[Elok Sri Utami]]>
<![CDATA[ JURNAL AKUNTANSI UNIVERSITAS JEMBER Vol 11 No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Jember ]]>
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DOI: 10.19184/jauj.v11i2.1264
<![CDATA[This study attempts to examine empirical evidence of the firms’ financial performances conducting acquisition at the Indonesian Stock Exchange. A sample of 22 firms undertaking acquisition during 2007-20010 is examined. The t-test for mean difference is employed to examine the performance for the period prior to and after the acquisition. The results show that the firms’ liquidity ratio is not significantly different for the periods before and after acquisition. Total debt to total assets ratio and total debt to equity ratio are significantly different. In particular, the average of these two ratios is higher in the period after the acquisition. This study also documents that the firm activity ratio, measured as total assets turnover, is indifferent between the periods. In addition, the firms’ return on investment and return on equity is lowering after acquisition and the difference is significant. Keywords: acquisition, financial performance,Indonesian Stock Exchange]]>
<![CDATA[Banking Clustering Study Based On Fuzzy C-mean and Fuzzy Gustafson Kessel ]]>
<![CDATA[Kartika Ayu KINANTI]]>;
<![CDATA[Hari SUKARNO]]>;
<![CDATA[Elok Sri UTAMI]]>
<![CDATA[ International Journal of Environmental, Sustainability, and Social Science Vol. 2 No. 1 (2021): International Journal of Environmental, Sustainability, and Social Science (Mar ]]>
Publisher : <![CDATA[Indonesia Strategic Sustainability ]]>
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DOI: 10.38142/ijesss.v2i1.58
<![CDATA[The banking sector as one of the economic drivers plays an important role in society. Over time, bank operations did not only raise funds from the public but were more complex. The development of the banking industry can be seen from the number of banks in Indonesia that have spurred the level of competition. Of course, the bank must pay attention to its health. The use of bank soundness level parameters or RGEC combined with clusters is interesting to study. By using the cluster method, banks can be classified based on the parameters of their health level. This study aims to analyze the RGEC-based bank grouping classification generated by the Fuzzy C-Means and Fuzzy Gustafson Kessel clustering analysis using financial ratio data on 80 conventional banks in Indonesia. The software used in this study is Matlab r2015b. The results showed that the FCM clustering had a smaller standard deviation than FGK so that the first cluster in the FCM showed that the banks were in good condition compared to the other clusters even though the overall condition of banks in Indonesia was good when viewed from their financial performance.]]>
<![CDATA[Pisang Sale Pengembangan Usaha Pisang Sale Goreng Melalui Rekayasa Proses: Bahasa Indonesia ]]>
<![CDATA[Herlina Herlina]]>;
<![CDATA[Elok Sri Utami]]>;
<![CDATA[Siswoyo Soekarno]]>
<![CDATA[ J-Dinamika : Jurnal Pengabdian Masyarakat Vol 7 No 1 (2022): April ]]>
Publisher : <![CDATA[Politeknik Negeri Jember ]]>
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DOI: 10.25047/j-dinamika.v7i1.2936
<![CDATA[Usaha Mikro Kecil dan Menengah (UMKM) yang potensial dikembangkan dan dapat menciptakan lapangan kerja masyarakat pedesaan di kabupaten banyuwangi adalah UMKM pisang sale goreng, Pisang sale goreng adalah makanan dari pisang yang dijemur kemudian digoreng. Pisang sale goreng merupakan makanan kecil / camilan yang sangat disukai oleh masyarakat luas, mulai dari anak-anak hingga orang dewasa tanpa memandang tingkat pendidikan dan strata ekonomi. Sebagai mitra dalam kegiatan ini adalah usaha Pisang sale goreng ”UD. Waining Jaya”. Beberapa faktor yang menyebabkan usaha pisang sale goreng UD. Waining Jaya tidak berkembang adalah kualitasnya rendah (kadar air tinggi, tekstur liat/alot, tumbuh jamur, masa simpan rendah, dan rasa kurang enak), tidak mempunyai nilai tambah (citra diri), kemasan tidak menarik konsumen dan pengolahannya tidak efisien serta tidak hygienis. Salah satu solusi untuk meningkatkan citra diri pisang sale goreng adalah membuat pisang sale crispy, dengan cara merekayasa proses pengolahan pisang sale goreng melalui penggunaan tepung ubi kayu / MOCAF (Modified Cassava Flour), bahan tinambah pangan (baking powder) dan penggunaan alat pengering pisang sale semi otomatis berbasis teknologi tepat guna. Target yang diharapkan pada Kegiatan Program Pengabdian Kemitraan (PPK) ini adalah meningkatkan kesejahteraan UMKM pisang sale goreng di kabupaten banyuwangi, khususnya usaha pisang sale goreng “UD. Waining Jaya” dan meningkatkan pendapatan asli daerah (PAD) kabupaten Banyuwangi dari kontribusi penjualan pisang sale crispy. Hasil dari kegiatan ini adalah 1) metode pengolahan pisang sale crispy; 2) produk pisang sale crispy; dan 3) peralatan pengolahan pisang sale crispy berbasis TTG (mesin pengering sale). Selain itu kegiatan ini meningkatkan ketrampilan karyawan dalam pembuatan pisang sale crispy dan memperluas jaringan pemasaran UD. Waining Jaya.]]>
<![CDATA[Stock Price Reactions Around Cum-Dividend Date in Indonesia Stock Exchange ]]>
<![CDATA[Eka Lavista]]>;
<![CDATA[Elok Sri Utami]]>
<![CDATA[ Journal of Accounting, Business and Management (JABM) Vol 24 No 1 (2017): April ]]>
Publisher : <![CDATA[STIE Malangkucecwara ]]>
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<![CDATA[Purpose – This study is trying to examine whether there is significant stock prices and volume of shares traded on the cum-dividend date, the last day where shareholders will still be entitled to receive dividends. Design/methodology/approach – This study employs an event study methodology to test the hypotheses. The population of this study are all companies paying dividends continuously from 2014 to 2016 at Indonesia stock exchange. The sample consists of 118 companies. Abnormal returns are measured by deducting real return over expected return. The expected return is derived using the single index model. Findings – Employing the event study methodology, the study finds that there is positive significant abnormal returns on the cum-dividend date. There is also significant difference of abnormal returns and trading volume activity between cum-dividend date and after cum-dividend date. Research limitations/implications – This study does not examine the behavior of stock prices with-in industry in the manufacturing sector. As there are three different industries in the manufacturing sector, one industry may have unique characteristic or extreme behavior compared to the others. In addition, this study uses the Single Index Model in estimating expected return. The model is selected mainly due to simplicity reason. Practical implications – The findings reported in this study could benefit investors in understanding the behavior of stock prices around cum-dividend date and this could be used as an investment strategy. Investors may obtain significant positive abnormal returns by using the cum-dividend date event. Originality/value – There are many theories on dividend proposed by scholars. One of the theory suggests that dividend can be used as a signal about the quality of the firm. If the extent of dividend matters, the investor could use the dividend as their signal for investment in the capital market. This study could be the first in Indonesia setting that examines the price movement around cum-dividend date]]>
<![CDATA[COCONUT SUGAR BUSINESS DEVELOPMENT IN SARI MANGGAR COCONUT SUGAR CRAFTERS THROUGH MOLD DESIGN AND MARKETING ]]>
<![CDATA[Herlina Herlina]]>;
<![CDATA[Ketut Indraningrat]]>;
<![CDATA[Dewi Prihatini]]>;
<![CDATA[Elok Sri Utami]]>;
<![CDATA[Yuli Wibowo]]>
<![CDATA[ UNEJ e-Proceeding 2022: E-Prosiding Kolokium Hasil Penelitian dan Pengabdian kepada Masyarakat ]]>
Publisher : <![CDATA[UPT Penerbitan Universitas Jember ]]>
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<![CDATA[The industry that has the potential to be developed and produce export-worthy products in Banyuwangi district is the coconut sugar processing industry. This industry is generally managed by craftsmen scattered in various remote rural areas. The partner of this activity is a group of coconut palm sugar craftsmen in the hamlet of Gumuk Agung, Gintangan village, Blimbingsari sub-district. Coconut sugar products produced by the Sari Manggar craftsman group are less able to develop as expected, the sugar produced is of low quality, the mold is not uniform and the marketing is local so that the welfare of the coconut farmers / craftsmen does not change much and their contribution to regional income is also low. The purpose of this activity is to improve the quality of coconut sugar through mold design and marketing of coconut sugar. Therefore, it is necessary to find a solution to engineer the mold design and improve promotion and marketing. The methods used in this activity are: 1) Observation; 2) Interview; 3)Training; 4) Sugar processing demonstration; and 5) Assistance in online promotion and marketing. The results of the activity show that the implementation of service can be carried out 100%, coconut sugar craftsmen Sari Manggar can produce coconut sugar in a cylindrical shape that weighs 100g/piece and is in a half ball shape, and coconut sugar craftsmen can do promotion and marketing online. Keywords: coconut sugar, coconut sugar craftsmen, print design, online marketing]]>
<![CDATA[Event Study on the Crash of Airasia Plane: A Study on Travel and Leisure Companies Listed at Malaysian Stock Market ]]>
<![CDATA[Tatang Ary Gumanti Ary Gumanti]]>;
<![CDATA[Enni Savitri]]>;
<![CDATA[Nurul Wahidatun Nisa]]>;
<![CDATA[Elok Sri Utami]]>
<![CDATA[ Jurnal Akuntansi dan Keuangan Vol. 20 No. 1 (2018): MAY 2018 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/jak.20.1.20-26
<![CDATA[This study analyzes the Malaysian stock market reaction in the event of the crash of AirAsia plane on 28 December 2014. The analysis is focused on the travel and leisure industry as the crash would affect more on this type of industry. A total of 15 companies met the selection criteria. The study uses the event study standard procedures in testing the proposed hypotheses. Results show that abnormal returns after the crash tend to decrease, yet no significant abnormal returns were found in the period before and after the event. Median abnormal return after the event is significantly higher than before the event at the traditional level. Another finding shows that there is no significant difference in trading volume activity between before and after the event.]]>
<![CDATA[FINANCIAL LITERACY OF MICRO, SMALL, AND MEDIUM ENTERPRISES OF CONSUMPTION SECTOR IN PROBOLINGGO CITY ]]>
<![CDATA[Elok Sri Utami]]>;
<![CDATA[Mega Rizky Aprilia]]>;
<![CDATA[Ihrom Caesar Ananta Putra]]>
<![CDATA[ Jurnal Manajemen dan Kewirausahaan Vol. 23 No. 1 (2021): MARCH 2021 ]]>
Publisher : <![CDATA[Management Study Program, Faculty of Business and Economics, Petra Christian University ]]>
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DOI: 10.9744/jmk.23.1.10-17
<![CDATA[This study aims to describe financial literacy, use of technology and financial behavior with the performance of MSMEs Consumption Sector in Probolinggo City, with 51 MSMEs that have been operating 3 years to become a research sample. Data obtained from questionnaire were used combination of dichotomus and Likert scale to know level of financial literacy among SMEs owner in Probolinggo City, use of technology and financial behavior. The result of this study indicate that a medium level of financial literacy among SMEs owner in Probolinggo City. The MSME owners have not used technology maximally to help business activities. The MSME owners have shown responsibility of financial behavior so it can improve the performance of MSMEs.]]>
