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All Journal Jurnal Ilmiah Ekonomi Islam At-Tawassuth: Jurnal Ekonomi Islam YUME : Journal of Management Journal of Education, Humaniora and Social Sciences (JEHSS) Hikmah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal On Teacher Education (Jote) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) JURNAL MANAJEMEN AKUNTANSI (JUMSI) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Journal of Management Analytical and Solution Mutiara: Multidiciplinary Scientifict Journal IIJSE International Conference on Islamic Economic Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Journal Of Management Analytical and Solution (JoMAS) Journal of Ekonomics, Finance, and Management Studies Al-Irfan: Journal Of Arabic Literature and Islamic Studies Jurnal At-Tanmiyah Ekonomi dan Bisnis Islam
Amalia, Alfi
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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Ethical and Islamic-Based Digital Marketing: The Role of Instagram in Promoting Happy Hive Malaysia School Dira Mastika Purba; Alfi Amalia
Al-Irfan : Journal of Arabic Literature and Islamic Studies Vol. 9 No. 1 (2026)
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/al-irfan.v9i1.804

Abstract

he development of digital technology has encouraged educational institutions to utilize social media as a medium for institutional communication and promotion. Instagram has become one of the most widely used platforms due to its visual characteristics, which allow educational information to be presented attractively while enabling interaction between schools and the community. This study aims to analyze the implementation of digital marketing through Instagram at Happy Hive Playschool & Preschool Malaysia, examine the role of the platform in supporting school promotion, and evaluate the alignment of promotional content with the principles of Islamic marketing ethics. This research employs a descriptive qualitative approach. Data were collected through observation of the school’s Instagram activities, in-depth interviews with the social media administrator, and documentation of digital promotional content. The data were analyzed using an interactive analysis model consisting of data reduction, data presentation, and conclusion drawing. The findings show that Instagram is actively used as a promotional and institutional communication medium. The content is largely educational, highlighting learning activities, early childhood development, and school programs. These publications contribute to increasing institutional visibility and strengthening public trust. From the perspective of Islamic marketing ethics, the promotional content reflects honesty, trustworthiness, and fairness while avoiding manipulative practices.
Maximum Strategy for Teachers to Develop Saving Habits in Young Children at Tadika Tinta Khalifa Malaysia Words Dina Wandira; Alfi Amalia
International Conference on Islamic Economic (ICIE) Vol. 5 No. 2 (2026): Article In Press
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/icie.v5i2.479

Abstract

Financial literacy from an early age is an important foundation for shaping children’s future financial behavior and character, particularly through saving habits. This study aims to analyze teachers’ pedagogical strategies in fostering saving habits among early childhood students at Tadika Tinta Khalifah Malaysia, as well as to identify the impacts and the supporting and inhibiting factors in their implementation. This study employed a qualitative approach with a descriptive design. The research subjects included classroom teachers and the school principal, while early childhood students became the objects of observation related to saving behavior. Data were collected through observation, semi-structured interviews, and documentation, and analyzed using the Miles and Huberman interactive model through data reduction, data display, and conclusion drawing. The findings indicate that teachers implemented saving habit strategies through regular hands-on saving activities, the use of creative learning media, and teachers’ role modeling in demonstrating frugal and disciplined behavior aligned with early childhood developmental characteristics. These strategies positively influenced children’s enthusiasm for saving activities, strengthened discipline and responsibility, and improved basic financial literacy, such as understanding the function of money, the purpose of saving, and the difference between needs and wants. The success of these strategies was supported by teachers’ commitment, a supportive school environment, and parental involvement, while limited parental understanding of early financial literacy and differences in family economic backgrounds were identified as inhibiting factors. This study contributes to the development of early childhood financial literacy research by presenting a contextual pedagogical strategy model based on habituation and teacher role modeling within an Islamic preschool setting in Malaysia, and by emphasizing the importance of school–family collaboration in fostering sustainable saving habits from an early age.
Co-Authors Al-Butary , Burhanuddin Andi Perkasa Tarigan Andrew Satria Lubis Andri Soemitra Anisah Siregar Asminah Burhanuddin Al-Butary Dina Wandira Dinda Syafira Dira Mastika Purba Fiya Oktavia Habib Muhammad Rizq Indira Rahayu Isra Mira Norizka Juwita Putri Nabilah Kahairul Anwar Lubis Katherine Helen Aurora Lubis, Andrew Satria M. Halim Lukman Rasyid Nuraini Harahap Raisya Afifah Zahra Reza Syahputra Ginting Rialdha Ismadillah Saidatul Mardiyah Saparuddin Siregar Sinanti Roilan Suci Puspita Sari Sugianto Sugianto Sulaiman Muhammad Amir Sulistia Ningrum Syakira Cahaya Nikita Ginting Tri Novita Syahfitri Wanda Febrianti