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Ethical and Islamic-Based Digital Marketing: The Role of Instagram in Promoting Happy Hive Malaysia School Dira Mastika Purba; Alfi Amalia
Al-Irfan : Journal of Arabic Literature and Islamic Studies Vol. 9 No. 1 (2026)
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/al-irfan.v9i1.804

Abstract

he development of digital technology has encouraged educational institutions to utilize social media as a medium for institutional communication and promotion. Instagram has become one of the most widely used platforms due to its visual characteristics, which allow educational information to be presented attractively while enabling interaction between schools and the community. This study aims to analyze the implementation of digital marketing through Instagram at Happy Hive Playschool & Preschool Malaysia, examine the role of the platform in supporting school promotion, and evaluate the alignment of promotional content with the principles of Islamic marketing ethics. This research employs a descriptive qualitative approach. Data were collected through observation of the school’s Instagram activities, in-depth interviews with the social media administrator, and documentation of digital promotional content. The data were analyzed using an interactive analysis model consisting of data reduction, data presentation, and conclusion drawing. The findings show that Instagram is actively used as a promotional and institutional communication medium. The content is largely educational, highlighting learning activities, early childhood development, and school programs. These publications contribute to increasing institutional visibility and strengthening public trust. From the perspective of Islamic marketing ethics, the promotional content reflects honesty, trustworthiness, and fairness while avoiding manipulative practices.
Maximum Strategy for Teachers to Develop Saving Habits in Young Children at Tadika Tinta Khalifa Malaysia Words Dina Wandira; Alfi Amalia
International Conference on Islamic Economic (ICIE) Vol. 5 No. 2 (2026): Article In Press
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/icie.v5i2.479

Abstract

Financial literacy from an early age is an important foundation for shaping children’s future financial behavior and character, particularly through saving habits. This study aims to analyze teachers’ pedagogical strategies in fostering saving habits among early childhood students at Tadika Tinta Khalifah Malaysia, as well as to identify the impacts and the supporting and inhibiting factors in their implementation. This study employed a qualitative approach with a descriptive design. The research subjects included classroom teachers and the school principal, while early childhood students became the objects of observation related to saving behavior. Data were collected through observation, semi-structured interviews, and documentation, and analyzed using the Miles and Huberman interactive model through data reduction, data display, and conclusion drawing. The findings indicate that teachers implemented saving habit strategies through regular hands-on saving activities, the use of creative learning media, and teachers’ role modeling in demonstrating frugal and disciplined behavior aligned with early childhood developmental characteristics. These strategies positively influenced children’s enthusiasm for saving activities, strengthened discipline and responsibility, and improved basic financial literacy, such as understanding the function of money, the purpose of saving, and the difference between needs and wants. The success of these strategies was supported by teachers’ commitment, a supportive school environment, and parental involvement, while limited parental understanding of early financial literacy and differences in family economic backgrounds were identified as inhibiting factors. This study contributes to the development of early childhood financial literacy research by presenting a contextual pedagogical strategy model based on habituation and teacher role modeling within an Islamic preschool setting in Malaysia, and by emphasizing the importance of school–family collaboration in fostering sustainable saving habits from an early age.
Waqf Accounting Practices Based on PSAK 112 at the Millennial Waqf Institution in Bogor Isra Hayati; Andri Soemitra; Alfi Amalia; Hastuti Olivia; Lukman Hamdani
Lan Tabur: JURNAL EKONOMI SYARIAH Vol. 7 No. 2 (2026): (March)
Publisher : LAN TABUR: Jurnal Ekonomi Syariah The Islamic University of KH. Achmad Muzakki Syah Jember, East Java. Jember Jln. Manggar Gebang Poreng 139A Patrang Jember Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/lt.v7i2.169

Abstract

Introduction: The implementation of PSAK 112 concerning waqf accounting in waqf institutions in Indonesia still faces various challenges, particularly related to limited understanding and inadequate technological infrastructure. This study aims to evaluate the implementation of PSAK 112 at the Millennial Waqf Institution in Bogor City, focusing on organizational readiness and the obstacles encountered during the implementation process. Methods: The research employs a qualitative method, with data collected through in-depth interviews and observations at several waqf institutions. Results: The findings indicate that although the Millennial Waqf Institution in Bogor City has succeeded in implementing PSAK 112, it still encounters difficulties, especially in terms of understanding the standards and limitations of technological infrastructure. These findings suggest that increased training and strengthened infrastructure are necessary to support broader and more effective implementation. Conclusion and suggestion: The implication of this study highlights the importance of a more inclusive and comprehensive strategy in implementing PSAK 112, which not only enhances transparency and accountability but also strengthens public trust in the management of waqf in Indonesia.
Analisis Strategi Promosi dalam Meningkatkan Keunggulan Tadika Mysarah Anisah Siregar; Alfi Amalia
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7296

Abstract

This research aims to find out how promotional strategies are used to increase the excellence of Tadika Mysarah. Tadika Mysarah as a preschool educational institution, needs to have an effective promotional strategy to be able to attract the interest of parents and maintain a positive image despsite the large amount of competition. The research method used is qualitative descriptive analysis, with data collection through interviews, observation and documentation. This research focuses on the forms of promotion carried out, such as digital marketing through social media, direct promotion through open days and brochures. The research results show that social media-based promotional strategies via Facebook and Instagram are an important element in strengthening and reaching a wider target audience. Apart from that, promotional programs involving activities, such as competitions and parent meetings, contribute to increasing public trust. Personal communication strategies with parents and providing quality services also strengthen customer loyalty.
PELATIHAN MANAJEMEN PENGELOLAAN ORGANISASI SOSIAL PADA MAJELIS PENGAJIAN AMAL BAKTI MEDAN Burhanuddin Al-Butary; Kahairul Anwar Lubis; Alfi Amalia
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 1 No. 2 (2021): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Desember 2021
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v1i2.1836

Abstract

Pengabdian adalah bahagian dari kewajiban Dosen dalam mengimplematisasikan Tridharma Perguruan Tinggi, dimana ia bertugas minimal satu kali dalam setahun Tulisan ini bertujuan melaporkan kegiatan pengabdian kepada masyarakat yang dilaksanakan di Majelis Pengajian Amal Bhakti Jalan Bhayangkara - Medan. Pengabdian ini difokuskan pada pengurus dan anggota majelis. Pengabdian ini bertujuan untuk memberikan pengetahuan dan keterampilan pada pengurus dan anggota majelis pengajian mengenai pengelolaan organisasi sosial yang baik. Materi disampaikan dengan metode ceramah,diskusi dan tanya jawab. Pengabdian pelatihan ini diawali dengan penyampaian teori, berupa materi-materi : keorganisasian, kepemimpinan, dan administrasi. Peserta diberikan pemahaman terkait cara pengelolaan organisasi yang baik dan benar, sehingga peserta dimungkinkan dapat mengembangkan aktivitas organiasasi dengan 3 T yaitu Tertib organisasi, Tertib administrasi, dan Tertib aset. Melalui pelatihan ini diharapkan peserta lebih siap dalam menjalankan manajemen pengelolaan organisasi lebih baik