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All Journal Jurnal Perikanan dan Kelautan JURNAL GALUNG TROPIKA Jurnal Ilmiah Ecosystem Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ar-Ribh Agrikan: Jurnal Agribisnis Perikanan Vifada Management and Social Sciences Jurnal Perikanan dan Kelautan
Abdullah B
Program Pascasarjana Agribisnis, Universitas Muhammadiyah Parepare
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Public Health Social Sciences

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The Effectiveness of the Fishery Product Processing Group After the Program of CCDP-IFAD in Parepare City Mahzar, Farid; Ambar, Abdul Azis; B, Abdullah
Jurnal Perikanan dan Kelautan Vol. 27 No. 2 (2022): June
Publisher : Fakultas Perikanan dan Kelautan Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/

Abstract

Community empowerment through the CCDP - IFAD program is considered to be at least helpful in the efforts of the Regional Government to improve the standard of living of coastal communities, including those who still experience difficulties in gaining access to capital in the development of their productive economic activities. The purpose of the study was to analyze the effectiveness of fishery product processing groups after the CCDP-IFAD program ended in Parepare City. In assessing the effectiveness of the program, the study refers to the Decree of the Minister of Home Affairs No.690.900.327 of 1996. The results of the research group processing fishery products after the CCDP-IFAD program ended fairly effectively interms of availability of raw materials (83.52), production (84.21), and frequency of activities (83.90). Just a few groups of fishery products processors experienced increased productivity after the CCDP-IFAD programended.
TINGKAT KESADARAN PETANI TERHADAP PEMBAYARAN ZAKAT PERTANIAN DI DESA LUNJEN KABUPATEN ENREKANG Rahim, Abd; Dangnga, Muhammad Siri; B, Abdullah
Jurnal Ar-Ribh Vol. 4 No. 2 (2021): Oktober 2021
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jei.v4i2.6151

Abstract

The welfare of the farming community is a noble ideal that must be instilled in relation to all activities in society. Lunjen Village, is a village in Enrekang Regency where the majority of the population earns income from agriculture. Agricultural zakat is one of the obligations that must be fulfilled but the partisipation in implementing agricultural zakat is considered to be very lacking in almost all regions. This study aims to see how the awareness of farmers in Lunjen Village in paying agricultural zakat and its relation to the welfare of farmers in terms of the benefits of agricultural zakat on farmers. The method used is descriptive quantitative, with Likkert Scale calculations and Statistical Product and Service Solution (SPSS) analysis, then analyzed to see the benefits that can be felt if farmers routinely pay agricultural zakat. The results of this study found that the level of awareness of farmers is in the high category (61.67%) and the factors that have a positive and significant effect on farmers' awareness are the age factor with a Tcount of 4.322, the education level factor with a Tcount of 5.915 while the income level factor has an effect on negative and significant with a Tcount of -2.307. There are benefits that can be felt by farmers if they routinely pay agricultural zakat, namely that they can achieve farmer welfare, and economic development.
The Role of Social Media Marketing Management in Building Brand Awareness : An Empirical Study in the Digital Economy B, Abdullah; Ekasasmita, Wahyuni; Irwan , Irwan
Vifada Management and Social Sciences Vol. 3 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/addkfa55

Abstract

This study aims to examine the role of social media marketing management in building brand awareness in the digital economy and to test the hypothesis that effective social media marketing management positively influences brand awareness. This study employed a quantitative approach using a cross-sectional survey design. Data were collected from 200 active social media users who follow brand accounts across major platforms such as Instagram, TikTok, Facebook, and YouTube. The sampling technique used purposive sampling, and data were collected through structured questionnaires. The variables measured included social media marketing management (content quality, interaction, consistency, and responsiveness) and brand awareness (recognition, recall, top-of-mind, and familiarity). Data were analyzed using descriptive statistics, validity and reliability tests, and regression analysis. The results indicate that social media marketing management has a positive relationship with brand awareness, suggesting that effective management of social media activities enhances brand recognition and recall among consumers. Structured content and interaction were identified as key factors influencing brand awareness. These findings provide practical insights for organizations to optimize social media strategies and contribute to marketing management literature in the digital economy. Future research is recommended to include additional variables and broader samples.
Co-Authors Abd. Rahim Abdul Azis Ambar Abdul Azis Ambar Al-Amin, Muh. Alvian Tri Putra Darti Akhsa Azis, Dina Aprianty Cecep Kusmana Farid Mahzar Fathuresqi, Fathuresqi I Ikram Ikbal PB, Muh. Irmayani Irmayani Irwan , Irwan Khaera Tunnisa, Khaera Mahzar, Farid Mar’atuttahirah, Mar’atuttahirah Muhammad Siri Dangnga Rahim, Abd Rakhmadi Rahman Ramadhan, Syam Syahru Setiawati, Henny Sumartan Sumartan Suryabuana, Andi Sahra Syarifuddin Yusuf Wahyuni Ekasasmita