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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Al-Masharif: Jurnal Ilmu Ekonomi dan Keislaman Journal Of Management Science (JMAS) Jurnal Ekonomi dan Perbankan Syariah Jurnal Ilmiah Raflesia Akuntansi Journal Of Sharia Banking Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Masyarakat Bestari (JPMB) Al-Hisbah Jurnal Ekonomi Syariah Jurnal Studi Pemerintahan dan Akuntabilitas Medani : Jurnal Pengabdian Masyarakat Jurnal Hukum Bisnis Profetik Jurnal Ekonomi Syariah Ulil Albab Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory
Arti Damisa
Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Iklan dan Promosi Penjualan di Televisi terhadap Brand Awareness Awareness Bukalapak pada Pengunjung Kota Padangsidimpuan Hardana, Ali; Replita; Nasution , Jafar; Damisa, Arti
Al-Hisbah Jurnal Ekonomi Syariah Vol 4 No 2 (2024): Jurnal Al Hisbah
Publisher : Institute Agama Islam Tafaqquh Fiddin Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57113/his.v4i2.357

Abstract

Industri pasar Indonesia adalah yang paling kompetitif di Asia Tenggara. Hal ini dibuktikan dengan banyaknya pasar di Indonesia, yang menerima produk asing dan dalam negeri. Perusahaan pasar menggunakan berbagai strategi pemasaran untuk meningkatkan kesadaran merek publik. Salah satunya adalah pemasaran melalui media televisi. Konten iklan (X1) dan program promosi penjualan (X2) ditawarkan dan ditunjukkan sebagai strategi untuk menumbuhkan pengetahuan merek (Y) di benak calon pelanggan. Bukalapak menggunakan iklan TV untuk memasarkan. Dari tahun 2021 hingga 2023, Bukalapak menghabiskan lebih banyak uang untuk iklan daripada semua toko online lainnya.
Business Management Training in Improving Culinary Msme Enterprises Hardana, Ali; Nasution, Jafar; Damisa, Arti; Nasution, Yuriani
Jurnal Pengabdian Masyarakat Bestari Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v3i1.7465

Abstract

The number of Micro, Small and Medium Enterprises (MSMEs) is a large part of the economic implementation in totality. However, the growth of MSMEs related to technological advances is still not in line with expectations. The proportion of MSMEs that use online sales is still low. This is caused by many MSMEs who do not understand the technical procedures for online sales. The purpose of this activity is to develop MSME expertise in universal management, digital marketing and financial recording. The development and improvement carried out is in the form of developing skills in making marketing planning, digital marketing and understanding financial records so that they can be useful in developing businesses that will be run in the future. The training participants were 34 micro-enterprises, most of which were culinary businesses that were given the management training they needed. The result obtained from this activity is the occurrence of culinary fostered partners who are more advanced in managing and selling products online.
Penerapan Hukum Bisnis terhadap Kegiatan Ekonomi di Padang Lawas Utara Damisa, Arti; Hardana, Ali
Jurnal Hukum Bisnis Vol. 14 No. 05 (2025): Call for Papers, September 2025
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jhb.v14i05.7086

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan hukum bisnis terhadap kegiatan ekonomi di Kabupaten Padang Lawas Utara. Sebagai daerah yang sedang berkembang, Padang Lawas Utara memiliki potensi ekonomi yang cukup besar, terutama dalam sektor perdagangan, industri kecil menengah, dan investasi lokal. Namun, masih ditemukan berbagai permasalahan terkait kepatuhan pelaku usaha terhadap regulasi hukum bisnis, seperti perizinan usaha, perlindungan konsumen, dan penyelesaian sengketa bisnis. Penelitian ini menggunakan pendekatan yuridis empiris dengan menggabungkan data primer melalui wawancara dengan pelaku usaha dan pejabat instansi terkait, serta data sekunder berupa peraturan perundang-undangan dan literatur hukum. Hasil penelitian menunjukkan bahwa penerapan hukum bisnis di Padang Lawas Utara belum optimal akibat kurangnya pemahaman pelaku usaha terhadap ketentuan hukum dan lemahnya pengawasan pemerintah daerah. peningkatan sosialisasi hukum bisnis, pendampingan hukum bagi UMKM, serta penegakan hukum yang lebih konsisten untuk menciptakan iklim usaha yang sehat dan berkeadilan di wilayah tersebut.
TRANSFORMASI EKONOMI LOKAL MELALUI PENGUATAN INDUSTRI HALAL DI PADANG LAWAS UTARA hardana, ali; Damisa, Arti
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 5 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i5.28742

Abstract

This study aims to analyze local economic transformation through the strengthening of the halal industry in Padang Lawas Utara Regency. The background of this research stems from the growing public awareness of halal products and the significant potential of the halal sector in promoting regional economic growth. However, the development of the halal industry in Padang Lawas Utara still faces several challenges, including limited infrastructure, low halal literacy among business actors, and the suboptimal implementation of local government policies. This research employs a qualitative descriptive approach with data collected through in-depth interviews, field observations, and document studies involving MSME actors, government officials, and community leaders. The results indicate that strengthening the halal industry plays a crucial role in creating economic added value, expanding employment opportunities, and enhancing regional competitiveness. Furthermore, synergy among the government, Islamic financial institutions, and business actors is identified as a key factor in accelerating local economic transformation based on halal and sustainable principles.
Tunnelling Behavior: Exploring Corporate Governance and Ownership Structure Damisa, Arti; Hardana, Ali; Replita, Replita
Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory Vol. 2 No. 4 (2024): This volume covers topics such as women's rights, inheritance law, crime preven
Publisher : Sharia Journal and Education Center Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62976/ijijel.v2i4.741

Abstract

Abstract This study examines how ownership structure and corporate governance quality affect tunneling behavior in Indonesia, with a focus on the moderating role of the number of subsidiaries. Quantitative research techniques and secondary data from the Indonesia Stock Exchange, business websites, and pertinent periodicals were used in the study. From 2016 to 2019, 474 observations from listed companies on the IDX—excluding non-financial firms—made up the sample. STATA 14.2 software was used to perform statistical studies, such as Pearson Correlation, OLS Regression, and Moderated Regression. The findings show that tunneling behavior is positively impacted by managerial ownership, government ownership, and corporate governance quality, but negatively by domestic ownership. However, tunnelling behavior is not much impacted by foreign ownership. while domestic ownership has a negative impact. Foreign ownership, on the other hand, does not significantly affect tunnelling behaviour. Notably, the number of subsidiaries strengthens the relationship between corporate governance quality and tunnelling behaviour. Keywords: Corporate governance quality; ownership structure; tunnelling behaviour; subsidiaries.   Abstrak Penelitian ini menguji bagaimana struktur kepemilikan dan kualitas tata kelola perusahaan mempengaruhi perilaku tunneling di Indonesia, dengan fokus pada peran moderasi jumlah anak perusahaan. Teknik penelitian kuantitatif dan data sekunder dari Bursa Efek Indonesia, situs web bisnis, dan majalah terkait digunakan dalam penelitian ini. Dari tahun 2016 hingga 2019, 474 observasi dari perusahaan yang terdaftar di BEI - tidak termasuk perusahaan non-keuangan - menjadi sampel penelitian. Perangkat lunak STATA 14.2 digunakan untuk melakukan studi statistik, seperti Korelasi Pearson, Regresi OLS, dan Regresi Termoderasi. Temuan menunjukkan bahwa perilaku tunneling dipengaruhi secara positif oleh kepemilikan manajerial, kepemilikan pemerintah, dan kualitas tata kelola perusahaan, tetapi secara negatif oleh kepemilikan domestik. Namun, perilaku tunneling tidak banyak dipengaruhi oleh kepemilikan asing, sedangkan kepemilikan domestik memiliki dampak negatif. Kepemilikan asing, di sisi lain, tidak secara signifikan mempengaruhi perilaku tunnelling. Khususnya, jumlah anak perusahaan memperkuat hubungan antara kualitas tata kelola perusahaan dan perilaku tunnelling. Kata kunci: Kualitas tata kelola perusahaan; struktur kepemilikan; perilaku tunnelling; anak perusahaan.    
Co-Authors Abdul Nasser Hasibuan Ali Hardana Arbanur Rasyid Damri Batubara dulmen dulmen Fanisah Yuli Yanda Harahap, Adelianna Rahmawati Hararap, Naruddin Khalil Ikhwanuddin Harahap Ja’far Nasution Jafar Nasution Kamaluddin Kamaluddin Karmilasari Siregar, Ratih Lestari, Sry Lubis, Delima Sari Muhammad Ilham Nasution , Jafar Nasution, Samsinar Nasution, Yuriani Nofinawati Nofinawati Purnama Sari Replita Replita, Replita riani ade Sry Lestari Sulaiman Efendi Siregar vera vera Windari, Windari yakinah yakinah Zein, Aliman Syahuri