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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Jurnal Pertanian Agros International Journal of Economics, Business and Accounting Research (IJEBAR) Manajemen Agribisnis: Jurnal Agribisnis Budimas : Jurnal Pengabdian Masyarakat Wasana Nyata KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Lentera Pengabdian Journal Of Agribusiness, Social and Economic Jurnal Akademik Pengabdian Masyarakat Jurnal Ekonomi Pertanian dan Agribisnis Journal of Rural and Urban Community Studies
Irma Wardani
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Public Health Social Sciences Other

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STRATEGI PEMASARAN PADA KLASTER UBI KAYU (Manihot esculenta) UNTUK MENINGKATKAN DAYA SAING DI KABUPATEN WONOGIRI Wardani, Irma; Dewi, Tria Rosana; Solikah, Umi Nur; Suwardi; Surya, Ibnu
Journal of Agribusiness, Social and Economic Vol. 5 No. 2 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i2.7390

Abstract

Cluster development to improve performance based on regional commodity specialties by providing recommendations to stakeholders. The cassava cluster is one of the clusters in Wonogiri Regency. This study aims to analyze alternative strategies to be applied to the cassava cluster. The analysis methods used are Internal Factors Evaluation (IFE), External Factors Evaluation (EFE), SWOT analysis, and QSPM. The results of the study show that the IFE analysis is 2.980, while the EFE analysis is 2.512. The cassava cluster is in an aggressive position. The managerial implications of the alternative strategies are market expansion, business development, and productivity improvement. The QSPM results show that the total Attractive Strategy for the market expansion strategy is 4.760, the business development strategy is 5.773, and the productivity improvement strategy is 4.585. In the QSPM matrix, the selected strategy is the one with the highest score, so the chosen strategy is the cluster development strategy. The strategy can be implemented by business actors participating in training related to the cultivation of high-quality cassava and post-harvest processing of cassava. Cassava diversification can be done by processing cassava into mocaf flour or packaging it semi-cooked as frozen cassava. Keywords: Marketing, Cluster, Cassava, SWOT  
Perumusan Strategi Pengembangan Markisa (Passiflora edulis) Organik Untuk Pasar Ekspor Di Kelurahan Beji Kecamatan Nguntoronadi Kabupaten Wonogiri Nugroho, Suzain Sri; Wardani, Irma; Solikah, Umi Nur
Manajemen Agribisnis: Jurnal Agribisnis Vol 26 No 2 (2026): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v26i2.9185

Abstract

The natural resource potential that can be developed in Nguntoronadi District is the development of tourism areas based on the agricultural sector. Beji Village is a village that develops organic passion fruit. The aim of this research is to determine and analyze internal and external factors and formulate a passion fruit development strategy in Beji Village. The basic research method used is a qualitative method. The location determination for this research was carried out purposively, namely in Beji Organic Village. Data methods were carried by observation, questionnaires and interviews. The data analysis used is using the IFE Matrix, EFE Matrix, SWOT Analysis and QSPM. EFE Analysis of Organic Passion Fruit (Passiflora Edulis) Development for the Export Market in Beji Village is 3.50 while the EFE is 2.53. From the combination of SWOT analysis and IFE and EFE matrices, the strategy choices that can be used include market development, market penetration and product development. The alternative strategy chosen is market development with a QSPM score of 6.96. Product development strategies that can be implemented are 1) making derivatives from passion fruit, 2) creating a village-specific e-commerce to market passion fruit online, 3) applying for funding to support developing passion fruit in Beji Village
Determining the Priority of Home Industries Based on Food Processing Using the AHP Method in Sukoharjo Regency Irma Wardani; Umi Nur Solikah; Nur Faisal, Herry; Bashir, Abdul
Journal of Rural and Urban Community Studies Vol 4 No 2 (2026): August
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v4i2.7180

Abstract

his study aims to develop a performance assessment method for determining the priority scale of home industries to support economic development in Sukoharjo Regency. Priority selection is based on the weights of the assessment criteria and the indicators associated with each criterion using the Analytical Hierarchy Process (AHP) method. Three main criteria are used to assess regional home industries: local economic development, product competitiveness, and human resource welfare. These criteria are supported by four influencing factors: financial performance, customer performance, internal business performance, and learning and growth performance. The results show that the local economic development criterion has the highest priority weight, with a value of 0.47685. Among the home industries assessed, food-processing home industries have the highest priority, with a priority score of 0.31.
Co-Authors ABDUL BASHIR, ABDUL Anik Lestari Bagus Andika Fitroh Dewi, Tria Rosana Didik Yokanan Ditho Bagus Kurniawan DWP, Ida Aryati Femmy Silaswaty Faried, Femmy Silaswaty Fitroh, Bagus Andika Ihsan, Mohamad Lestari, Mufida Diah Libria Widiastuti Mukarromah, Sitti Nugroho, Suzain Sri Nugroho, Wahyu Tulus Nur Faisal, Herry Pardjer, Ade Bing Slamet Pramono Hadi Rehino Yanu Seto Romadhona, Ilham Solikah, Umi Nur Stanislaus Jalu Yudhanto Sudarwati Sudarwati Surya, Ibnu Suwardi Tria Rosana Tria Rosana Dewi Umi Nur Solikah Zaenal Abidin