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All Journal JURNAL KESEHATAN INDRA HUSADA Jurnal PAI Raden Fatah Al-Awqaf: Jurnal Wakaf dan Ekonomi Islam Economicus: Jurnal Ekonomi dan Manajemen Hospital Majapahit : Jurnal Ilmiah Kesehatan Politeknik Kesehatan Mojokerto Bandung Conference Series: Islamic Education Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Kompetensi Ilmu Sosial
Muhamad Fauzi
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Religion Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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THE ROLE OF PRICE INVOLVEMENT AND CONSUMER LOYALTY IN DRIVING REPEAT PURCHASE INTEREST : : Case Studi of d’SRUPUT UNSIKA Muhamad Fauzi; Ajat Sudrajat
Economicus : Jurnal Ekonomi dan Manajemen Vol. 14 No. 2 (2024): Juni : Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v14i2.20

Abstract

This study aims to analyze the relationship between price engagement, consumer loyalty, and repurchase intention at d'SRUPUT UNSIKA. This research uses a case study design to investigate complex phenomena in the context of d'SRUPUT UNSIKA. The target population consisted of 3,000 customers selected based on certain criteria such as frequency of visits or purchasing patterns. This method allowed for an in-depth exploration of the role of price engagement and consumer loyalty in driving repeat purchase interest. The study found a significant positive impact of price engagement on repurchase intention, while consumer loyalty had no significant positive effect. Recommendations include diversifying research variables beyond price engagement and loyalty, as well as considering factors such as product quality, taste, and promotion for a more comprehensive understanding.
Co-Authors Ajat Sudrajat Ajat Sudrajat Aju Dharmani Arif Hakim Awin Mulyati Ayun Maduwinarti Bayu Sela Priyatna Damarsari Ratnasahara Elisabeth Dedih Surana Depi Yulyanti Emilia Fitri Eva Nuryanti Idham Latif Iwan Agustiawan Fuad Rahmat Dahlan Rahmawati Rahmawati Rudiansyah Rudiansyah Siti Nurjani Wati Istikomah Yelna Septiana