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All Journal Jurnal Manajemen Teori dan Terapan JBMP (Jurnal Bisnis, Manajemen dan Perbankan) International Research Journal of Business Studies (E-Journal) Anterior Jurnal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Riset Entrepreneurship Jurnal Manajemen Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Community Empowerment Jurnal Abdimas Bina Bangsa Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Abadi: Jurnal Ahmad Dahlan Mengabdi
Purwanti, Ika
Institut Teknologi Dan Bisnis Ahmad Dahlan Lamongan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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EDUKASI PEMANFAATAN MEDIA SOSIAL DALAM PENINGKATAN PENDAPATAN RUMAH TANGGA MELALUI KEGIATAN UMKM Irma Indira; Ma’rufatur Rodhiyah; Annita Mahmudah; Ika Purwanti; Rita Nataliawati; Latifatun Nisa
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.19327

Abstract

Perkembangan teknologi yang dimanfaatkan pada saat ini semakin menunjukkan peningkatan yang pesat, hal ini menjadikan lingkungan bisnis mengalami perubahan setiap saat. Saat ini digital marketing menjadi tren baru yang mempunyai peran utama dalam melakukan pemasaran bisnis, terutama jual beli online. Dalam mempertahankan bisnisnya pengusaha berlomba-lomba melakukan adaptasi pada kondisi terjadinya wabah ini dengan cara melakukan penerapan digital transformation. Digital transformation adalah strategi dan proses penerapan teknologi dalam kegiatan operasional yang mampu merubah cara binis baik terkait pemasaran hingga produksi. Desa Canggah merupakan desa yang warganya banyak memiliki bisnis kuliner, desa yang berlokasikan di kecamatan Sarirejo ini, warganya mengeluhkan berkenaan semakin sulitnya dalam pemasaran bisnis yang sedang mereka jalankan, hal ini sudah terjadi bahkan sebelum wabah pandemi terjadi namun ketika wabah pandemi terjadi semakin menjadikan bisnis mereka tidak berjalan. Pada pelaksanaan pengabdian ini meliputi sosialisasi, penyuluhan, pelatihan serta monitoring. berdasarkan perolehan hasil sosialisasi hingga monitoring menunjukkan bahwa edukasi pemanfaatan e-commerce dalam peningkatan pendapatan UMKM pada desa Canggah Kabupaten Lamongan dapat memberikan literasi pelaku UMKM dalam memanfaatkan e-commerce guna pemasaran digital.
Dynamics of Development of Islamic Marketing Research: A Bibliometric Review Based on Scopus Data, 1998 - 2023 Roudlotul Badi'ah; Dadang Wiratama; Ika Purwanti; Muhammad Dzikri Abadi
Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Vol 9 No 2 (2024): Islamic Banking:Jurnal Pemikiran dan Pengembangan Perbankan Syariah - Februari 20
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/isbank.v9i2.1066

Abstract

Islamic marketing is not just a trend but a global phenomenon that continues to grow. By focusing on Islamic values, product and service diversification, and the use of technology, Islamic marketing can bring positive change to the business world and Muslim society. This research analyzes publication performance, main themes, and trends in Islamic marketing literature. This research utilizes quantitative descriptive methods with a bibliometric approach. Data sources were obtained from the Scopus database and analyzed using VOSviewer and Biblioshiny software. Findings show 274 research documents on Islamic marketing in the Scopus database during the 1998-2023 period. Malaysia and the International Islamic University Malaysia are the most active in publishing this research. Many publications regarding Islamic marketing focus on the Journal of Islamic Marketing and the disciplines of Business, Management, and Accounting. Over the last 25 years, Islamic marketing research in the Scopus database has emphasized aspects of Islamic marketing among Muslim consumers. The latest research opportunities in Islamic marketing include halal markets, halal tourism, Islamic hospitality, Islamic market segmentation, and Muslim consumers.
Efforts to reduce the number of job seekers through entrepreneurship workshops and training on the production of tilapia fish crackers Sri Yaumi; Ika Purwanti; Mesra Berlyn Hakim; Norma Anggraini Rahmawati; Jihan Finaya; Fiki Fahrur Nizam; Putri Ayu Nor Anggraini; Abdul Majid
Community Empowerment Vol 9 No 3 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10353

Abstract

The majority of Ngujungrejo residents earn their livelihoods through farming, primarily producing rice and various types of fish. They typically sell the fish fresh at nearby markets. However, they encounter challenges during periods of abundant harvests, as oversupply leads to price drops and the risk of fish spoilage, especially tilapia. Additionally, there has been a rise in the number of job seekers over the past three years. The goal of this initiative is to enhance residents' entrepreneurial skills and understanding while improving their ability to process harvests into higher-value products. Methods employed include surveys, entrepreneurship workshops, training sessions on producing tilapia fish crackers, and evaluation. The outcome of this effort has been a 60% increase in knowledge and understanding of entrepreneurship and a 75% improvement in skills related to tilapia fish production. This growth is anticipated to empower participants to establish home-based industries, consequently reducing the number of job seekers in the area.
Co-Authors ABDUL MAJID Agung Hirmantono Annita Mahmudah Badi'ah, Roudlotul Dadang Wiratama Darianto Darianto Dwi Reni Nisvul Lailyningsih Ella Hindun Faal Cholaniyah Elliv Hidayatul Lailiyah Fiki Fahrur Nizam Hakim, Mesra Berlyn Heny Isfadia Irma Dwi Astutik Irma Indira Jihan Finaya Latifatun Nisa Maretha Anggraini Masram Masram Maya Dwi Lestari Ma’rufatur Rodhiyah Mokhtar Sayyid Muhammad Sulton Mu’ah Mu’ah Ninik Mas'adah Ninin Nike Pebriyati Norma Anggraini Rahmawati Nur Aliyah Putri Ayu Nor Anggraini Putri Nur Sholekha Qosim Rina Sulistyowati Rita Nataliawati Rohmatul Fitriyah Siti Musarofah Slamet Santoso Umar Yeni Suyanto Yaumi, Sri