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All Journal Kinesik Komunikator Jurnal Komunikasi dan Kajian Media SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Ultimacomm: Jurnal Ilmu Komunikasi Majalah Ilmiah Bijak Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi ABDIMAS Jurnal Pengabdian Kepada Masyarakat PARAHITA : Jurnal Pengabdian kepada Masyarakat Jurnal Ilmu Komunikasi Progressio JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Artinara Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS) Jurnal Pengabdian Sosial Humaniora: ABDIMAWA
Nurcandrani, Prita Suci
Universitas Amikom Purwokerto
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pembuatan Profil Usaha Joy Healthy Cookies sebagai Upaya Membangun Brand Awareness Nurcandrani, Prita Suci; Nisa Arbaina
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025): ABDIMAS JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/1btx7h60

Abstract

Joy Healthy Cookies (JHC) merupakan UMKM yang memproduksi kue kering bebas gula atau Gluten-Free sebagai alternatif bahan pangan sehat. Namun, masyarakat belum banyak yang mengenal produk JHC. Strategi manajemen ublic relations akhirnya diterapkan dengan tujuan membangun brand awareness dan positioning produk sebagai landasan promosi. Bentuk implementasi strategi ini adalah pembuatan video profil usaha yang menampilkan identitas merek, proses produksi, keunggulan produk serta nilai yang ditawarkan. Harapnnya kegiatan ini dapat di dikembangkan dengan memperluas penyebaran video oleh JHC melalui berbagai media digital sehingga brand awareness dapat terbentuk dan menjadi melekat di benak konsumen.
Penyuluhan Gizi Seimbang Melalui Media Podcast Sebagai Upaya Pencegahan Malnutrisi di Purwokerto Adinna Islah Perwita; Prita Suci Nurcandrani
PARAHITA : Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 1 (2026): Jurnal Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/29rbst88

Abstract

Malnutrition is a condition of deficiency or excess of nutrients. This malnutrition is caused by various factors, including a lack of public nutrition literacy. Therefore, to prevent cases of malnutrition in Purwokerto, balanced nutrition education is being conducted thru podcast media. This medium was chosen so that it could provide audio-visual education and be accessed repeatedly and widely. The podcast creation process consists of pre-production, production, and post-production. This educational activity is in collaboration with a nutritionist from the Purwokerto Utara 2 Public Health Center. The results of views and interactions such as likes indicate positive feedback from the audience, even if it's limited. This indicates that a digital media-based approach, particularly podcasts, can be an effective means of supporting the dissemination of nutritional information and raising public awareness about the importance of a healthy diet.
PENDAMPINGAN PROGRAM ANTENATAL CARE (ANC) TERPADU MELALUI MEDIA (KIE) KOMUNIKASI, INFORMASI DAN EDUKASI DI PUSKESMAS PURWOKERTO UTARA II DALAM ERA ADAPTASI KEBIASAAN BARU Prita Suci Nurcandrani; Pundra Rengga Andhita; Yusyida Mun Saidah; Rizki Ardhi Rahman; Raden Endah Nurkhalida
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 3 No 2 (2022): Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Volume 3, No 2 Oktober 2022
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v3i2.847

Abstract

The priority of the Integrated Antenatal Care (ANC) program is aimed at reducing maternal mortality and morbidity, preparing the role of mothers and families to accept the birth of children so that they experience normal growth and development, and enabling mothers to exclusively breastfeed their babies. The results of the Weighing Operation for the North Purwokerto 2 Health Center in February 2021 showed that out of a total of 593 toddlers aged 0-23 months, 58 or 9.78% of them were stunted, while in September 2021 it showed that of a total of 523 toddlers aged 0-23 months, 71 or 13 ,58% of them experienced stunting. Facing this reality, proper tools, media, and communication channels are needed for the Integrated ANC Program so that the North Purwokerto 2 Health Center can still provide education and information when the face-to-face interaction model is not recommended. Assistance in IEC activities (Communication, Information and Education) is seen as very urgent considering the high stunting rate so that more in-depth intervention through the program is needed. This partnership program uses a mentoring method that begins with making a tool in the form of videography as the main guide for teams and midwives in a sustainable Integrated ANC Program. This activity resulted in six IEC media used by partners and socialization of these media to midwives in the working area of ​​the North Purwokerto 2 Health Center which includes the villages of Grendeng, Sumampir, Pabuwaran, and Karang Wangkal.
WORKSHOP PEMASARAN ONLINE MELALUI LIVE STREAMING UNTUK KOMUNITAS MUSLIMAH ENTERPRENEUR KABUPATEN PURBALINGGA Prita Suci Nurcandrani; Dyah Supriatin; Bianka Citra Adelia
Jurnal Pengabdian Sosial Humaniora Vol 2 No 1 (2025): EDISI 3
Publisher : Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/abdimawa.v2i1.5705

Abstract

Live streaming merupakan sebuah strategi bisnis yang memungkinkan penjual dan pembeli bertemu di ruang digital untuk berinteraksi. Kemampuan berkomunikasi dan keterampilan menggunakan peralatan menjadi faktor kunci dalam menarik audiens. Komunitas Muslimah Enterpreneur Kabupaten Purbalingga merupakan sebuah wadah yang memfasilitasi pelaku bisnis dan UMKM untuk bertumbuh dan berkembang bersama melalui dialog yang dilakukan secara berkala. Kebutuhan komunitas tersebut salah satunya adalah peningkatan kemampuan dalam melakukan live streaming saat berkomunikasi dan berjualan. Tim pengabdian merangkum kegiatan tersebut melalui metode workshop bersama para anggota komunitas untuk praktik bersama-sama. Tujuan dari kegiatan ini adalah meningkatkan kepercayaan diri para anggota komunitas dan lebih matang dalam mempersiapkan kebutuhan ketika akan melakukan live streaming. Hasilnya selain memberikan buku panduan yang dirumuskan oleh tim pengabdian,  kegiatan ini meningkatkan animo anggota untuk terus mengembangkan diri untuk makin mampu dan mahir dalam berinteraksi dengan audiens atau pembeli di ruang digital.
Komunikasi Partisipatif Remaja yang Bermakna dalam Forum Generasi Berencana pada Anemia Remaja Prita Suci Nurcandrani; Ade Tuti Turistiati
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i1.353

Abstract

Pelibatan atau partisipasi remaja dalam proses identifikasi kebutuhan kesehatan sangat penting untuk menciptakan layanan dan kebijakan yang selaras dengan prioritas dan pengalaman mereka, sehingga memberikan hasil yang lebih baik bagi kaum remaja. Penekanan partisipasi dan komunikasi partisipatif menjadi sangat penting dalam telaah penelitian ini. Sejumlah artikel penelitian mengajukan berbagai temuan yang mampu memberikan solusi pada permasalahan kesehatan remaja melalui berbagai bentuk komunikasi. Forum GenRe Kabupaten Banyumas merupakan ruang dialogis dan dialektis yang menawarkan pertukaran nilai, kebutuhan, kesetaraan dalam menyampaikan pendapat untuk mencapai keselarasan tujuan program “Ini Genting” (Implementasi Nyata Genre Cegah Stunting) yang menekankan pada kejadian anemia remaja. Teori tindakan komunikatif Habermas turut mengkritisi sejumlah temuan artikel penelitian yang terangkum dalam tulisan ini. Teori Habermas memberikan pendekatan analitis terhadap masalah definisi dan skala kegiatan partisipasi termasuk komunikasi untuk mencapai sebuah pemahaman bersama, dialogis dan setara melalui teori tindakan komunikatif. Metodologi yang digunakan adalah systematic literature review dengan melibatkan 27 artikel yang diolah menggunakan Vos Viewer dan menghasilkan aktor/agen dan kebijakan yang masih memberikan peluang untuk dianalisis lebih dalam. Temuan tersebut menjadi menjadi kebaruan dalam tulisan ini dengan mengintervensi aktor/agen sebagai peran sentral dalam memantik komunikasi partisipatif. Tulisan ini dapat dijadikan literatur untuk menganalisis berbagai bentuk partisipasi remaja yang bermakna yang dapat diadopsi oleh Forum GenRe dengan cermat melalui pendekatan yang paling sesuai dengan sosial dan budaya remaja setempat. Penelitian ini juga turut membantu pemangku kepentingan dalam mengambil kebijakan di masa depan dengan mengedepankan peranan komunikasi partisipatif.   
Computer-Mediated-Communication Perspectives on Telemedicine Integrated-Antenatal-Care Program during the New Habit Era Prita Suci Nurcandrani
ULTIMA Comm Vol 14 No 1 (2022): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v14i1.2630

Abstract

Intervention of Integrated ANC Program of Puskesmas Purwokerto Utara II was commenced since stunting rate increased up to 13.58%. This incident plus pandemic situation have changed IEC pattern activities between the Puskesmas and pregnant women living in its working area. The problem is how midwives reach pregnant women through the ANC telemedicine program. Qualitative-descriptive method and data triangulation sources were used. CMC telemedicine in the ANC program studied from the perspectives of impersonal, interpersonal, and hypersonal communication uncover different findings. The results are not absolutely the key to the success of the program. Research from other perspectives are still needed.
Consumer Interpretation of Trust in Shopee Reviews and Ratings: A Warranting Theory Perspective Dewi Ika Wijayanti; Prita Suci Nurcandrani; Adinna Islah Perwita
ULTIMA Comm Vol 17 No 2 (2025): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v17i2.4392

Abstract

The development of e-commerce has changed people's consumption patterns in shopping, including in the purchasing decision-making process, which is now increasingly considered through online consumer reviews and ratings. This study aims to understand how consumers assess warranting cues and warrant value in reviews and ratings of local fashion products from the Erigo and Executive brands on Shopee. The main theory used Warranting Theory which explains that information from third parties is more credible than information from the seller. This study was conducted using a descriptive qualitative approach. Data collection techniques used observation, in-depth interviews, and documentation, while the selection of informants used purposive sampling. The results show that consumers assess trust based on the presence of Warranting Cues, such as visual evidence in the form of photos or videos, detailed product reviews based on personal experience, a minimum rating of four stars, and a high number of review likes. The identity of the review author is also an important consideration. In addition, the Shopee Mall label and brand image play a supporting role in building a stronger Warranting Value, so that reviews are considered more credible and convincing to be used as a basis for consideration in purchasing a product.
Intrapersonal Communication in Maternal Decision-Making for Toddler Nutrition to Prevent Stunting in Wanayasa District, Banjarnegara Regency Tina Trisnawati; Ade Tuti Turistiati; Prita Suci Nurcandrani; Lincoln James Faikar Monk
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 9 No 1 (2026): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v9i1.12743

Abstract

The Central Java Provincial Health Office (2024) stated that Banjarnegara Regency has the highest stunting prevalence in Central Java, at 20.8%. Meanwhile, based on Posyandu monitoring results in 2023, Wanayasa Subdistrict in Banjarnegara reported the highest number of stunted toddlers, with 214 children. The condition of stunted toddlers cannot be separated from the role of mothers in fulfilling their nutritional needs. This study aims to analyze maternal decision-making regarding toddler nutrition. The theory employed is Dual Process Theory (DPT), which distinguishes between two systems of thinking: System 1 (fast, intuitive, and emotional) and System 2 (slow, rational, and reflective). Additionally, the Wilbur Schramm Communication Model is employed to examine the processes of encoding and decoding, shared experience fields, and feedback in interpersonal communication. This study employed a descriptive-qualitative method, conducting in-depth interviews with 13 mothers of toddlers and 2 supporting informants. The results showed that the majority of mothers make decisions based on System 1 emotional responses or spontaneous actions when their child has difficulty eating. However, family support and empathetic communication from health workers, which are simple messages, relevance to the mother's experience, and precise feedback, can shift decisions to System 2. Thus, mothers tend to be more reflective, analytical, and consistent in developing nutritional strategies for their toddlers. In fact, maternal decision-making in Wanayasa District is still dominated by System 1. Still, it has the potential to improve towards System 2 through educational interventions, social support, and effective interpersonal communication strategies according to Schramm's model.
Co-Authors Adam Prayogo Kuncoro Ade Tuti Turistiati Adinna Islah Perwita Adita Miranti Andhriany, Sefy Anggita Ramadisa Antonius Ferdi Widiatmoko Anugerah Bagus Wijaya Audito Anindya Bayu Aji Aulia Hamdi Ayu May Lisa Ayu May Lisa Bianka Citra Adelia Bumi Bidadari Shaskia Bunga Asriandhini Desty Rakhmawati Dewi Ika Wijayanti Dinda Intan Nurulina Dyah Supriatin Endah Nurkhalida Ferlin Christiana Intan Nurullina, Dinda Kania Sayidatina Putri Lestari, Annisa Try Lincoln James Faikar Monk May Lisa, Ayu Merliana Nur Khasidah Nan Kinasih, Eyora Jasmine Nisa Arbaina Pundra Rengga Andhita Raden Endah Nurkhalida Rahmawati Putri Raja Satria Wibawa Ratna Suminar Rida Purnama Sari Rizki Ardhi Rahma Rizki Ardhi Rahman Rizki Ardhi Rahman Rizki Ardhi Rahman Sari, Rida Purnama Sefy Andhriany Sefy Andhriany Tina Trisnawati Umi Lestari Wiguna, King Anugrah Yudi Sudiana Yusyida Mun Saidah Yusyida Munsa Idah Yusyida Munsaidah Zanuar Rifai