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All Journal MAJALAH ILMIAH GEMA PARADIGMA Manajemen Bisnis Syariah Jurnal Ekonomi dan Kewirausahaan PROSIDING JURNAL ILMIAH MANAJEMEN & BISNIS WARTA Benefit: Jurnal Manajemen dan Bisnis Gema Paradigma Prosiding Seminar Nasional Jurnal Dimensi DERIVATIF Jurnal Ilmiah Econosains Jurnal Akuntansi dan Pajak Jurnal Manajemen & Keuangan Jurnal Studi Manajemen dan Bisnis Kinerja: Jurnal Ekonomi dan Manajemen Agregat: Jurnal Ekonomi dan Bisnis PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Jurnal Organisasi Dan Manajemen Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL WIDYA GANESWARA International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) SOLUSI Budimas : Jurnal Pengabdian Masyarakat Indonesian Journal of Economics and Management Journal of Applied Islamic Economics and Finance Dedikasi : Jurnal Pengabdian Lentera
Rochmi Widayanti
Fakultas Ekonomi, Universitas Islam Batik Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Ekonomi dan Kewirausahaan

 1 
PENGUATAN INOVASI DALAM MENINGKATKAN KINERJA PERUSAHAAN (Studi pada UKM Mebel di Soloraya) Sari Puspitasari; Rochmi Widayanti; Ratna Damayanti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 19 No. 3 (2019): Jurnal Ekonomi dan Kewirausahaan : September
Publisher : Universitas Slamet Riyadi

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Abstract

The aim of the study was to determine the influence of market orientation innovation, and the partial and simultaneous marketing strategies on the performance of furniture companies in Soloraya. This research was conducted on UKM furniture at Soloraya. The type of data used is quantitative data. The data source used is primary data. The data collection techniques in this study used questionnaires. Data analysis techniques using multiple linear analyses. The results of this study showed a partial market-oriented significant value of 0.001 < 0.05 then the market orientation was significant to influence the company's performance. A significant value of innovation 0.004 < 0.05 The innovation affects the company's performance, and a marketing strategy variable with a significant rate of 0.000 < 0.05 means that the marketing strategy variable significantly affects the company's performance Furniture at Soloraya. We recommend that UKM furniture in Soloraya more create a new design to improve product competitiveness and product uniqueness in accordance with the wishes of consumers.
Co-Authors Agni Astungkara Andi Dwi Asmara, Denny Bambang Mursito Bambang Mursito Burhanuddin Burhanuddin Burhanudin Burhanudin Burhanudin Burhanudin Burhanudin Burhanudin Chika Damayanti Dimas Sumitra Danisworo Djumali Djumali Dwi Oktaviani Lardo Putri Endah Prastiwi Endang Masitoh Endang Masitoh Wahyuningsih Endang Masitoh Wahyuningsih, Endang Masitoh Eny Kustiyah Eny Kustiyah Eny Kustiyah, Eny Fajar Setyawan Fithri Setya Marwati Fithria Marwanti Fitria Wulandari fitria wulandari Fitrysia Hanggraini Frida Ria Furaida Nur Afifah I Yensi Godchild Nehe Ibnu Suryo Ida Aryati Ida Aryati Juli Hariyanto Jumiati Jumiati Libria Widiastuti Marwati, Fithri Setya Muhammad Firdaus, Rifqi Mursito, Bambang Nadya Ayu Saputri Nampi Warih Ningsih Nico Irawan Nur Fadli Nurdin, Ade Ali Puji Astuti Putri Risnanti Ratna Damayanti Ratna Damayanti Ratna Damayanti Ratna Damayanti Ratna Damayanti Rendika Putri Kartika Reny Dwi Astuti Ressa Sasongko Ryan Susanto, Ryan Samsoel Bahry Sari Kurniati Sari Puspitasari SEPTIA DWI ANGGRAINI Setiawan Siti Amini Siti Maryam Sitti Mukarromah Sudarwati Sudarwati Sudarwati Sudarwati Sudarwati Sulisvi Sulisvi Sutardi Sutardi Sutianingsih, Sutianingsih Tarisa Firda Saniyyah Thoriq Amri Yahya umi ambarwati, umi