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All Journal Asia-Pacific Management and Business Application Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Indonesia Auditing Research Journal The Eastasouth Management and Business Innovative: Journal Of Social Science Research Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Science Contribution to Society Journal MAPAN: Jurnal Manajemen Akuntansi Palapa Nusantara Jurnal Manajemen dan Kewirausahaan
Tutik Winarsih
Sekolah Tinggi Ilmu Ekonomi YAPAN
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Journal : The Eastasouth Management and Business

 1 
Analysis of the Extended Technology Acceptance Model as A Basis for the Adoption of Educational Technology Startup Platforms Fariz; Winarsih, Tutik
The Eastasouth Management and Business Vol. 3 No. 02 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i02.409

Abstract

The growth of startups in the Educational Technology (EdTech) sector in Indonesia has demonstrated rapid progress, aligning with global advancements in this field. The COVID-19 pandemic, coupled with the increasing demand for future-oriented skills, has driven EdTech startups to innovate in learning methods, approaches, and strategies. These innovations aim to create individuals equipped with skills relevant to the demands of the future. This research seeks to explore how technology-based learning processes developed by EdTech startups can be adapted and utilized by users to enhance their skills in facing the challenges of the modern era. The study adopts the Technology Acceptance Model (TAM) framework with the addition of a facilitating condition variable as an external factor to understand the impact of environmental conditions on technology adoption and usage. A quantitative approach was employed, collecting data from active learners using EdTech startup services in Indonesia during the 2018–2024 period. Data analysis was conducted using Structural Equation Modelling (SEM) techniques. The findings reveal that TAM effectively explains the factors influencing the acceptance and use of e-learning on EdTech startup platforms, particularly in supporting learning processes. Additionally, significant relationships were identified between facilitating conditions, perceived ease of use, and perceived usefulness. The study also confirms the interrelations among the main components of TAM, further reinforcing the model's validity in the context of digital learning.
Co-Authors Andrian, Bagus Anwar Arifin, Mohamad Sabiqul Arif Hidayat Arofah Arofah Baillon, Pandrianus Bayu Samudra, Gemuruh Sapta Djuhroni, M. Dwi Suhartini Erawati, Erawati Fariz Fariz Fariz Fariz Fida Oktafiani Hardityo, Hardityo Harumanata, Adiyan Agil Fabriandhika Hermawati, Elly Ira Ningrum Resmawa, Ira Ningrum Krishnawan, Reo Massaid, Muhammad Alif Methasari, Melanny Muhammad Nur Efendi Nanjem, Maria Atriani Mulyati Nurdiannova, Arief Purnama, Marina Asriyati Rifki Suwaji Rina Indra Sabella Siti Masruroh Suhartono Triono, Bambang Wardhana, Rahman Gita Wiwik Handayani Yuniningsih Yuniningsih Yunior Tedju, Will Frans