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MEMBANGUN DESAIN EKSPERIMEN, PEMODELAN DAN ANALISIS DENGAN SAS PROGRAM Usman, Mustofa; widiarti, Widiarti; Russel, Edwin; Ragayu, Noti
Jurnal Dedikasi untuk Negeri Vol 1, No 1 (2022)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat UML

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1017.541 KB) | DOI: 10.36269/jdn.v1i1.877

Abstract

Abstrak Dewasa ini penggunaan statistika dalam analisis data dan penelitian telah secara intensif digunakan, khususnya dikalangan akademisi. Khusus dalam penggunakan perancangan eksperimen pemahaman yang benar tentang pembangunan desain eksperimen dan pemodelan dan analisis datanya yang dirasakan masih kurang dipahami oleh sebagian besar para peneliti. Pengabdian pada masyarakat yang dilakukan ini disampaikan dalam rangka mengatasi kekurangan pemahaman dosen swasta akan pembangunan desain eksperimen dan analisisnya. Metode yang digunakan adalah pemberian kuliah, diskusi dan studi kasus khususnya adalah analisis completely Randomized Desain. Kata kunci: Desain eksperimen, CRD, randomisasi, analisis. Abstract Nowadays, the use of statistics in data analysis and research has been intensively used, especially among academics. Especially in the use of experimental design, a correct understanding of the construction of experimental designs and modeling and data analysis is felt to be still poorly understood by most researchers. This community service is delivered in order to overcome the lack of understanding of private lecturers on the development of experimental designs and their analysis. The method used is giving lectures, discussions and case studies, especially analysis of completely randomized design. Keywords: Experimental design, CRD, randomization, analysis.
Analisa Strategi Pemasaran Melalui Media Sosial Instagram Dalam Meningkatan Penjualan Pada Toko Nunavasha Widiarti, Widiarti; Hartelina, Hartelina; Supriyadi, Didit
Gorontalo Management Research Vol 7, No 1 (2024): Gorontalo Management Research
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/gomares.v7i1.2756

Abstract

The purpose of this study is to find out and analyze the marketing strategy through social media carried out by the NunaVasha online shop, thereby increasing sales. NunaVasha is a fashion or clothing store for women. Research methods through observation, interviews, questionnaires and documentation, analysis methods using the SWOT technique with the 4P marketing mix strategy including product, price, place, promotion in identifying strengths, weaknesses, opportunities, and threats. And after that IFE and EFE analysis was carried out. Based on the SWOT analysis diagram, NunaVasha is in Quadrant I where strengths and opportunities have greater value than existing weaknesses and threats, so that the strategy implemented is in a Growth position in carrying out a marketing strategy as an effort to increase sales.
Analysis of consumer satisfaction with digital marketing and service quality Suyaman, Dede Jajang; Cunayah, Cucun; Widiarti, Widiarti; Nurhanansyah, Moch Fachrizal
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243684

Abstract

The phenomenon of technological development is growing rapidly based on digital information system technology in Indonesia today. Some financial products and exchange rates commonly used in electronic payments have now become an unavoidable paradigm in trade or services. Objective This research aims to determine the condition of digital marketing variables, service quality and customer satisfaction at Brits Hotel Karawang. This research is a sample study conducted by consumers as respondents in the research, data collection using a questionnaire with a total of 100 respondents consisting of consumers and visitors to Café and Resto Karawang. The analytical method used is a quantitative method with descriptive analysis and verification analysis. To process the data the author used the help of Microsoft Excel 2016 and SPSS 22 For Windows programs. The results of the research that has been carried out state that digital marketing is at quite good criteria, service quality is at quite good criteria and customer satisfaction is also at quite good criteria. The T test results show that digital marketing partially influences customer satisfaction, service quality partially influences customer satisfaction. The F test results show that digital marketing and service quality simultaneously influence customer satisfaction. To get better customer satisfaction, Brits Hotel Karawang must pay more attention to digital marketing and service quality simultaneously. Because these two variables play an important role in customer satisfaction. This implication reflects the need for organizations to continue to adapt to technological trends and focus on developing these aspects to win competition in an increasingly digital market. Additionally, the findings of this research also underscore the importance of understanding customer perceptions and preferences in the context of digital marketing to improve their impact on overall customer satisfaction.
Co-Authors Bambang Heriyanto Cunayah, Cucun Damar Tri Boewono Dede Jajang Suyaman Didit Supriyadi Dina Eka Nurvazly, Dina Eka Fadlia, Ardillawati Hartelina Juheini Amin Mustofa Usman Nirwana, Saina Nunung Nurhasanah Nurhanansyah, Moch Fachrizal Nurlina Nurlina Pertiwi, Rifa Rahma Ragayu, Noti Retnosari Andrajati Ristiyanto Ristiyanto Russel, Edwin Supargiyono Supargiyono Sutrisno, Agus Tri Baskoro T. Satoto Umi Widyastuti