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Analisa Strategi Pemasaran Melalui Media Sosial Instagram Dalam Meningkatan Penjualan Pada Toko Nunavasha Widiarti, Widiarti; Hartelina, Hartelina; Supriyadi, Didit
Gorontalo Management Research Vol 7, No 1 (2024): Gorontalo Management Research
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/gomares.v7i1.2756

Abstract

The purpose of this study is to find out and analyze the marketing strategy through social media carried out by the NunaVasha online shop, thereby increasing sales. NunaVasha is a fashion or clothing store for women. Research methods through observation, interviews, questionnaires and documentation, analysis methods using the SWOT technique with the 4P marketing mix strategy including product, price, place, promotion in identifying strengths, weaknesses, opportunities, and threats. And after that IFE and EFE analysis was carried out. Based on the SWOT analysis diagram, NunaVasha is in Quadrant I where strengths and opportunities have greater value than existing weaknesses and threats, so that the strategy implemented is in a Growth position in carrying out a marketing strategy as an effort to increase sales.
Representing Transnational Drug Trafficking: Narcos (2015) and the War on Drugs Narrative Widiarti, Widiarti; Argenti, Gili
Journal of Integrative International Relations Vol. 11 No. 1 (2026): May
Publisher : Center for Integrative International Studies Laboratory, Faculty of Political and Social Sciences, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jiir.2026.11.1.110-125

Abstract

This study analyzes Netflix’s Narcos (2015-2017) as a cultural text representing transnational drug trafficking and the war on drugs narratives within International Relations frameworks. Employing qualitative interpretive analysis of selected episodes alongside International Relations and media scholarship, it reveals how the series personalizes complex structural dynamics for instance globalization-driven crime into charismatic antiheroes such as Pablo Escobar, portrays Colombian institutions as fragile and reliant on U.S. DEA (Drug Enforcement Administration) agents, and reproduces securitized war on drugs discourses without challenging root causes such as Global North demand. These representations simplify transnational threats, mythologize violence as spectacle, and reinforce Global North-South asymmetries in security imaginaries
Pelatihan Pemahaman Analisis Data Kategori dan Aplikasinya untuk Dosen PTS Bandar Lampung Usman, Mustofa; Wamiliana, Wamiliana; Chasanah, Siti Laelatul; Russel, Edwin; Widiarti, Widiarti
Jurnal Pengabdian Kepada Masyarakat (JPKM) TABIKPUN Vol. 7 No. 1 (2026): Maret
Publisher : Faculty of Mathematics and Natural Sciences - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpkmt.v7i1.257

Abstract

Statistika sebagai salah satu sarana berpikir ilmiah adalah bagian yang penting dalam analisis data penelitian. Dalam bidang ilmu sosial, analisis data kategori berperan sebagai salah satu metode dalam analisis data, terutama dalam pemodelan loglinear untuk tabel kontingensi berdimensi tinggi. Tujuan kegiatan pengabdian ini adalah untuk meningkatkan pemahaman dosen-dosen pada analisis data kategori. Metode pendekatan yang digunakan dalam kegiatan ini adalah metode ceramah, diskusi dan demonstrasi penyususnan SAS program untuk data kategori dan penafsirannya. Hasil dari pelatihan ini telah meningkatkan pemahaman dan pengetahuan seluruh peserta akan analisis data kategori. Analisis data kategori umumnya belum dipahami oleh dosen-dosen bidang ilmu sosial, dengan kegiatan pengabdian ini menimbulkan kesadaran pentingnya memahami alat analisis data kategori untuk riset-riset di bidang ilmu-ilmu sosial.