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All Journal Enrichment : Journal of Management Jurnal Kepariwisataan dan Hospitalitas Community Empowerment Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan SWARNA Jurnal Ilmiah Hospitality Management Jurnal Abdi Masyarakat Paradoks : Jurnal Ilmu Ekonomi Journal of Business on Hospitality and Tourism SWARNA: Jurnal Pengabdian Kepada Masyarakat
I Gusti Ayu Eka Suwintari
Institut Pariwisata Dan Bisnis Internasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Paradoks : Jurnal Ilmu Ekonomi

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Trust and Brand Love in Special Interest Tourism Wijaya, Nyoman Surya; Arianty, A. A. Ayu Arun Suwi; Suwintari, Gusti Ayu Eka; Sudiarta, Nyoman
Paradoks : Jurnal Ilmu Ekonomi Vol. 7 No. 4 (2024): Agustus - Oktober
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

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Abstract

The purpose of this study is to find out the role of tourists' trust in adventure tourism destination, and brand love for Bali in influencing tourists' attitudes in deciding to make a return visit. This study uses a quantitative design based on positivism. The population is tourists who have carried out alternative tourism activities in an unlimited number. A sample of 120 was selected purposively, collected using a questionnaire. Descriptive analysis using SPSS, and inferential analysis using SEM with Smart PLS software. Based on the analysis, it was found that: 1) there was a positive and significant influence on attitudes, trust, and brand love on the intention to visit again, 2) a positive and significant influence was also obtained on attitudes towards trust; 3) Attitude also had a positive and significant effect on brand love; 4) Trust and brand love were able to significantly mediate the influence of attitude on the intention to revisit. This study only focused on Indonesian tourists so the results could not generalize the overall tourists. Theoretically, this contributes to the enrichment of marketing management, especially the Theory of Planned Behavior. The practical implications for alternative tourism managers are how to make activities very memorable, fun, able to increase tourist confidence, and the role of the Bali brand love is an attraction to increase the intention to visit again
Co-Authors A. A. Ayu Arun Suwi Arianty A.A. Ayu Arun Suwi Arianty A.A. Ayu Suwi Arianty Amir, Firlie Lanovia Arianty, A. A. Ayu Arun Suwi Astina, Made Arya I Gst Ayu Melistyari Dewi I Gusti Agung Mirah Sanjiwani I Gusti Ayu Melistyari Dewi I Gusti Ayu Melistyari Dewi I Gusti Ketut Purnaya, I Gusti Ketut I Kadek Udiyana Putra I Nyoman Sudiarta I Nyoman Sudiarta I Nyoman Sunarta I Putu David Adi Saputra I Wayan Eka Mahendra Jessica Aprilia Kadek Ayu Ekasani Komang Ratih Tunjungsari Lina Widiastuti Moh Agus Sutiarso Muliadiasa, Ketut Ni Kadek Yunika Rahayu Ni Luh Supartini NI MADE AYU SULASMINI . Ni Made Rinayanthi Ni Putu Isha Aprinica Ni Wayan Rena Mariani Parwati, Komang Shanty Muni Putu Eka Wirawan Sanjaya, I Wayan Kiki Semara, I Made Trisna Shirley Maitri Sudiarta, Nyoman Suprapto, Nyoman Arto Surya Wijaya, Nyoman Timotius Prastio Yudistira Zulfikri Akbar Respati