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All Journal JURNAL ECONOMIA JDM (Jurnal Dinamika Manajemen) Dinamika Pendidikan EQUILIBRIUM JAM : Jurnal Aplikasi Manajemen Jurnal TIMES Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Benefit: Jurnal Manajemen dan Bisnis Management Analysis Journal Jurnal Ilmiah Peuradeun PROSIDING KOMUNIKASI Jurnal Surya Masyarakat Jurnal Entrepreneur dan Entrepreneurship SENSITEK Jurnal Surya Masyarakat Economics and Digital Business Review Information System Journal (INFOS) SPRINTER: Jurnal Ilmu Olahraga Prosiding SNPBS (Seminar Nasional Pendidikan Biologi dan Saintek) J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Indonesian Journal of Advanced Research (IJAR) Jurnal Abdimas Jatibara International Journal of Application on Economics and Business Equilibrium: Jurnal Ekonomi Syariah
Tony Wijaya
STMIK Pontianak
Religion Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pendampingan Produksi Dan Pemasaran Pupuk Kompos Di Kelompok Tani Margo Utomo, Dukuh Gumul: Menuju Pertanian Berkelanjutan Utama, Agung; Mustikasari, Anita; Wijaya, Tony; Wardana, Wardana; Wibowo, Arif
Jurnal Surya Masyarakat Vol 7, No 2 (2025): Mei 2025
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.7.2.2025.241-248

Abstract

Kelompok Tani Margo Utomo di Dukuh Gumul menghadapi tantangan dalam mempertahankan keberlanjutan pertanian akibat ketergantungan pada pupuk kimia, yang berdampak negatif terhadap lingkungan dan kualitas tanah. Sebagai solusi, program pengabdian ini dirancang untuk mendukung transisi ke pupuk kompos yang lebih ramah lingkungan. Metode yang diterapkan meliputi pelatihan teknik pengomposan dan penerapan teknologi sederhana, seperti penggunaan alat pengaduk kompos dan bioaktivator untuk meningkatkan kualitas dan efisiensi produksi. Selain aspek produksi, program ini juga mencakup pelatihan branding dan pemasaran digital guna memperkuat daya saing produk di pasar. Hasil evaluasi menunjukkan peningkatan keterampilan teknis petani dalam produksi kompos, dengan 90% peserta mencapai pemahaman yang baik. Program ini menunjukkan potensi sebagai model pemberdayaan yang dapat diadaptasi di wilayah lain untuk mendorong pertanian berkelanjutan.
The Intention of Adopting Information Technology for SMES in Special Region of Yogyakarta Wijaya, Tony; Budiman, Santi
JDM (Jurnal Dinamika Manajemen) Vol 10, No 2 (2019): September 2019
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v10i2.19347

Abstract

This study aims to examine the intention of adopting information technology for SMEs in DIY through the expansion of the technology acceptance model. This research continues the previous research related to aspects of obstacles experienced in the development of SME businesses. The research conducted a survey using a sample of SMEs entrepreneurs in DIY. The data analysis technique in this study uses structural equation models that are assisted by the AMOS program. Overall, the expansion model of the technology acceptance model in predicting the intention of adopting SME’s information technology in this study fulfils the model fit rules, which means that the model developed in this study is by existing empirical conditions. In particular, the results of the study prove the influence of business competition pressure on the usefulness of SME owners. It also found that ease of use and perceived usefulness have an effect on the attitudes towards SMEs information technology adoption of SMEs owners, and the attitudes on the adoption of SMEs information technology affect the intention of adopting SME’s information technology.
The Moderation of Gender and Level of Vividness in The Effect of Content Types on Consumer Engagement Wijaya, Tony
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.667

Abstract

This study examines the influences of rational and emotional content on Instagram consumer engagement moderated by gender and the level of media vividness. This research is a survey. This study uses primary data collected with a scale of consumer involvement and content type. The population in this study are consumers who are Instagram users. The sampling technique used was purposive sampling with the criteria of users involved in posting activities on Instagram and following Instagram ad posts. The sample that was collected was 709 respondents from the Special Region of Yogyakarta and Central Java. The data analysis technique used moderated regression analysis (MRA). The results showed that the type of content affected on consumer engagement. The results show that female consumers reinforce emotional content rather than rational, and vice versa for male consumers. The results also show the interaction of vividness level with marketing content types. The high vividness strengthens the influence of emotional content compared to rational content, and vice versa in the low vividness. Keywords: marketing content, digital marketing, social media, instagram, e-business
Pembuatan Media Pembelajaran Berupa Game Edukasi Role Playing Berbasis RPG Maker VX Ace pada Sub Materi Matahari sebagai Sumber Energi Alternatif untuk Siswa SMP Kelas VIII Mahanani, Alif Utama; Saifudin, Mukhamad; Wijaya, Tony; Nugroho, Novanda Adi
Prosiding SNPBS (Seminar Nasional Pendidikan Biologi dan Saintek) 2016: Prosiding SNPBS (Seminar Nasional Pendidikan Biologi dan Saintek)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2836.583 KB)

Abstract

Tujuan dari penelitian ini adalah untuk menghasilkan media pembelajaran interaktif berupa Game Edukasi Role Playing berbasis RPG Maker Vx ACE pada sub materi Matahari Sebagai Sumber Energi Alternatif SMP Kelas VIII, sehingga media pembelajaran ini mampu menjadi suatu media pembelajaran yang berbasis teknologi serta memiliki nilai ekonomis. Proses pembuatan media pembelajaran fisika ini meliputi: tahap persiapan, tahap pembuatan menggunakan program RPG Maker Vx Ace, validasi oleh ahli materi, dan media, serta tahap penyelesaian. Hasil yang diperoleh berupa media pembelajaran game edukasi pada sub materi Matahari Sebagai Sumber Energi Alternatif berbasis RPG maker Vx Ace. Media pembelajaran game edukasi pada materi Matahari Sebagai Sumber Energi Alternatif berbasis RPG maker Vx Ace merupakan media pembelajaran yang berfungsi untuk memudahkan siswa SMP kelas VIII dalam memahami pelajaran IPA. Berdasarkan hasil pembuatan media pembelajaran IPA dan pembahasan dapat disimpulkan bahwa media game edukasi yang dibuat memenuhi kriteria sangat baik dan layak untuk digunakan.
Inovasi Produk dan Pemasaran Digital untuk Meningkatkan Daya Saing UMKM Hampers di Desa Sembung Utama, Agung; Wijaya, Tony; Wardana; Ghaffar, Alfian Abdul; Achmadi, Caesar Rosyad
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol. 9 No. 2 (2025): Oktober 2025
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/j-abdipamas.v9i2.5211

Abstract

ABSTRACT Sembung Village in Wedi District, Klaten Regency, has strong potential to develop as a center for hampers-based Micro, Small, and Medium Enterprises (MSMEs). Several existing wedding equipment rental businesses have created an initial market ecosystem for hamper products and souvenirs. However, this potential has not yet been supported by adequate product innovation and digital marketing capabilities. Local MSME actors still face obstacles in designing creative hampers, applying proper packaging techniques, developing branding, and utilizing digital platforms, which limits their competitiveness and keeps them dependent on conventional marketing. This community engagement program aims to enhance the competitiveness of MSMEs in Sembung Village through product innovation training and digital marketing strategies. The methods used include lectures, demonstrations, hands-on practice, and intensive mentoring on hamper design, product photography, storytelling, and promotion through social media and online marketplaces. The evaluation involved pre-tests, post-tests, observation, and participant feedback. The results demonstrate a significant improvement in participants’ understanding of digital marketing, promotional content development, and packaging creativity, with an average increase of over 100 percent. Participants successfully produced new hamper designs, created digital catalogs, and managed online business accounts. This program has proven effective in strengthening creative economy-based MSMEs and expanding their market opportunities through digitalization. Keywords: digital marketing, product innovation, MSMEs, empowerment, Hampers   ABSTRAK Desa Sembung di Kecamatan Wedi, Kabupaten Klaten, memiliki potensi kuat untuk berkembang sebagai sentra UMKM hampers karena telah terdapat beberapa usaha sewa perlengkapan dan alat penikahan yang menjadi ekosistem awal tumbuhnya permintaan produk hantaran dan suvenir. Namun, potensi tersebut belum diikuti oleh kemampuan inovasi produk dan pemasaran digital yang memadai. Pelaku UMKM masih menghadapi kendala dalam kreativitas desain hampers, teknik pengemasan, branding, dan pemanfaatan media digital sehingga daya saing produk masih terbatas pada pemasaran konvensional. Kegiatan pengabdian ini bertujuan meningkatkan daya saing UMKM Desa Sembung melalui pelatihan inovasi produk dan strategi pemasaran digital. Metode yang digunakan mencakup ceramah, demonstrasi, praktik langsung, serta pendampingan intensif dalam desain hampers, fotografi produk, storytelling, dan pemasaran berbasis media sosial maupun marketplace. Evaluasi dilakukan melalui pre–test, post–test, observasi, dan umpan balik peserta. Hasil menunjukkan peningkatan signifikan pada pemahaman peserta mengenai digital marketing, pembuatan konten promosi, dan kreativitas pengemasan dengan rata-rata peningkatan kompetensi di atas 100%. Peserta mampu menghasilkan desain hampers baru, membuat katalog digital, serta membangun akun bisnis daring. Kegiatan ini terbukti efektif mendorong kemandirian UMKM berbasis ekonomi kreatif dan membuka peluang perluasan pasar melalui digitalisasi. Kata kunci: digital marketing, inovasi produk, UMKM, pemberdayaan, Hampers
Co-Authors A.A. Ketut Agung Cahyawan W Agung Utama Ahmad Wahyudi Anas Hidayat, Anas Anita Mustikasari Arif Wibowo Arini, Yayang Putri Caesar Rosyad Achmadi david Dela, Rilma Maya Diyah, Ida Aryati Ekadipta Ekadipta Fista, Theresia Fitri Fidia Fitri Yanti Ghaffar, Alfian Abdul Gultom, Ria Pebrianti KARLINA DWIJAYANTI, KARLINA Kuncoro, Andreas M Mahanani, Alif Utama Maimun Sholeh Mareliasari, Avia Margaretha Kuway, Susanti Moerdyanto, Moerdyanto Moh Nasuka Muhamed, Nurul Aini Nugroho, Novanda Adi Nurhadi Purwanti, Suci Rahmadani, Aulia Rini Tri Hastuti Saifudin, Mukhamad Sandy Kosasi Santi Budiman saptawan, ferry Sigit Prasetyo Sunjoyo Suryaningtyas, Arum Sutirman Sutirman Wardana Wardana Wardana