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All Journal Ikonomika : Jurnal Ekonomi dan Bisnis Islam Tazkia Islamic Finance and Business Review Shirkah: Journal of Economics and Business BILANCIA Journal of Innovation in Business and Economics Iqtishoduna: Jurnal Ekonomi Islam Al-Kharaj: Journal of Islamic Economic and Business Jurnal Riset Bisnis dan Manajemen AT-TASYRI' Jurnal Ilmiah Prodi Muamalah Jurnal Ilmu Perbankan dan Keuangan Syariah Jurnal Ilmu Ekonomi dan Bisnis Islam Share: Jurnal Ekonomi dan Keuangan Islam Journal of Economics, Entrepreneurship, Management Business and Accounting Journal of Community Service: In Economic, Business, and Islamic Finance Jariyah : Jurnal Ilmu Akuntansi dan Keuangan Syariah
Noval Noval
Universitas Islam Negeri Datokarama Palu
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Other

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Unraveling The Influence of Halal Certification Logos on Consumer Choises: A Meta-Analysis in The Indonesian Market Syaakir Sofyan; A. Syathir Sofyan; Ishfaq Ahmed; Ega Rusanti; Noval Noval; Nur Syamsu
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 14 No. 2 (2025): October
Publisher : Department of Sharia Economics Faculty of Islamic Economics and Business, Universitas Islam Syarifuddin Lumajang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v14i2.2886

Abstract

The aim of this research is to examine the development of research on the influence of halal logos on purchasing decisions for halal products in Indonesia. The method used is meta analysis by reviewing 33 studies published in 2013-2023 with the help of the OpenMEE application. The results of this research show that there is a positive influence of the logo on decisions with a p-value obtained <0.001 and an estimated value of 0.415, which indicates that the strength of the relationship is in the medium category. The influence of the halal cosmetics industry is greater than that of the halal food industry. In terms of sample type, the student sample effect is greater than the general public sample effect. Meanwhile, in the location group, the effect of the provincial capital is greater than the effect of location in the district. Theoretically, this study strengthens the Theory of Planned Behavior (TPB) by confirming the role of halal logos as external cues that influence consumer attitudes and intentions. It also highlights the halal logo as a trust signal that shapes purchasing behavior across different contexts. Study limitations include limited sample size and lack of adequate moderators to explain within-subgroup variation. Therefore, future research needs to consider testing other important aspects, such as participant groups, countries/regions, and other variables.
Co-Authors A. Syatir Sofyan Abdul Jalil Abdul Jalil Abdurrahman Mansyur Ahmad Haekal Ahmad Haekal Ahmad Haekal Aisya, Sitti Andi Aidir Arsy Bachmid, Sofyan Dewi Salmita Ega Rusanti Ela Agustina Ermawati Usman Fadli Hadi Badjeber Hadi Badjeber Fatma Fikriyah Muhtadin Hamka Hamka Harun Harun Ibrahim R. Mangge Indah Handayani Indra Kurniawan IRHAM PAKKAWARU Ishfaq Ahmed Khusnul Khatimah malkan Moh. Anwar Zainuddin Moh. Mukhasyaf Mokh Ulil Hidayat Muh. Imam Fur’qan Muhammad Ikbal Muhammad Syafaat Nadia Nadia Nadia Nadia Noor Riefma Hidayah Nur Syamsu Nur Wanita Nurdin Nurdin Nurdin Nurfitriani Nurfitriani Nurfitriani Nurfitriani Nurfitriani, Nurfitriani Nuriatullah Nursyamsu Nursyamsu Nursyamsu, Nursyamsu Raihanah Basalamah Raodha Nurul Famila Koy Rizqah Rizqah Sagir M. Amin Sitti Aisya Sofyan Bachmid Sofyan Bachmid Sofyan, Syaakir Syamsu, Nur Taufik Uswatun Hasanah Yasir Yasir Zahra