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All Journal Jurnal Ekonomi Syariah Teori dan Terapan Journal of Business and Behavioural Entrepreneurship EKONOMIS : Journal of Economics and Business SEIKO : Journal of Management & Business JURNAL LENTERA BISNIS Journal of Enterprise and Development (JED) Global Financial Accounting Journal Jurnal Ilmiah Manajemen Kesatuan Reswara: Jurnal Pengabdian Kepada Masyarakat Journal Economic and Strategy (JES) Majalah Ilmiah UPI YPTK Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Info Sains : Informatika dan Sains Bima Journal : Business, Management and Accounting Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Jurnal Pengabdian Masyarakat Bangsa JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Riwayat: Educational Journal of History and Humanities Nanggroe: Journal of Scholarly Service Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Proceeding International Pelita Bangsa Jurnal Pengabdian Sosial Journal of Management, Entrepreneurship and Tourism El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Akuntansi dan Keuangan JGEN : Jurnal Pengabdian Kepada Masyarakat Asian Journal of Management, Entrepreneurship and Social Science Panggung Kebaikan : Jurnal Pengabdian Sosial Jurnal Pengabdian Cendekia
Erna Apriani
Universitas Pelita Bangsa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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ANALISIS INFLUENCER MARKETING, ONLINE CUSTOMER REVIEW, DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN ONLINE GEN MILENIAL Wiyarno Wiyarno; Indra Permana; Erna Apriani
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1455

Abstract

In this digital age digital age, online shopping transactions have become a habit that has become ubiquitous It has mushroomed everywhere even almost all circles. Various generations are in fact already so familiar with online shopping transactions, not just shopping, but also selling online. shopping, but the way of selling has also been dominated by online. Changes and technological developments have become one of the strong factors in changes in online behavior at this time, so that the online behavior at this time, so that technological sophistication makes online purchasing decisions very necessary to be analyzed more deeply. online purchasing decisions need to be analyzed more deeply. No wonder if the development of digitalization in influencing human behavior is so fast, because by only transacting online we don't need to leave the house, save time, and can transact online. time, and can transact virtually, and buy and sell online. Basically the purpose of the research conducted to analyze the factors that influencing online purchasing decisions especially millennial genes, namely influencer marketing, online customer review, and digital marketing. marketing, online customer reviews, and digital marketing. Type of research is quantitative research with the research sample being gen millennial students of Pelita Bangsa University who have made online shopping transactions with a purposive sampling of 100 respondents. shopping online with purposive sampling 100 respondents. Data analysis technique using SEM (Stuctural Equation Modeling). The results of this study indicate that the influencer marketing variable does not affect the millennial gen online purchasing decision, then the online customer review variable does not affect the millennial gen online purchasing decision, but the digital marketing variable affects the millennial gen online purchasing decision
PENGUATAN MANAJEMEN KEUANGAN DAN MEDIA SOSIAL PADA KARANG TARUNA DESA WANGUN HARJA Latif, Abdul; Apriani, Erna; Hidayah, Zulfa Zakiatul; Wiyarno, Wiyarno; Isarianto, Isarianto
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i2.3211

Abstract

Literasi keuangan tidak lepas dari seni dalam pengelolaan keuangan individu, di zaman yang terus berkembang serta dibarengi pertumbuhan teknologi informasi yang pesat, tentu generasi muda harus bisa mengoptimalkan penghasilan serta efisiensi pengeluaran untuk kepentingan pribadi pada jangka pendek dan jangka Panjang. Sebagian besar generasi milienial dan gen z kurang dalam efisiensi penghasilannya dikarenakan kurangnya pemahaman terkait manajemen keuangan. Tujuan dari kegiatan untuk memberikan pemahaman, penguatan, wawasan, serta semua hal terkait manajemen keuangan dan media sosial dan segala hal yang mesti dipersiapkan dan diantisipasi dalam implikasi IPTEK tersebut. Mitra pada kegiatan pengabdian ini merupakan remaja dan pengurus karang taruna Desa Wangun Harja. Metode pelaksanaan dilakukan dengan edukasi, sosialisasi, serta penguatan manajemen keuangan, dan pengelolaan media sosial bagi para anak muda, anggota, dan pengurus Karang Taruna Desa Wangun Harja. Setelah diselenggarakan pengabdian dengan tema penguatan manajemen keuangan dan media sosial, wawasan, dan pemahaman peserta pengabdian menjadi bertambah dan lebih bijak dalam pengelolaan keuangan pribadi dan organisasi, serta bijak dalam pengelolaan media sosial. Kesimpulan pada kegiatan ini Sebagian besar generasi milenial dan gen Z kurang memahami literasi keuangan, dan pengelolaan keuangan pribadi, sehingga tidak mudah untuk menabung dan membeli aset dari hasil kerja dan usahanya, dari kegiatan ini para peserta sudah berpikir lebih realistis dalam pengelolaan keuangan, dan pemahaman instrument investasi yang cocok pada kondisi keuangan masing-masing, serta pengem, serta sosial media yang cocok untuk dikembangkan dalam organisasi
Building the "Golden Generation": Understanding the Drivers of Investment Behavior in Gen Z and Millennial Women Apriani, Erna; Widiastuti; Hartati, Nani; Nurjanah, Rina; Latif, Abdul
Journal of Enterprise and Development (JED) Vol. 7 No. 1 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i1.12662

Abstract

Purpose: This study aims to analyze the influence of financial knowledge and personality traits on the investment behavior of Gen Z and Millennial women with education level serving as a mediating variable.Method: The research employs Structural Equation Modeling (SEM) using SmartPLS software. The study sample includes Gen Z and Millennial women in Bekasi Regency. A purposive sampling technique was used, combining online and direct questionnaire distribution methods as well as interviews. A total of 100 respondents were selected for the study.Result: The findings indicate that financial knowledge does not directly impact investment behavior or education level. However, personality traits significantly influence both investment behavior and education level. Additionally, education level significantly affects investment behavior. While education level does not mediate the relationship between financial knowledge and investment behavior, it does mediate the relationship between personality traits and investment behavior.Practical Implications for Economic Growth and Development: This research underscores the importance of financial knowledge for Gen Z and Millennial women, particularly as Gen Z is poised to become the "golden generation" by 2045. By fostering sound financial management practices through financial knowledge and personality traits, individuals can effectively convert income into long-term assets through various investment instruments. This, in turn, contributes to sustainable economic development and growth.
Macroeconomic Determinants Of Gross Domestic Product In Asean: The Role Of WTI Oil Prices And External Debt Ratio Latif, Abdul; Hidayah, Zulfa Zakiatul; Hartati, Nani; Widiastuti, Widiastuti; Apriani, Erna
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.279-290

Abstract

Purpose: This study is to analyze the direct effect of the world oil price variable on the GDP variable, as well as the direct effect of world oil prices on the debt ratio, then the indirect relationship of world oil prices to GDP through the debt ratio. Methodology: The data analysis method used in the research is path analysis on the variables of world oil prices, GDP of ASEAN countries, and the ratio of foreign debt as an intervening variable. Results: The results found that the direct effect of the debt ratio on world oil prices had no effect, then the direct effect of the debt ratio on GDP had no effect, then the direct effect of WTI oil prices on GDP had no effect, and the results of the mediation dimension of WTI oil prices did not mediate the relationship between the debt ratio and GDP. Findings: The findings of the study show that macroeconomic factors, especially world oil prices and a country's debt ratio, do not affect a country's economic growth. Novelty: The gap in previous research makes novelty in the foreign debt ratio variable as a mediating dimension of the relationship between WTI oil prices and GDP.  Originality: This research discusses one of the fluctuating macroeconomic factors in its influence on the movement of a country's economy. Conclusion: Macroeconomic factors WTI world oil prices and a country's foreign debt ratio do not affect economic growth. Type of Paper: Quantitative research
The Role of Digital Marketing Social Media Tiktok, Instagram, Twitter on Purchasing Decisions on Gacoan Noodles Tsabitah, Sahlaa; Perdana, Muhammad Aditya; Erna Apriani; Indra Permana; Abdul Latif
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 2 (2025): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i2.173

Abstract

TikTok, Instagram, and Twitter have great potential in increasing brand awareness and user engagement, especially among the younger generation. Research shows that interactive and engaging content on TikTok and Instagram tends to be more effective in attracting attention than platforms like Facebook. This study aims to evaluate the influence of using TikTok, Instagram, and Twitter on consumer purchasing decisions for Gacoan Noodle products. While social media is now an important tool in digital marketing, its effectiveness in directly influencing consumer purchasing decisions still needs to be fully understood. This study used a quantitative approach with a Partial Least Square (PLS) model to measure the relationship between variables. The sample consisted of social media users exposed to Mie Gacoan content across the three platforms, with data obtained through an online survey. The validity and reliability analysis results revealed that only the TikTok, Instagram, and Twitter variables met the criteria with an AVE value of more than 0.50. In contrast, the purchase decision variable did not meet these conditions. The results showed that the influence of the three social media platforms on purchasing decisions for Gacoan Noodles was not significant. TikTok has a coefficient of 0.236 with a p-value of 0.299, Instagram 0.166 with a p-value of 0.342, and Twitter 0.217 with a p-value of 0.361. All p-values are more significant than the significance threshold of 0.05. Thus, this study concludes that the three platforms are more effective in raising brand awareness than driving direct purchase decisions.
Analysis of Digital Marketing Live, Promotion, Short Video Strategies on Gen Z Skincare Purchasing Decisions Muhamad Novreysa; Aura Puspaningrum; Erna Apriani; Indra Permana; Abdul Latif
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 2 (2025): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i2.174

Abstract

In today's ever-evolving digital age, social media platforms like TikTok have become a powerful tool to influence purchasing decisions, especially among Gen Z. TikTok provides interactive features such as live streaming, promotions, and short videos, effectively capturing the audience's attention with engaging and accessible content. Skincare businesses utilize these features to increase brand awareness, boost engagement, and motivate consumers to purchase. This study aims to determine the significant influence between live streaming, short videos, and marketing on consumer purchasing decisions on the TikTok application. The method used is a quantitative method with a sample size of 100 respondents through a questionnaire survey, and this data was analyzed using the SmartPLS application. The results showed that all variables have an Average Variance Extracted (AVE) value above 0.50, which means the validity is quite good. In addition, Cronbach's Alpha value of more than 0.70 indicates that all variables are highly reliable. R-Square analysis shows that 78.6% of purchasing decisions are influenced by the variables studied. From the hypothesis test, it was found that promotions and short videos have a significant influence on purchasing decisions, while live streaming does not have a significant influence. These findings provide important guidance for marketers crafting more effective digital marketing strategies on TikTok.
Digital Marketing’s Big Potential on Tiktok Platform: Users, Audiences, And Social Media Competitions Karunia, Putra; Dewi Rahmawati Cahyaningrum; Erna Apriani
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 2 (2025): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i2.175

Abstract

This Research aims to know the enormous potential of digital marketing on the TikTok platform, which is now growing as one of the most popular with a high amount of users and audiences, understand the characteristics of the users, and evaluate the other social media competitors. This Research used a quantitative approach with a survey to get data from 100 TikTok users, which included variables such as users, audiences, and social media competitions. Data were collected through an online questionnaire and analyzed with SmartPLS. Various generations have a strong interest in TikTok; Tiktok has a strong appeal to multiple generations, with short, interactive video content and a personalization algorithm that is effective in increasing user engagement. TikTok is also able to attract brands with more targeted marketing potential. By focusing on creativity and virality of content, TikTok competes with other platforms such as Instagram, YouTube, and X. This Research implies that TiResearch is the most effective platform for innovative digital marketing campaigns targeting a broad audience. The results show that the audience is important in increasing marketing effectiveness. On the other hand, the user variable shows a very significant influence on digital marketing effectiveness. In addition, the level of competition between social media platforms also affects the success of TikTok's digital
Impact of Russian Stock Exchange on world oil prices with US dollar as the mediating variable Apriani, Erna; Permana, Indra; Latif, Abdul
Journal of Enterprise and Development (JED) Vol. 6 No. 1 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i1.9298

Abstract

Purpose — The purpose of this study is to analyze the impact of Russian Stock Exchange (IMOEX) on world oil prices (WTI), with the US Dollar variable serving as a mediating factor in the exchange rate between the US Dollar and the Russian currency (Ruble).Method — The research employs an associative causality research approach for data analysis. Path analysis techniques are utilized to examine the nexus between Russian Stock Exchange (IMOEX) and world oil prices with the US dollar serves as intervening variables. The study relies on secondary data collected on a weekly basis over a two-year period, specifically from 2021 to 2022. A total of 96 sample data points were gathered from various sources, including the internet, papers, books, and other references that support the research.Result — The findings indicate a significant positive impact of the Russian Stock Exchange (IMOEX) on the US Dollar/Rubles exchange rate. However, the US Dollar variable does not have a direct effect on world oil prices. Additionally, the Russian Stock Exchange (IMOEX), when mediated by the US Dollar, does not show any significant impact on the world oil price of WTI.Novelty  — To the best of our knowledge, no studies were identified that employed the US Dollar as a mediating variable in the Ruble/USD exchange rate. This study introduces a novel aspect by incorporating this mediating variable into the analysis.
Sosialisasi Percepatan dan Penguatan Tata Kelola Kelembagaan Koperasi Desa Merah Putih di Kecamatan Cibitung Purnamasari, Pupung; Putri, Fenina Berliana; Apriani, Erna; Latif, Abdul
JGEN : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 5 (2025): JGEN : Jurnal Pengabdian Kepada Masyarakat, Oktober 2025
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/jgen.v3i5.1234

Abstract

Koperasi Merah Putih merupakan inisiatif baru yang diharapkan dapat menjadi pilar penguatan ekonomi daerah, khususnya di Kecamatan Cibitung, Kabupaten Bekasi. Namun, sebagai koperasi yang masih tergolong baru, diperlukan penguatan tata kelola kelembagaan dan strategi percepatan agar koperasi dapat berfungsi secara optimal sesuai tujuan dan prinsipnya. Kegiatan Pengabdian kepada Masyarakat ini dilaksanakan melalui sosialisasi dan pendampingan kepada perangkat pengelola Koperasi Merah Putih. Metode yang digunakan meliputi penyampaian materi, diskusi interaktif, serta simulasi pengelolaan kelembagaan koperasi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman, keterampilan, dan kepercayaan diri pengelola dalam menerapkan prinsip tata kelola yang baik serta strategi percepatan pengembangan koperasi. Selain itu, peserta juga memperoleh wawasan mengenai pentingnya kelembagaan yang kuat sebagai fondasi keberlanjutan koperasi di tengah masyarakat.
Analisis Determinan Financial Management Behavior sebagai Modal Sosial Perempuan Gen Milenial dan Gen Z Menuju Indonesia Emas 2045 Apriani, Erna; Latif, Abdul; Aprilianti, Aprilianti
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2193

Abstract

The purpose of this study is to analyze the determinants of financial management behavior as a social capital for Millennial and Gen Z women. Data analysis in this study uses associative causality with a quantitative approach. The sample in this study is the gender of the millennial and Gen Z generation women who are already working with a focus on the three largest industrial areas in West Java, namely Bekasi, Karawang, and Purwakarta Regency. The research sampling technique used the Slovin formula with online and direct questionnaires and interviews. The sample determined by the Slovin technique was 400 respondents from 1,008,579 female workers over 15 years old who are working. The results of this study conclude that there is a positive and significant influence between the variables of financial knowledge and personality traits on financial management behavior and on education level. There is a positive and significant influence between the variable of education level on financial management behavior. In addition, this study also found that the variable of education level was not able to moderate the influence of the variable of financial knowledge on financial management behavior. However, the variable of education level was able to moderate the influence of the variable of personality traits on financial management behavior as a social capital for Millennial and Gen Z women.
Co-Authors Abdul Latif Abdul Latif Abdul Latif Akfika Rizky Sabilla Akfika Rizky Sabilla Aprilianti Aprilianti Aprilianti Aura Puspaningrum Azzahra, Naoera Aliya Defitri, Astrian Hessy Dewi Rahmawati Cahyaningrum Dian Rachmawati Afandi Dina Faradilla Dwi Epty Hidayaty Elsa Mahardika Erin Soleha Fachrial Banyu Asmoro Fachrial Banyu Asmoro Faradilla, Dina Fatimah Fatimah Fenina Berliana Putri Hartati, Nani Hidayah, Alifah Putri Hidayah, Zulfa Zakiatul Indra Permana Indra Permana Indra Permana, Indra Isarianto Isarianto Isarianto, Isarianto Karunia, Putra Latif*, Abdul Maulina Dyah Permatasari Muhamad Novreysa Muhamad Syahwildan Nining Yurista Prawitasari, S.H.,M.H. Nurjanah, Rina Pangestu, Aji Pebiola Pebiola Perdana, Muhammad Aditya Permatasari, Maulina Dyah Pupung Purnamasari Pupung Purnamasari Ridwan R, Ridwan Rizka Estisia Pratiwi Sabilla, Akfika Rizky Sayudi, Akbar Sunita Dasman Syaefulumam, Fahmi Tsabitah, Sahlaa W, Wiyarno Widiastuti WIDIASTUTI - Widiastuti Widiastuti Wiyarno Wiyarno W Wiyarno, Wiyarno Yahya, Adibah Zahra, Alfia Zulfa Zakiatul Hidayah Zulfa Zakiatul Hidayah