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All Journal Jurnal Ekonomi Syariah Teori dan Terapan Journal of Business and Behavioural Entrepreneurship EKONOMIS : Journal of Economics and Business SEIKO : Journal of Management & Business AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL LENTERA BISNIS Journal of Enterprise and Development (JED) Journal of Global Business and Management Review Global Financial Accounting Journal Jurnal Ilmiah Manajemen Kesatuan Reswara: Jurnal Pengabdian Kepada Masyarakat Journal Economic and Strategy (JES) Majalah Ilmiah UPI YPTK Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Info Sains : Informatika dan Sains Bima Journal : Business, Management and Accounting Journal Abdi Cendekia: Jurnal Pengabdian Masyarakat Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Jurnal Pengabdian Masyarakat Bangsa JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Riwayat: Educational Journal of History and Humanities Nanggroe: Journal of Scholarly Service Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Proceeding International Pelita Bangsa Jurnal Pengabdian Sosial Journal of Management, Entrepreneurship and Tourism El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Akuntansi dan Keuangan JGEN : Jurnal Pengabdian Kepada Masyarakat Asian Journal of Management, Entrepreneurship and Social Science Panggung Kebaikan : Jurnal Pengabdian Sosial Jurnal Ragam Pengabdian Jurnal Pengabdian Cendekia SEMANIS
Erna Apriani
Universitas Pelita Bangsa
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Macroeconomic Determinants Of Gross Domestic Product In Asean: The Role Of WTI Oil Prices And External Debt Ratio Latif, Abdul; Hidayah, Zulfa Zakiatul; Hartati, Nani; Widiastuti, Widiastuti; Apriani, Erna
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.279-290

Abstract

Purpose: This study is to analyze the direct effect of the world oil price variable on the GDP variable, as well as the direct effect of world oil prices on the debt ratio, then the indirect relationship of world oil prices to GDP through the debt ratio. Methodology: The data analysis method used in the research is path analysis on the variables of world oil prices, GDP of ASEAN countries, and the ratio of foreign debt as an intervening variable. Results: The results found that the direct effect of the debt ratio on world oil prices had no effect, then the direct effect of the debt ratio on GDP had no effect, then the direct effect of WTI oil prices on GDP had no effect, and the results of the mediation dimension of WTI oil prices did not mediate the relationship between the debt ratio and GDP. Findings: The findings of the study show that macroeconomic factors, especially world oil prices and a country's debt ratio, do not affect a country's economic growth. Novelty: The gap in previous research makes novelty in the foreign debt ratio variable as a mediating dimension of the relationship between WTI oil prices and GDP.  Originality: This research discusses one of the fluctuating macroeconomic factors in its influence on the movement of a country's economy. Conclusion: Macroeconomic factors WTI world oil prices and a country's foreign debt ratio do not affect economic growth. Type of Paper: Quantitative research
The Role of Digital Marketing Social Media Tiktok, Instagram, Twitter on Purchasing Decisions on Gacoan Noodles Tsabitah, Sahlaa; Perdana, Muhammad Aditya; Erna Apriani; Indra Permana; Abdul Latif
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 2 (2025): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i2.173

Abstract

TikTok, Instagram, and Twitter have great potential in increasing brand awareness and user engagement, especially among the younger generation. Research shows that interactive and engaging content on TikTok and Instagram tends to be more effective in attracting attention than platforms like Facebook. This study aims to evaluate the influence of using TikTok, Instagram, and Twitter on consumer purchasing decisions for Gacoan Noodle products. While social media is now an important tool in digital marketing, its effectiveness in directly influencing consumer purchasing decisions still needs to be fully understood. This study used a quantitative approach with a Partial Least Square (PLS) model to measure the relationship between variables. The sample consisted of social media users exposed to Mie Gacoan content across the three platforms, with data obtained through an online survey. The validity and reliability analysis results revealed that only the TikTok, Instagram, and Twitter variables met the criteria with an AVE value of more than 0.50. In contrast, the purchase decision variable did not meet these conditions. The results showed that the influence of the three social media platforms on purchasing decisions for Gacoan Noodles was not significant. TikTok has a coefficient of 0.236 with a p-value of 0.299, Instagram 0.166 with a p-value of 0.342, and Twitter 0.217 with a p-value of 0.361. All p-values are more significant than the significance threshold of 0.05. Thus, this study concludes that the three platforms are more effective in raising brand awareness than driving direct purchase decisions.
Analysis of Digital Marketing Live, Promotion, Short Video Strategies on Gen Z Skincare Purchasing Decisions Muhamad Novreysa; Aura Puspaningrum; Erna Apriani; Indra Permana; Abdul Latif
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 2 (2025): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i2.174

Abstract

In today's ever-evolving digital age, social media platforms like TikTok have become a powerful tool to influence purchasing decisions, especially among Gen Z. TikTok provides interactive features such as live streaming, promotions, and short videos, effectively capturing the audience's attention with engaging and accessible content. Skincare businesses utilize these features to increase brand awareness, boost engagement, and motivate consumers to purchase. This study aims to determine the significant influence between live streaming, short videos, and marketing on consumer purchasing decisions on the TikTok application. The method used is a quantitative method with a sample size of 100 respondents through a questionnaire survey, and this data was analyzed using the SmartPLS application. The results showed that all variables have an Average Variance Extracted (AVE) value above 0.50, which means the validity is quite good. In addition, Cronbach's Alpha value of more than 0.70 indicates that all variables are highly reliable. R-Square analysis shows that 78.6% of purchasing decisions are influenced by the variables studied. From the hypothesis test, it was found that promotions and short videos have a significant influence on purchasing decisions, while live streaming does not have a significant influence. These findings provide important guidance for marketers crafting more effective digital marketing strategies on TikTok.
Digital Marketing’s Big Potential on Tiktok Platform: Users, Audiences, And Social Media Competitions Karunia, Putra; Dewi Rahmawati Cahyaningrum; Erna Apriani
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 2 (2025): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i2.175

Abstract

This Research aims to know the enormous potential of digital marketing on the TikTok platform, which is now growing as one of the most popular with a high amount of users and audiences, understand the characteristics of the users, and evaluate the other social media competitors. This Research used a quantitative approach with a survey to get data from 100 TikTok users, which included variables such as users, audiences, and social media competitions. Data were collected through an online questionnaire and analyzed with SmartPLS. Various generations have a strong interest in TikTok; Tiktok has a strong appeal to multiple generations, with short, interactive video content and a personalization algorithm that is effective in increasing user engagement. TikTok is also able to attract brands with more targeted marketing potential. By focusing on creativity and virality of content, TikTok competes with other platforms such as Instagram, YouTube, and X. This Research implies that TiResearch is the most effective platform for innovative digital marketing campaigns targeting a broad audience. The results show that the audience is important in increasing marketing effectiveness. On the other hand, the user variable shows a very significant influence on digital marketing effectiveness. In addition, the level of competition between social media platforms also affects the success of TikTok's digital
Sosialisasi Percepatan dan Penguatan Tata Kelola Kelembagaan Koperasi Desa Merah Putih di Kecamatan Cibitung Purnamasari, Pupung; Putri, Fenina Berliana; Apriani, Erna; Latif, Abdul
JGEN : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 5 (2025): JGEN : Jurnal Pengabdian Kepada Masyarakat, Oktober 2025
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/jgen.v3i5.1234

Abstract

Koperasi Merah Putih merupakan inisiatif baru yang diharapkan dapat menjadi pilar penguatan ekonomi daerah, khususnya di Kecamatan Cibitung, Kabupaten Bekasi. Namun, sebagai koperasi yang masih tergolong baru, diperlukan penguatan tata kelola kelembagaan dan strategi percepatan agar koperasi dapat berfungsi secara optimal sesuai tujuan dan prinsipnya. Kegiatan Pengabdian kepada Masyarakat ini dilaksanakan melalui sosialisasi dan pendampingan kepada perangkat pengelola Koperasi Merah Putih. Metode yang digunakan meliputi penyampaian materi, diskusi interaktif, serta simulasi pengelolaan kelembagaan koperasi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman, keterampilan, dan kepercayaan diri pengelola dalam menerapkan prinsip tata kelola yang baik serta strategi percepatan pengembangan koperasi. Selain itu, peserta juga memperoleh wawasan mengenai pentingnya kelembagaan yang kuat sebagai fondasi keberlanjutan koperasi di tengah masyarakat.
Analisis Determinan Financial Management Behavior sebagai Modal Sosial Perempuan Gen Milenial dan Gen Z Menuju Indonesia Emas 2045 Apriani, Erna; Latif, Abdul; Aprilianti, Aprilianti
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2193

Abstract

The purpose of this study is to analyze the determinants of financial management behavior as a social capital for Millennial and Gen Z women. Data analysis in this study uses associative causality with a quantitative approach. The sample in this study is the gender of the millennial and Gen Z generation women who are already working with a focus on the three largest industrial areas in West Java, namely Bekasi, Karawang, and Purwakarta Regency. The research sampling technique used the Slovin formula with online and direct questionnaires and interviews. The sample determined by the Slovin technique was 400 respondents from 1,008,579 female workers over 15 years old who are working. The results of this study conclude that there is a positive and significant influence between the variables of financial knowledge and personality traits on financial management behavior and on education level. There is a positive and significant influence between the variable of education level on financial management behavior. In addition, this study also found that the variable of education level was not able to moderate the influence of the variable of financial knowledge on financial management behavior. However, the variable of education level was able to moderate the influence of the variable of personality traits on financial management behavior as a social capital for Millennial and Gen Z women.
Analisis Faktor-faktor yang mempengaruhi Holding Period Sektor Energi Pasca Pandemi Covid-19 Latif*, Abdul; Hartati, Nani; Widiastuti, Widiastuti; Apriani, Erna
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 9, No 2 (2024): Mei, History Learning Media and Social Problems
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v9i2.30492

Abstract

Masa pandemi covid-19 sudah berakhir, dengan demikian Tingkat kepercayaan investor di pasar modal Kembali pulih, holding period saat pandemi dan pasca pandemi tentu berbeda dari segi prilaku investor, sehingga sentimen sektor energi di pasar modal menjadi pilihan dari ketidak pasti ekonomi global karena banyak peperangan antar negara bukan hanya karena covid-19 saja, sehingga perilaku investor kususnya holding period pada sektor energi pasca pandemi-19 perlu di analisis Kembali. Tujuan penelitian ini untuk menganalisis pengaruh market value, bid-ask spreads, dan variance return terhadap holding period sektor energi. Data yang digunakan pada penelitian ini ialah data sekunder berupa data jumlah lembar saham beredar, data harian volume transaksi perdagangan saham, bid price dan ask price saham, dan rata-rata return saham perusahaan sektor energi selama tahun 2022-2023 dengan jenis data cross section. Populasi dan sampel pada penelitian ini ialah seluruh perusahaan go public yang tergolong pada sektor energi di bursa efek Indonesia dan sesuai kriteria sampel yaitu 48 perusahaan pada seluruh papan akselerasi dengan periode selama tahun 2022-2023. Teknik analisis data yang digunakan ialah model regresi linier berganda untuk mencari pengaruh market value, bid-ask spreads, dan variance return pada holding period sektor energi. Hasil penelitian menunjukan bahwa variabel market value tidak berpengaruh pada holding period sektor energi pasca pandemi covid-19, variabel bid-ask spreads tidak berpengaruh pada holding period sektor energi pasca pandemi covid-19, variabel variance return berpengaruh positif pada holding period sektor energi pasca pandemi covid-19.
Technopreneurship Intention: Faktor ICT Self Efficacy dimediasi Motivasi Mahasiswa Apriani*, Erna; Asmoro, Fachrial Banyu; Afandi, Dian Rachmawati; Wiyarno, Wiyarno
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 9, No 2 (2024): Mei, History Learning Media and Social Problems
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v9i2.30418

Abstract

Tujuan dari penelitian ini ialah untuk menganalisis pengaruh ICT Self Efficacy secara langsung terhadap motivasi mahasiswa, kedua pengaruh motivasi mahasiswa secara langsung pada Technopreneurship Intention, ketiga pengaruh ICT Self Efficacy secara tidak langsung pada Technopreneurship Intention melalui motivasi mahasiswa sebagai variabel mediasi, Sampel yang dipakai merupakan ICT Self Efficacy, Technopreneurship Intention, dan motivasi mahasiswa dalam bentuk data kuesioner pada tahun 2024. Metode analisa data yang dipakai pada penelitian merupakan analisis jalur pada variabel ICT Self Efficacy, Technopreneurship Intention, dan motivasi mahasiswa sebagai variabel intervening. Hadil penelitian menunjukan bahwa secara langsung variabel ICT Self Efficacy terhadap motivasi berpengaruh signifikan dengan arah positif, variabel motivasi secara langsung tidak berpengaruh terhadap Technopreneurship Intention, ICT Self Efficacy melalui variabel mediasi motivasi terhadap Technopreneurship Intention tidak berpengaruh.
Insurance Literacy Among Gen Z Women: Financial Literacy and Education Level as Mediating Variables Latif, Abdul; Apriani, Erna; Hartati, Nani; Afandi, Dian Rachmawati
Global Financial Accounting Journal Vol. 9 No. 2 (2025)
Publisher : Accounting Department, Faculty of Business and Management, Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/gfa.v9i2.11283

Abstract

Gen Z, as the demographic bonus generation, certainly has an important role to play. The number of independent women today can rival the number of male workers, making women a benchmark for economic growth. From this phenomenon, Gen Z women in Indonesia's journey towards a golden Indonesia in 2045 must understand and use insurance products for long-term protection. Based on this background, this study aims to examine several aspects: first, the direct role of financial literacy on insurance literacy; second, the direct Influence of financial literacy on Education level; third, the direct impact of Education level on insurance literacy; and fourth, the mediating role of Education level in the indirect relationship between financial literacy and insurance literacy. The research method employs a quantitative causal approach, with a sample of Gen Z women in Bekasi Regency using purposive sampling with 100 respondents. Data analysis techniques utilize SEM PLS (Structural Equation Modeling – Partial Least Squares) with the SmartPLS statistical tool. The results of the study found that financial literacy and Education level directly and significantly Influence insurance literacy. In contrast, financial literacy directly and significantly influences Education level, and Education level mediates the relationship between financial literacy and insurance literacy
Meningkatkan Kompetensi Guru dengan Pemahaman Literasi Hukum di SMPN 4 Tambun Selatan Prawitasari, Nining Yurista; Sayudi, Akbar; Apriani, Erna
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.6461

Abstract

Quality education not only involves mastery of academic material but also understanding the norms, laws, and ethics that prevail in society. One important factor in achieving this goal is the role of teachers as agents of change in educating the future generation. Community service discusses the importance of improving teachers' competencies through understanding legal literacy, as well as its impact on better classroom management and teaching. Legal literacy has become a crucial skill for teachers to ensure that they can manage legal issues in the educational environment more effectively. This service also discusses various strategies and approaches to enhance legal literacy among educators.
Co-Authors Abdul Latif Abdul Latif Abdul Latif Adibah Yahya Aditya, Vetra Venesia Akfika Rizky Sabilla Akfika Rizky Sabilla Alfareza, Dimas Sheva Aprilianti Aprilianti Aprilianti Aura Puspaningrum Az-Zahro, Najwa Azzahra, Naoera Aliya Defitri, Astrian Hessy Dewi Rahmawati Cahyaningrum Dian Rachmawati Afandi Dimas Pratama, Abdillah Dina Faradilla Dwi Epty Hidayaty Elsa Mahardika Erin Soleha Etty Zuliawati Zed Etty Zuliawati Zed Fachrial Banyu Asmoro Fachrial Banyu Asmoro Faradilla, Dina Fatimah Fatimah Fenina Berliana Putri Gina Asri Ruwaida Hana Silvia Dwi Putri Hartati, Nani Hidayah, Alifah Putri Hidayah, Zulfa Zakiatul Hoerudin, Abdul Fahri Indra Permana Indra Permana Indra Permana Indra Permana, Indra Isarianto Isarianto Isarianto, Isarianto Karunia, Putra Keysha Saidina Latif*, Abdul Lisa Aprilia Mandala, Kesha Meiva Mariyatul Qibthiyah Maulina Dyah Permatasari Muhamad Novreysa Muhamad Syahwildan Muthmainnah, Hasna Nining Yurista Prawitasari, S.H.,M.H. Nurjanah, Rina NURUL ANNISA Pebiola Pebiola Perdana, Muhammad Aditya Permatasari, Maulina Dyah Pupung Purnamasari Pupung Purnamasari Putri, Rika Ramana Rad Cloud Dirgantoro Kesumojati Ridwan R, Ridwan Rizka Estisia Pratiwi Sabilla, Akfika Rizky Sayudi, Akbar Sinaga, Elisabet Natalia Siswahyudianto Sopiyan, Sopiyan Sunita Dasman Syaefulumam, Fahmi Tsabitah, Sahlaa W, Wiyarno Widiastuti WIDIASTUTI - Widiastuti Widiastuti Wiyarno Wiyarno W Wiyarno, Wiyarno Yahya, Adibah Zahra, Alfia Zulfa Zakiatul Hidayah Zulfa Zakiatul Hidayah