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Dian Septiana
Statistika, Universitas Negeri Medan
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PENINGKATAN EFEKTIVITAS PEMASARAN SAPI MELALUI PLATFORM DIGITAL SILEMBU.COM Septiana, Dian; Ramadhani, Fanny; Nasution, Nadrah Afiati; Surbakti, Nurul Maulida; Sagala, Prihatin Ningsih
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 5 (2024): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i5.25802

Abstract

Abstrak: Dalam era digitalisasi, peternak sapi di Desa Tanjung Gusta menghadapi tantangan besar dalam pemasaran produk mereka, terutama terkait dengan keterbatasan akses dan pengetahuan tentang teknologi digital. Program pengabdian masyarakat ini bertujuan untuk meningkatkan hardskill peternak melalui pelatihan dan pendampingan dalam penggunaan platform Silembu.com dan teknik pemasaran digital untuk meningkatkan jangkauan pasar. Metode pelaksanaan meliputi pengembangan konsep platform, penyuluhan mengenai pentingnya pemasaran digital, workshop penggunaan Silembu.com dan integrasi dengan media sosial. dengan melibatkan 11 peternak dari Kandang Sapi Arfhan dan kelompok peternak di desa tersebut. Evaluasi dilakukan melalui observasi saat kegiatan, serta wawancara dan angket dengan total 9 pertanyaan pasca kegiatan. Hasilnya menunjukkan bahwa 60% peserta sangat puas dengan pelatihan, dengan peningkatan hardskill penggunaan platform digital sebesar 73% dan kebutuhan pendampingan lanjutan mencapai 73%. Program ini berhasil meningkatkan pemahaman peternak tentang digital marketing dan berpotensi meningkatkan penjualan sapi secara signifikan.Abstract: In the digital era, cattle farmers in Tanjung Gusta Village face significant challenges in marketing their products, primarily due to limited access and knowledge of digital technology. This community service program aims to enhance farmers' hard skills through training and support in using the Silembu.com platform and digital marketing techniques to enhance market reach. The implementation methods included the development of the platform concept, education on the importance of digital marketing, workshops on using Silembu.com, and integration with social media, involving 11 farmers from Kandang Sapi Arfhan and local farmer groups. Evaluation was conducted through observation during the activities, as well as interviews, and questionnaires with a total of 9 questions after the activities Results showed that 60% of participants were very satisfied with the training, with a 73% increase in digital platform hardskills and a 73% need for ongoing support. The program successfully enhanced farmers' understanding of digital marketing and has the potential to significantly boost cattle sales. 
Peran Pancasila Dalam Membentuk Kesadaran Masyarakat Terhadap Kesehatan Septiana, Dian; Rahayu, Fitri Nastiti; Pra Azizi, Iven Lutfiah; Damayanti, Salsa Swastika; Angelina Uko, Sherly Margaretha Putri; Setyowati, Solideo Anggita
Jurnal Hukum dan HAM Wara Sains Vol 3 No 01 (2024): Jurnal Hukum dan HAM Wara Sains
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jhhws.v3i01.966

Abstract

Kurangnya kesadaran akan nilai-nilai Pancasila masih sangatlah kurang dikarenakan masyarakat belum memahami dan mengerti tentang nilai-nilai Pancasila, implementasi nilai - nilai Pancasila kurang maksimal, kurangnya pendidikan dan pengajaran Pancasila, pola pikir yang tidak profesional yang seharusnya menjadi dasar negara dan ideologi. Pemerintah sebagai pemangku kekuasaan mungkin tidak memberikan pendidikan dan pengajaran yang cukup tentang Pancasila, sehingga masyarakat kurang memahami dan mengerti akan nilai- nilai Pancasila tersebut dan pemahaman tentang pengalaman Pancasila mengalami hambatan yang berat dan sulit diprediksi yang berujung mengancam penurunan kualitas hidup dan martabat. Bertujuan untuk menyampaikan pentingnya nilai - nilai Pancasila dalam membentuk pola pikir dan perilaku masyarakat, menggali bagaimana prinsip-prinsip Pancasila seperti gotong royong, keadilan sosial, dan persatuan dapat mempengaruhi sikap masyarakat terhadap kesehatan dan pelayanan kesehatan dan artikel ini dapat menjadi sarana untuk memotivasi dan menginspirasi masyarakat dalam meningkatkan kesadaran kesehatan mereka. Metode penelitian yang digunakan menggunakan kualitatif deskriptif. Pancasila memiliki peran penting dalam kesadaran masyarakat terhadap kesehatan. Melalui nilai - nilai seperti gotong - royong, keadilan dan persatuan diharapkan masyarakat lebih peduli dan aktif dalam menjaga kesehatan diri dan lingkungan sekitar.
Hybrid DAC-GA and K-Means for Spatial Clustering of Stunting Risk in North Sumatra Andy Satria; Ibnu Rusydi; Dian Septiana; Fanny Ramadhani
Jurnal Sistem Komputer dan Informatika (JSON) Vol. 7 No. 1 (2025): September 2025
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/json.v7i1.9071

Abstract

Stunting continues to pose a severe global health concern, particularly in Indonesia, where prevalence rates persist above international standards despite recent advances in reduction initiatives. Accurately documenting the regional variation of stunting is critical to facilitate targeted interventions and successful policymaking. This paper offers a hybrid clustering framework that merges the classic K-Means approach with the Dynamic Artificial Chromosomes Genetic approach (DAC-GA) to increase the resilience and reliability of spatial analysis. The dataset used combines demographic and population statistics from the Central Bureau of Statistics (BPS), strategic policy documents from the Regional Medium-Term Development Plan (RPJMD) of North Sumatra, and health indicators including stunting prevalence data from the Ministry of Health of the Republic of Indonesia. The research approach consists of four primary phases: data preparation, clustering model construction, cluster evaluation, and geographical visualization. Three evaluation metrics Sum of Squared Errors (SSE), Davies–Bouldin Index (DBI), and Silhouette Coefficient were applied to validate clustering performance. Results demonstrate that DAC-GA dynamically determined the ideal number of clusters at k=2 in just 1.171677 seconds, classifying Kota Medan and Deli Serdang into the low-risk cluster, while all other districts were consistently put into the high-risk cluster. Both DAC-GA and standard K-Means yielded similar spatial maps, giving significant methodological validation and strengthening the dependability of the findings. The study reveals not just the technical advantages of DAC-GA in maximizing clustering but also its practical utility in guiding spatially targeted health interventions. Future research is recommended to add dimensionality reduction utilizing Principal Component Analysis (PCA) to improve computing efficiency and enhance the interpretability of clustering results.
INTEGRASI TEKNOLOGI INFORMASI UNTUK DIGITALISASI BISNIS DAN MANAJEMEN PRODUKSI UMKM SILMARILS Fanny Ramadhani; Dian Septiana; Andy Satria
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 5 (2025): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i5.34586

Abstract

Abstrak: UMKM Silmarils di Kota Medan menghadapi permasalahan pencatatan inventori manual, ketiadaan sistem Key Performance Indicator (KPI), pemasaran yang masih bergantung pada marketplace pihak ketiga, serta proses pemotongan roti yang manual. Program pengabdian ini bertujuan mengintegrasikan teknologi digital untuk meningkatkan efisiensi dan daya saing. Metode meliputi sosialisasi, penyuluhan, dan pelatihan dengan 14 peserta inti. Evaluasi dilakukan melalui observasi, wawancara, dan angket berisi 14 pertanyaan yang mencakup aspek relevansi, pelaksanaan, manfaat dan hasil, serta dampak dan kepuasan. Target minimal satu orang peserta memahami alur sistem tercapai dengan pemilik UMKM yang sudah mampu memahami alur dan mengoperasikan sistem, sementara karyawan masih dalam tahap adaptasi. Pada aspek produksi, mesin pemotong roti otomatis meningkatkan efisiensi waktu pemotongan 1 roti tawar sebesar 98,3% dengan hasil seragam. Seluruh responden menilai program relevan, bermanfaat, dan dapat langsung diterapkan, dengan 100% menyatakan keterampilan baru digunakan dalam pekerjaan harian. Program ini berdampak nyata pada peningkatan hardskill, efisiensi operasional, serta potensi nilai ekonomis UMKM.Abstract: UMKM Silmarils in Medan faces challenges of manual inventory recording, the absence of a Key Performance Indicator (KPI) system, marketing that still relies on third-party marketplaces, and manual bread cutting processes. This community service program aims to integrate digital technology to enhance efficiency and competitiveness. Methods included socialization, counseling, and training with 14 core participants. Evaluation was carried out through observation, interviews, and a questionnaire consisting of 14 questions covering aspects of relevance, implementation, benefits and outcomes, as well as impact and satisfaction. The target of having at least one participant understand the system workflow was achieved, as the UMKM owner successfully operated the system, while the employees are still in the process of adaptation. Evaluation was carried out through observation, interviews, and satisfaction surveys. The results showed improved digital skills among participants in operating the web-based inventory system, KPI dashboard, and online store management. In terms of production, the automatic bread slicer increased cutting efficiency by 98.3% with uniform results. All respondents rated the program relevant, useful, and directly applicable, with 100% reporting that the new skills were applied in daily work. The program had a tangible impact on hardskill development, operational efficiency, and the economic potential of UMKM.
Co-Authors Adidtya Perdana, Adidtya Amalia, Sisti Nadia Andy Satria Andy Satria Angelina Uko, Sherly Margaretha Putri Arnita Arnita Damayanti, Salsa Swastika Diah Retno Wahyuningrum Eri Widyastuti Fadilah, Putri Maulidina Fanny Ramadhani Fanny Ramadhani Ibnu Rusydi Ichwanul Muslim Karo Karo Maulida Surbakti, Nurul Maulidina Fadila, Putri Melly Br Bangun Nasution, Nadrah Afiati Nurul Ain Farhana Nurul Maulida Surbakti Nurul Maulida Surbakti Panggabean, Suvriadi Pra Azizi, Iven Lutfiah Prihatin Ningsih Sagala Rahayu, Fitri Nastiti Ramadhani, Fanny Riza Pahlawan Said . Iskandar Setyowati, Solideo Anggita Sisti Nadia Amalia Sri Dewi Sri Dewi